Advertising Age Data Center
100 companies by media revenue

Dollars are in millions.

Rank 1996 Rank 1995 Company Headquarters Total media revenue 1996 Total media revenue 1995 Percent change Newspaper revenue 1996 Newspaper revenue 1995 Magazine revenue 1996 Magazine revenue 1995 TV & radio revenue 1996 TV & radio revenue 1995 Cable TV revenue 1996 Cable TV revenue 1995 Other media revenue 1996 Other media revenue 1995
1 1 Time Warner New York $11,851.1 $10,162.5 16.6 ? ? $2,764.1 $2,475.5 $87.0 $33.0 $9,000.0 $7,654.0 ? ?
2 2 Walt Disney Co. Burbank, Calif. 6,555.9 6,212.9 5.5 $119.0 $119.0 321.9 305.8 4,425.0 4,583.0 1,690.0 1,205.1 ? ?
3 3 Tele-Communications Inc. Denver 5,954.0 4,878.0 22.1 ? ? ? ? ? ? 5,954.0 4,878.0 ? ?
4 6 NBC TV (General Electric Co.) Fairfield, Conn. 5,230.0 3,919.0 33.5 ? ? ? ? 4,940.0 3,659.0 290.0 260.0 ? ?
5 4 CBS Corp. New York 4,333.5 4,318.3 0.4 ? ? ? ? 4,323.5 4,318.3 10.0 ? ? ?
6 5 Gannett Co. Arlington, Va. 4,214.4 4,012.7 5.0 3,335.2 3,226.2 ? ? 685.0 610.0 194.2 176.5 ? ?
7 8 News Corp. Sydney 4,005.0 2,945.0 36.0 115.0 90.0 660.0 655.0 2,500.0 1,580.0 20.0 ? $710.0 $620.0
8 7 Advance Publications Newark, N.J. 3,385.0 3,217.0 5.2 2,209.0 2,108.0 1,176.0 1,109.0 ? ? ? ? ? ?
9 9 Cox Enterprises Atlanta 3,075.3 2,729.8 12.7 1,033.0 966.0 ? ? 582.0 477.6 1,460.3 1,286.2 ? ?
10 10 Knight-Ridder Miami 2,851.9 2,727.9 4.5 2,851.9 2,727.9 ? ? ? ? ? ? ? ?
11 12 New York Times Co. New York 2,615.0 2,409.4 8.5 2,335.3 2,161.4 161.1 162.9 118.6 85.1 ? ? ? ?
12 11 Hearst Corp. New York 2,568.4 2,513.0 2.2 865.0 824.0 1,303.0 1,372.0 400.4 317.0 ? ? ? ?
13 14 Viacom New York 2,404.0 2,032.7 18.3 ? ? ? ? 390.3 385.5 2,013.7 1,647.2 ? ?
14 13 Times Mirror Co. Los Angeles 2,321.0 2,307.1 0.6 2,080.2 2,057.6 240.8 249.5 ? ? ? ? ? ?
15 15 Tribune Co. Chicago 2,106.0 2,022.0 4.2 1,336.0 1,304.0 24.8 26.3 745.2 691.7 ? ? ? ?
16 17 Comcast Corp. Bala Cynwyd, Pa. 1,878.1 1,719.9 9.2 ? ? ? ? ? ? 1,878.1 1,719.9 ? ?
17 18 U S West Media Group Atlanta 1,726.0 1,657.4 4.1 ? ? ? ? ? ? 1,726.0 1,657.4 ? ?
18 19 Washington Post Co. Washington 1,705.9 1,582.2 7.8 763.9 729.2 377.1 353.0 335.2 306.0 229.7 194.0 ? ?
19 23 America Online Vienna, Va. 1,690.0 1,093.9 54.5 ? ? ? ? ? ? ? ? 1,690.0 1,093.9
20 16 Thomson Corp. Toronto 1,664.0 1,787.0 -6.9 722.3 770.0 941.7 1,017.0 ? ? ? ? ? ?
21 20 Dow Jones & Co. New York 1,501.8 1,322.4 13.6 1,501.8 1,322.4 ? ? ? ? ? ? ? ?
22 24 Cablevision Systems Corp. Woodbury, N.Y. 1,315.1 1,078.1 22.0 ? ? ? ? ? ? 1,315.1 1,078.1 ? ?
23 21 Reed Elsevier London 1,308.4 1,257.4 4.1 ? ? 1,308.4 1,257.4 ? ? ? ? ? ?
24 22 E.W. Scripps Cincinnati 1,167.5 1,097.3 6.4 795.2 765.2 ? ? 349.6 320.3 ? ? 22.7 11.8
25 25 Advo Inc. Windsor, Conn. 986.2 1,011.9 -2.5 ? ? ? ? ? ? ? ? 986.2 1,011.9
26 26 Ziff-Davis (Softbank) New York 928.9 868.0 7.0 ? ? 892.0 839.0 ? ? ? ? 36.9 29.0
27 72 DirecTV (General Motors Corp.) El Segundo, Calif. 912.0 313.0 191.4 ? ? ? ? ? ? ? ? 912.0 313.0
28 30 K-III Communications Corp. New York 894.3 653.8 36.8 108.7 105.3 717.1 480.4 68.5 68.1 ? ? ? ?
29 27 Reader's Digest Association Pleasantville, N.Y. 831.7 828.5 0.4 ? ? 831.7 828.5 ? ? ? ? ? ?
30 28 A.H. Belo Corp. Dallas 824.3 735.3 12.1 487.2 409.1 ? ? 333.4 322.6 ? ? 3.7 3.6
31 29 Meredith Corp. Des Moines, Iowa 727.3 667.0 9.0 ? ? 581.4 545.3 145.9 121.7 ? ? ? ?
32 32 International Data Group Framingham, Mass. 720.0 606.4 18.7 ? ? 720.0 606.4 ? ? ? ? ? ?
33 63 Primestar Bala Cynwyd, Pa. 720.0 350.0 105.7 ? ? ? ? ? ? ? ? 720.0 350.0
34 33 Clear Channel Communications San Antonio 688.2 593.0 16.1 ? ? ? ? 458.2 375.0 ? ? 230.0 218.0
35 31 Valassis Communications Livonia, Mich. 659.1 613.8 7.4 ? ? ? ? ? ? ? ? 659.1 613.8
36 35 Media General Richmond, Va. 637.4 567.7 12.3 405.6 362.2 2.2 2.0 83.4 69.3 146.2 134.2 ? ?
37 53 Heritage Media Corp. Dallas 620.8 435.8 42.5 ? ? ? ? 99.6 89.4 ? ? 521.2 346.4
38 34 Central Newspapers Indianapolis 620.3 579.9 7.0 620.3 579.9 ? ? ? ? ? ? ? ?
39 42 Freedom Newspapers Irvine, Calif. 605.0 521.0 16.1 495.0 450.0 22.0 5.0 88.0 66.0 ? ? ? ?
40 40 Outdoor Systems Phoenix 601.4 533.6 12.7 ? ? ? ? ? ? ? ? 601.4 533.6
41 41 Media News Group Denver 600.0 525.0 14.3 600.0 525.0 ? ? ? ? ? ? ? ?
42 43 McClatchy Newspapers Sacramento, Calif. 592.8 514.1 15.3 592.8 514.1 ? ? ? ? ? ? ? ?
43 46 USA Network New York 591.5 500.0 18.3 ? ? ? ? ? ? 591.5 500.0 ? ?
44 38 Hollinger International Toronto 587.5 538.4 9.1 587.5 538.4 ? ? ? ? ? ? ? ?
45 36 McGraw-Hill New York 579.1 562.0 3.0 ? ? 463.1 444.0 116.0 118.0 ? ? ? ?
46 45 Hachette Filipacchi Magazines (Lagardere) Paris 562.1 507.2 10.8 ? ? 562.1 507.2 ? ? ? ? ? ?
47 52 Discovery Communications Bethesda, Md. 557.0 448.5 24.2 ? ? ? ? ? ? 557.0 448.5 ? ?
48 37 CompuServe (H&R Block) Columbus, Ohio 556.6 561.0 -0.8 ? ? ? ? ? ? ? ? 556.6 561.0
49 47 Landmark Communications Norfolk, Va. 546.0 500.0 9.2 334.0 313.0 ? ? 62.0 60.0 150.0 127.0 ? ?
50 50 Pulitzer Publishing Co. St. Louis 534.1 472.3 13.1 309.1 269.4 ? ? 225.0 202.9 ? ? ? ?
51 49 United News & Media London 532.8 473.6 12.5 ? ? 532.8 473.6 ? ? ? ? ? ?
52 44 Zuckerman Media Properties* New York 528.0 510.0 3.5 307.0 293.0 221.0 217.0 ? ? ? ? ? ?
53 48 Cowles Media Co. Minneapolis 517.1 492.6 5.0 373.2 345.6 143.9 147.0 ? ? ? ? ? ?
54 56 Adelphia Communications Corp. Coudersport, Pa. 472.8 403.6 17.1 ? ? ? ? ? ? 472.8 403.6 ? ?
55 39 Chronicle Publishing Co. San Francisco 466.0 534.0 -12.7 287.0 279.0 ? ? 147.0 131.0 32.0 124.0 ? ?
56 51 BHC Communications (Chris-Craft) New York 446.3 454.7 -1.8 ? ? ? ? 446.3 454.7 ? ? ? ?
57 54 Morris Communications Augusta, Ga. 439.0 415.5 5.7 410.0 388.0 5.9 5.5 5.9 5.5 ? ? 17.2 16.5
58 81 Evergreen Media Corp. Irving, Tex. 438.6 248.1 76.8 ? ? ? ? 438.6 248.1 ? ? ? ?
59 57 Marcus Cable Co. Dallas 431.3 401.5 7.4 ? ? ? ? ? ? 431.3 401.5 ? ?
60 60 Harte-Hanks Communications San Antonio 428.5 382.6 12.0 185.2 185.0 ? ? ? ? ? ? 243.3 197.6
61 58 Gruner & Jahr USA (Bertelsmann AG) Guetersloh, Germany 426.0 400.0 6.5 ? ? 426.0 400.0 ? ? ? ? ? ?
62 59 Copley Newspapers La Jolla, Calif. 423.0 391.0 8.2 423.0 391.0 ? ? ? ? ? ? ? ?
63 66 Charter Communications St. Louis 421.7 338.8 24.5 ? ? ? ? ? ? 412.9 338.8 8.8 ?
64 62 Lee Enterprises Davenport, Iowa 420.4 375.4 12.0 302.6 274.8 ? ? 117.8 100.6 ? ? ? ?
65 61 CMP Media Manhasset, N.Y. 418.1 382.0 9.5 ? ? 418.1 382.0 ? ? ? ? ? ?
66 55 Gaylord Entertainment Co. Nashville 416.7 413.2 0.8 ? ? ? ? 84.9 130.6 331.8 282.6 ? ?
67 79 Lenfest Group Pottstown, Pa. 397.3 266.2 49.2 ? ? ? ? ? ? 397.3 266.2 ? ?
68 77 Sinclair Broadcasting Group Baltimore 378.5 273.5 38.4 ? ? ? ? 378.5 273.5 ? ? ? ?
69 70 Univision Holdings New York 370.3 321.3 15.3 ? ? ? ? 370.3 321.3 ? ? ? ?
70 68 Century Communications Corp. New Canaan, Conn. 368.5 331.3 11.2 ? ? ? ? ? ? 368.5 331.3 ? ?
71 64 Journal Communications Milwaukee 360.6 341.7 5.5 264.9 267.1 ? ? 95.7 74.6 ? ? ? ?
72 65 Journal Register Co. Princeton, N.J. 351.1 339.0 3.6 336.7 323.4 ? ? ? ? ? ? 14.4 15.6
73 69 Blade Communications Toledo, Ohio 349.0 324.0 7.7 244.0 228.0 ? ? 40.0 35.0 65.0 61.0 ? ?
74 67 Donrey Media Group Fort Smith, Ark. 347.3 333.7 4.1 272.0 262.0 ? ? 9.3 8.7 ? ? 66.0 63.0
75 71 Jacor Communications Covington, Ky. 342.6 314.8 8.8 ? ? ? ? 342.6 314.8 ? ? ? ?
76 91 American Radio Systems Corp. Boston 322.4 194.7 65.6 ? ? ? ? 322.4 194.7 ? ? ? ?
77 76 A&E Television Networks New York 303.8 273.6 11.0 ? ? ? ? ? ? 303.8 273.6 ? ?
78 74 Forbes Inc. New York 298.3 285.0 4.7 ? 7.0 298.3 278.0 ? ? ? ? ? ?
79 73 Seattle Times Co. Seattle 298.0 288.0 3.5 298.0 288.0 ? ? ? ? ? ? ? ?
80 75 American Media Lantana, Fla. 297.9 280.7 6.1 ? ? 297.9 280.7 ? ? ? ? ? ?
81 99 U.S. Satellite Broadcasting St. Paul, Minn. 292.0 108.0 170.4 ? ? ? ? ? ? ? ? 292.0 108.0
82 78 Petersen Publishing Co. Los Angeles 286.9 270.2 6.2 ? ? 286.9 270.2 ? ? ? ? ? ?
83 90 InterMedia San Francisco 276.7 205.6 34.6 ? ? ? ? ? ? 276.7 205.6 ? ?
84 86 LIN Television Corp. Providence, R.I. 273.4 217.2 25.9 ? ? ? ? 273.4 217.2 ? ? ? ?
85 80 National Geographic Society Washington 273.3 256.0 6.8 ? ? 272.0 256.0 ? ? ? ? 1.3 ?
86 83 Young Broadcasting New York 261.5 245.8 6.4 ? ? ? ? 261.5 245.8 ? ? ? ?
87 82 Dispatch Printing Co. Columbus, Ohio 260.0 246.3 5.6 174.0 166.0 2.2 2.1 83.8 78.2 ? ? ? ?
88 88 Lifetime Television New York 257.0 212.0 21.2 ? ? ? ? ? ? 257.0 212.0 ? ?
89 84 Prodigy Inc. White Plains, N.Y. 255.0 240.0 6.3 ? ? ? ? ? ? ? ? 255.0 240.0
90 93 TCA Cable Tyler, Tex. 253.3 190.7 32.8 ? ? ? ? ? ? 253.3 190.7 ? ?
91 87 International Family Entertainment Virginia Beach, Va. 249.6 213.8 16.7 ? ? ? ? ? ? 249.6 213.8 ? ?
92 NA Capstar Broadcasting Partners Austin, Tex. 249.3 NA NA ? ? ? ? 249.3 NA ? ? ? ?
93 85 Times Publishing Co. St. Petersburg, Fla. 237.0 234.0 1.3 190.0 188.0 47.0 46.0 ? ? ? ? ? ?
94 94 SFX Broadcasting New York 234.5 190.4 23.2 ? ? ? ? 234.5 190.4 ? ? ? ?
95 96 Chancellor Broadcasting Dallas 231.2 185.3 24.8 ? ? ? ? 231.2 185.3 ? ? ? ?
96 89 Wenner Media New York 227.1 210.1 8.1 ? ? 227.1 210.1 ? ? ? ? ? ?
97 98 EchoStar Communications Corp. Englewood, Colo. 211.4 163.9 29.0 ? ? ? ? ? ? ? ? 211.4 163.9
98 97 Crain Communications Chicago/Detroit 207.5 183.9 12.8 ? ? 206.8 183.4 0.7 0.5 ? ? ? ?
99 92 Raycom Media Atlanta 205.6 192.3 6.9 ? ? ? ? 205.6 192.3 ? ? ? ?
100 95 Rodale Press Emmaus, Pa. 205.3 187.3 9.6 ? ? 205.3 187.3 ? ? ? ? ? ?
Notes: Figures are net and AA estimates. "95 rankings represent data adjusted for pro forma reading. *includes U.S. News & World Report, Atlantic Monthly and New York Daily News.
Source: Advertising Age, August 18, 1997