Advertising Age Data Center
Consumer magazine ad linage first quarter 1998
Category/magazine Pages 1st quarter 1998 Pages 1st quarter 1997
Auto/cycle/rec.vehicles.
Automobile Magazine C. 208.6 209.8
AutoWeek (52X) C. 348.5 360.5
Car & Driver C. 276.7 295.1
Car Collector 71.1 72.3
Car Craft 123.3 126.3
Circle Track 271.5 275.1
Cycle World C. 212.5 154.3
Dirt Rider 263.7 231.2
Dune Buggies & Hot VWs 227.2 215.6
Easyriders 156.9 133.1
Family Motor Coaching 632.6 621.7
Hot Rod C. 256.2 175.0
Motorcyclist 162.3 132.9
Motor Trend C. 219.0 198.8
Motorhome 206.7 225.8
Petersen's 4 Wheel & Off-Road 261.2 258.5
Rider 105.0 82.0
Road & Track C. 275.2 279.5
Trailer Life 195.0 219.0
Total Group 4,473.1 4,266.6
% change 4.8%
Boating & yachting
Boating C. 428.1 424.1
Chesapeake Bay 201.8 181.9
Lakeland Boating (11X) 290.8 299.0
Motor Boating & Sailing 519.7 584.6
Sail 330.4 341.7
Sailing World 74.2 100.6
Showboats International (6X) C. 283.1 272.3
Trailer Boats (11X) 173.7 210.3
Yachting C. 429.8 456.9
Total Group 2,731.5 2,871.3
% change -4.9%
Civic/fraternal
Elks (10X) 53.3 53.2
Kiwanis (10X) 49.8 54.3
Lion (10X) 18.0 20.5
Rotarian 41.2 45.7
V.F.W. (11X) 77.0 67.0
Total Group 239.3 240.7
% change -0.6%
Computers
Computer Life C. 241.5 335.4
Family PC C. (10X) 277.1 275.9
Home Office Computing C. 211.0 236.6
Home PC C. 327.6 425.5
PC Computing C. 632.8 633.5
PC Magazine C. 1,412.7 1,567.2
Windows (14X) C. 608.9 557.1
Wired C. 302.8 322.2
Yahoo! Internet Life C. 117.9 95.5
Total Group 4,132.3 4,448.7
% change -7.1%
General
American Benefactor (4X) C.E. 33.5 51.3
American Health For Women (10X) C. 114.2 105.7
American Heritage (8X) C. 45.1 60.5
American Legion 111.3 109.5
Archaeology (6X) 70.3 63.0
Art & Antiques (11X) C. 155.3 147.1
ARTnews (10X) 288.0 238.0
The Atlantic C. 130.1 138.8
Audubon (6X) C. 124.3 94.6
Bon Appetit C. 213.4 172.4
Buena Vida 93.3 91.1
Cable Guide C. 59.2 56.8
Civilization (6X) C. 44.3 26.6
Consumers Digest (6X) C. 52.5 55.7
Cooking Light (9X) C. 208.2 206.2
Country America (10X) C. 113.3 68.5
Departures N. America (6X) C. 229.6 189.4
Eating Well (8X) C. 81.9 72.3
Ebony C. 255.7 270.8
Food & Wine C. 188.0 140.6
George C. 149.7 149.6
Gourmet C. 232.6 220.1
Health (7X) C. 139.5 120.8
Let's Live 195.5 195.5
Life C. 145.0 113.6
Mature Outlook (6X) C. 41.5 53.8
Modern Maturity (6X) C. 84.5 77.0
National Geographic C. 88.5 70.9
Natural History C. 47.0 38.0
New Choices: Living Even
Better After 50 (10X) C. 92.9 94.9
Out C. (11X) 145.3 103.8
Prevention C. 233.8 216.9
Reader's Digest C. 235.8 252.1
Rx Remedy (6X) C. 27.3 38.8
Saturday Evening Post (9X) C. 67.1 76.3
Saveur (6X) C. 99.1 101.0
Smithsonian C. 137.5 157.3
Southern Living Vacations (5X) C. 54.0 54.8
Town & Country C. 259.6 234.2
Travelhost 288.3 347.6
Utne Reader (6X) 79.0 78.0
Vanity Fair C. 326.5 266.0
The Walking Mag. (6X) C. 45.4 52.2
Yankee C. 121.6 138.5
Total Group 5,914.7 5,559.0
% change 6.4%
Home
American HomeStyle & Gardening (8X) C. 92.9 48.7
Architectural Digest C. 274.2 254.9
Better Homes & Gardens C. 388.0 417.1
Colonial Homes (6X) C. 25.3 22.3
Columbus Monthly Homes (4X) 24.5 20.3
Conde Nast House & Garden C. 154.5 139.6
Country Home (6X) C. 74.2 183.2
Country Living C. 204.8 229.3
Elle Decor (8X) A. C. 116.2 95.4
Family Handyman (10X) C. 111.9 115.1
Flower & Garden (6X) 69.0 96.0
Garden Design (6X) C. 52.1 44.3
Gardener (6X) C. 19.9 16.9
Home C. 172.3 188.1
Horticulture (10X) 146.8 132.0
House Beautiful C. 187.5 186.8
Martha Stewart Living (10X) C. 237.6 164.7
Metropolis (10X) 59.7 122.7
Metropolitan Home (6X) C. 179.3 172.0
Midwest Living (6X) C. 88.4 59.7
Organic Gardening (9X) C. 89.9 113.7
Phoenix Home/Garden 229.6 182.6
San Diego Home/Garden 144.4 133.1
Southern Accents (6X) C. 212.0 212.4
Southern Living C. 289.5 324.4
Sunset Magazine C. 232.4 234.2
This Old House (6X) C. 146.6 106.4
Today's Homeowner (10X) C. 81.4 94.3
Traditional Home (6X) C. 85.2 86.3
Workbench (6X) 32.8 47.8
Total Group 4,223.0 4,244.3
% change -0.5%
In-flight & other passenger
Aboard Group (6X) 71.0 77.2
Alaska Airlines 153.7 160.0
America West Airlines 229.0 210.0
American Way (24X) C. 517.7 446.2
Continental 169.7 75.6
Hemispheres C. 236.4 286.2
Northwest Air World Traveler C. 266.0 311.4
Sky Magazine C. 245.0 282.2
Southwest Spirit C. 258.4 233.6
Spirit of Aloha 130.1 110.2
TWA Ambassador 124.6 101.2
US Airways Attache C. 118.9 228.9
Total Group 2,520.4 2,522.8
% change -0.1%
Men's
Details C. 208.8 221.5
Esquire C. 154.6 106.8
Firehouse Magazine 148.3 153.6
GQ C. 407.0 327.3
Men's Fitness C. 125.5 137.1
Men's Health (10X) C. 125.6 142.3
Men's Journal C. 130.4 112.0
Muscle & Fitness C. 337.3 314.0
Penthouse C. 138.1 167.0
Playboy C. 125.8 134.9
Popular Mechanics C. 159.6 164.3
P.O.V. (10X) C. 84.0 71.4
Total Group 2,144.9 2,052.0
% change 4.5%
Metropolitan
Atlanta 162.6 129.5
Baltimore 153.3 154.5
Boston 228.5 229.3
Buzz A. 127.9 94.9
Chicago 237.6 223.7
Chicago's North Shore 141.7 215.3
Cincinnati 123.2 116.5
Cleveland (13X) 313.8 247.9
Columbus Monthly 148.7 157.0
Connecticut 202.5 180.2
Diablo 162.3 160.8
Grand Rapids 68.5 59.1
Honolulu 110.4 116.3
Los Angeles 166.0 186.0
Louisville 83.0 63.5
Madison 87.4 93.4
Memphis 140.0 139.0
Miami Metro E. 81.7 ?
Minneapolis/St. Paul 331.6 285.4
Minnesota Monthly Magazine 261.7 223.5
New Jersey Monthly 155.0 157.2
Ohio (10X) 123.0 63.0
Orlando 102.6 75.1
Palm Springs Life 298.0 293.2
Philadelphia 244.3 251.9
Phoenix 182.1 188.7
Pittsburgh 165.3 150.5
Rhode Island Monthly 144.4 152.0
Sacramento Magazine 116.9 118.0
San Diego 275.9 226.2
Texas Monthly C. 391.8 343.8
The Washingtonian 242.6 228.9
Total Group 5,692.5 5,324.4
% change 6.9%
Music/entertainment
Audio C. 128.9 140.3
Dance Magazine 249.7 243.5
Entertainment Weekly (52X) C. 339.3 368.0
Live! C. 76.8 81.2
Premiere C. 184.3 182.7
Rolling Stone (25X) C. 280.3 321.5
The Source C. 302.3 202.0
Spin C. 203.9 180.6
Stereo Review C. 161.3 171.9
US C. 108.2 162.4
Vibe (10X) C. 202.0 139.3
Video Magazine (10X) C. 79.2 101.0
Total Group 2,316.2 2,294.5
% change 0.9%
Outdoor & sport
American Handgunner (6X) 107.5 161.5
American Hunter 43.9 35.7
American Rifleman 59.9 77.3
Backpacker (9X) C. 157.8 179.4
B.A.S.S. Times 132.6 118.1
Bassmaster (10X) C. 202.8 229.3
Bicycling (10X) C. 104.9 193.5
Ducks Unlimited (6X) C. 75.3 67.5
Field & Stream C. 128.6 142.2
Flex 442.2 225.2
Flying C. 172.6 160.0
Florida Sportsman 403.1 372.5
Golf Digest C. 286.4 309.0
Golf for Women (6X) C. 62.9 50.0
Golf Magazine C. 393.5 327.7
Guns & Ammo 101.1 115.7
Guns Magazine 109.1 93.1
In-Fisherman (7X) 151.0 179.0
Links (7X) 137.7 117.5
NBA Inside Stuff C. 59.6 28.0
Outdoor Life C. 90.9 118.3
Outside Magazine C. 211.7 203.4
Petersen's Hunting 82.1 104.4
Runner's World C. 105.2 115.8
Salt Water Sportsman C. 303.6 276.6
Senior Golfer (9X) C. 145.3 91.3
Shooting Times 105.0 101.0
Sierra (6X) C. 95.2 81.4
Ski (8X) C. 228.0 219.2
Skiing (7X) C. 193.2 184.9
Skin Diver C. 228.1 265.2
Snow Country (8X) C. 120.6 141.7
Snowboard Life (6X) C. 49.3 123.7
Southern Outdoors (9X) 122.4 143.1
Sport Magazine C. 93.9 83.5
Sports Afield (10X) C. 81.8 116.6
Surfing 229.7 238.4
Tennis C. 166.6 182.7
Transworld Snowboarding (8X) C. 327.4 422.3
Warp C. (6X) 43.3 34.9
Waterski (11X) 120.0 147.0
Western Outdoors (9X) 124.8 111.2
Total Group 6,600.8 6,688.8
% change -1.3%
Parenthood
American Baby C. 100.5 93.5
Baby Talk (10X) C. 84.7 88.6
Child (10X) C. 124.6 120.9
Crayola Kids (6X) C. 32.0 20.4
Family Fun (10X) C. 116.6 108.6
Family Life (6X) C. 83.3 65.0
Parenting C. 205.0 207.5
Parents Magazine C. 301.5 267.1
Sesame St. Parents C. 95.7 73.7
Working Mother C. 74.7 82.5
Total Group 1,218.8 1,127.7
% change 8.1%
Photography
American Photo (6X) C. 94.7 92.3
Outdoor Photographer (10X) 118.9 109.6
Petersen's Photographic 271.9 244.8
Popular Photography C. 461.6 475.7
Shutterbug 662.3 658.2
Total Group 1,609.4 1,580.6
% change 1.8%
Science/technology
Discover C. 114.5 100.6
Popular Science C. 137.6 143.7
Scientific American C. 85.9 80.8
Spectrum C. 159.3 166.8
Total Group 497.3 491.9
% change 1.1%
Travel
Aloha (6X) 18.0 14.0
Caribbean Travel & Life (6X) 119.0 110.0
Conde Nast Traveler C. 289.8 287.6
Endless Vacation (6X) C. 118.9 102.6
Islands (6X) C. 150.9 180.9
National Geographic Traveler (6X) 145.7 114.7
Travel & Leisure C. 321.9 289.8
Travel Holiday (10X) C. 107.4 103.2
Total Group 1,271.6 1,202.8
% change 5.7%
Weeklies/bi-weeklies
The Advocate (24X) C. 257.5 223.3
Army Times Military Group:
Air Force Times (52X) 331.8 318.5
Army Times (52X) 330.3 310.8
Navy Times (52X) 337.7 328.9
Capper's (26X) 115.4 95.5
Commonweal (22X) 35.1 24.6
Golfweek (52X) 267.6 286.0
Golf World (46X) C. 319.7 331.3
Grit (26X) 100.2 85.5
Jet (52X) C. 196.0 189.3
National Journal (50X) C. 114.0 76.0
National Review (25X) 141.3 91.1
The New Republic (48X) B. ? 127.2
New York Magazine (50X) C. 454.6 531.2
The New Yorker C. 425.0 415.1
Newsweek (52X) C. 513.4 530.3
People (51X) C. 799.2 811.7
Sporting News (52X) C. 211.9 141.5
Sports Illustrated (52X) C. 669.5 631.0
Time (52X) C. 569.3 522.8
Total TV (52X) C. 74.8 70.3
TV Guide (52X) C. 801.2 916.2
U.S. News & World Report (50X) C. 453.9 453.2
Total Group 7,519.3 7,384.3
% change 1.8%
Women's/fashion/service
Allure C. 281.3 312.1
Bridal Guide C. 720.9 739.6
Bride's (6X) C. 959.7 831.9
Conde Nast Sports for Women C. E. 126.5 ?
Cosmopolitan C. 437.3 481.9
Elegant Bride (11X) 387.3 422.5
Elle C. 453.3 473.7
Essence C. 218.0 237.5
Family Circle (17X) C. 345.8 254.4
Fitness (10X) C. 160.6 151.6
Glamour C. 396.1 385.6
Good Housekeeping C. 274.5 263.2
Harper's Bazaar C. 370.3 362.7
Imagen 142.7 184.3
InStyle C. 324.8 196.6
Ladies' Home Journal C. 347.8 299.9
Living Fit (6X) C. 52.1 64.0
Mademoiselle C. 238.2 251.5
Marie Claire C. 251.4 229.6
McCall's C. 241.1 211.2
Mirabella C. 116.8 96.0
Modern Bride (6X) C. 775.2 780.4
New Woman C. 160.8 210.0
Redbook C. 219.1 234.3
Self C. 253.0 227.3
Seventeen C. 276.1 255.4
Shape C. 184.6 196.7
Soap Opera Digest (26X) C. 231.4 200.7
Teen C. 110.4 107.3
Victoria C. 112.4 97.9
Vogue C. 601.9 587.7
W Magazine C. 451.7 396.8
Weight Watchers (6X) C. 128.9 112.0
Woman's Day (15X) C. 338.4 396.1
YM (10X) C. 108.3 95.5
Total Group 10,671.7 10,347.8
% change 3.1%
Youth
Boys' Life C. 28.7 25.4
Campus Life (9X) 139.3 141.5
Nickelodeon (10X) C. 51.5 35.2
Sports Illustrated for Kids C. 59.4 52.1
Transworld Skateboarding C. 353.8 297.0
Total Group 632.7 551.2
% change 14.8%
Business/national
ABA Journal C. 121.5 135.5
Barron's (52X) C. 547.7 484.2
Black Enterprise C. 262.0 262.8
Business Start-Ups C. 174.6 183.9
Business Week (52X) C. 778.0 813.7
Economist (52X) C. 732.3 747.1
Entrepreneur C. 470.5 473.4
Fast Company C. (6X) 108.7 90.7
Forbes (26X) C. 807.7 862.9
Fortune (26X) C. 698.7 627.6
Frequent Flyer 43.2 41.4
Futures 102.0 114.2
Harvard Bus. Review (6X) C. 108.4 102.3
Inc. Magazine C. 253.4 263.0
Individual Investor C. 202.9 201.6
Industry Week (23X) 250.0 248.4
Kiplinger's Personal Finance C. 235.8 264.2
Money C. 291.6 294.8
Mutual Funds C. 142.5 155.9
Nation's Business C. 95.0 71.9
SmartMoney C. 287.9 261.2
Success C. 134.0 101.4
Working Woman C. 89.8 88.1
Worth (10X) C. 145.5 150.6
Total Group 7,083.7 7,040.7
% change 0.6%
Business/regional
Bus. First of Columbus (52X) 360.9 339.7
Capital Dist. Bus. Review (52X) 266.1 257.4
Caribbean Business (52X) 264.0 241.5
Corporate Rpt. Minnesota 97.2 94.9
Crain's Chicago Bus. (52X) 307.5 252.0
Crain's Cleveland Bus. (52X) 208.0 212.0
Crain's Detroit Bus. (52X) 259.5 215.2
Crain's New York Bus. (52X) 272.9 266.1
Florida Trend (13X) 155.0 125.8
Georgia Trend 160.3 104.0
Grand Rapids Bus. Jrnl. (52X) 199.8 165.2
Hawaii Business 85.3 84.2
Indianapolis Bus. Jrnl. (52X) 416.2 396.3
New Orleans City Bus. (52X) D. 329.0 354.2
Pacific Bus. News (52X) 426.5 298.5
Providence Bus. News (52X) 155.9 138.0
Total Group 3,964.1 3,544.9
% change 11.8%
National Sunday magazines
Parade (52X) C. 155.9 179.6
USA Weekend (52X) C. 154.3 170.6
Vista Magazine (12X) 22.5 28.5
Total Group 332.7 378.8
% change -12.2%
Newspaper Sunday magazines
The Boston Globe 306.2 341.0
Chicago Tribune 218.2 242.0
Los Angeles Times C. 132.6 155.3
The New York Times C. 690.8 666.6
The Philadelphia Inquirer B. ? 125.3
Seattle Times 161.0 134.0
The Washington Post 160.4 181.2
Total Group 1,669.2 1,720.1
% change -3.0%
Notes: Linage is given in paid ad pages. (X) represents the number of times published each year; publications are monthly unless otherwise specified. Sectional linage is prorated to circulation of regional editions. A. Frequency change from prior year. B. Incomplete report, not included in group total and percentage change. C. Figures supplied by Publishers Information Bureau. D. Figures do not reflect comparable number of issues. E. New magazine, comparable results not available for 1997; not included in group total and percentage change. Ad Age makes no attempt to verify figures and is not responsible for inconsistencies or errors. Compiled by Julie A. Johnson.