Advertising Age Data Center
Index to Top 200 Megabrands 2000
Rank Megabrand Company
115 10-10-220 long distance Worldcom
69 1-800-Collect Worldcom
48 Acura vehicles Honda Motor Co.
159 Advil pain relievers American Home Products Corp.
153 Agilent technologies Agilent Technologies
187 Albertson's food stores Albertson's
199 Allegra allergy Rx Aventis
123 Allstate insurance Allstate Corp.
82 America Online internet services AOL Time Warner
169 American Air Lines AMR Corp.
21 American Express credit cards American Express Co.
154 Ameritech telephone services SBC Communications
63 Ameritrade online brokerage Ameritrade Holding Corp.
72 Apple computers Apple Computer
164 Applebee's restaurants Applebees International
161 Arby's restaurant Triarc Cos.
2 AT&T telephone services AT&T Corp.
185 Audi vehicles Volkswagen
97 Bank of America financial services* Bank of America Corp.
94 BellSouth telephone services BellSouth Corp.
29 Best Buy stores Best Buy Co.
186 Betty Crocker foods General Mills
98 Blockbuster video stores Viacom
133 BMW vehicles BMW
167 Bose audio equipment Bose Corp.
34 Budweiser & Bud Light beers Anheuser-Busch Cos.
36 Buick vehicles General Motors Corp.
14 Burger King restaurants Diageo
197 Burlington coats Burlington Coat Factory Warehouse Corp.
47 Cadillac vehicles General Motors Corp.
109 Campbells canned foods Campbell Soup Co.
124 Canon copiers & cameras Canon
125 Capital One financial services Capital One Financial Corp.
183 CBS TV network Viacom
165 Celebrex arthritis Rx Pharmacia Corp.
121 Cellular One telephone services SBC Communications
40 Charles Schwab financial services Charles Schwab Corp.
1 Chevrolet vehicles General Motors Corp.
11 Chrysler vehicles DaimlerChrysler
18 Circuit City Stores Circuit City Stores
103 Claritin allergy Rx Schering-Plough Corp.
100 Clorox cleaning products Clorox Co.
49 Coca-Cola soft drinks Coca-Cola Co.
182 Colgate dental products Colgate-Palmolive Co.
73 Compaq computers & equipment Compaq Computer Corp.
68 Coors & Coors Light beer Adolph Coors Co.
172 Crest dental products Procter & Gamble Co.
108 Datek financial services Datek Online Holding Corp.
195 De Beers diamonds De Beers Consolidated Mines
52 Dell computers & equipment Dell Computer Corp.
44 Dillard's department stores Dillard
116 DirectTV satellite system General Motors Corp.
86 Discover financial services Morgan Stanley Dean Witter & Co.
58 Disney entertainment & resorts Walt Disney Co.
6 Dodge vehicles DaimlerChrysler
89 Dominos Pizza restaurants Dominos Pizza
155 Dove soap Unilever
158 Dr Pepper soft drink Cadbury Schweppes
120 E trade online brokerage E-Trade Securities
150 Echostar satellite TV Echostar Communications Corp.
168 Energizer batteries Energizer Holdings
156 Federal Express delivery services Fedex Corp.
59 Fidelity Investments financial services FMR Corp.
179 Fisher-Price childrens toys Mattel
181 Flonase nasal Rx GlaxoSmithKline
126 Foley's department stores May Deptartment Stores Co.
8 Ford vehicles Ford Motor Co.
152 Fox TV networks News Corp.
160 Fry's electronics superstore Fry's Electronics
110 Gap apparel Gap
28 Gateway computers & services Gateway
141 Gatorade sports drink Quaker Oats Co.
35 Geico insurance Berkshire Hathaway
31 General Mills foods General Mills
54 General Motors corporate promo General Motors Corp.
174 George Bush for President George Bush For President Committee
173 Glade plug-ins S.C. Johnson & Son
42 GMC trucks General Motors Corp.
163 Hallmark greeting cards Hallmark Cards
196 HBO cable TV network AOL Time Warner
65 Hewlett-Packard computers & equipment Hewlett-Packard Co.
33 Home Depot home center Home Depot
13 Honda vehicles Honda Motor Co.
198 Huggies baby wipes & diapers Kimberly-Clark Corp.
75 Hyundai vehicles Hyundai Corp.
17 IBM computers IBM Corp.
88 Infiniti vehicles Nissan Motor Co.
105 Intel computers & software Intel Corp.
27 J.C. Penney department stores J.C. Penney Co.
188 Jack in the Box restaurants Jack in the Box
23 Jeep Vehicles DaimlerChrysler
30 Kellogg's cereal Kellogg Co.
53 KFC restaurants Tricon Global Restaurants
92 Kia vehicles Kia Motors Corp.
192 Kleenex tissue Kimberly-Clark Corp.
15 Kmart stores Kmart Corp.
99 Kodak cameras & accessories Eastman Kodak Co.
67 Kohls department stores Kohls Corp.
56 Kraft foods Philip Morris Cos.
193 Levi's jeans Levi Strauss & Co.
57 Lexus vehicles Toyota Motor Corp.
61 Lincoln vehicles Ford Motor Co.
200 Lipton Teas & Packaged Foods Unilever
180 Lord & Tylor department stores May Department Stores Co.
41 L'Oreal beauty products L'Oreal
66 Lowes building supply Lowes Cos.
177 M&M candy Mars Inc.
12 Macy's department stores Federated Department Stores
142 Marlboro cigarettes Philip Morris Cos.
45 MasterCard credit cards MasterCard International
107 Mattel toys Mattel
119 Maybelline beauty products L'Oreal
50 Mazda vehicles Mazda Motor Corp.
4 McDonald's restaurants McDonald's Corp.
112 MCI Worldcom telephone services Worldcom
71 Mercedes-Benz vehicles DaimlerChrysler
134 Mercury vehicles Ford Motor Co.
139 Merrill Lynch financial services Merrill Lynch & Co.
96 Mervyn's department stores Target Corp.
16 Microsoft software & internet services Microsoft Corp.
189 milk Milk Industry Foundation
62 Miller beer Philip Morris Cos.
37 Mitsubishi vehicles Mitsubishi Motors Corp.
79 Morgan Stanley financial svcs Morgan Stanley Dean Witter & Co.
101 Nabisco snacks Philip Morris Cos.
95 NBC TV network General Electric Co.
74 Neutrogena skincare products Johnson & Johnson
85 Nextel telephone services Nextel Communications
43 Nike shoes & apparel Nike
131 Nintendo video entertainment Nintendo Co.
10 Nissan vehicles Nissan Motor Co.
145 Nortel telephone services Nortel Networks Corp.
93 Office Depot office supplies Office Depot
102 Office of National Drug control Office of National Drug Control
87 Olay beauty products Procter & Gamble Co
118 Old Navy apparel Gap
38 Oldsmobile vehicles General Motors Corp.
166 Olive Garden restaurant Darden Restaurants
76 Pacific Bell telephone services SBC Communications
146 Paxil anti depression Rx GlaxoSmithKline
60 Pepsi & Diet Pepsi beverages PepsiCo
25 Philip Morris corporate promo Philip Morris Cos.
184 Philips electronics Philips Electronics
135 Pillsbury bakery Diageo
70 Pizza Hut restaurant Tricon Global Restaurants
176 Polo Ralph Lauren apparel Polo/Ralph Lauren Corp.
32 Pontiac vehicles General Motors Corp.
77 Post cereals Philip Morris Cos.
143 online discount svcs Priceline
111 Prilosec heartburn Rx AstraZeneca
136 Progressive insurance Progressive Corp.
144 Providian financial services Providian Corp.
138 Prudential insurance & financial services Prudential Insurance Co. of America
148 Publishers Choice products National Syndications
127 Purina pet food Ralston Purina Co.
84 Quaker foods Quaker Oats Co.
78 Qwest telephone services Qwest Communications International
55 Radio Sack electronics store Tandy Corp.
175 Red Lobster restaurant Darden Restaurants
194 Revlon cosmetics Revlon
91 Robinsons-May department stores May Deptartment Stores Co.
178 Salomon Smith Barney financial svcs Citigroup
190 Samsung electronics Samsung Group
24 Saturn Corp. General Motors Corp.
9 Sears department stores Sears, Roebuck & Co.
113 Slim-Fast diet supplement Unilever
51 Sony electronics Sony Corp.
90 Southwest Airlines Southwest Airlines
151 Southwestern Bell telephone services SBC Communications
5 Sprint telephone services Sprint Corp.
157 Sprite soft drinks Coca-Cola Co.
104 Staples office supply Staples
122 State Farm insurance State Farm Mutual Auto Ins. Co.
117 Subaru vehicles Fuji Heavy Industries
83 Subway restaurants Doctors Associates
46 Taco Bell restaurants Tricon Global Restaurants
26 Target discount stores Target Corp.
171 Tide laundry detergent Procter & Gamble Co.
7 Toyota vehicles Toyota Motor Corp.
162 Toys R Us stores Toys R Us
140 Truth About Smoking American Legacy Foundation
114 Tylenol pain & cold remedies Johnson & Johnson
132 U.S. Army U.S. Government
130 U.S. Census Bureau U.S. Government
137 U.S. Postal Services U.S. Government
191 United Air Lines UAL Corp.
128 UPS package delivery United Parcel Service of America
3 Verizon telephone services* Verizon Communications
149 Viagra impotence Rx Pfizer
170 Victorias Secret womens apparel Limited
64 Vioxx osteoarthritis Rx Merck & Co.
22 Visa credit cards Visa USA
80 Voicestream wireless phones Deutsche Telecom
19 Volkswagen vehicles Volkswagen
129 Volvo vehicles Ford Motor Co.
106 Walgreens drug stores Walgreen Co.
20 Wal-Mart discount stores Wal-Mart Stores
39 Wendy's restaurants Wendy's International
81 Wrigley's chewing gum Wm. Wrigley Jr. Co.
147 Zocor cholesterol Rx Merck & Co.