Advertising Age Data Center
Magazine by Circulation for 6 mos. ended 12/31/1997

Top paid circulation magazines for the second half of 1997 (compared with the same period in 1996) based on Audit Bureau of Circulations and BPA International figures. ABC and BPA also audit non-paid circulation. See notes below.

Rank Magazine Circulation % change
1 Modern Maturity 20,390,755 -0.7%
2 Reader's Digest 15,038,708 -0.2%
3 TV Guide 13,103,187 0.7%
4 National Geographic 9,012,074 -0.1%
5 Better Homes & Gardens 7,605,187 0.0%
6 Family Circle 5,107,477 -2.5%
7 Good Housekeeping 4,739,592 -4.3%
8 Ladies' Home Journal 4,590,155 1.0%
9 The Cable Guide 4,544,778 -13.6%
10 Woman's Day 4,461,023 3.3%
11 McCall's 4,216,145 -1.7%
12 Time 4,155,806 1.3%
13 People 3,608,111 4.6%
14 Prevention 3,310,278 0.0%
15 Sports Illustrated 3,223,810 1.6%
16 Newsweek 3,177,407 -0.5%
17 Playboy 3,169,697 -2.1%
18 Redbook 2,889,466 -1.3%
19 Home & Away 2,759,565 1.5%
20 The American Legion Magazine 2,734,318 -1.5%
21 Cosmopolitan 2,701,916 8.7%
22 Seventeen 2,567,613 5.1%
23 Southern Living 2,474,463 -0.6%
24 Martha Stewart Living 2,339,799 15.5%
25 National Enquirer 2,324,678 -6.3%
26 U.S. News & World Report 2,224,003 -1.6%
27 YM 2,221,937 3.2%
28 Glamour 2,115,642 0.0%
29 Smithsonian 2,065,432 -1.4%
30 Star 1,948,247 -12.3%
31 V.F.W. Magazine 1,935,807 -2.3%
32 Money 1,935,402 -2.9%
33 ?Teen 1,842,186 38.7%
34 Ebony 1,819,431 0.9%
35 Field & Stream 1,751,772 0.1%
36 Parents* 1,745,292 0.5%
37 Country Living 1,697,742 1.4%
38 Life 1,568,565 -2.0%
39 Popular Science 1,558,655 -13.1%
40 Golf Digest 1,529,671 0.9%
41 Men's Health 1,511,345 10.0%
42 Woman's World 1,505,637 0.1%
43 Sunset 1,471,825 2.8%
44 Popular Mechanics 1,425,692 -0.2%
45 First for Women 1,408,419 5.8%
46 Cooking Light 1,387,037 0.6%
47 Outdoor Life 1,377,139 1.8%
48 American Rifleman 1,341,176 -13.2%
49 Golf Magazine 1,339,970 3.6%
50 Video Event 1,329,152 -16.6%
51 Entertainment Weekly 1,315,550 2.8%
52 Boys' Life 1,310,841 3.4%
53 Secure Retirement* 1,282,119 -5.9%
54 Scholastic Parent & Child 1,277,007 16.5%
55 Consumers Digest 1,260,139 0.1%
56 Rolling Stone 1,250,129 -3.7%
57 Discover 1,215,198 -1.1%
58 Medizine* 1,209,384 45.0%
59 New Woman 1,177,730 -3.6%
60 Car & Driver 1,176,665 4.9%
61 PC Magazine 1,176,351 2.2%
62 Mademoiselle 1,169,766 -3.0%
63 Endless Vacation 1,134,896 4.7%
64 Vogue 1,126,193 -5.4%
65 PC World 1,124,589 3.0%
66 Parenting Magazine* 1,118,069 5.3%
67 Soap Opera Digest 1,107,276 -24.6%
68 Self 1,102,858 -4.9%
69 Us 1,100,074 1.5%
70 Vanity Fair 1,096,168 -1.8%
71 Country Home 1,087,613 4.2%
72 Scouting 1,085,386 2.1%
73 The Family Handyman 1,074,413 -1.4%
74 Kiplinger's Personal Finance Magazine 1,069,054 -6.9%
75 Motor Trend 1,068,200 5.4%
76 Bon Appetit 1,067,312 -10.9%
77 American Homestyle & Gardening* 1,067,108 14.7%
78 Weight Watchers Magazine 1,063,978 9.0%
79 AAA Going Places 1,061,301 3.1%
80 Home 1,048,015 3.0%
81 Vim & Vigor 1,046,508 25.2%
82 Health 1,045,339 10.8%
83 In Style 1,044,595 9.9%
84 Sesame Street Magazine 1,029,596 -0.3%
85 Michigan Living 1,015,337 -0.8%
86 Travel & Leisure 1,008,844 1.9%
87 PC/Computing 1,008,615 0.3%
88 Disney Adventures* 1,000,304 N/A
89 Essence 1,000,273 0.0%
90 Vitality* 972,917 -9.8%
91 Shape 970,832 4.2%
92 FamilyFun* 968,048 18.7%
93 Globe 961,390 6.2%
94 Elle 948,014 2.6%
95 The American Hunter 944,612 -15.2%
96 Today's Homeowner 927,998 3.0%
97 Victoria 926,729 -1.7%
98 American Health-For Women 926,430 9.0%
99 Jet 923,414 -0.2%
100 Penthouse 922,832 -8.2%
101 Fitness 912,646 18.8%
102 Country America 903,304 0.1%
103 Business Week 901,891 0.9%
104 Gourmet 880,681 0.0%
105 House Beautiful 877,584 -1.0%
106 Nation's Business 857,569 0.0%
107 Food & Wine 855,286 1.6%
108 Working Mother* 829,518 -0.7%
109 Midwest Living 821,349 -0.6%
110 Architectural Digest 815,282 0.3%
111 Traditional Home 812,277 1.6%
112 Child* 812,042 10.3%
113 Allure 811,484 10.3%
114 The New Yorker 807,935 -4.6%
115 Windows Magazine 806,768 6.4%
116 Sports Illustrated For Kids* 803,339 -1.7%
117 Nickelodeon Magazine* 796,515 22.8%
118 Hot Rod 795,700 3.5%
119 Forbes 786,457 -0.3%
120 Conde Nast Traveler 785,262 -2.5%
121 Tennis 779,166 -3.1%
122 American Legion Auxiliary Nat'l News 776,381 -2.4%
123 Fortune 763,537 -1.5%
124 Road & Track 762,885 1.8%
125 Sport 751,968 -4.1%
126 Inside Sports 751,151 1.8%
127 North American Hunter 732,533 3.8%
128 Harper's Bazaar 732,303 -0.5%
129 Total TV 732,101 4.8%
130 GQ 721,875 3.9%
131 Traveler 706,877 -1.7%
132 Organic Gardening 706,717 -12.1%
133 Yankee 706,588 -1.2%
134 Marie Claire 702,063 15.2%
135 Smart Money 679,006 -3.4%
136 Esquire 674,171 3.5%
137 Flower & Garden 672,492 -16.5%
138 Mutual Funds Magazine 669,462 41.5%
139 Scientific American 666,629 0.0%
140 Inc. Magazine 663,247 -0.2%
141 Mature Outlook* 660,273 N/A
142 American How-To 649,222 27.6%
143 Working Woman 643,288 -3.4%
144 The Walking Magazine 629,042 3.7%
145 Arthritis Today 615,954 7.1%
146 Automobile Magazine 615,096 -0.1%
147 Wood 614,373 0.7%
148 Metropolitan Home 613,080 -1.0%
149 Eating Well 608,969 -6.7%
150 New Choices 604,044 0.3%
151 Premiere 602,041 -1.0%
152 Guns & Ammo 591,709 1.4%
153 Macworld* 581,241 26.6%
154 Game & Fish Magazine 576,476 4.8%
155 Bassmaster Magazine 575,579 1.0%
156 Ducks Unlimited 575,419 4.8%
157 Your Money 568,293 10.9%
158 True Story 566,276 -2.8%
159 Mirabella 563,202 -7.9%
160 Computer Shopper 561,308 2.0%
161 Men's Journal 556,405 15.2%
162 Travel Holiday 556,145 -3.2%
163 Outside 544,510 5.6%
164 The Lion Magazine 542,602 N/A
165 Crayola Kids Magazine 537,761 23.2%
166 Sierra 536,572 -3.6%
167 Vibe 531,661 15.9%
168 Worth Magazine 526,478 -2.5%
169 MacUser 526,212 -0.7%
170 Country Sampler 522,050 -5.1%
171 Entrepreneur Magazine 521,262 2.2%
172 Spin 521,137 3.3%
173 Conde Nast House & Garden 521,116 N/A
174 The Sporting News 519,447 -5.1%
175 North American Fisherman 519,170 -0.9%
176 The Rotarian 515,873 -1.4%
177 Colonial Homes 515,070 -2.9%
178 HomePC 512,474 10.8%
179 National Examiner 500,071 -3.4%
180 Country Living Gardener 486,560 20.3%
181 Details 482,461 -6.6%
182 National Wildlife 480,229 N/A
183 Runner's World 480,096 8.2%
184 Successful Farming 476,357 -0.2%
185 Sports Afield 466,588 0.1%
186 This Old House 465,697 45.1%
187 Natural History 462,931 -8.8%
188 Popular Photography 460,923 0.4%
189 Individual Investor 459,474 31.9%
190 GamePro* 457,568 4.4%
191 Muscle & Fitness 455,148 -6.2%
192 The Atlantic Monthly 454,278 -1.2%
193 Audubon 453,750 -0.1%
194 Independent Business* 453,250 -1.6%
195 Computer Life 453,078 -0.2%
196 Success 451,914 0.4%
197 Workbench 451,906 -7.9%
198 The Saturday Evening Post 450,647 0.1%
199 Soap Opera Weekly 450,126 -11.6%
200 Town & Country 440,464 -1.8%
Notes: *The following magazines also reported non-paid circulation: Parents, 100,776; Secure Retirement, 106,638; Medizine, 47,150; Parenting Magazine, 70,466; American Homestyle & Gardening, 20,143; Disney Adventures, 67,787; Vitality, 28,500; FamilyFun, 50,023; Working Mother, 102,970; Child, 87,807; Sports Illustrated for Kids, 199,472; Nickelodeon Magazine, 1,000; Mature Outlook, 72,958; MacWorld, 90,150; GamePro, 11,424; Independent Business, 76,608.