Advertising Age Data Center
10 Hot Media Markets: Top 10 radio markets
Rank DMA market Radio ad rev/household 1999 Radio ad rev/household 1998 Total radio mkt adv 1999 Total radio mkt adv 1998 Total radio mkt adv % chg Top station Station revenue Owner
1 San Francisco $195.24 $153.27 $473.1 $363.1 30.3 KGO-AM $41.8 Walt Disney Co.
2 Atlanta 177.61 148.71 315.2 256.1 23.1 WSB-AM 35.4 Cox Enterprises
3 Houston 170.55 153.58 292.0 255.8 14.2 KODA-FM 25.8 Clear Channel Communications
4 Dallas-Fort Worth 164.56 142.42 332.1 279.1 19.0 KVIL-FM 32.9 Viacom
5 Miami-Fort Lauderdale 163.09 147.29 235.1 209.0 12.5 KAMR-FM 19.0 Hispanic Broadcasting Corp.
6 Chicago 161.95 130.27 519.0 412.2 25.9 WGN-AM 38.2 Tribune Co.
7 Austin, Texas 161.60 133.13 76.4 62.7 21.9 KASE-FM 10.5 Clear Channel Communications
8 Los Angeles 159.80 134.10 836.5 688.6 21.5 KIIS-FM 44.5 Clear Channel Communications
9 Boston 159.73 137.00 353.1 299.5 17.9 WBCN-FM 34.7 Viacom
10 Washington 159.71 131.69 319.4 257.6 24.0 WJFK-FM 29.6 Viacom
Notes: Radio ad revenue per household is actual dollars. Total radio market advertising is in millions of dollars. Top station revenue is in millions of dollars. Source: All data from Duncan's Radio Market Guide, except ad revenue per household, which is an Ad Age estimate. Some markets were combined to conform to Nielsen DMAs. Only top 100 DMAs were considered for this ranking.