Advertising Age Data Center
Consumer magazine ad linage for 1996
Magazine Oct. to Dec. '96 Oct. to Dec. '95 Full year 1996 Full year 1995
Auto/cycle/rec.vehicles
Automobile Magazine C. 282.9 284.9 999.2 1,051.4
AutoWeek (52X) C. 377.8 355.9 1,462.6 1,492.5
Car & Driver C. 421.3 382.6 1,382.5 1,361.2
Car Collector & Car Classics B. 111.5 296.5 399.9
Car Craft 155.9 160.1 644.1 683.3
Circle Track 277.0 264.8 1,132.3 1,083.4
Cycle World C. 167.3 199.6 762.0 804.4
Dirt Rider 438.9 399.9 1,196.2 1,118.0
Dune Buggies & Hot VWs 242.8 205.6 897.8 809.2
Easyriders 133.1 136.1 556.0 558.0
Family Motor Coaching 538.8 564.6 6,537.3 6,632.0
Hot Rod C. 184.5 174.6 710.3 705.9
Motorcyclist 113.9 122.4 616.2 637.2
Motor Trend C. 288.2 263.7 999.9 993.8
Motorhome 225.7 213.6 963.7 945.6
Petersen's 4 Wheel & Off-Road 316.4 312.3 1,234.0 1,147.0
Rider 63.1 89.4 378.4 472.3
Road & Track C. 380.3 370.3 1,314.3 1,332.0
Trailer Life 200.5 191.9 800.8 856.4
Total Group 4,808.5 4,692.4 22,587.5 22,683.6
% change 2.5% -0.4%
Boating & yachting
Boating C. 324.0 305.6 1,553.5 1,646.4
Chesapeake Bay 218.6 213.3 840.3 802.3
Cruising World C. 368.5 399.8 1,328.6 1,364.5
Lakeland Boating (11X) 177.6 123.2 1,108.7 985.3
Motor Boating & Sailing 494.7 444.9 1,941.7 1,814.4
Sail 278.5 340.5 1,244.3 1,404.0
Sailing World 147.0 166.0 1,392.9 1,575.1
Showboats International (6X) C. 173.0 159.5 844.3 780.0
Trailer Boats (11X) 78.3 83.8 565.3 610.4
Yachting C. 417.9 382.3 1,565.3 1,644.7
Total Group 2,678.0 2,618.9 12,384.8 12,627.2
% change 2.3% -1.9%
Civic/fraternal
Elks (10X) 32.9 43.3 178.1 198.4
Kiwanis (10X) 36.7 38.3 182.6 206.1
Lion (10X) 26.9 22.2 92.7 79.7
Rotarian 39.4 46.7 162.3 178.0
V.F.W. (11X) 61.0 67.2 248.5 276.0
Total Group 196.9 217.7 864.2 938.2
% change -9.6% -7.9%
Computers
Computer Life C. 556.9 521.3 1,454.0 1,569.0
Family PC C. (10X) 478.0 514.1 1,324.1 1,330.2
Home Office Computing C. 312.5 266.2 1,000.9 994.8
Home PC C. 726.6 810.3 1,916.9 2,052.5
Net Guide C. 327.7 245.9 1,007.3 764.5
PC Computing C. 806.2 1,004.0 2,665.2 2,993.8
PC Magazine C. 1,877.4 2,057.7 6,069.8 6,632.6
Windows (14X) C. 830.0 936.6 2,788.3 3,403.0
Total Group 5,915.3 6,356.0 18,226.4 19,740.3
% change -6.9% -7.7%
General
American Health for Women (10X) C. 106.2 113.9 450.7 445.9
American Heritage (8X) C. 223.1 158.4 505.3 408.8
American Legion 75.8 111.8 355.2 443.9
Archaeology (6X) 37.8 37.7 218.0 212.7
Art & Antiques (11X) C. 172.6 180.5 618.8 606.8
ARTnews (10X) D. 318.7 413.4 1,147.2 1,184.3
The Atlantic C. 185.2 222.8 651.6 762.3
Audubon (6X) C. 65.1 45.2 318.0 282.2
Bon Appetit C. 309.2 261.5 887.4 767.2
Buena Vida A. 85.2 99.3 343.0 285.6
Buzz (10X) 194.6 204.5 564.4 553.2
Cable Guide C.G. 57.0 55.1 235.6 270.1
Consumers Digest (6X) C. 33.2 28.4 144.1 140.5
Cooking Light (9X) C. 186.6 210.3 806.2 740.2
Country America (10X) C. 130.4 160.2 440.4 552.1
Departures N. America (6X) C. 145.9 141.6 558.9 461.9
Eating Well (6X) C. 38.2 57.5 242.2 278.8
Ebony C. 262.4 333.2 964.4 1,031.8
Food & Wine C. 227.7 261.9 718.7 728.6
Gourmet C. 480.1 428.3 1,176.0 1,189.3
Health (7X) C. 119.6 114.5 445.8 421.6
Let's Live 146.0 129.0 570.0 500.0
Life C. 183.6 181.6 592.7 584.0
Mature Outlook (6X) C. 107.6 104.0 312.1 303.7
Modern Maturity (6X) C. 36.0 43.1 239.3 258.4
Money C. 461.8 382.0 1,303.1 1,256.1
National Geographic C. 114.8 94.3 374.7 350.2
Natural History C. 76.5 68.3 231.8 292.3
New Choices: Living Even
Better After 50 (10X) C. 176.9 119.2 470.7 415.1
Prevention C. 215.3 229.0 922.1 887.5
Reader's Digest C. 288.5 300.3 1,071.1 1,099.6
Rx Remedy (6X) C. 19.8 18.4 111.4 122.5
Saturday Evening Post (9X) C. 44.1 41.9 226.5 201.8
Saveur (6X) C. 98.0 102.3 394.9 325.9
Smithsonian C. 233.9 242.4 701.3 771.3
Southern Living Vacations (5X) C. 84.8 45.1 212.8 189.7
Town & Country C. 578.5 353.2 1,205.1 860.6
Travelhost 348.8 357.8 1,361.7 1,427.1
Utne Reader (6X) 47.0 48.0 269.0 301.0
Vanity Fair C. 555.6 574.3 1,516.1 1,412.2
The Walking Mag. (6X) C. 89.2 94.0 321.8 299.7
Yankee C. 173.8 182.6 583.5 678.4
Total Group 7,534.8 7,350.6 24,783.4 24,304.8
% change 2.5% 2.0%
Home
American HomeStyle
& Gardening (8X) C. 125.6 135.6 398.4 441.0
Architectural Digest C. 432.7 381.6 1,201.9 1,209.8
Better Homes & Gardens C. 504.6 464.0 1,809.9 1,654.0
Colonial Homes (6X) C. 70.0 85.1 177.5 206.9
Columbus Monthly Homes (4X) 25.0 27.1 97.4 98.9
Conde Nast House & Garden C.F. 286.7 494.9
Country Home (6X) C. 216.0 218.7 558.8 561.5
Country Living C. 312.8 347.9 1,069.7 1,279.6
Elle Decor (6X) C. 285.2 298.3 782.3 762.5
Family Handyman (10X) C. 152.6 146.0 583.6 577.2
Flower & Garden (6X) 57.6 44.0 342.5 314.6
Garden Design (6X) C. 119.2 104.3 354.1 312.4
Home C. 355.4 325.4 999.7 1,050.8
Horticulture (10X) 124.1 125.4 433.2 444.0
House Beautiful C. 300.4 270.4 901.6 937.5
Martha Stewart Living (10X) C. 341.3 219.1 855.4 598.8
Metropolis (10X) 176.8 194.6 603.9 648.6
Metropolitan Home (6X) C. 122.5 112.5 595.5 585.4
Midwest Living (6X) C. 211.3 202.8 595.4 580.4
Organic Gardening (9X) C. 50.8 62.5 316.0 347.0
Phoenix Home/GardenB. 192.8 454.0 614.0
San Diego Home/Garden 188.9 197.7 753.5 763.8
Southern Accents (6X) C. 151.1 150.5 715.7 712.9
Southern Living C. 400.5 392.7 1,523.9 1,489.3
Sunset Magazine C. 276.8 272.8 1,030.4 1,059.8
This Old House (6X) C.F. 69.5 33.8 293.9 77.8
Today's Homeowner (10X) C.H. 130.8 121.0 455.8 529.5
Traditional Home (6X) C. 147.9 156.4 494.0 461.3
Workbench (6X) D. 31.0 26.0 144.0 202.0
Total Group 5,310.7 5,082.1 17,794.0 17,829.2
% change 4.5% -0.2%
In-flight & other passenger
Aboard Group (6X) 51.7 58.9 251.0 283.5
Alaska Airlines 185.9 170.7 740.6 643.1
American Way (24X) C. 602.3 597.7 2,151.0 2,104.2
Hemispheres C. 343.7 355.4 1,147.4 1,252.9
Northwest Air World Traveler C. 317.0 229.7 1,081.6 830.3
Sky Buy E. 645.5 464.9 6,267.0 4,643.2
Sky Magazine C. 330.9 295.1 1,188.3 1,133.2
Southwest Spirit C. 265.3 265.2 942.9 920.0
Spirit of Aloha 123.2 103.4 471.4 458.9
USAir Magazine C. 239.5 177.8 778.1 626.8
Total Group 3,104.9 2,718.8 15,019.3 12,896.2
% change 14.2% 16.5%
Men's
Details C. 317.1 265.6 1,029.0 972.3
Esquire C. 167.4 248.3 608.7 771.8
Firehouse Magazine 190.9 182.2 670.8 634.8
GQ C. 516.1 391.7 1,558.7 1,392.8
Men's Fitness C. 163.4 133.2 595.3 539.5
Men's Health (10X) C. 254.8 220.6 765.3 646.0
Men's Journal C. 270.2 258.1 767.8 850.3
Muscle & Fitness C. 327.5 290.4 1,273.3 1,398.4
Penthouse C. 178.2 195.7 738.0 804.3
Playboy C. 173.6 184.0 588.6 625.9
Popular Mechanics C. 186.1 202.1 691.1 760.4
Total Group 2,745.3 2,571.8 9,286.6 9,396.5
% change 6.7% -1.2%
Metropolitan
Atlanta 180.4 214.3 828.2 719.3
Baltimore 212.7 179.3 716.6 554.9
Boston 277.0 280.7 1,061.3 945.5
Chicago 304.6 305.9 1,003.4 929.7
Chicago's North Shore 312.9 251.4 1,000.3 882.7
Cincinnati 182.1 164.1 517.4 481.1
Cleveland (13X) 267.6 250.1 1,092.7 933.9
Columbus Monthly 180.8 159.6 603.2 603.1
Connecticut 231.1 198.3 766.4 751.3
Detroit Monthly 118.0 152.0 456.0 502.0
Diablo 179.5 177.6 720.2 735.5
Grand Rapids 71.4 93.5 254.8 321.5
Honolulu D. 146.2 149.0 510.5 505.9
Los Angeles 298.8 275.4 1,031.1 975.4
Louisville 63.9 71.6 323.5 264.9
Madison 68.7 65.4 329.2 434.7
Memphis 179.5 179.8 677.8 587.1
Mid Atlantic Country D. 141.8 90.3 364.2 574.5
Minneapolis/St. Paul 333.7 383.0 1,307.3 1,314.0
Minnesota Monthly Magazine 278.3 259.3 1,047.2 1,037.7
New Jersey Monthly 198.9 210.9 751.6 710.2
Ohio (10X) 182.0 188.0 509.0 537.0
Orlando 68.5 62.6 305.4 298.1
Palm Springs Life 166.6 197.1 965.5 992.6
Philadelphia 354.5 333.3 1,241.2 1,197.0
Phoenix 186.6 167.2 671.2 607.8
Pittsburgh 181.6 187.2 689.2 696.6
Rhode Island Monthly D. 210.6 213.6 693.2 651.2
Sacramento Magazine A. 147.5 137.7 455.7 381.6
San Diego 333.5 279.7 1,084.8 942.2
South Florida Magazine 197.4 189.5 633.7 601.0
Texas Monthly C. 375.6 426.1 1,326.3 1,385.1
The Washingtonian 253.8 276.8 897.7 844.9
Total Group 6,886.0 6,770.2 24,835.6 23,899.9
% change 1.7% 3.9%
Music/entertainment
Audio C. 321.4 332.5 754.0 860.8
Dance Magazine 189.2 185.8 733.1 692.0
Entertainment Weekly (52X) C. 623.2 494.2 1,847.9 1,555.2
Live! C.F. 95.9 326.4
Premiere C. 234.1 204.9 760.0 728.4
Rolling Stone (25X) C. 652.0 665.5 1,825.1 1,870.9
Spin C. 280.3 295.2 976.9 934.2
Stereo Review C. 260.3 261.1 827.7 830.0
US C. 223.6 203.4 763.9 677.7
Video Magazine (10X) A.C. 199.5 235.1 568.7 667.0
Total Group 2,983.6 2,877.5 9,057.3 8,816.3
% change 3.7% 2.7%
Outdoor & sport
American Handgunner (6X) 67.7 70.8 362.3 416.1
American Hunter A. 59.1 77.9 244.7 302.4
American Rifleman A. 64.8 111.3 307.9 385.2
Backpacker (9X) C. 114.4 118.2 674.6 639.7
B.A.S.S. Times 34.8 48.2 305.2 298.0
Bassmaster (10X) C. 77.3 105.9 625.5 628.0
Bicycling (10X) C. 76.5 114.6 646.6 688.6
Ducks Unlimited (6X) 60.1 61.3 251.8 249.5
Field & Stream C. 147.6 208.4 678.6 715.2
Flex 189.7 163.0 1,316.3 1,134.9
Flying C. 206.9 183.0 753.7 774.2
Florida Sportsman 229.7 271.1 1,185.0 1,290.6
Golf Digest C. 310.1 264.6 1,252.6 1,306.1
Golf for Women (6X) C. 112.9 106.4 373.0 341.9
Golf Magazine C. 232.5 224.3 1,131.5 1,171.9
Guns & Ammo 158.6 151.1 481.6 507.1
Guns Magazine 147.4 146.2 486.4 540.7
In-Fisherman (7X) 77.6 84.8 519.4 495.6
Links (7X) 60.0 60.0 499.0 497.0
Outdoor Life C. 133.1 133.2 522.6 519.3
Outside Magazine C. 292.5 265.1 1,018.4 1,082.6
Petersen's Hunting 172.2 174.6 521.9 505.4
Runner's World C. 122.0 101.2 525.8 427.1
Salt Water Sportsman C. 159.5 154.2 874.4 906.0
Shooting Times 133.6 127.6 465.0 492.4
Sierra (6X) C. 37.4 48.6 231.3 289.3
Ski (8X) C. 434.4 531.3 797.7 986.4
Skiing (7X) C. 382.5 446.5 658.0 764.2
Skin Diver C. 286.7 278.2 1,095.5 1,296.8
Snow Country (8X) C. 392.0 421.9 785.4 838.6
Southern Outdoors (9X) 87.2 76.0 413.2 735.2
Sport Magazine C. 124.1 120.0 419.4 447.4
Sports Afield (10X) C. 213.1 211.3 633.1 751.7
Surfing 258.7 244.0 917.3 848.9
Tennis C. 173.4 152.0 743.6 732.3
Transworld Snowboarding C. 518.1 690.4 1,384.5
Waterski (11X) A.D. 81.0 64.0 584.0 548.0
Western Outdoors (9X) 26.5 30.4 311.0 319.9
Total Group 5,937.6 6,669.1 24,303.7 26,258.9
% change -11.0% -7.4%
Parenthood
American Baby C. 146.9 128.8 491.1 524.9
Baby Talk (10X) C. 124.6 109.6 348.8 366.2
Child (10X) C. 267.7 297.3 712.8 785.3
Family Fun (10X) C. 291.0 363.0 824.3 899.5
Family Life (6X) C. 199.8 162.2 483.6 417.1
Parenting C. 413.1 427.3 1,171.7 1,155.0
Parents Magazine C. 454.1 416.3 1,391.4 1,258.3
Sesame St. Parents C. 164.6 157.3 425.3 437.6
Working Mother C. 169.3 262.7 523.2 708.7
Total Group 2,231.2 2,324.5 6,372.1 6,552.5
% change -4.0% -2.8%
Photography
American Photo (6X) C. 65.9 154.2 664.5 739.4
Outdoor Photographer (10X) 135.5 160.1 466.0 487.2
Petersen's Photographic 283.4 249.2 989.2 861.1
Popular Photography C. 504.9 442.8 1,769.4 1,585.1
Shutterbug 662.1 617.3 2,397.4 2,291.3
Total Group 1,651.7 1,623.6 6,286.4 5,964.1
% change 1.7% 5.4%
Science/technology
Discover C. 195.5 155.5 572.2 519.9
Popular Science C. 204.3 195.3 701.3 723.6
Scientific American C. 128.7 98.1 397.5 402.7
Spectrum C. 169.5 156.5 625.9 546.6
Total Group 698.0 605.3 2,296.9 2,192.7
% change 15.3% 4.8%
Travel
Aloha (6X) 28.8 39.8 133.8 133.3
Caribbean Travel & Life (6X) 140.5 140.2 522.8 491.1
Conde Nast Traveler C. 394.6 376.7 1,167.0 1,206.6
Endless Vacation (6X) C. 50.5 37.9 280.6 259.2
Islands (6X) C. 109.5 119.2 577.6 649.8
National Geographic
Traveler (6X) C. 39.6 49.2 272.3 296.1
Travel & Leisure C. 379.9 380.6 1,279.2 1,158.5
Travel-Holiday (10X) C. 162.5 140.9 470.4 500.9
Total Group 1,305.8 1,284.5 4,703.6 4,695.5
% change 1.7% 0.2%
Weeklies/bi-weeklies
The Advocate (24X) A. 333.9 348.2 1,033.7 1,046.6
Army Times Military Group:
Air Force Times (52X) 426.3 421.0 1,571.4 1,527.0
Army Times (52X) 409.5 411.5 1,550.3 1,497.8
Navy Times (52X) 415.3 431.3 1,566.5 1,531.7
Capper's (26X) D. 82.3 86.8 380.3 439.6
Commonweal (22X) 32.9 24.6 111.8 108.2
Golfweek (52X) 185.4 167.9 1,001.9 1,007.2
Golf World (46X) C. 246.1 217.9 1,472.9 1,671.3
Grit (26X)D. 82.2 109.7 373.7 509.9
Jet (52X) C. 222.3 218.1 894.5 915.2
National Journal (50X) C. 76.0 167.0 387.7 528.0
National Review (25X) 121.8 139.2 506.4 545.9
The New Republic (48X) 200.2 164.0 582.7 554.2
New York Magazine (50X) C. 783.9 805.8 2,491.5 2,497.8
The New Yorker C. 718.4 767.4 2,038.6 2,132.9
Newsweek (52X) C. 818.6 720.2 2,533.3 2,299.8
People (51X) C. 1,102.9 978.8 3,708.3 3,328.2
Sporting News (52X) C. 156.5 175.3 618.3 696.8
Sports Illustrated (52X) C. 753.2 794.9 2,870.1 2,627.7
Time (52X) C. 798.9 749.3 2,392.9 2,322.6
Total TV (52X) B.C.G. 58.7 242.5
TV Guide (52X) C. 803.2 844.6 3,038.9 3,228.8
U.S. News & World Report (50X) C. 702.4 727.6 2,083.6 2,171.2
Total Group 9,472.1 9,470.9 33,209.1 33,188.5
% change 0.0% 0.1%
Women's/fashion/service
Allure C. 393.0 364.6 1,269.8 1,333.1
Bridal Guide C. 222.8 236.9 1,899.8 2,029.2
Bride's (6X) C. 730.1 679.6 3,062.2 2,931.3
Cosmopolitan C. 454.3 498.7 1,687.1 1,806.5
Elegant Bride (11X) 146.5 261.1 1,098.7 1,325.5
Elle C. 541.3 455.9 1,841.0 1,670.1
Essence C. 313.5 283.4 1,121.0 1,011.0
Family Circle (17X) C. 383.3 392.5 1,341.5 1,377.3
Fitness (10X) C. 187.5 141.5 587.1 487.6
Glamour C. 498.8 401.4 1,669.2 1,624.0
Good Housekeeping C. 385.1 502.6 1,165.8 1,551.7
Harper's Bazaar C. 427.1 408.9 1,499.4 1,536.6
Imagen 254.7 290.4 855.0 832.5
InStyle C. 269.6 166.9 774.3 510.0
Ladies' Home Journal C. 416.2 417.8 1,452.6 1,454.8
Living Fit (6X) C.F. 24.8 179.3
Mademoiselle C. 328.0 294.8 1,223.2 1,093.8
McCall's C. 307.4 301.5 1,000.7 1,006.5
Mirabella C. 73.2 45.0 337.8 347.6
Modern Bride (6X) C. 677.7 678.2 2,723.8 2,734.5
New Woman C. 296.0 293.7 1,017.8 984.8
Redbook C. 333.7 368.1 1,130.9 1,323.6
Sassy C. 57.9 75.7 295.1 228.9
Self C. 331.4 311.1 1,155.9 1,154.1
Seventeen C. 286.4 254.5 1,219.4 1,134.5
Shape C. 177.9 208.3 848.8 796.7
Soap Opera Digest (26X) C. 239.1 192.2 827.3 683.1
Teen C. 119.2 124.2 530.5 555.3
Victoria C. 138.3 178.7 487.6 547.0
Vogue C. 726.8 658.3 2,545.9 2,450.3
W Magazine C. 485.4 453.4 1,586.4 1,391.7
Weight Watchers C. 67.8 86.3 339.4 401.3
Woman's Day (15X) C. 474.3 481.5 1,664.8 1,706.2
Working Woman C. 88.1 148.9 372.3 539.4
YM (10X) C. 140.5 114.6 501.7 450.0
Total Group 10,972.8 10,771.1 41,133.5 41,010.6
% change 1.9% 0.3%
Youth
Boys' Life C. 27.0 57.0 113.8 152.6
Campus Life (10X) 201.3 112.3 428.3 473.3
Sports Illustrated for Kids C. 133.7 94.8 385.0 310.1
Total Group 362.0 264.1 927.2 936.0
% change 37.1% -0.9%
Business/national
ABA Journal C. 137.3 115.5 516.3 475.0
Barron's (52X) 524.2 351.2 1,830.2 1,391.7
Black Enterprise C. 255.4 247.0 1,057.4 1,074.4
Business Week (52X) C. 1,374.0 1,178.1 3,885.1 3,816.4
Economist (52X) C. 816.5 761.6 2,830.8 2,850.9
Entrepreneur C. 484.3 477.0 1,894.3 1,851.2
Financial World (26X) C. 172.2 227.0 656.2 954.6
Forbes (26X) C. 1,813.3 1,639.9 4,548.2 4,542.1
Fortune (26X) C. 1,146.3 1,003.9 3,336.6 3,184.4
Frequent Flyer 50.5 66.8 192.9 238.2
Futures 129.0 122.5 449.5 421.8
Harvard Business Review (6X) C. 60.7 69.5 347.6 301.7
Inc. Magazine C. 422.4 461.4 1,379.7 1,388.2
Income Opportunities C. 169.7 198.3 689.8 865.7
Individual Investor C. 222.8 206.0 786.5 714.5
Industry Week (23X) A. 289.1 239.8 989.0 839.9
Kiplinger's Personal Finance C. 214.0 210.3 835.2 790.7
Nation's Business C. 111.9 133.0 390.5 401.5
SmartMoney C. 323.6 307.2 1,086.4 1,017.7
Success C. 182.6 180.0 552.9 560.3
Worth (10X) C. 352.2 319.4 880.8 784.8
Total Group 9,251.8 8,515.6 29,135.8 28,465.6
% change 8.6% 2.4%
Business/regional
Boston Business Journal (52X) 246.1 238.7 1,087.9 1,009.1
Bus. First of Columbus (52X) 422.5 418.2 1,358.4 1,459.3
Bus. Jrnl.-Milwaukee (52X) 355.5 318.3 1,259.5 1,216.0
Bus. Jrnl.-Sacramento (52X) B. 314.1 506.1 1,038.0
Bus. North Carolina 100.3 93.7 425.8 405.7
Capital District Business
Review (52X) B.D. 275.3 868.6 1,106.3
Caribbean Business (52X) 347.2 345.0 1,186.0 1,392.7
Corporate Rpt. Minnesota 123.5 97.3 473.6 445.7
Crain's Chicago Bus. (52X) 440.2 396.8 1,445.0 1,419.0
Crain's Cleveland Bus. (52X) 262.0 298.0 866.0 864.0
Crain's Detroit Bus. (52X) 328.0 290.0 1,001.0 901.0
Crain's New York Bus. (52X) 349.0 262.0 1,052.0 1,010.0
Florida Trend (13X) 93.5 171.2 464.7 535.8
Georgia Trend 104.7 105.7 428.7 451.3
Grand Rapids Bus. Jrnl. 218.6 218.3 684.3 732.8
Hawaii Business 101.3 99.5 410.1 440.3
Indianapolis Bus. Jrnl.(52X) 401.5 391.9 1,141.6 1,337.0
New Orleans City Bus. (52X) 345.4 348.4 1,480.1 1,447.5
Pacific Bus. News (52X) 303.7 269.9 1,340.8 1,221.4
Philadelphia Bus. Jrnl. (52X) 450.0 377.4 1,295.1 1,145.6
Providence Bus. News (52X) 259.2 284.2 887.7 883.8
Total Group 5,252.1 5,024.3 18,288.4 18,317.9
% change 4.5% -0.2%
National Sunday magazines
Parade (52X) C. 192.6 173.9 649.9 740.1
USA Weekend (52X) C. 158.6 164.7 601.7 694.9
Vista Magazine (12X) 59.5 67.5 171.8 203.4
Total Group 410.7 406.2 1,423.4 1,638.4
% change 1.1% -13.1%
Newspaper Sunday magazines
The Boston Globe D. 328.4 419.5 1,319.7 1,380.8
Chicago Tribune 222.7 290.5 1,002.6 1,144.8
The (Cleveland) Plain DealerB. 80.6 114.3 252.8
Los Angeles Times C. 423.1 366.1 1,150.5 1,095.0
The New York Times C. 876.5 875.7 3,007.2 2,807.9
Seattle Times 265.0 205.0 764.0 614.0
The Washington Post 166.2 193.9 618.0 694.0
Total Group 2,281.9 2,350.7 7,861.9 7,736.5
% change -2.9% 1.6%
Notes: Linage is given in paid ad pages. (X) represents the number of times published each year; publications are monthly unless otherwise specified. Sectional linage is prorated to circulation of regional editions. A. Frequency change from prior year. B. Incomplete report, not included in group total and percentage change. C. Figures supplied by Publishers Information Bureau. D. Figures do not reflect comparable number of issues. E. Includes America West Airlines Magazine, Continental Profiles and TWA Ambassador. F. New magazine, comparable results not available for 1995; not included in group total and percentage change. G. Cable Guide and Total TV were formerly combined. H. Formerly Home Mechanix. All other figures are supplied by the magazines. PIB adjusts 1995 figures to compare equivalent number of issues to 1996. Ad Age makes no attempt to verify figures and is not responsible for inconsistencies or errors. Compiled by Julie A. Johnson.
Source: Publishers Information Bureau & Ad Age survey