Advertising Age Data Center
PAID CIRCULATION IN CONSUMER MAGAZINES
For six months ended Dec. 31, 2003
RankMagazinePaid Circulation% chg
1 AARP The Magazine 22,052,328 28.3
2 Reader's Digest 11,044,694 -7.5
3 TV Guide 9,009,571 -0.6
4 Better Homes & Gardens 7,606,820 0.0
5 National Geographic 6,602,650 -0.8
6 Good Housekeeping 4,755,893 1.4
7 Family Circle 4,641,656 0.9
8 Woman's Day 4,279,375 0.9
9 Time 4,112,311 0.1
10 Ladies' Home Journal 4,102,373 0.0
11 People 3,603,115 -0.8
12 Westways 3,511,833 3.5
13 Home & Away 3,309,306 0.0
14 Prevention 3,273,076 3.9
15 Sports Illustrated 3,210,040 -1.1
16 Newsweek 3,122,407 -0.1
17 Playboy 3,045,244 -5.2
18 Cosmopolitan 2,918,062 -3.4
19 O, The Oprah Magazine 2,652,522 17.3
20 Via Magazine 2,641,159 0.3
21 Guideposts 2,627,804 -1.1
22 Southern Living 2,608,632 1.8
23 American Legion Magazine 2,589,299 -1.8
24 Maxim 2,504,932 -0.3
25 NEA Today** 2,500,351 0.9
26 Redbook 2,392,427 -0.1
27 Martha Stewart Living 2,364,920 0.2
28 Seventeen 2,335,232 -5.0
29 Glamour 2,328,846 1.1
30 AAA Going Places 2,278,367 2.9
31 YM 2,183,988 -1.0
32 Parents 2,072,867 -0.9
33 Parenting Magazine 2,040,092 -4.5
34 Smithsonian 2,030,651 -0.7
35 Money 2,028,219 1.8
36 U.S. News & World Report 2,024,770 -0.4
37 Entertainment Weekly 1,791,807 8.8
38 ESPN The Magazine 1,759,697 13.5
39 Country Living 1,739,769 -1.1
40 VFW Magazine 1,710,550 -1.4
41 Men's Health 1,675,363 -1.2
42 FamilyFun 1,663,822 8.4
43 In Style 1,652,906 -1.1
44 Shape 1,640,871 -0.2
45 Cooking Light 1,615,023 2.6
46 Endless Vacation 1,596,898 2.4
47 Golf Digest 1,572,803 0.5
48 Teen People 1,571,272 -2.0
49 National Enquirer 1,541,618 -13.2
50 Woman's World 1,538,030 -4.6
51 Field & Stream 1,529,565 -0.9
52 Real Simple 1,500,246 31.5
53 Popular Science 1,463,565 -1.5
54 First for Women 1,448,515 3.8
55 Fitness 1,431,157 14.2
56 Game Informer Magazine 1,425,683 45.2
57 Sunset 1,425,020 -3.5
58 Golf Magazine 1,410,783 0.1
59 American Rifleman 1,390,151 -4.7
60 Health 1,387,870 2.2
61 Car and Driver 1,369,286 -1.3
62 Self 1,314,270 -1.4
63 Stuff 1,312,270 16.1
64 Us Weekly 1,308,772 18.9
65 Bon Appetit 1,302,049 -1.6
66 Rolling Stone 1,288,324 1.2
67 Motor Trend 1,263,030 -1.6
68 Vogue 1,260,026 0.2
69 Country Home 1,247,563 12.9
70 Popular Mechanics 1,238,965 1.5
71 CosmoGirl! 1,238,325 15.7
72 Disney Adventures** 1,230,216 -0.5
73 PC Magazine 1,227,260 -0.3
74 Star Magazine 1,206,984 -12.9
75 Vanity Fair 1,182,831 4.6
76 Boys' Life 1,182,623 -4.4
77 Family Handyman 1,140,997 -1.4
78 FHM 1,107,940 4.4
79 PC World 1,103,699 0.2
80 Weight Watchers 1,098,275 36.6
81 Essence 1,071,253 0.9
82 Nickelodeon Magazine** 1,064,855 4.3
83 Scouting 1,059,132 -0.7
84 American Hunter 1,056,569 -3.9
85 Michigan Living 1,040,139 -0.6
86 Elle 1,030,555 3.0
87 Kiplinger's Personal Finance 1,028,275 0.3
88 Allure 1,014,384 6.8
89 Home 1,008,015 -1.9
90 BusinessWeek* 991,757 0.4
91 New Yorker 987,285 5.2
92 Texas Co-op Power** 973,710 10.1
93 This Old House 971,596 3.3
94 Gourmet 968,326 1.0
95 Travel + Leisure 965,977 0.3
96 Food & Wine 944,651 -0.7
97 Realtor Magazine** 943,355 11.6
98 Marie Claire 940,777 -0.2
99 Child 939,186 0.2
100 Traditional Home 938,901 10.2
101 Outdoor Life 925,707 -9.4
102 Forbes 920,752 -0.6
103 Lucky 917,598 12.1
104 House & Garden 907,191 5.4
105 Discover 899,510 -14.2
106 More 896,415 12.2
107 Fortune* 887,935 2.3
108 Midwest Living 858,836 3.3
109 House Beautiful 854,627 -2.2
110 Vibe 834,984 2.1
111 Smart Money 823,429 1.8
112 Architectural Digest 812,892 -2.3
113 Handy, Handyman Club Of America Magazine 791,131 6.1
114 GQ 788,851 -1.8
115 Working Mother 784,475 2.8
116 Conde Nast Traveler 776,106 0.6
117 Road & Track 758,615 -3.4
118 Fast Company 745,634 1.5
119 Harper's Bazaar 730,665 -1.5
120 Sports Illustrated For Kids** 727,005 -6.1
121 Traveler 724,119 0.4
122 Jane 722,506 6.4
123 Esquire 718,898 -2.9
124 Sporting News Magazine 711,430 15.2
125 Sierra 697,046 -1.1
126 Hot Rod Magazine 695,759 -1.9
127 Scientific American 687,908 -0.1
128 Inc. 685,781 0.7
129 North American Hunter 664,697 4.6
130 Men's Journal 660,678 9.7
131 Outside 658,098 1.9
132 Arthritis Today 650,870 0.5
133 AAA Texas Journey 639,317 6.7
134 Automobile Magazine 635,723 -1.3
135 Organic Style 614,846 19.4
136 Mary Engelbreit's Home Companion 612,859 2.1
137 Men's Fitness 607,347 -10.3
138 Metropolitan Home 604,247 -1.5
139 Reader's Digest Large Print 603,157 -5.5
140 National Wildlife 592,195 1.9
141 J-14 588,351 4.3
142 Business 2.0 587,986 3.7
143 Electronic Gaming Monthly 570,309 8.0
144 In Touch Weekly 569,294 NA
145 Coastal Living 565,483 9.4
146 Ducks Unlimited 565,056 -6.1
147 Soap Opera Digest 564,677 -39.7
148 Game & Fish Magazine 564,155 -1.0
149 Spin 560,531 4.4
150 Entrepreneur 558,462 2.0
151 Better Homes And Gardens Wood 555,497 -0.7
152 Bassmaster 555,169 -1.8
153 America's 1st Freedom 552,206 -8.9
154 Wired 547,069 2.9
155 Runner's World 542,058 2.2
156 Nick Jr. Family Magazine 540,248 10.1
157 Boat U.S. Magazine 540,095 2.3
158 Blender 536,906 NA
159 Globe 532,383 -15.7
160 Arthur Frommer's Budget Travel** 529,638 5.5
161 Gardening How-To 515,425 7.7
162 Premiere 514,119 -15.3
163 Elle Decor 513,266 8.5
164 Washington/Puget Sound Journey 510,076 18.6
165 Yankee 502,086 -1.3
166 Rotarian 501,190 -0.3
167 Computer Shopper 501,183 -0.6
168 Atlantic Monthly 494,067 -6.8
169 Golf For Women 488,580 21.1
170 Black Enterprise 480,234 2.6
171 Tennessee Magazine 478,554 1.2
172 Carolina Country 478,252 -2.4
173 Penthouse 478,042 -9.8
174 PGA Tour Partners 473,599 34.9
175 W 470,727 1.4
176 Town & Country 461,291 7.0
177 Ski Magazine 458,745 0.6
178 Popular Photography and Imaging 453,704 0.1
179 Guns & Ammo 452,473 -8.9
180 Southern Accents 439,192 9.5
181 New York 437,181 1.0
182 Economist* 436,803 7.0
183 Country Weekly 436,287 8.5
184 Muscle & Fitness 435,223 6.0
185 People En Espanol 425,127 2.8
186 My Business** 424,698 0.5
187 Delicious Living 424,121 1.4
188 Diabetes Forecast 414,010 -0.1
189 Details 413,550 -0.3
190 Veranda 412,039 2.4
191 Elle Girl 408,614 NA
192 Skiing, The Magazine Of Winter Adventure 408,372 0.0
193 T & L Golf 406,693 -10.6
194 Bicycling 405,639 41.8
195 Petersen's 4 Wheel & Off-Road 405,404 -4.9
196 Audubon 405,370 -5.7
197 Official Xbox Magazine 403,222 37.5
198 PSM:100% Independent Playstation 2 Magazine 401,890 -5.1
199 National Geographic Adventure 401,644 6.8
200 Sound & Vision 401,435 -11.2
NOTES: Top paid circulation data for magazines are six-month averages for the period ending Dec. 31, 2003 (compared with the same period in 2002). * Indicates North American circulation only. Source: Audit Bureau of Circulations, unless marked ** which are from BPA International. Both companies audit non-paid circulation, not shown.