Advertising Age Data Center
Magazines by Circulation for 6 mos. ended 6/30/1998

Top paid-circulation magazines for the first half of 1998 (compared with the same period in 1997) based on Audit Bureau of Circulations and BPA International figures. ABC and BPA also audit non-paid circulation. See notes below.

Rank Publication Circulation % change
1 Modern Maturity 20,402,096 -0.3%
2 TV Guide 13,085,971 -0.6%
3 National Geographic Magazine 8,783,752 -2.5%
4 Better Homes & Gardens 7,616,114 0.0%
5 Family Circle 5,005,084 -1.0%
6 Ladies' Home Journal 4,521,970 0.2%
7 Good Housekeeping 4,517,713 -2.7%
8 McCall's 4,239,622 -0.4%
9 The Cable Guide 4,169,103 -18.5%
10 Time 4,124,451 -0.6%
11 Woman's Day 4,079,707 -2.0%
12 People 3,719,925 6.0%
13 Sports Illustrated 3,269,917 -0.3%
14 Newsweek 3,227,729 -1.5%
15 Prevention 3,152,814 -3.0%
16 Playboy 3,151,495 -0.7%
17 Redbook 2,854,448 0.9%
18 The American Legion Magazine 2,691,252 -2.3%
19 Cosmopolitan 2,581,985 2.2%
20 Via Magazine 2,489,605 N/A
21 Southern Living 2,470,202 -0.9%
22 Seventeen 2,437,194 -1.4%
23 Martha Stewart Living 2,235,723 -3.5%
24 Glamour 2,208,926 6.9%
25 National Enquirer 2,206,747 -18.8%
26 U.S. News & World Report 2,201,351 -0.9%
27 YM 2,170,687 1.2%
28 Smithsonian 2,088,299 0.8%
29 Money 1,935,014 -0.4%
30 Star 1,900,615 -14.4%
31 Teen 1,850,436 11.4%
32 Ebony 1,847,773 0.7%
33 V.F.W. Magazine 1,776,690 -2.0%
34 Field & Stream 1,757,543 0.2%
35 Parents * 1,741,628 0.1%
36 Country Living 1,669,609 3.3%
37 Men's Health 1,587,573 5.4%
38 First for Women 1,579,495 10.2%
39 Popular Science 1,562,353 0.1%
40 Woman's World 1,550,654 4.3%
41 Golf Digest 1,539,272 0.0%
42 Life 1,500,774 -4.8%
43 Golf Magazine 1,469,078 11.5%
44 Sunset 1,464,559 1.1%
45 Entertainment Weekly 1,431,886 10.1%
46 Popular Mechanics 1,425,396 0.0%
47 Cooking Light 1,423,400 1.0%
48 Boys' Life 1,370,247 0.7%
49 Outdoor Life 1,368,023 0.1%
50 Medizine * 1,342,800 26.7%
51 Video Event 1,325,541 5.3%
52 American Rifleman 1,291,950 -12.7%
53 Consumers Digest 1,289,453 0.0%
54 Rolling Stone 1,252,282 -0.4%
55 Scholastic Parent & Child 1,236,244 12.4%
56 Parenting Magazine * 1,221,179 9.5%
57 Car & Driver 1,219,708 9.1%
58 Secure Retirement * 1,210,693 -6.4%
59 Discover 1,206,745 0.2%
60 Motor Trend 1,188,863 13.5%
61 New Woman 1,181,080 -0.8%
62 PC Magazine 1,176,691 2.0%
63 Mademoiselle 1,158,274 1.9%
64 In Style 1,151,024 19.0%
65 Weight Watchers Magazine 1,150,445 11.3%
66 Self 1,149,506 0.7%
67 PC World 1,148,816 0.4%
68 The Family Handyman 1,126,939 0.3%
69 Vogue 1,125,585 2.3%
70 Vanity Fair 1,118,895 2.1%
71 Shape 1,106,785 18.8%
72 Soap Opera Digest 1,102,223 -11.2%
73 Us 1,101,222 -2.8%
74 Health 1,084,536 5.3%
75 Scouting 1,084,076 0.0%
76 FamilyFun * 1,064,789 9.8%
77 Kiplinger's Personal Finance 1,064,461 -3.2%
78 Country Home 1,059,510 2.6%
79 Bon Appetit 1,059,028 -4.1%
80 Disney Adventures * 1,045,041 4.8%
81 Sesame Street Magazine 1,037,589 2.8%
82 Home 1,024,238 1.6%
83 Travel & Leisure 1,013,327 1.6%
84 Michigan Living 1,011,901 -1.1%
85 PC/Computing 1,009,172 0.3%
86 American Homestyle & Gardening * 1,004,943 0.0%
87 American Health for Women 1,004,672 10.7%
88 Fitness 1,004,391 25.0%
89 Essence 1,000,592 0.0%
90 Penthouse 994,711 12.6%
91 Victoria 959,599 3.8%
92 Today's Homeowner 955,067 5.0%
93 Jet 941,844 -3.2%
94 Elle 941,770 2.7%
95 The American Hunter 936,923 -11.5%
96 Business Week 913,359 -0.2%
97 Country America 904,675 0.1%
98 Food & Wine 883,381 3.5%
99 Nickelodeon Magazine * 883,172 17.6%
100 Gourmet 879,331 0.8%
101 Vitality 873,124 -13.0%
102 House Beautiful 864,585 -1.2%
103 Globe 845,065 -18.9%
104 Child * 841,544 6.2%
105 Windows Magazine 825,771 2.6%
106 Working Mother * 822,502 -1.5%
107 Total TV 821,105 13.7%
108 Architectural Digest 818,185 1.6%
109 Hot Rod 818,010 4.8%
110 Midwest Living 817,472 -1.4%
111 Sports Illustrated for Kids * 816,830 -4.4%
112 The New Yorker 813,434 1.8%
113 Traditional Home 812,823 0.3%
114 Allure 799,373 5.1%
115 Conde Nast Traveler 789,628 0.1%
116 Forbes 784,220 0.2%
117 Tennis 775,935 -0.7%
118 Fortune 767,148 0.6%
119 The American Legion Aux. Nat'l News 755,497 0.0%
120 North American Hunter 751,701 4.2%
121 Sport 751,059 -4.8%
122 Mutual Funds Magazine 742,492 34.6%
123 American How-To 741,452 30.6%
124 Road & Track 737,362 -2.3%
125 Marie Claire 734,841 14.8%
126 Harper's Bazaar 726,582 3.1%
127 Smart Money 724,495 7.3%
128 Traveler 715,231 0.8%
129 Today's Realtor * 711,378 0.2%
130 Mature Outlook * 705,726 7.1%
131 Yankee 705,003 -1.0%
132 GQ 700,244 1.7%
133 Esquire 672,073 2.2%
134 Scientific American 667,150 0.9%
135 Inc. Magazine 663,177 0.9%
136 Organic Gardening 659,820 -8.5%
137 Eating Well 642,971 0.2%
138 Walking 634,071 0.7%
139 Working Woman 633,572 -0.4%
140 Wood 627,006 2.0%
141 Arthritis Today 625,681 5.1%
142 New Choices: Living Even Better After 50 611,441 0.2%
143 Automobile Magazine 610,346 -0.7%
144 Vibe 606,237 17.1%
145 Ducks Unlimited 605,738 5.2%
146 Premiere 602,791 0.2%
147 Metropolitan Home 602,505 -2.3%
148 Bassmaster Magazine 600,164 4.8%
149 Macworld * 598,603 24.2%
150 Guns & Ammo 597,570 1.6%
151 Conde Nast House & Garden 580,864 14.1%
152 Junior Scholastic 578,827 -6.0%
153 Game & Fish Magazine 575,377 -0.1%
154 Your Money 572,882 3.3%
155 Men's Journal 566,943 2.2%
156 Computer Shopper 561,591 0.2%
157 This Old House 559,272 17.9%
158 Travel Holiday 558,610 0.5%
159 Mirabella 553,298 -2.4%
160 Flower & Garden 552,396 -26.2%
161 Outside 541,242 2.9%
162 Worth Magazine 540,758 0.2%
163 The Sporting News 540,110 3.4%
164 Sierra 538,536 2.6%
165 Spin 535,392 4.3%
166 Entrepreneur Magazine 531,305 1.7%
167 North American Fisherman 529,673 0.1%
168 True Story 525,636 -13.8%
169 National Wildlife 523,741 -3.0%
170 Individual Investor 520,417 19.5%
171 The Rotarian 515,997 -0.9%
172 Crayola Kids Magazine 514,571 -1.7%
173 Colonial Homes 506,449 -1.9%
174 Catholic Digest 501,024 -0.2%
175 Reader's Digest (large type edition) 498,737 N/A
176 Byte Magazine 498,421 2.0%
177 Runner's World 492,881 7.6%
178 Details 476,290 -1.7%
179 Successful Farming 475,984 0.1%
180 Audubon 468,157 1.7%
181 Home Office Computing 467,229 1.4%
182 Gardening How-To 464,422 116.0%
183 Independent Business * 463,798 2.7%
184 Country Living Gardener 462,851 -5.7%
185 The Atlantic Monthly 462,029 0.3%
186 Natural History 456,179 -1.7%
187 Success 455,878 1.5%
188 Bride's Magazine 455,685 3.4%
189 Popular Photography 454,741 0.1%
190 Sports Afield 453,292 -1.2%
191 Muscle & Fitness 452,452 -8.9%
192 Kentucky Living 452,286 6.1%
193 National Examiner 451,973 -14.4%
194 Computer Life 450,378 -0.5%
195 The Saturday Evening Post 450,294 0.0%
196 National Parks 448,590 -3.9%
197 Country Sampler 441,319 -7.2%
198 The Tennessee Magazine 437,838 2.2%
199 Elle Decor 436,634 -1.6%
200 Town & Country 435,423 -1.4%
Notes: *The following magazines also reported non-paid circulation: Parents, 101,472; Medizine, 74,167; Parenting Magazine, 100,028; Secure Retirement, 78,697; FamilyFun, 66,432; Disney Adventures, 64,290; American Homestyle & Gardening, 21,683; Nickelodeon, 7,000; Child, 91,414; Working Mother, 104,675; Sports Illustrated for Kids, 210,873; Today's Realtor, 1,620; Mature Outlook, 31,823; Macworld, 55,073; Independent Business, 122,991.