Advertising Age Data Center
Consumer magazine ad linage second quarter 1998
Category/magazine Pages 2nd quarter 1998 Pages 2nd quarter 1997 Pages year-to-date 1998 Pages year-to-date 1997
Auto/cycle/rec.vehicles
Automobile Magazine C. 264.2 248.5 472.8 458.3
AutoWeek (52X) C. 401.6 377.2 750.1 737.7
Car & Driver C. 359.0 394.9 635.7 690.1
Car Collector 78.2 75.3 145.9 144.4
Car Craft 176.8 162.1 300.1 288.4
Circle Track 270.1 291.0 541.5 566.1
Cycle World C. 281.8 228.8 494.3 383.1
Dirt Rider 297.8 331.8 561.5 563.0
Dune Buggies & Hot VWs 227.9 208.2 455.1 423.8
Easyriders 191.6 169.3 348.5 302.4
Family Motor Coaching 593.9 591.7 1,226.5 1,213.4
Hot Rod C. 274.9 225.4 531.1 400.4
Motorcyclist 251.6 222.4 413.9 354.4
Motor Trend C. 294.9 319.2 513.9 518.0
Motorhome 233.3 258.5 440.0 484.4
Petersen's 4 Wheel & Off-Road 315.6 343.2 576.7 601.8
Rider 172.0 136.0 277.0 218.0
Road & Track C. 359.6 436.2 634.8 715.7
Trailer Life 204.2 232.3 399.1 451.4
Total Group 5,249.0 5,252.1 9,718.5 9,514.5
% change -0.1% 2.1%
Boating & yachting
Boating C. 424.3 377.6 852.4 801.7
Chesapeake Bay 266.2 234.5 462.9 408.3
Lakeland Boating (11X) 311.3 334.8 602.1 633.8
Motor Boating & Sailing C. 488.3 515.0 972.5 1,057.3
Sail 358.6 330.2 689.0 671.9
Sailing World 150.6 154.4 224.9 255.0
Showboats International (6X) C. 116.1 115.0 393.2 387.3
Trailer Boats (11X) 200.7 185.3 374.4 395.6
Yachting C. 375.9 380.2 805.7 837.1
Total Group 2,692.1 2,627.0 5,377.0 5,448.0
% change 2.5% -1.3%
Civic/fraternal
Elks (10X) 46.8 44.9 100.1 98.1
Kiwanis (10X) 49.5 52.6 99.3 106.9
Lion (10X) 28.2 33.3 46.2 53.8
Rotarian 59.5 41.8 100.7 87.5
V.F.W. (11X) 76.0 71.5 152.7 147.7
Total Group 260.0 244.1 499.0 494.0
% change 6.5% 1.0%
Computers
Computer Life C. 214.6 252.6 456.1 588.0
Family PC C. (10X) 206.5 233.2 483.6 509.1
Home Office Computing C. 195.3 233.5 406.4 470.0
Home PC C. 175.3 352.8 502.9 778.3
PC Computing C. 569.2 659.9 1,202.0 1,293.4
PC Magazine C. 1,357.8 1,485.3 2,770.5 3,052.5
Windows (14X) C. 633.1 765.0 1,241.9 1,322.1
Wired C. 321.1 275.8 623.9 598.0
Yahoo! Internet Life C. 142.9 98.3 260.8 193.8
Total Group 3,815.7 4,356.4 7,948.1 8,805.1
% change -12.4% -9.7%
General
American Benefactor (4X) C. 29.3 44.1 62.8 95.4
Amer. Health For Women (10X) C. 160.0 161.4 274.2 267.0
American Heritage (8X) C. 116.4 99.6 161.4 160.1
American Legion 102.9 94.0 214.2 203.5
Archaeology (6X) 29.2 34.4 99.5 97.4
Art & Antiques (11X) C. 142.3 141.4 297.6 288.5
ARTnews (10X) 324.5 281.1 612.2 519.0
The Atlantic C. 162.4 170.5 292.4 309.3
Audubon (6X) C. 56.2 59.9 180.5 154.5
Bon Appetit C. 322.9 203.4 536.3 375.8
Buena Vida 91.1 93.0 184.4 184.1
Cable Guide C. 46.1 39.5 105.3 96.3
Civilization (6X) C. 70.7 53.2 115.0 79.8
Consumers Digest (6X) C. 22.4 23.8 74.9 79.5
Cooking Light (9X) C. 262.8 311.1 471.0 517.3
Country America (10X) C. 64.0 70.8 177.2 139.3
Departures N. America (6X) C. 125.8 126.7 355.5 316.1
Eating Well (8X) C. 87.3 44.7 169.2 117.0
Ebony C. 239.0 243.2 494.7 514.0
Food & Wine C. 216.8 199.6 404.9 340.3
George C. 157.9 143.9 307.5 293.5
Gourmet C. 377.5 339.6 610.0 559.7
Health (7X) C. 118.6 136.9 257.1 257.7
Let's Live 167.0 170.0 362.0 367.0
Life C. 219.8 168.7 368.8 282.3
Mature Outlook (6X) C. 102.8 101.8 144.3 155.6
Modern Maturity (6X) C. 40.1 41.6 124.6 118.6
National Geographic C. 103.7 128.6 192.2 199.6
Natural History C. 73.2 65.2 120.2 103.2
New Choices: Living Even Better After 50 (10X) C. 132.0 126.8 224.9 221.7
Out C. (11X) 264.3 240.7 409.6 344.6
Prevention C. 260.1 240.9 493.9 457.7
Reader's Digest C. 306.5 327.5 542.3 579.6
Rx Remedy (6X) C. 19.1 16.6 46.4 55.4
Saturday Evening Post (9X) C. 40.5 36.8 107.6 113.0
Saveur (6X) C. 111.1 105.6 210.3 206.6
Smithsonian C. 155.5 202.9 293.0 360.2
Southern Living Vacations (5X) C. 194.7 101.1 248.7 155.9
Town & Country C. 356.4 341.6 616.0 575.8
Travelhost 306.2 362.0 594.5 709.6
Utne Reader (6X) 38.0 75.0 118.0 111.0
Vanity Fair C. 579.0 436.0 905.5 702.0
The Walking Mag. (6X) C. 159.0 123.3 204.4 175.5
Yankee C. 200.0 183.0 320.7 321.6
Total Group 7,155.0 6,711.3 13,105.5 12,281.0
% change 6.6% 6.7%
Home
American HomeStyle & Gardening (8X) C. 176.9 114.6 269.8 163.3
Architectural Digest C. 485.3 354.7 759.5 609.6
Better Homes & Gardens C. 518.8 506.2 906.8 923.3
Colonial Homes (6X) C. 52.3 68.1 77.6 90.4
Columbus Monthly Homes (4X) 29.3 26.7 53.8 47.0
Conde Nast House & Garden C. 270.5 196.0 425.1 335.6
Country Home (6X) C. 225.8 123.2 300.0 306.4
Country Living C. 332.3 339.8 537.1 569.1
Elle Decor (8X) A. C. 400.9 276.4 517.1 371.8
Family Handyman (10X) C. 204.9 194.8 316.8 309.9
Flower & Garden (6X) 31.9 43.6 100.9 139.6
Garden Design (6X) C. 192.0 174.2 244.1 218.5
Gardener (6X) C. 60.4 47.2 80.3 64.1
Home (10X) C. 359.2 307.3 531.5 495.3
Horticulture (10X) 173.6 141.9 320.4 273.9
House Beautiful C. 228.1 233.2 415.6 419.9
Martha Stewart Living (10X) C. 373.0 317.1 610.6 481.8
Metropolis (10X) 211.6 211.9 271.3 334.5
Metropolitan Home (6X) C. 102.9 110.8 280.7 282.9
Midwest Living (6X) C. 251.6 283.2 340.0 343.0
Organic Gardening (9X) C. 62.2 75.1 152.1 188.9
Phoenix Home/Garden 165.7 161.7 359.3 344.3
San Diego Home/Garden D. 285.3 216.1 429.7 349.2
Southern Accents (6X) C. 137.9 135.3 349.9 347.7
Southern Living C. 464.1 448.0 753.6 772.4
Sunset Magazine C. 368.1 307.2 600.4 541.5
This Old House (6X) C. 126.9 70.0 273.5 176.4
Today's Homeowner (10X) C. 169.6 157.4 251.0 251.7
Traditional Home (6X) C. 126.1 108.6 211.4 194.8
Workbench (6X) B. -- 32.2 32.8 87.3
Total Group 6,586.9 5,750.2 10,739.6 9,946.7
% change 14.6% 8.0%
In-flight & other passenger
Aboard Group (6X) 37.4 34.5 108.5 111.7
Alaska Airlines 176.5 205.7 330.2 365.7
America West Airlines Mag. 235.0 222.6 464.0 439.6
American Way (24X) C. 569.0 553.1 1,086.6 999.3
Continental 201.7 168.7 371.4 371.2
Hemispheres C. 282.6 295.8 519.0 582.1
Northwest Air World Traveler C. 305.9 340.9 571.9 652.3
Sky Magazine C. 268.3 334.8 513.3 617.0
Southwest Spirit C. 276.6 268.5 535.0 502.1
Spirit of Aloha 128.1 116.6 258.2 226.8
TWA Ambassador B. -- 149.8 124.6 307.9
US Airways Attache C. 137.9 229.8 256.8 458.7
Total Group 2,618.9 2,771.1 5,014.7 5,326.5
% change -5.5% -5.9%
Men's
Details C. 286.2 266.6 495.0 488.0
Esquire C. 173.0 146.7 327.6 253.5
Firehouse Magazine 169.5 167.4 319.8 321.0
GQ C. 521.2 417.1 928.1 744.4
Men's Fitness C. 161.2 174.3 286.7 311.4
Men's Health (10X) C. 284.8 271.1 406.9 413.4
Men's Journal C. 307.9 263.6 438.3 375.6
Muscle & Fitness C. 341.7 311.7 679.0 625.6
Penthouse C. 140.0 152.8 278.1 319.8
Playboy C. 155.0 173.5 280.8 308.3
Popular Mechanics C. 225.5 200.0 385.1 364.2
P.O.V. (10X) C. 196.5 97.2 279.5 168.7
Total Group 2,962.4 2,641.8 5,104.9 4,693.9
% change 12.1% 8.8%
Metropolitan
Atlanta 196.9 159.9 359.5 289.4
Baltimore 216.8 158.0 363.1 294.5
Boston 281.2 249.2 509.7 478.5
Chicago 236.2 241.9 473.7 465.6
Chicago's North Shore 173.9 229.1 315.6 444.4
Cincinnati 154.2 104.0 277.4 220.5
Cleveland (13X) 454.9 378.6 768.8 626.5
Columbus Monthly 172.1 157.5 320.8 314.5
Connecticut 236.0 208.7 438.6 388.9
Diablo 172.2 171.4 334.5 332.2
Grand Rapids 93.4 82.4 161.9 141.5
Honolulu 131.9 120.9 242.2 237.1
Los Angeles 234.0 210.0 399.0 396.0
Louisville 81.4 86.7 164.4 150.2
Madison 75.9 104.8 163.4 198.2
Memphis 144.0 164.7 283.7 304.5
Miami Metro E. 124.2 -- 242.6 --
Minneapolis/St. Paul 340.4 322.7 741.6 608.0
Minnesota Monthly Magazine 345.0 286.3 606.7 509.8
New Jersey Monthly 211.0 215.1 366.0 372.3
Ohio (10X) 213.0 170.0 336.0 233.0
Orlando 112.9 107.7 215.6 182.8
Palm Springs Life 155.2 183.7 453.1 476.3
Philadelphia 311.6 328.4 555.9 580.3
Phoenix 198.4 190.9 380.4 379.6
Pittsburgh 165.1 176.7 330.4 327.2
Rhode Island Monthly 185.7 160.4 329.4 312.4
Sacramento Magazine 114.7 114.0 231.6 232.0
San Diego 275.9 226.3 550.8 479.8
Texas Monthly C. 365.4 355.7 757.2 699.5
The Washingtonian 255.1 252.7 497.6 481.7
Total Group 6,304.2 5,918.2 11,928.5 11,157.1
% change 6.5% 6.9%
Music/entertainment
Audio C. 106.5 197.8 235.3 338.1
Dance Magazine 163.6 184.0 413.3 427.2
Entertainment Weekly (52X) C. 497.4 490.7 836.7 858.7
Live! C. 66.4 70.0 143.2 151.2
Premiere C. 180.8 168.2 365.1 350.9
Rolling Stone (25X) C. 578.3 468.7 858.6 790.2
The Source C. 296.9 220.0 599.2 422.0
Spin C. 222.6 275.5 426.5 456.1
Stereo Review C. 141.7 143.6 303.0 315.5
US C. 149.1 195.3 257.3 357.7
Vibe (10X) C. 305.5 254.0 507.5 393.4
Video Magazine (10X) C. 96.5 125.3 175.7 226.3
Total Group 2,805.2 2,793.2 5,121.4 5,087.2
% change 0.4% 0.7%
Outdoor & sport
American Handgunner (6X) 70.1 63.4 177.6 161.5
American Hunter 37.0 29.2 80.9 64.9
American Rifleman 58.5 67.2 118.4 144.5
Backpacker (9X) C. 255.9 210.8 413.6 390.2
B.A.S.S. Times 107.6 91.9 240.2 209.9
Bassmaster (10X) C. 283.3 181.7 486.1 411.0
Bicycling (10X) C. 229.8 227.3 334.8 420.7
Ducks Unlimited (6X) C. 35.1 36.2 110.4 103.7
Field & Stream C. 284.2 201.6 412.8 343.9
Flex 456.0 369.0 880.0 742.5
Flying C. 218.6 187.0 391.2 347.0
Florida Sportsman 354.4 331.9 757.5 704.4
Golf Digest C. 448.5 467.3 734.9 776.4
Golf for Women (6X) C. 181.9 152.3 244.8 202.3
Golf Magazine C. 409.9 345.5 781.4 673.2
Guns & Ammo 99.8 107.7 200.9 223.4
Guns Magazine 103.9 115.6 206.1 208.7
In-Fisherman (7X) 152.0 163.0 303.0 342.0
Links (7X) 136.0 123.7 273.7 241.2
NBA Inside Stuff C. 19.0 21.3 78.6 49.3
Outdoor Life C. 156.2 165.2 247.0 283.4
Outside Magazine C. 450.4 397.0 662.1 600.4
Petersen's Hunting 73.6 86.5 155.6 190.8
Runner's World C. 151.2 162.8 256.4 278.6
Salt Water Sportsman C. 275.6 263.9 579.2 540.5
Senior Golfer (9X) C. 139.4 116.7 284.7 208.0
Shooting Times 117.6 91.5 223.0 192.5
Sierra (6X) C. 51.8 35.0 147.0 116.4
Ski (8X) C. 50.6 46.5 278.6 265.8
Skiing (7X) C. -- -- 193.2 184.9
Skin Diver C. 225.3 266.7 453.4 531.9
Snow Country (8X) C. 63.8 68.0 184.5 209.7
Snowboard Life (6X) C. 41.2 0.0 90.5 123.7
Southern Outdoors (9X) 79.1 97.1 201.5 240.2
Sport Magazine C. 78.6 88.3 172.5 171.7
Sports Afield (10X) C. 167.7 202.0 249.5 318.6
Surfing B. -- 257.2 229.7 495.6
Tennis C. 216.2 239.6 382.8 422.4
Transworld Snowboarding (8X) C. 109.0 133.7 436.4 556.0
Warp C. (6X) 78.7 66.7 122.0 101.6
Waterski (11X) 232.5 185.5 353.5 331.5
Western Outdoors (9X) B. -- -- 124.8 115.5
Total Group 6,699.7 6,206.1 12,900.2 12,629.3
% change 8.0% 2.1%
Parenthood
American Baby C. 114.7 124.8 215.2 218.2
Baby Talk (10X) C. 120.8 110.2 205.5 198.8
Child (10X) C. 185.0 173.9 309.6 294.8
Crayola Kids (6X) C. 43.6 31.1 75.6 51.5
Family Fun (10X) C. 234.8 195.5 351.4 304.1
Family Life (6X) C. 183.8 98.6 267.1 163.6
Parenting C. 350.8 366.1 555.9 573.6
Parents Magazine C. 355.6 351.7 657.1 618.8
Sesame St. Parents C. 121.2 106.1 217.0 179.9
Working Mother C. 107.7 103.3 182.4 185.7
Total Group 1,817.9 1,661.2 3,036.6 2,788.9
% change 9.4% 8.9%
Photography
American Photo (6X) C. 44.0 52.3 138.7 144.6
Outdoor Photographer (10X) 150.6 143.2 269.5 248.8
Petersen's Photographic 279.1 255.4 550.9 500.3
Popular Photography C. 482.7 462.2 947.3 937.9
Shutterbug 676.3 668.9 1,338.6 1,327.1
Total Group 1,632.7 1,582.0 3,245.0 3,158.6
% change 3.2% 2.7%
Science/technology
Discover C. 128.6 118.8 243.1 219.4
Popular Science C. 156.6 170.1 294.2 313.7
Scientific American C. 91.2 125.2 177.1 206.0
Spectrum C. 119.5 159.1 278.9 325.9
Total Group 496.0 573.2 993.3 1,065.1
% change -13.5% -6.7%
Travel
Aloha (6X) B. -- 47.7 18.0 69.0
Caribbean Travel & Life (6X) 96.8 58.3 215.0 168.0
Conde Nast Traveler C. 466.2 383.3 755.9 670.9
Endless Vacation (6X) C. 52.0 59.6 171.0 162.2
Islands (6X) C. 88.8 106.0 239.7 286.9
Nat'l Geographic Traveler (6X) 73.4 61.9 219.1 176.6
Travel & Leisure C. 423.0 386.2 744.9 676.0
Travel Holiday (10X) C. 180.4 134.5 287.8 237.8
Total Group 1,380.7 1,189.9 2,633.4 2,378.3
% change 16.0% 10.7%
Weeklies/bi-weeklies
The Advocate (24X) C. 319.8 359.2 577.3 582.5
Army Times Military Group:
Air Force Times (52X) 412.7 421.6 744.5 740.1
Army Times (52X) 404.3 384.8 734.6 695.6
Navy Times (52X) 402.1 384.3 739.8 713.2
Capper's (26X) 92.2 70.2 207.6 165.7
Commonweal (22X) 34.9 22.3 70.0 46.9
Golfweek (52X) 373.5 378.4 641.1 664.3
Golf World (46X) C. 513.3 538.2 833.0 869.5
Grit (26X) 90.2 88.5 190.4 174.0
Jet (52X) C. 206.0 203.5 402.0 392.8
National Journal (50X) C. 156.0 110.0 270.0 186.0
National Review (25X) 136.4 120.6 277.8 211.7
The New Republic (48X) 130.7 137.0 240.6 264.2
New York Magazine (50X) C. 785.1 594.0 1,239.7 1,125.2
The New Yorker C. 503.9 536.0 928.9 951.1
Newsweek (52X) C. 685.5 721.6 1,198.9 1,251.9
People (51X) C. 1,027.6 1,031.3 1,826.8 1,843.0
Sporting News (52X) C. 179.8 198.7 391.7 340.1
Sports Illustrated (52X) C. 698.7 714.7 1,368.2 1,345.7
Time (52X) C. 721.0 697.6 1,290.3 1,220.4
Total TV (52X) C. 68.4 60.4 143.2 130.7
TV Guide (52X) C. 714.2 802.0 1,515.4 1,718.2
U.S. News & World Report (50X) C. 470.9 552.2 924.8 1,005.5
Total Group 9,127.1 9,126.9 16,756.4 16,638.3
% change 0.0% 0.7%
Women's/fashion/service
Allure C. 374.8 384.9 656.1 697.1
Bridal Guide C. 304.8 267.5 1,025.8 1,007.2
Bride's (6X) C. 1,005.5 851.6 1,965.2 1,683.5
Conde Nast Women's
Sports & Fitness (6X) C. 55.9 -- 358.0 --
Cosmopolitan C. 523.7 468.7 961.0 950.6
Elegant Bride (11X) 113.7 150.5 501.0 573.0
Elle C. 491.9 529.9 945.2 1,003.6
Essence C. 305.4 321.6 523.4 559.1
Family Circle (17X) C. 377.8 440.1 724.3 694.5
Fitness (10X) C. 220.5 229.2 381.1 380.8
Glamour C. 577.8 513.5 973.9 899.1
Good Housekeeping C. 415.0 358.4 689.5 621.5
Harper's Bazaar C. 258.2 329.6 628.5 692.3
Imagen 216.1 226.1 358.8 410.3
InStyle C. 474.2 357.0 798.9 553.5
Ladies' Home Journal C. 373.5 380.0 721.3 679.9
Living Fit (6X) C. 81.2 75.7 133.3 139.7
Mademoiselle C. 391.7 349.2 629.9 600.7
Marie Claire C. 287.6 352.1 538.9 581.7
McCall's C. 258.3 268.6 499.3 479.8
Mirabella C. 82.0 57.6 198.9 153.6
Modern Bride (6X) C. 772.7 854.7 1,547.9 1,635.1
New Woman C. 175.8 290.2 336.6 500.2
Redbook C. 299.9 341.4 519.0 575.7
Self C. 411.6 407.0 664.6 634.3
Seventeen C. 349.6 317.2 625.8 572.6
Shape C. 223.8 240.7 408.4 437.4
Soap Opera Digest (26X) C. 228.2 233.0 459.6 433.7
Teen C. 141.0 146.2 251.4 253.5
Teen People C.E. (10X) 109.3 -- 244.1 --
Victoria C. 126.5 139.5 238.9 237.4
Vogue C. 625.9 625.8 1,227.8 1,213.6
W Magazine C. 431.5 365.8 883.2 762.5
Weight Watchers (6X) C. 72.5 59.8 201.4 171.8
Woman's Day (15X) C. 484.1 441.6 822.5 837.7
YM (10X) C. 196.7 162.0 305.0 257.5
Total Group 11,673.6 11,536.5 22,346.1 21,884.4
% change 1.2% 2.1%
Youth
Boys' Life C. 36.2 26.9 64.8 52.4
Campus Life (9X) 23.2 26.7 162.5 168.2
Nickelodeon (10X) C. 75.4 61.6 126.9 96.7
Sports Illustrated for Kids C. 90.9 86.7 150.3 138.7
Transworld Skateboarding C. 371.4 306.9 725.2 603.9
Total Group 597.1 508.7 1,229.8 1,059.9
% change 17.4% 16.0%
Business/national
ABA Journal C. 145.1 128.6 266.6 264.1
Barron's (52X) C. 542.0 486.3 1,089.6 970.5
Black Enterprise C. 338.9 352.8 600.8 615.6
Business Start-Ups C. 211.5 198.9 386.1 382.7
Business Week (52X) C. 1,187.3 1,112.7 1,966.3 1,926.5
Economist (52X) C. 729.8 743.2 1,456.7 1,490.3
Entrepreneur C. 490.0 457.9 960.6 931.2
Fast Company C. (6X) 274.9 193.1 383.5 283.8
Forbes (26X) C. 1,203.0 1,052.6 2,010.6 1,915.5
Fortune (26X) C. 1,112.4 878.0 1,811.1 1,505.6
Frequent Flyer 43.6 61.1 86.8 102.5
Futures 112.8 102.1 184.2 216.9
Harvard Bus. Review (6X) C. 65.0 83.2 173.4 185.5
Inc. Magazine C. 405.7 411.9 659.1 674.9
Individual Investor C. 169.6 208.8 372.5 410.3
Industry Week (23X) 259.5 293.3 509.5 541.7
Kiplinger's Personal Finance C. 239.4 228.6 475.2 492.8
Money C. 293.8 316.8 585.4 611.6
Mutual Funds C. 130.0 137.8 272.5 293.7
Nation's Business C. 112.3 105.5 207.3 177.4
SmartMoney C. 339.9 267.5 627.9 528.7
Success C. 139.8 162.5 273.8 263.9
Working Woman C. 143.1 94.6 232.9 182.8
Worth (10X) C. 191.7 237.1 337.2 387.7
Total Group 8,881.1 8,314.7 15,929.7 15,356.0
% change 6.8% 3.7%
Business/regional
Bus. First of Columbus (52X) 475.8 394.0 836.8 733.7
Capital District Business Review (52X) 309.5 313.2 575.6 596.7
Caribbean Business (52X) 360.6 326.4 624.7 568.0
Corporate Rpt. Minnesota 104.2 161.9 201.4 256.8
Crain's Chicago Bus. (52X) 435.0 351.0 742.0 603.0
Crain's Cleveland Bus. (52X) 288.0 250.0 496.0 462.0
Crain's Detroit Bus. (52X) 281.5 261.3 541.0 476.5
Crain's New York Bus. (52X) 341.8 288.1 614.9 554.7
Florida Trend (13X) 154.4 139.4 225.8 232.9
Georgia Trend D. 123.5 127.3 239.8 231.3
Grand Rapids Bus. Jrnl. (52X) 217.8 205.1 417.6 370.3
Hawaii Business 76.3 71.1 161.6 155.3
Indianapolis Bus. Jrnl. (52X) 429.8 369.3 773.5 715.2
New Orleans City Bus. (52X) B.D. -- 388.1 329.0 742.3
Pacific Bus. News (52X) B. -- 306.1 426.5 604.6
Providence Bus. News (52X) 138.6 183.4 276.6 339.3
Total Group 3,737.0 3,441.6 6,727.3 6,295.6
% change 8.6% 6.9%
National Sunday magazines Parade (52X) C. 167.2 158.5 323.1 338.1
USA Weekend (52X) C. 159.9 171.5 314.2 342.2
Vista Magazine (12X) 33.5 32.3 56.0 60.8
Total Group 360.6 362.2 693.3 741.0
% change -0.5% -6.4%
Newspaper Sunday magazines
The Boston Globe B. -- 336.2 306.2 677.2
Chicago Tribune 234.8 283.7 453.1 524.6
Los Angeles Times C. 180.3 218.6 312.8 373.9
The New York Times C. 706.9 753.9 1,397.7 1,420.5
The Philadelphia Inquirer B. -- 178.3 -- 303.6
Seattle Times 226.0 217.0 387.0 351.0
The Washington Post 165.9 185.9 326.3 367.1
Total Group 1,513.8 1,659.2 2,876.9 3,037.1
% change -8.8% -5.3%
Notes: Linage is given in paid ad pages. (X) represents the number of times published each year; publications are monthly unless otherwise specified. Sectional linage is prorated to circulation of regional editions. A. Frequency change from prior year. B. Incomplete report, not included in group total and percentage change. C. Figures supplied by Publishers Information Bureau. D. Figures do not reflect comparable number of issues. E. New magazine, comparable results not available for 1997; not included in group total and percentage change. Ad Age makes no attempt to verify figures and is not responsible for inconsistencies or errors. Compiled by Julie A. Johnson.