Advertising Age Data Center
Top 300 magazines by gross revenue
Rank 1997 Rank 1996 Magazine Headquarters Total revenue '97-'96 % chg Ad revenue Ad pages Subscriber revenue Newsstand revenue Circulation Parent company
1 1 TV Guide Radnor, Pa. $1,122,219 4.1 $408,844 3,289.00 $512,895 $200,480 13,103,187 News Corp.
2 2 People New York 1,006,893 11.1 588,504 3,998.89 201,973 216,417 3,608,111 Time Warner
3 3 Sports Illustrated New York 820,696 4.2 548,617 2,905.21 257,730 14,349 3,223,810 Time Warner
4 4 Time New York 805,923 13.8 533,198 2,781.11 233,946 38,780 4,155,806 Time Warner
5 5 Reader's Digest New York 567,891 4.5 212,322 1,086.59 334,507 21,063 15,038,708 Reader's Digest Association
6 6 Newsweek New York 561,212 5.4 408,510 2,647.21 122,418 30,284 3,177,407 Washington Post Co.
7 8 Better Homes & Gardens Des Moines, Iowa 518,776 9.3 377,451 1,925.26 130,179 11,145 7,605,187 Meredith Corp.
8 7 Parade New York 517,239 4.7 517,239 681.98 0 0 36,791,000 Advance Publications
9 9 PC Magazine New York 398,193 4.3 333,513 6,061.37 50,988 13,693 1,176,351 Ziff-Davis
10 10 Business Week New York 379,822 9.0 329,675 4,114.39 43,121 7,026 901,891 McGraw-Hill Cos.
11 11 U.S. News & World Report Washington 344,631 6.6 239,219 2,124.42 96,960 8,452 2,224,003 Mortimer Zuckerman
12 13 Good Housekeeping New York 325,299 15.5 219,189 1,346.76 73,703 32,406 4,739,592 Hearst Corp.
13 12 Woman's Day New York 325,184 8.1 228,425 1,810.38 43,075 53,685 4,461,023 Hachette Filipacchi
14 14 Family Circle New York 307,617 12.8 205,875 1,427.02 47,223 54,519 5,107,477 Bertelsmann, Gruner & Jahr
15 15 Forbes New York 292,800 8.5 243,780 4,662.84 41,711 7,310 786,457 Forbes Inc.
16 18 Cosmopolitan New York 278,593 18.1 188,503 1,893.13 20,921 69,169 2,701,916 Hearst Corp.
17 16 Fortune New York 273,640 11.2 225,896 3,599.77 39,892 7,851 765,951 Time Warner
18 17 Ladies' Home Journal New York 269,354 11.8 183,922 1,472.73 67,987 17,445 4,590,155 Meredith Corp.
19 19 USA Weekend New York 262,994 15.0 262,994 673.55 0 0 21,163,109 Gannett Co.
20 21 Computer Shopper New York 230,647 14.0 202,579 9,346.54 10,743 17,325 561,308 Ziff-Davis
21 22 Entertainment Weekly New York 222,571 12.0 145,996 1,937.43 61,901 14,674 1,315,550 Time Warner
22 20 National Geographic Washington 216,224 2.8 66,945 418.58 149,258 21 7,463,344 National Geographic Society
23 23 Money New York 212,633 11.1 132,644 1,362.32 67,507 12,482 1,935,402 Time Warner
24 26 PC Week Medford, Mass. 207,812 18.1 207,812 7,029.03 0 0 0 Ziff-Davis
25 25 Southern Living Birmingham, Ala. 199,691 5.7 120,783 1,537.42 64,766 14,142 2,474,463 Time Warner
26 24 National Enquirer Lantana, Fla. 194,098 1.4 30,224 765.17 18,572 145,302 2,324,678 American Media
27 27 McCall's New York 188,865 8.2 118,335 1,052.96 60,532 9,998 4,216,145 Bertelsmann, Gruner & Jahr
28 29 Glamour New York 187,872 14.2 137,375 1,940.62 16,992 33,505 2,115,642 Advance Publications, Conde Nast
29 28 Vogue New York 185,232 8.1 148,980 2,782.45 15,020 21,232 1,126,193 Advance Publications, Conde Nast
30 46 Martha Stewart Living New York 178,644 49.9 110,975 1,199.59 51,482 16,188 2,339,799 Martha Stewart Living Omnimedia
31 39 InfoWorld San Mateo, Calif. 173,373 25.2 172,136 4,781.93 1,237 0 7,339 International Data Group
32 34 Redbook New York 168,832 7.7 113,190 1,215.57 35,335 20,306 2,889,466 Hearst Corp.
33 35 Computer Reseller News Jericho, N.Y. 168,151 13.3 167,874 8,260.18 277 0 1,392 CMP Media
34 31 Playboy Chicago 167,503 2.9 55,062 657.70 77,230 35,211 3,169,697 Playboy Enterprises
35 36 Golf Digest Trumbull, Conn. 166,096 13.6 120,189 1,400.04 38,191 7,715 1,529,671 New York Times Co.
36 30 PC World San Francisco 166,036 1.3 126,180 2,793.98 29,136 10,720 1,124,589 International Data Group
37 32 Rolling Stone New York 162,715 0.7 121,572 1,861.99 27,520 13,623 1,250,129 Wenner Media
38 33 Star Magazine Tarrytown, N.Y. 158,877 -0.8 21,016 628.29 14,651 123,209 1,948,247 American Media
39 37 New York Times Magazine New York 153,894 8.1 153,894 3,115.42 0 0 1,650,179 New York Times Co.
40 59 InformationWeek Manhasset, N.Y. 152,369 57.1 152,369 5,226.10 0 0 0 CMP Media
41 41 PC/Computing San Francisco 140,949 10.7 110,448 2,818.67 21,383 9,118 1,008,615 Ziff-Davis
42 38 Computerworld Framingham, Mass. 138,660 -2.2 131,311 3,708.20 7,349 0 153,106 International Data Group
43 49 Seventeen New York 138,146 19.3 75,335 1,311.37 36,263 26,548 2,567,613 Primedia
44 47 Soap Opera Digest New York 137,989 17.0 29,348 1,004.81 30,020 78,621 1,107,276 Primedia
45 43 Car and Driver Los Angeles 137,237 9.2 108,069 1,441.71 22,150 7,018 1,176,665 Hachette Filipacchi
46 44 Parents New York 133,442 6.4 97,627 1,399.68 32,595 3,220 1,745,292 Bertelsmann, Gruner & Jahr
47 48 Country Living New York 133,387 14.1 89,001 1,184.40 25,706 18,680 1,697,742 Hearst Corp.
48 42 Prevention Emmaus, Pa. 132,616 4.9 58,991 915.14 62,396 11,229 3,310,278 Rodale Press
49 45 The New Yorker New York 131,019 6.7 94,053 2,141.96 30,321 6,645 807,935 Advance Publications, Conde Nast
50 51 Elle New York 128,218 15.2 100,401 2,114.71 16,410 11,407 948,014 Hachette Filipacchi
51 50 Vanity Fair New York 124,608 9.7 95,537 1,696.96 12,726 16,345 1,096,168 Advance Publications
52 40 Cable Guide Horsham, Pa. 120,179 -12.8 11,104 222.19 109,075 0 4,544,778 TVSM
53 57 Travel & Leisure New York 114,340 13.2 76,728 1,417.86 36,315 1,297 1,008,844 American Express Co.
54 52 Consumer Reports Yonkers, N.Y. 113,799 3.3 0 0.00 110,209 3,589 4,693,453 Consumers Union of U.S.
55 54 Modern Maturity Washington 109,511 0.7 60,573 236.03 48,938 0 20,390,755 AARP
56 58 Golf Magazine New York 108,965 8.8 78,733 1,171.96 24,223 6,010 1,339,970 Times Mirror Co.
57 53 Woman's World New York 107,106 -1.8 9,240 338.00 0 97,866 1,505,637 Bauer Publishing Co.
58 56 Life New York 106,397 4.7 44,800 627.75 43,352 18,245 1,568,565 Time Warner
59 62 Inc. Boston 103,890 13.6 90,296 1,471.61 12,063 1,531 663,247 Goldhirsh Group
60 61 Windows Magazine Manhasset, N.Y. 101,165 9.6 77,717 2,713.44 17,437 6,011 806,768 CMP Media
61 63 Smithsonian Washington 98,954 9.1 49,145 728.23 49,331 479 2,065,432 Smithsonian Institution
62 64 Sunset Menlo Park, Calif. 98,493 10.3 61,157 1,071.93 32,640 4,696 1,471,825 Time Warner
63 73 GQ New York 95,666 19.2 75,850 1,830.97 7,714 12,101 721,875 Advance Publications, Conde Nast
64 60 EE Times Manhasset, N.Y. 94,964 0.8 94,964 5,679.67 0 0 0 CMP Media
65 67 Bride's Magazine New York 94,227 10.0 83,354 3,106.28 1,801 9,072 405,524 Advance Publications, Conde Nast
66 71 Endless Vacation Indianapolis 93,973 15.6 9,991 313.30 83,982 0 1,134,896 Cendant
67 72 Road & Track Los Angeles 93,876 15.9 73,843 1,438.54 13,133 6,900 762,885 Hachette Filipacchi
68 70 Self New York 92,796 12.9 69,400 1,355.34 11,074 12,322 1,102,858 Advance Publications, Conde Nast
69 68 Mademoiselle New York 92,390 10.7 63,082 1,317.71 9,981 19,327 1,169,766 Advance Publications, Conde Nast
70 65 Harper's Bazaar New York 91,715 2.9 73,531 1,525.07 10,189 7,995 732,303 Hearst Corp.
71 69 Architectural Digest Los Angeles 90,913 9.5 55,346 1,327.57 26,601 8,965 815,282 Advance Publications, Conde Nast
72 79 W New York 90,834 19.1 77,367 1,892.24 10,684 2,783 416,042 Walt Disney Co., Fairchild
73 80 Men's Health Emmaus, Pa. 90,349 19.1 52,908 848.13 25,966 11,475 1,511,345 Rodale Press
74 74 Travel Agent New York 87,646 9.8 87,646 4,895.95 0 0 0 Universal Media
75 77 Parenting New York 87,534 12.4 69,826 1,252.61 15,801 1,907 1,118,069 Time Warner
76 89 Motor Trend Los Angeles $87,441 23.3 $62,470 1,109.40 $17,981 $6,990 1,068,200 Petersen Publishing Co.
77 75 Ebony Chicago 86,710 9.5 51,075 1,044.24 26,979 8,655 1,819,431 Johnson Publishing Co.
78 113 InStyle New York 85,899 53.8 53,025 1,340.39 8,508 24,367 1,044,595 Time Warner
79 76 The Economist New York 85,740 8.9 47,806 2,900.28 32,341 5,593 286,488 The Economist Newspaper NA
80 83 Modern Bride New York 85,428 16.2 75,002 3,018.98 3,199 7,227 371,294 Primedia
81 86 YM New York 83,770 15.9 32,561 567.81 30,187 21,022 2,221,937 Bertelsmann, Gruner & Jahr
82 78 Barron's New York 83,528 8.0 40,026 1,954.80 23,409 20,093 290,239 Dow Jones & Co.
83 81 House Beautiful New York 83,201 10.6 62,691 936.03 13,807 6,702 877,584 Hearst Corp.
84 55 Penthouse New York 81,506 -21.1 28,646 609.16 13,518 39,342 922,832 General Media
85 88 Popular Mechanics New York 79,217 11.0 47,748 747.07 24,591 6,877 1,425,692 Hearst Corp.
86 91 Home New York 78,986 13.5 55,026 1,116.77 20,189 3,771 1,048,015 Hachette Filipacchi
87 82 NetworkWorld Framingham, Mass. 78,584 6.7 78,584 2,662.68 0 0 0 International Data Group
88 98 Taste of Home Greendale, Wis. 76,616 19.2 0 0.00 74,260 2,356 4,504,700 Reiman Publications
89 92 Field & Stream New York 73,946 7.0 45,171 711.57 27,243 1,532 1,751,772 Times Mirror Co.
90 95 Gourmet New York 73,648 10.9 54,053 1,244.96 15,041 4,554 880,681 Advance Publications, Conde Nast
91 96 Conde Nast Traveler New York 73,571 12.5 58,497 1,294.72 13,559 1,515 785,262 Advance Publications, Conde Nast
92 84 New York New York 72,526 0.0 50,710 2,418.58 17,028 4,788 437,898 Primedia
93 90 Discover New York 70,916 0.2 26,837 518.19 37,958 6,121 1,215,198 Walt Disney Co.
94 103 Globe Boca Raton, Fla. 70,254 14.0 2,600 146.00 1,284 66,370 961,390 Globe Communications Corp.
95 66 Travel Weekly Secaucus, N.J. 70,017 -19.1 68,709 4,444.12 1,308 0 50,309 Reed Elsevier, Reed Travel Group
96 137 Teen Los Angeles 69,569 60.5 26,967 572.88 29,163 13,439 1,842,186 Petersen Publishing Co.
97 106 Popular Photography New York 68,086 14.9 57,720 1,925.34 8,128 2,239 460,923 Hachette Filipacchi
98 97 Essence New York 67,988 4.1 45,587 1,126.92 15,213 7,189 1,000,273 Essence Communications
99 87 Highlights for Children Columbus, Ohio 67,713 -5.3 0 0.00 67,713 0 2,284,500 Highlights for Children
100 85 Macworld San Francisco 66,220 -8.5 46,068 1,369.70
101 109 Country Home Des Moines, Iowa 65,994 14.8 43,120 640.87 15,542 7,331 1,087,613 Meredith Corp.
102 101 Us New York 65,993 6.5 37,237 754.60 13,468 15,287 1,100,074 Wenner Media
103 111 Kiplinger's Personal Finance Magazine Washington 65,966 15.8 39,419 934.40 23,633 2,914 1,069,054 Kiplinger Washington Editors
104 93 Popular Science New York 65,678 -5.0 34,812 694.76 25,059 5,807 1,558,655 Times Mirror Co.
105 112 Cooking Light Birmingham, Ala. 65,573 15.7 37,967 978.14 20,836 6,770 1,387,037 Time Warner
106 110 Network Computing Manhasset, N.Y. 65,278 14.5 65,278 2,583.93 0 0 0 CMP Media
107 94 InternetWeek* Manhasset, N.Y. 64,963 -5.2 64,963 2,561.02 0 0 0 CMP Media
108 99 Allure New York 63,894 1.8 47,645 1,370.67 8,096 8,152 811,484 Advance Publications, Conde Nast
109 120 Automobile Magazine New York 62,615 18.6 48,591 970.18 10,675 3,349 615,096 Primedia
110 100 Bon Appetit New York 62,330 -0.5 38,240 893.65 17,784 6,306 1,067,312 Advance Publications, Conde Nast
111 115 SmartMoney New York 61,831 11.7 44,069 1,141.30 13,210 4,552 679,006 Hearst Corp./Dow Jones
112 121 Food & Wine New York 60,241 15.7 33,801 845.15 23,567 2,873 855,286 American Express Co.
113 104 New Woman New York 60,236 1.0 34,000 972.45 14,240 11,995 1,178,009 Rodale Press
114 128 Marie Claire New York 60,214 27.9 42,617 1,212.70 5,176 12,421 702,063 Hearst Corp./Comary
115 105 First For Women New York 59,958 0.9 13,768 574.00 3,557 42,633 1,408,419 Bauer Publishing Co.
116 102 EDN Newton, Mass. 59,936 -3.0 59,936 4,233.63 0 0 0 Reed Elsevier, Cahners
117 118 Tennis Magazine New York 59,663 11.0 40,703 847.15 18,011 949 779,166 Miller Publishing Co.
118 125 Outside Santa Fe, N.M. 59,577 21.2 47,808 1,220.94 8,596 3,173 544,510 Mariah Media
119 114 Shape Woodland Hills, Calif. 58,482 5.0 31,773 829.44 10,198 16,511 970,832 Weider Publications
120 117 Town & Country New York 57,430 6.7 45,488 1,298.54 9,201 2,741 440,464 Hearst Corp.
121 119 Entrepreneur Irvine, Calif. 57,312 7.0 45,026 1,767.79 9,073 3,212 521,262 Entrepreneur Media
122 116 Muscle & Fitness Woodland Hills, Calif. 57,102 4.6 34,569 1,291.96 6,628 15,904 455,148 Weider Publications
123 124 Sporting News St. Louis 56,218 14.2 16,057 684.40 35,019 5,141 519,447 Times Mirror Co.
124 129 Electronic Buyers' News Manhasset, N.Y. 55,473 18.6 55,473 4,045.55 0 0 0 CMP Media
125 108 Jet Chicago 54,784 -5.3 18,371 807.70 29,308 7,104 923,414 Johnson Publishing Co.
126 130 VARBusiness Jericho, N.Y. 53,929 18.4 53,929 2,874.27 0 0 0 CMP Media
127 123 Sky (Delta Air Lines) Greensboro, N.C. 51,496 2.9 51,496 1,220.49 0 0 0 Pace Communications
128 122 Hemispheres (United Airlines) Greensboro, N.C. 50,187 -0.1 50,187 1,172.46 0 0 0 Pace Communications
129 131 FamilyFun New York 50,096 12.3 35,065 724.29 13,899 1,132 968,048 Walt Disney Co.
130 126 Travelhost Dallas 49,530 3.2 49,530 0.00 0 0 0 Travelhost Inc.
131 136 Wired San Francisco 48,485 11.6 31,502 1,377.04 10,876 6,108 375,059 Wired Ventures
132 133 Outdoor Life New York 47,921 8.3 25,277 562.72 21,161 1,483 1,377,139 Times Mirror Co.
133 132 New England Journal of Medicine Waltham, Mass. 47,629 7.1 26,063 5,080.90 21,566 0 230,315 Massachusetts Medical Society
134 139 Victoria New York 47,579 11.3 23,665 531.93 14,795 9,118 926,729 Hearst Corp.
135 134 Family Handyman New York 47,092 7.3 24,900 601.26 19,913 2,279 1,074,413 Reader's Digest Association
136 144 Electronic Design Hasbrouck Hts., N.J. 46,703 14.8 46,703 3,473.46 0 0 0 Pittway Corp., Penton
137 135 Guideposts Carmel, N.Y. 46,606 6.2 0 0.00 46,606 0 3,730,400 Guideposts
138 143 Details New York 45,038 10.0 35,071 1,083.21 4,507 5,459 482,461 Advance Publications, Conde Nast
139 151 Child New York 44,870 16.6 31,321 716.93 12,233 1,316 812,042 Bertelsmann, Gruner & Jahr
140 140 Scientific American New York 44,748 4.9 17,420 414.24 18,877 8,451 666,629 Scientific American Inc.
141 153 Traditional Home Des Moines, Iowa 44,544 16.4 27,496 577.52 11,912 5,135 812,277 Meredith Corp.
142 168 Vibe New York 44,532 31.3 34,031 1,047.18 3,592 6,908 531,661 Miller Publishing Co.
143 155 Advertising Age Chicago 44,270 16.2 35,959 2,306.87 8,034 277 75,554 Crain Communications
144 172 Fitness New York 43,431 30.6 27,831 719.68 7,780 7,820 912,646 Bertelsmann, Gruner & Jahr
145 148 Spin New York 42,805 9.8 32,756 1,017.56 6,213 3,836 521,137 Miller Publishing Co.
146 127 MacWeek** San Francisco 42,729 -9.8 42,729 2,593.15 0 0 0 Ziff-Davis/IDG
147 149 Hot Rod Los Angeles 41,970 7.8 23,946 789.13 13,915 4,109 795,700 Petersen Publishing Co.
148 169 Health New York 41,942 24.2 22,644 526.97 17,263 2,035 1,045,339 Time Warner
149 145 Premiere New York 41,558 3.7 26,553 743.82 9,293 5,713 602,041 Hachette Filipacchi
150 147 Midwest Living Des Moines, Iowa 41,529 6.4 26,253 612.94 13,230 2,046 821,349 Meredith Corp.
151 146 Esquire New York $40,584 3.4 $28,090 597.19 $9,358 $3,136 674,171 Hearst Corp.
152 156 Worth New York 40,404 6.5 31,320 857.84 7,049 2,035 526,478 Capital Publishing
153 141 Soap Opera Weekly New York 40,332 -5.4 3,770 399.00 4,051 32,512 450,126 Primedia
154 157 American Baby New York 40,284 7.4 36,886 465.04 3,397 0 243,198 K-III Communications Corp.
155 164 Sports Illustrated For Kids New York 39,911 15.7 17,113 407.46 21,527 1,270 803,339 Time Warner
156 174 Journal of the AMA Chicago 39,120 20.5 31,289 4,461.40 7,831 0 246,260 American Medical Association
157 138 Stereo Review New York 38,971 -9.8 30,126 703.17 7,406 1,439 405,689 Hachette Filipacchi
158 183 Nation's Restaurant News New York 38,843 25.2 35,422 3,061.34 3,421 0 85,620 Lebhar-Friedman Publications
159 158 American Way Fort Worth, Texas 38,834 4.0 38,834 2,208.91 0 0 0 American Airlines
160 162 Metropolitan Home New York 38,802 9.5 27,382 641.39 8,526 2,894 613,080 Hachette Filipacchi
161 201 Men's Journal New York 38,696 34.8 29,241 822.57 7,488 1,968 556,405 Wenner Media
162 150 Nation's Business Washington 38,348 -0.7 19,405 367.54 18,891 52 860,397 U.S. Chamber of Commerce
163 161 National Examiner Montreal, Canada 38,328 7.9 1,500 146.00 464 36,364 500,071 Globe Communications Corp.
164 163 Total TV New York 37,522 6.3 4,226 251.07 33,296 0 732,101 TVSM
165 185 American Health for Women New York 36,390 17.5 18,780 528.33 15,668 1,942 926,430 Reader's Digest Association
166 159 Computer Life* San Francisco 36,159 -7.7 24,246 1,262.03 9,940 1,973 453,078 Ziff-Davis
167 166 Working Mother New York 35,973 4.8 25,084 492.44 10,656 234 829,518 MacDonald Communications Corp.
168 180 Elle Decor New York 35,235 12.2 25,454 807.48 6,650 3,131 434,387 Hachette Filipacchi
169 171 Sesame Street Parents New York 35,121 5.1 17,076 379.34 17,588 457 1,019,427 Children's Television Workshop
170 175 LAN Times Manhasset, N.J. 34,871 8.3 34,812 1,834.07 59 0 907 CMP Media
171 154 Boating New York 34,840 -8.6 28,703 1,331.79 4,437 1,700 206,523 Hachette Filipacchi
172 176 Science Washington 34,775 8.4 22,091 2,886.00 12,684 0 159,312 American Assn. for the Advancement of Science
173 181 Home Office Computing New York 34,365 9.6 24,859 1,000.21 8,812 694 460,843 Curtco Freedom
174 182 Bridal Guide New York 34,200 9.2 27,623 1,977.21 573 6,005 232,411 Globe Communications Corp.
175 208 Machine Design Cleveland 33,676 21.4 33,676 3,137.00 0 0 0 Pittway Corp., Penton
176 187 The Chronicle of Higher Education Washington 33,491 10.0 26,243 3,710.00 7,248 0 93,095 Chronicle of Higher Education
177 152 Country Woman Greendale, Wis. 33,275 -13.3 0 0.00 32,037 1,239 1,955,772 Reiman Publications
178 179 Design News Newton, Mass. 33,267 5.9 33,267 2,686.56 0 0 0 Reed Elsevier, Cahners
179 192 Aviation Week & Space Technology New York 33,089 11.9 24,367 1,812.10 8,721 0 106,358 McGraw-Hill Cos.
180 199 Black Enterprise New York 33,074 14.9 26,408 1,177.56 5,812 854 315,458 Earl G. Graves Publishing Co.
181 160 Restaurants & Institutions Des Plaines, Ill. 33,021 -9.4 33,021 1,850.89 0 0 0 Reed Elsevier, Cahners
182 173 SN-Supermarket News New York 32,984 0.3 31,690 1,929.05 1,294 0 43,131 Walt Disney Co., Fairchild
183 193 Today's Homeowner New York 32,058 8.6 15,234 462.66 16,376 448 927,998 Times Mirror Co.
184 191 Institutional Investor New York 31,935 7.4 28,833 867.41 3,103 0 8,274 Euromoney PLC
185 167 OnSat Shelby, N.C. 31,927 -6.6 10,105 1,253.75 20,385 1,437 352,307 Triple D Publishing
186 214 ENR New York 31,481 17.8 25,883 2,591.87 5,598 0 75,654 McGraw-Hill Cos.
187 196 Adweek New York 31,199 7.8 26,835 2,107.24 4,072 293 40,762 VNU
188 205 Runner's World Emmaus, Pa. 31,103 11.0 18,264 546.85 9,766 3,073 480,096 Rodale Press
189 283 Conde Nast House & Garden New York 30,956 64.4 19,220 752.99 6,944 4,791 521,116 Advance Publications, Conde Nast
190 213 Automotive News Detroit 30,870 15.1 22,964 1,976.92 7,907 0 79,864 Crain Communications
191 202 Ski New York 30,724 8.4 24,166 867.80 5,500 1,058 427,664 Times Mirror Co.
192 311 USAirways Attache Magazine Greensboro, N.C. 30,661 84.4 30,661 874.77 0 0 0 Pace Communications
193 178 Disney Adventures New York 30,517 -3.3 8,288 259.33 15,312 6,916 1,000,303 Walt Disney Co.
194 204 Golf World Trumbull, Conn. 29,893 6.2 21,928 1,448.00 7,869 96 146,580 New York Times Co.
195 209 AutoWeek Detroit 29,873 8.3 20,157 1,434.68 9,558 159 299,902 Crain Communications
196 210 Yankee Boston 29,861 8.3 12,487 627.42 16,118 1,257 706,588 Yankee Publishing
197 289 Cigar Aficionado New York 29,834 63.6 22,183 1,137.00 3,445 4,206 373,192 M. Shanken Communications
198 188 American HomeStyle & Gardening New York 29,505 -2.8 17,948 313.22 9,227 2,331 1,057,108 Bertelsmann, Gruner & Jahr
199 200 Weight Watchers Birmingham, Ala. 29,348 2.2 10,224 346.03 17,486 1,638 1,063,978 Time Warner
200 195 Inside Sports*** Evanston, Ill. 29,287 0.9 10,332 402.98 16,034 2,920 751,151 Century Publishing Co.
201 177 Windows Sources New York 29,282 -7.3 17,389 2,110.37 8,748 3,145 400,738 Ziff-Davis
202 238 PC Gamer Brisbane, Calif. 29,229 25.7 11,643 2,090.66 5,064 12,522 257,509 Imagine Publishing
203 219 Cycle World Newport Beach, Calif. 29,034 11.4 20,607 775.22 5,043 3,384 333,481 Hachette Filipacchi
204 211 New Choices New York 28,923 5.2 17,464 479.56 11,459 0 604,044 Reader's Digest Association
205 230 Wood Des Moines, Iowa 28,668 16.5 11,567 421.00 13,834 3,267 614,373 Meredith Corp.
206 190 ABA Journal Chicago 28,513 -4.9 8,084 451.68 20,430 0 309,541 American Bar Association
207 218 Sports Afield New York 28,371 7.7 20,984 639.77 5,762 1,625 466,588 Hearst Corp.
208 194 Sport Los Angeles 28,314 -3.2 11,890 379.98 13,702 2,722 751,968 Petersen Publishing Co.
209 197 Bassmaster Montgomery, Ala. 28,260 -2.3 16,660 562.49 11,324 276 575,579 Bass Angler Sportsman Society
210 170 Country America Des Moines, Iowa 28,045 -16.9 12,680 315.07 14,707 658 903,304 Meredith Corp.
211 198 American Medical News Chicago 27,969 -3.1 23,934 3,621.00 4,035 0 226,938 American Medical Association
212 229 Texas Monthly Austin, Texas 27,954 12.8 21,537 1,491.18 4,864 1,553 307,218 Emmis Broadcasting
213 221 GamePro San Francisco 27,885 8.0 10,200 944.46 4,861 12,824 457,568 International Data Group
214 186 Satellite TV Week Fortuna, Calif. 27,653 -10.3 11,326 1,245.25 16,176 151 270,812 Fortuna Communications Corp.
215 252 CIO Framingham, Mass. 27,531 26.2 27,122 1,567.36 409 0 5,451 International Data Group
216 287 George New York 27,408 49.4 15,765 718.77 7,162 4,481 424,994 Hachette Filipacchi
217 203 Mountain Sports & Living*** New York 27,326 -3.4 21,710 746.09 5,085 531 336,416 Miller Publishing Co.
218 225 Harvard Business Review Boston 27,325 7.3 8,459 394.27 17,605 1,262 221,131 Harvard Bus. School Publishing Corp.
219 184 Country Greendale, Wis. 27,181 -12.3 0 0.00 26,674 507 1,599,155 Reiman Publications
220 216 Success New York 26,968 2.0 17,286 560.74 7,716 1,967 451,914 Success Multimedia Enterprises
221 223 Billboard New York 26,888 5.4 14,942 1,928.00 8,140 3,806 41,900 VNU
222 215 Weekly World News Lantana, Fla. 26,655 -0.2 1,884 533.60 605 24,167 378,233 American Media
223 237 Electronic Gaming Monthly Lombard, Ill. 26,594 14.3 10,787 1,215.00 5,281 10,526 358,198 Ziff-Davis
224 303 BabyTalk New York 26,568 55.3 26,549 432.98 19 0 987 Time Warner
225 228 RB Restaurant Business New York 26,510 5.8 26,510 2,205.26 0 0 0 VNU
226 217 Atlantic Monthly New York $26,474 0.3 $17,778 632.41 $7,589 $1,107 454,278 Mortimer Zuckerman
227 271 Computer Gaming World San Francisco 26,347 31.7 18,005 2,318.48 3,793 4,549 230,772 Ziff-Davis
228 275 Departures New York 26,249 33.5 26,249 710.30 0 0 514 American Express Co.
229 242 Successful Farming Des Moines 26,014 15.2 18,869 633.00 7,145 0 476,357 Meredith Corp.
230 189 American Rifleman Fairfax, Va. 25,974 -14.2 5,797 252.00 20,177 0 1,341,176 National Rifle Assn. of America
231 233 Skiing New York 25,855 7.8 19,463 699.76 5,273 1,120 413,308 Times Mirror Co.
232 222 Gallery New York 25,801 0.0 4,500 1,040.00 3,510 17,791 320,000 Montcalm Publishing Corp.
233 240 National Geographic Traveler Washington 25,786 11.1 12,850 333.53 11,916 1,020 706,877 National Geographic Society
234 256 Southern Accents Birmingham, Ala. 25,550 18.8 16,048 790.89 6,759 2,744 332,839 Time Warner
235 226 Working Woman New York 25,505 0.2 17,579 401.63 7,568 357 643,288 MacDonald Communications Corp.
236 207 Medical Economics Montvale, N.J. 25,485 -8.5 24,285 3,165.90 1,199 0 11,758 Thomson Corp.
237 224 HFN New York 25,425 -0.3 25,092 1,929.72 333 0 8,764 Walt Disney Co., Fairchild
238 296 The Source New York 25,208 43.0 12,786 1,076.22 904 11,519 370,692 Source Publications
239 236 Los Angeles Times Magazine Los Angeles 25,199 6.3 25,199 999.11 0 0 0 Times Mirror Co.
240 265 Federal Computer Week Falls Church, Va. 25,178 23.0 25,178 1,561.48 0 0 0 International Data Group
241 239 Successful Meetings New York 25,167 8.4 25,167 1,576.74 0 0 0 VNU, Bill
242 245 Northwest Airlines WorldTraveler Des Moines, Iowa 25,114 12.5 25,114 1,249.26 0 0 0 Meredith Corp.
243 285 Birds & Blooms Greendale, Wis. 25,105 35.0 0 0.00 24,455 649 1,476,434 Reiman Publications
244 232 Consumers Digest Skokie, Ill. 24,959 3.5 4,691 149.98 18,961 1,307 1,260,139 Consumers Digest Inc.
245 321 Individual Investor New York 24,795 53.7 13,653 800.48 9,443 1,699 459,474 Individual Investor Group
246 234 Chemical & Engineering News Wayne, Pa. 24,787 3.4 17,295 1,438.44 7,492 0 124,860 American Chemical Society
247 328 Mutual Funds Magazine Deerfield Beach, Fla. 24,607 59.0 14,009 565.00 9,448 1,150 669,462 Time Warner
248 246 Nature New York 24,502 10.7 12,656 2,959.22 11,399 447 27,853 Macmillan Magazines
249 235 Flying New York 24,353 2.3 15,221 751.75 6,855 2,277 311,671 Hachette Filipacchi
250 206 Leisure Travel News* New York 24,340 -12.9 24,340 1,827.99 0 0 0 United News & Media
251 212 Organic Gardening Emmaus, Pa. 24,225 -11.8 6,386 319.00 17,050 789 706,717 Rodale Press
252 270 Industry Week Cleveland 23,862 19.2 23,580 1,078.56 283 0 4,710 Pittway Corp., Penton
253 267 Meetings & Conventions Secaucus, N.J. 23,647 16.7 23,647 1,330.47 0 0 0 Reed Elsevier, Reed Travel Group
254 231 Family PC New York 23,615 -2.9 17,553 1,293.00 5,160 901 382,925 Walt Disney Co./Ziff-Davis
255 247 Petersen's 4-Wheel & Off Road Los Angeles 23,519 6.4 13,688 1,253.50 4,775 5,056 359,849 Petersen Publishing Co.
256 243 Guns & Ammo Los Angeles 23,431 3.9 8,830 484.50 11,212 3,388 591,709 Petersen Publishing Co.
257 244 Boys' Life Irving, Texas 23,134 3.6 2,685 135.93 20,449 0 1,310,841 Boy Scouts of America
258 241 Mirabella New York 23,127 1.1 13,913 359.35 7,148 2,066 563,202 Hachette Filipacchi
259 220 Reminisce Greendale, Wis. 23,107 -11.1 0 0.00 22,890 217 1,360,172 Reiman Publications
260 291 Wine Spectator New York 22,912 26.1 14,007 914.00 7,193 1,712 220,579 M. Shanken Communications
261 262 Power & Motoryacht New York 22,810 9.6 21,511 1,811.48 809 489 37,305 Primedia
262 249 Progressive Farmer Birmingham, Ala. 22,742 3.2 18,160 518.00 4,582 0 286,383 Time Warner
263 264 Variety (weekly) New York 22,714 10.3 14,961 2,304.20 5,846 1,907 42,414 Reed Elsevier, Cahners
264 253 Travel Holiday New York 22,474 3.2 15,041 465.33 7,012 421 556,145 Hachette Filipacchi
265 299 Telephony Chicago 22,461 28.8 21,663 3,096.91 798 0 10,103 Primedia
266 278 Publisher's Weekly New York 22,354 16.3 16,598 3,149.46 5,757 0 38,636 Reed Elsevier, Cahners
267 227 Satellite Orbit Vienna, Va. 22,296 -11.8 5,088 484.00 11,356 5,853 281,190 CommTek Communications Corp.
268 250 Furniture Today Greensboro, N.C. 22,290 1.7 20,223 1,821.15 2,067 0 18,793 Reed Elsevier, Cahners
269 259 Motor Boating & Sailing New York 22,234 5.2 19,443 1,963.90 1,769 1,022 135,139 Hearst Corp.
270 352 Interactive Week Garden City, N.Y. 21,871 58.1 21,820 1,831.40 51 0 518 Ziff-Davis
271 280 Family Life New York 21,849 13.9 15,203 529.45 6,228 418 410,933 Hachette Filipacchi
272 263 American Legion Magazine Indianapolis 21,593 4.0 13,390 431.10 8,203 0 2,734,318 American Legion
273 254 New Equipment Digest Cleveland 21,528 -0.9 21,528 1,007.09 0 0 0 Pittway Corp., Penton
274 269 Hemmings Motor News Bennington, Vt. 21,417 6.2 12,595 9,470.00 5,699 3,123 264,026 Watering Inc.
275 266 Four Wheeler New York 21,359 4.6 11,327 1,132.21 4,909 5,122 335,882 General Media
276 274 Backpacker Emmaus, Pa. 21,354 8.5 13,896 659.91 5,342 2,116 265,041 Rodale Press
277 297 Eating Well New York 21,289 21.2 8,552 343.47 10,903 1,834 608,969 Hachette Filipacchi
278 257 Multichannel News New York 21,134 -1.6 19,989 2,553.90 1,145 0 11,222 Reed Elsevier, Cahners
279 276 Men's Fitness Woodland Hills, Calif. 21,093 8.5 11,200 632.60 3,844 6,049 302,568 Weider Publications
280 279 Broadcasting & Cable New York 20,886 8.7 16,238 2,383.00 4,648 0 27,348 Reed Elsevier, Cahners
281 260 Farm Journal Philadelphia 20,744 -1.6 17,487 330.34 3,257 0 197,370 Farm Journal
282 273 Computer Retail Week Jericho, N.Y. 20,635 3.7 20,545 1,683.16 90 0 501 CMP Media
283 288 Government Computer News Silver Spring, Md. 20,631 13.1 20,545 1,870.00 86 0 861 Washington Post Co.
284 261 Nursing ?98 Springhouse, Pa. 20,627 -1.2 6,161 592.30 14,466 0 344,434 Reed Elsevier, Springhouse
285 251 Easyriders Agoura Hills, Calif. 20,456 -6.2 8,267 619.70 2,767 9,422 216,856 Paisano Publications
286 319 CFO Boston 20,353 25.9 20,353 586.97 0 0 0 CFO Publishing Corp.
287 295 Builder Washington 20,064 11.7 18,918 2,662.00 1,125 21 106,545 Hanley-Wood Publications
288 309 Petersen's Photographic Los Angeles 19,969 18.6 14,384 1,054.90 3,983 1,602 204,532 Petersen Publishing Co.
289 292 Purchasing Newton, Mass. 19,808 9.4 19,808 1,488.51 0 0 0 Reed Elsevier, Cahners
290 255 Modern Healthcare Chicago 19,642 -9.0 17,610 2,038.30 2,032 0 16,253 Crain Communications
291 367 Architectural Record New York 19,617 54.2 13,907 1,226.55 5,468 242 95,562 McGraw-Hill Cos.
292 277 Skin Diver Los Angeles 19,585 1.3 15,022 1,093.69 3,696 867 206,012 Petersen Publishing Co.
293 355 Satellite Direct Vienna, Va. 19,270 40.9 3,332 317.00 12,818 3,120 290,192 CommTek Communications Corp.
294 281 American Family Physician Kansas City, Mo. 19,054 0.5 18,426 2,797.70 629 0 8,380 American Academy of Family Physician
295 NR This Old House New York 18,703 73.2 9,915 432.90 5,945 2,844 465,697 Time Warner
296 300 Business Insurance Chicago 18,648 7.1 16,097 1,384.00 2,540 11 29,251 Crain Communications
297 317 Modern Salon Lincolnshire, Ill. 18,632 14.3 17,069 1,606.38 1,563 0 78,149 Vance Publishing Corp.
298 293 Sail Boston 18,464 2.0 13,950 1,177.68 3,536 979 175,337 Primedia
299 380 Saveur New York 18,223 49.5 9,487 505.38 7,032 1,704 303,513 Meigher Communications
300 302 Journal of Accountancy Jersey City, N.J. 18,170 4.9 7,470 530.15 10,700 0 351,602 American Institute of CPAs
Notes: Dollars are in thousands. All figures are gross and represent AA estimates. Rankings for 1996 are based on data reported in 1998. NR=Not ranked.
Source: Advertising Age