Advertising Age Data Center
10 Hot Media Markets: Top 10 TV markets
Rank DMA market TV adv rev/household 1999 TV adv rev/household 1998 Total TV market adv 1999 Total TV market adv 1998 % chg Top Station Share* Owner
1 Los Angeles $338.13 $306.71 $1,770.0 $1,575.0 12.4 KABC (ABC) 14 Walt Disney Co.
2 San Francisco 328.91 301.82 797.0 715.0 11.5 KGO (ABC) 14 Walt Disney Co.
3 Chicago 330.76 301.19 1,060.0 953.0 11.2 WLS (ABC) 18 Walt Disney Co.
4 Dallas-Fort Worth 313.66 288.31 633.0 565.0 12.0 WFAA (ABC) 15 Belo Corp.
5 Miami-Fort Lauderdale 305.92 288.03 441.0 408.7 7.9 WLTV (IND) 14 Univision Communications
6 Houston 294.38 274.98 504.0 458.0 10.0 KTRK (ABC) 14 Walt Disney Co.
7 Boston 292.50 271.58 646.6 593.7 8.9 WHDH (NBC) 14 Sunbeam Television
8 San Diego 270.24 258.15 265.0 244.0 8.6 KNSD (NBC) 12 General Electric Co.
9 Washington 270.02 239.76 540.0 469.0 15.1 see note NA see note
10 Atlanta 262.58 235.17 466.0 405.0 15.1 WSB (ABC) 19 Cox Enterprises
Notes: TV ad revenue per household is actual dollars. Total TV market advertising is in millions of dollars. Source: Market advertising from Duncan's Radio Market Guide. Some markets were combined to conform to Nielsen DMAs. *Share from Nielsen Media Research, Feb. 2000 sweeps. In the Washington market, three stations tied with a 13 share: Allbritton Communication's WJLA (ABC); General Electric Co.'s WRC (NBC); Gannett Co.'s WUSA (CBS).