Advertising Age Data Center
Consumer magazine ad linage
Magazine Third quarter 1997 Third quarter 1996 Year-to-date 1997 Year-to-date 1996
Auto/cycle/rec.vehicles
Automobile Magazine C. 235.8 222.4 694.1 716.3
AutoWeek (52X) C. 313.0 349.9 1,050.7 1,084.8
Car & Driver C. 334.4 319.5 1,024.4 961.2
Car Collector 78.8 69.0 231.0 267.0
Car Craft 160.9 179.9 449.3 487.4
Circle Track 241.2 278.1 807.6 852.5
Cycle World C. 199.0 192.4 582.0 594.7
Dirt Rider 265.6 261.1 829.3 746.2
Dune Buggies & Hot VWs 206.8 226.7 631.5 655.0
Easyriders 153.6 127.9 456.0 422.9
Family Motor Coaching 591.3 623.2 4,863.4 4,864.0
Hot Rod C. 180.1 177.4 580.5 525.9
Motorcyclist 164.5 140.0 520.0 492.2
Motor Trend C. 262.2 218.3 780.2 711.6
Motorhome 228.1 247.7 712.5 737.9
Petersen's 4 Wheel & Off-Road 327.2 319.7 929.0 916.9
Rider 104.0 94.0 324.0 315.0
Road & Track C. 326.5 328.0 1,042.2 934.0
Trailer Life 195.4 189.1 646.8 600.3
Total Group 4,568.4 4,564.2 17,154.4 16,885.7
% change 0.1% 1.6%
Boating & yachting
Boating C. 250.7 310.1 1,052.4 1,229.5
Chesapeake Bay 237.5 219.2 641.3 611.7
Cruising World C. 299.5 293.6 963.2 960.1
Lakeland Boating (11X) 728.9 702.9 877.6 861.4
Motor Boating & Sailing 399.3 395.1 1,498.9 1,447.1
Sail 274.1 273.1 946.0 965.8
Sailing World 89.7 100.9 344.7 360.9
Showboats International (6X) C. 227.1 268.3 614.3 671.3
Trailer Boats (11X) 125.7 158.2 521.3 487.0
Yachting C. 395.9 341.4 1,233.0 1,147.4
Total Group 3,028.4 3,062.8 8,692.8 8,742.1
% change -1.1% -0.6%
Civic/fraternal
Elks (10X) 36.3 36.6 134.4 145.6
Kiwanis (10X) 40.0 39.4 146.9 145.9
Lion (10X) 25.2 20.0 79.0 65.8
Rotarian 43.2 41.8 130.7 122.9
V.F.W. (11X) 50.6 50.5 197.5 187.3
Total Group 195.3 188.3 688.5 667.5
% change 3.7% 3.2%
Computers
Computer Life C. 250.9 276.9 836.9 897.2
Family PC C. (10X) 209.8 222.4 716.9 846.0
Home Office Computing C. 240.6 226.8 710.7 688.4
Home PC C. 340.5 359.5 1,118.7 1,190.3
Net Guide C. 161.8 243.9 744.5 679.5
PC Computing C. 661.7 665.7 1,953.1 1,859.0
PC Magazine C. 1,144.8 1,268.0 4,195.2 4,192.4
Windows (14X) C. 595.0 613.8 1,917.1 1,958.3
Wired C. 274.3 309.8 872.3 864.6
Yahoo! Internet Life C. 127.2 67.1 319.0 140.0
Total Group 4,006.5 4,253.7 13,384.3 13,315.6
% change -5.8% 0.5%
General
American Benefactor (4X) C.E. ? ? 95.4 ?
Amer. Health For Women (10X) C. 123.0 87.2 390.0 344.5
American Heritage (8X) C. 82.0 76.2 242.1 282.3
American Legion 122.1 104.5 325.6 279.4
Archaeology (6X) 68.8 66.3 166.3 180.2
Art & Antiques (11X) C. 131.4 140.4 419.8 446.3
ARTnews (10X) 192.8 218.9 711.7 829.0
The Atlantic C. 132.7 134.7 441.9 466.3
Audubon (6X) C. 100.3 95.2 254.7 252.9
Bon Appetit C. 191.5 202.1 567.3 578.2
Buena Vida 85.0 90.5 269.1 257.8
Cable Guide C. 65.4 60.0 161.7 178.6
Consumers Digest (6X) C. 42.5 44.3 122.0 110.8
Cooking Light (9X) C. 226.2 173.6 743.5 619.6
Country America (10X) C. 118.1 84.4 257.4 310.0
Departures N. America (6X) C. 212.5 168.6 528.6 412.9
Eating Well (8X) C. 99.6 85.0 216.6 204.1
Ebony C. 222.6 216.5 736.6 702.0
Food & Wine C. 189.3 150.5 529.5 491.0
Gourmet C. 186.9 166.4 746.5 696.0
Health (7X) C. 133.5 114.4 391.2 326.2
Let's Live 148.0 147.0 515.0 424.0
Life C. 126.2 86.3 408.4 409.0
Mature Outlook (6X) C. 44.1 42.1 199.6 204.5
Modern Maturity (6X) C. 85.1 74.1 203.7 203.3
Money C. 294.8 252.3 906.3 841.4
National Geographic C. 99.5 82.2 299.1 259.9
Natural History C. 49.6 52.1 152.8 155.3
New Choices: Living Even
Better After 50 (10X) C. 85.7 87.8 307.4 293.8
Out C. (11X) 238.1 189.3 582.6 529.6
Prevention C. 200.3 200.6 658.0 706.8
Reader's Digest C. 250.0 207.9 829.5 782.6
Rx Remedy (6X) C. 31.3 36.7 86.7 91.5
Saturday Evening Post (9X) C. 70.0 72.4 183.0 182.5
Saveur (6X) C. 136.3 132.6 342.8 297.0
Smithsonian C. 150.4 129.9 510.5 467.4
Southern Living Vacations (5X) C. 90.5 0.0 246.4 128.1
Town & Country C. 198.6 169.8 774.3 626.6
Travelhost 325.0 348.7 1,034.5 1,012.9
Utne Reader (6X) B.D. ? 35.0 111.0 181.0
Vanity Fair C. 339.6 351.9 1,041.6 960.6
The Walking Mag. (6X) C. 42.5 62.0 218.0 232.6
Yankee C. 123.6 118.1 445.2 409.7
Total Group 5,855.0 5,323.4 18,167.8 17,186.9
% change 10.0% 5.7%
Home
American HomeStyle
& Gardening (8X) C. 54.2 60.4 217.5 272.8
Architectural Digest C. 276.9 207.5 886.5 769.2
Better Homes & Gardens C. 434.3 391.9 1,357.5 1,302.1
Colonial Homes (6X) C. 65.9 24.2 156.3 107.5
Columbus Monthly Homes (4X) 32.1 25.1 79.1 72.4
Conde Nast House & Garden C.E. 190.2 208.3 525.8 208.3
Country Home (6X) C. 85.3 87.2 391.7 342.8
Country Living C. 269.5 224.5 838.7 756.9
Elle Decor (6X) C. 127.0 104.3 498.8 497.0
Family Handyman (10X) C. 125.0 117.9 434.9 431.1
Flower & Garden (6X) 67.0 66.0 199.0 227.0
Garden Design (6X) C. 38.0 49.5 256.5 234.9
Home C. 254.4 173.3 749.7 644.3
Horticulture (10X) D. 53.2 49.4 327.0 309.1
House Beautiful C. 206.8 190.8 626.7 601.3
Martha Stewart Living (10X) C. 213.0 159.0 694.8 514.1
Metropolis (10X) 118.0 121.1 452.5 426.6
Metropolitan Home (6X) C. 222.9 206.3 505.7 473.1
Midwest Living (6X) C. 76.4 77.3 419.4 384.1
Organic Gardening (9X) C. 62.9 70.1 251.8 265.2
Phoenix Home/Garden 136.9 135.5 541.0 451.5
San Diego Home/Garden 193.8 196.2 543.0 564.6
Southern Accents (6X) C. 294.3 231.5 641.9 564.6
Southern Living C. 342.2 338.5 1,114.6 1,123.5
Sunset Magazine C. 243.7 226.2 785.1 752.1
This Old House (6X) C. 166.6 99.4 343.0 224.4
Today's Homeowner (10X) C. 87.3 102.0 340.0 325.0
Traditional Home (6X) C. 193.1 156.5 387.9 346.1
Workbench (6X) 35.9 36.1 95.6 167.5
Total Group 4,476.4 3,927.5 14,136.3 13,150.6
% change 14.0% 7.5%
In-flight & other passenger
Aboard Group (6X) 71.0 80.6 182.7 199.6
Alaska Airlines 177.6 199.3 543.3 554.7
America West Airlines Magazine 228.0 192.0 667.6 601.5
American Way (24X) C. 541.7 542.9 1,541.0 1,548.8
Continental 215.5 149.5 586.7 473.5
Hemispheres C. 269.8 255.8 851.8 803.7
Northwest Air World Traveler C. 273.3 258.7 925.6 764.6
Sky Magazine C. 282.7 343.1 899.7 857.4
Southwest Spirit C. 250.1 223.4 752.2 677.5
Spirit of Aloha 118.1 137.7 344.9 348.2
TWA Ambassador 183.5 150.3 491.4 450.3
US Airways Magazine C. 176.8 184.0 635.5 538.6
Total Group 2,788.0 2,717.3 8,422.4 7,818.4
% change 2.6% 7.7%
Men's
Details C. 264.3 285.3 752.4 711.9
Esquire C. 137.7 169.8 391.2 441.3
Firehouse Magazine 184.5 176.5 505.4 479.9
GQ C. 454.5 383.3 1,198.9 1,042.6
Men's Fitness C. 157.2 154.9 468.6 431.9
Men's Health (10X) C. 175.3 156.9 588.7 510.5
Men's Journal C. 152.3 142.8 527.8 497.8
Muscle & Fitness C. 348.2 312.8 973.8 945.8
Penthouse C. 148.5 186.7 468.3 559.8
Playboy C. 147.8 132.2 456.2 414.9
Popular Mechanics C. 159.0 152.4 523.2 505.0
Total Group 2,329.2 2,253.6 6,854.4 6,541.5
% change 3.4% 4.8%
Metropolitan
Atlanta D. 187.1 256.3 477.7 558.0
Baltimore 223.8 184.8 567.7 504.0
Boston 244.8 273.0 723.3 784.4
Buzz (10X) 115.5 105.4 394.1 369.7
Chicago 217.0 239.4 682.6 698.8
Chicago's North Shore 250.2 252.0 694.5 694.9
Cincinnati 123.4 130.6 343.8 335.3
Cleveland (13X) 334.1 314.7 960.6 825.1
Columbus Monthly D. 161.1 145.1 475.6 422.4
Connecticut 175.6 179.3 650.0 619.1
Detroit Monthly F. 7.7 112.6 47.2 337.9
Diablo 209.4 186.1 541.6 491.7
Grand Rapids 107.2 77.0 248.7 183.4
Honolulu 141.8 141.1 378.9 364.2
Los Angeles 203.0 249.5 598.8 710.4
Louisville 74.7 60.8 225.0 219.7
Madison 108.1 85.7 303.9 281.2
Memphis 172.5 192.0 457.0 498.3
Mid Atlantic Country B. ? 68.6 170.1 222.4
Minneapolis/St. Paul 326.1 360.4 872.3 973.6
Minnesota Monthly Magazine 284.1 269.7 793.9 767.0
New Jersey Monthly 176.4 184.7 548.7 552.7
Ohio (10X) 104.0 79.0 337.0 323.0
Orlando 111.2 67.4 294.0 252.8
Palm Springs Life 323.7 333.5 780.7 798.9
Philadelphia 351.6 323.1 924.1 886.4
Phoenix 148.0 151.8 527.5 490.3
Pittsburgh 176.2 168.7 503.4 507.5
Rhode Island Monthly 184.9 181.1 523.7 482.6
Sacramento Magazine 126.5 127.9 358.5 206.8
San Diego 265.1 322.8 744.9 756.3
South Florida Magazine 96.1 105.0 361.0 363.0
Texas Monthly C. 320.8 303.4 1,020.3 950.7
The Washingtonian 238.4 221.9 720.5 643.9
Total Group 6,289.9 6,386.0 18,081.4 17,853.9
% change -1.5% 1.3%
Music/entertainment
Audio C. 135.4 132.9 473.5 432.7
Dance Magazine 154.4 148.8 581.6 543.4
Entertainment Weekly (52X) C. 460.3 420.6 1,318.9 1,224.7
Live! C. 90.9 86.9 242.1 230.5
Premiere C. 141.9 149.1 492.8 525.8
Rolling Stone (25X) C. 426.2 410.5 1,216.4 1,173.1
The Source C. 314.6 229.7 736.7 554.6
Spin C. 274.0 272.9 730.1 696.6
Stereo Review C. 144.5 183.5 460.0 567.4
US C. 167.4 186.5 525.1 540.3
Vibe (10X) C. 277.3 250.8 670.6 601.4
Video Magazine (10X) C. 238.3 257.8 311.5 369.2
Total Group 2,825.0 2,729.9 7,759.1 7,459.6
% change 3.5% 4.0%
Outdoor & sport
American Handgunner (6X) 100.8 123.0 262.0 294.3
American Hunter 55.2 79.6 120.1 185.8
American Rifleman 61.2 84.9 205.7 243.4
Backpacker (9X) C. 140.6 137.8 530.8 560.2
B.A.S.S. Times 106.5 87.8 316.4 270.4
Bassmaster (10X) C. 82.2 81.5 493.2 548.2
Bicycling (10X) C. 182.4 185.6 603.1 570.2
Ducks Unlimited (6X) C. 113.5 113.4 217.2 218.6
Field & Stream C. 187.3 147.2 531.2 530.9
Flex 249.6 192.5 729.3 564.8
Flying C. 203.8 190.8 550.7 546.8
Florida Sportsman 235.8 217.4 940.2 955.3
Golf Digest C. 291.4 233.0 1,067.8 942.5
Golf for Women (6X) C. 62.8 63.2 265.1 260.1
Golf Magazine C. 254.2 224.0 927.4 899.0
Guns & Ammo 118.8 113.8 342.1 323.1
Guns Magazine 103.7 116.8 312.4 339.0
In-Fisherman (7X) 42.5 50.0 384.5 400.5
Links (7X) 134.3 141.9 375.5 439.3
Outdoor Life C. 108.7 127.8 392.1 389.5
Outside Magazine C. 246.4 213.2 846.8 725.9
Petersen's Hunting 136.4 146.3 327.3 349.0
Runner's World C. 139.7 120.5 418.3 403.8
Salt Water Sportsman C. 179.8 168.1 720.3 715.0
Senior Golfer (9X) C. 121.5 125.4 329.5 364.9
Shooting Times 115.5 129.5 308.0 326.9
Sierra (6X) C. 74.2 69.6 190.6 192.9
Ski (8X) C. 129.3 129.3 395.0 363.3
Skiing (7X) C. 94.2 103.3 279.1 275.5
Skin Diver C. 317.8 248.4 849.7 808.8
Snow Country (8X) C. 166.3 181.6 376.0 394.4
Southern Outdoors (9X) 81.4 81.7 321.6 326.0
Sport Magazine C. 98.9 118.6 270.6 295.3
Sports Afield (10X) C. 110.7 116.3 429.3 420.0
Surfing 255.3 234.7 750.9 661.8
Tennis C. 248.8 237.8 671.2 570.2
Transworld Snowboarding (8X) C. 143.4 190.1 699.4 880.5
Waterski (11X) 164.8 145.0 475.8 501.0
Western Outdoors (9X) 52.5 51.4 246.4 290.1
Total Group 5,712.0 5,522.9 18,472.5 18,346.8
% change 3.4% 0.7%
Parenthood
American Baby C. 110.5 114.1 328.7 344.2
Baby Talk (10X) C. 74.4 59.7 273.2 224.3
Child (10X) C. 144.6 141.3 439.5 445.1
Family Fun (10X) C. 148.9 131.6 452.9 533.3
Family Life (6X) C. 121.9 145.5 285.4 283.8
Parenting C. 260.4 217.3 834.0 758.5
Parents Magazine C. 321.0 316.7 939.7 937.4
Sesame St. Parents C. 111.9 72.6 291.8 260.6
Working Mother C. 99.7 102.2 285.4 352.8
Total Group 1,393.2 1,300.9 4,130.6 4,140.0
% change 7.1% -0.2%
Photography
American Photo (6X) C. 97.7 181.7 242.2 598.6
Outdoor Photographer (10X) 104.3 101.2 342.4 330.5
Petersen's Photographic 254.6 236.1 754.9 706.2
Popular Photography C. 457.5 431.2 1,395.3 1,264.5
Shutterbug 667.1 574.5 1,994.2 1,735.3
Total Group 1,581.1 1,524.6 4,728.9 4,635.1
% change 3.7% 2.0%
Science/technology
Discover C. 131.2 134.5 350.6 376.7
Popular Science C. 157.1 149.0 470.8 497.0
Scientific American C. 77.1 102.0 283.1 268.8
Spectrum C. 155.4 153.7 481.3 456.4
Total Group 520.7 539.2 1,585.8 1,599.0
% change -3.4% -0.8%
Travel
Aloha (6X) D. 45.3 54.3 110.1 155.3
Caribbean Travel & Life (6X) 118.3 138.2 308.9 382.3
Conde Nast Traveler C. 283.4 186.9 954.3 778.3
Endless Vacation (6X) C. 100.8 97.9 263.0 230.1
Islands (6X) C. 175.8 191.3 462.6 468.1
National Geographic Traveler (6X) 101.4 73.8 278.0 232.7
Travel & Leisure C. 253.7 257.2 929.7 899.3
Total Group 1,078.7 999.6 3,306.6 3,146.0
% change 7.9% 5.1%
Weeklies/bi-weeklies
The Advocate (24X) 273.8 220.3 796.0 699.8
Army Times Military Group:
Air Force Times (52X) 363.6 396.9 1,163.7 1,145.1
Army Times (52X) 363.9 399.6 1,059.5 1,140.8
Navy Times (52X) 359.7 396.1 1,072.9 1,151.2
Capper's (26X) D. 91.8 92.1 257.5 298.0
Commonweal (22X) 18.8 15.0 67.3 78.9
Golfweek (52X) 298.0 261.2 962.5 816.9
Golf World (46X) C. 349.8 336.5 1,219.3 1,226.8
Grit (26X) D. 75.8 77.3 249.8 291.5
Jet (52X) C. 221.4 229.4 614.2 672.2
National Journal (50X) C. 88.0 123.7 274.0 311.7
National Review (25X) 110.0 131.9 321.7 384.6
The New Republic (48X) 92.7 137.5 356.9 395.9
New York Magazine (50X) C. 537.0 531.9 1,662.2 1,707.5
The New Yorker C. 398.3 371.9 1,349.5 1,320.1
Newsweek (52X) C. 543.6 519.0 1,795.5 1,714.8
People (51X) C. 971.0 810.4 2,814.9 2,605.4
Sporting News (52X) C. 167.1 158.8 507.2 461.8
Sports Illustrated (52X) C. 624.5 748.3 1,970.1 2,116.9
Time (52X) C. 576.7 479.9 1,797.1 1,594.1
Total TV (52X) C. 59.2 62.7 189.9 183.8
TV Guide (52X) C. 733.8 703.6 2,452.0 2,235.7
U.S. News & World Report (50X) C. 441.0 403.1 1,446.5 1,381.2
Total Group 7,759.4 7,607.0 24,400.2 23,934.5
% change 2.0% 1.9%
Women's/fashion/service
Allure C. 279.7 329.5 976.7 876.8
Bridal Guide C. 716.8 682.0 1,724.0 1,677.0
Bride's (6X) C. 660.3 680.8 2,343.8 2,332.1
Cosmopolitan C. 444.8 407.7 1,395.3 1,232.8
Elegant Bride (11X) 257.7 286.5 830.7 952.2
Elle C. 534.6 525.6 1,538.2 1,299.8
Essence C. 264.0 272.1 822.1 807.5
Family Circle (17X) C. 301.8 265.5 996.3 958.3
Fitness (10X) C. 159.3 108.7 540.1 399.6
Glamour C. 459.6 412.0 1,358.7 1,170.3
Good Housekeeping C. 315.5 229.2 937.0 780.7
Harper's Bazaar C. 435.2 441.3 1,127.4 1,072.3
Imagen 170.4 164.4 580.7 600.4
InStyle C. 302.9 183.3 856.4 504.6
Ladies' Home Journal C. 315.7 309.0 995.6 1,033.1
Living Fit (6X) C. 56.6 62.2 196.3 154.5
Mademoiselle C. 343.6 341.1 944.3 895.2
Marie Claire C. 284.0 260.6 865.6 676.5
McCall's C. 248.9 214.2 728.7 693.3
Mirabella C. 117.9 133.1 271.5 264.7
Modern Bride (6X) C. 643.1 563.7 2,278.2 2,046.2
New Woman C. 209.3 233.3 709.5 721.8
Redbook C. 271.7 254.4 847.4 797.2
Self C. 348.6 291.9 982.8 824.3
Seventeen C. 401.4 378.5 974.0 933.0
Shape C. 205.5 228.6 643.0 670.8
Soap Opera Digest (26X) C. 267.5 206.4 688.0 588.1
Teen C. 183.2 147.7 436.6 411.4
Victoria C. 125.9 107.4 363.3 349.4
Vogue C. 647.9 593.3 2,014.5 1,819.1
W Magazine C. 537.6 458.2 1,312.1 1,101.0
Weight Watchers (6X) C. 111.9 75.8 283.7 271.6
Woman's Day (15X) C. 418.3 369.1 1,256.0 1,187.8
Working Woman C. 80.9 70.3 263.7 284.2
YM (10X) C. 141.3 131.3 398.8 361.2
Total Group 11,263.1 10,418.5 33,481.1 30,748.4
% change 8.1% 8.9%
Youth
Boys' Life C. 34.8 32.1 87.2 86.8
Campus Life (9X) A. 64.7 64.5 232.8 237.0
Sports Illustrated for Kids C. 109.3 119.0 248.0 251.4
Total Group 208.8 215.6 568.1 575.2
% change -3.1% -1.2%
Business/national
ABA Journal C. 114.4 140.9 378.5 379.0
Barron's (52X) 451.3 380.1 1,361.3 1,275.1
Black Enterprise C. 271.3 236.3 886.9 802.0
Business Week (52X) C. 793.9 737.0 2,720.3 2,511.1
Economist (52X) C. 612.3 563.7 2,102.6 2,014.3
Entrepreneur C. 421.1 461.2 1,352.3 1,410.0
Fast Company C. (6X) 114.7 67.3 398.5 208.5
Financial World A.C. ? 123.7 290.8 484.0
Forbes (26X) C. 1,100.9 914.7 3,016.3 2,734.9
Fortune (26X) C. 813.7 757.8 2,319.3 2,190.3
Frequent Flyer 47.8 44.9 150.3 141.7
Futures 115.7 109.7 378.0 372.3
Harvard Bus. Review (6X) C. 143.3 117.9 328.8 286.9
Inc. Magazine C. 307.0 274.7 981.9 957.3
Income Opportunities C. 172.8 159.7 535.1 520.2
Individual Investor C. 175.3 164.7 585.6 563.7
Industry Week (23X) 269.7 229.1 811.4 699.9
Kiplinger's Personal Finance C. 202.7 184.4 695.6 621.2
Nation's Business C. 86.9 98.8 264.3 278.6
SmartMoney C. 237.9 234.9 766.6 762.7
Success C. 150.8 108.7 366.8 370.3
Worth (10X) C. 168.4 152.6 555.0 528.6
Total Group 6,771.8 6,262.5 21,246.2 20,112.7
% change 8.1% 5.6%
Business/regional
Boston Business Journal (52X) B. ? 226.5 620.4 841.8
Bus. First of Columbus (52X) D. 381.7 358.9 1,115.4 935.9
Capital Dist. Bus. Review (52X) 301.7 267.4 915.5 905.1
Caribbean Business (52X) 291.5 268.7 859.5 839.0
Corporate Rpt. Minnesota 122.7 124.5 379.5 370.1
Crain's Chicago Bus. (52X) 325.0 325.0 927.0 883.0
Crain's Cleveland Bus. (52X) 231.0 215.0 693.0 605.0
Crain's Detroit Bus. (52X) 267.0 247.0 743.6 673.2
Crain's New York Bus. (52X) 257.0 223.0 812.0 702.0
Florida Trend (13X) 112.4 172.2 345.3 412.7
Georgia Trend 95.2 97.7 326.5 324.0
Grand Rapids Business Jrnl. 206.8 180.4 577.1 465.7
Hawaii Business 141.1 125.0 296.4 304.0
Indianapolis Bus. Jrnl. (52X) 262.2 268.1 875.6 809.1
New Orleans City Bus. (52X) 272.8 385.0 1,015.0 1,134.7
Pacific Bus. News (52X) 397.1 434.7 1,001.7 1,037.1
Providence Bus. News (52X) 160.2 157.4 1,604.0 1,704.0
Total Group 3,825.3 3,849.9 12,487.0 12,104.5
% change -0.6% 3.2%
National Sunday magazines
Parade (52X) C. 155.5 152.5 493.6 457.3
USA Weekend (52X) C. 150.8 152.3 492.9 443.1
Vista Magazine (12X) 33.3 36.0 94.0 112.3
Total Group 339.6 340.8 1,080.6 1,012.6
% change -0.4% 6.7%
Newspaper Sunday magazines
The Boston Globe 278.4 302.5 955.6 991.3
Chicago Tribune 188.1 225.5 716.1 779.9
Los Angeles Times C. 208.5 233.3 582.4 727.4
The New York Times C. 708.2 686.9 2,129.7 2,130.7
The Philadelphia Inquirer 175.4 123.0 479.0 335.3
Seattle Times 145.0 161.0 496.0 499.0
The Washington Post 153.1 134.0 520.2 451.7
Total Group 1,856.8 1,866.2 5,879.0 5,915.2
% change -0.5% -0.6%
Notes: Linage is given in paid ad pages. (X) represents the number of times published each year; publications are monthly unless otherwise specified. Sectional linage is prorated to circulation of regional editions. A. Frequency change from prior year. B. Incomplete report, not included in group total and percentage change. C. Figures supplied by Publishers Information Bureau. D. Figures do not reflect comparable number of issues. E. New magazine, comparable results not available for 1996; not included in group total and percentage change. F. Detroit Monthly is now a supplement to Crain's Detroit Business. Ad Age makes no attempt to verify figures and is not responsible for inconsistencies or errors. Compiled by Julie A. Johnson.