Advertising Age Data Center
PAID CIRCULATION IN CONSUMER MAGAZINES
For six months ended June 30, 2004
RankMagazinePaid Circulation% chg
1 AARP The Magazine 22,720,073 13.5
2 Reader's Digest 10,228,531 -7.8
3 TV Guide 9,016,188 -0.1
4 Better Homes and Gardens 7,628,424 0.2
5 National Geographic 5,468,471 NA
6 Good Housekeeping 4,623,113 0.4
7 Family Circle 4,372,813 -4.6
8 Ladies' Home Journal 4,108,619 0.2
9 Woman's Day 4,060,619 -0.1
10 Time 4,034,491 -1.5
11 People 3,730,287 2.8
12 AAA Westways 3,608,349 4.8
13 MediZine* 3,504,335 0.7
14 Home & Away 3,369,920 1.1
15 Prevention 3,359,698 2.5
16 Sports Illustrated 3,314,174 1.5
17 Playboy 3,176,215 0.7
18 Newsweek 3,145,362 -0.9
19 Cosmopolitan 2,996,093 4.8
20 O, The Oprah Magazine 2,721,046 7.4
21 Southern Living 2,705,778 4.0
22 Via Magazine 2,676,644 2.0
23 Guideposts 2,633,510 -0.2
24 American Legion Magazine 2,573,029 -0.8
25 Maxim 2,531,768 0.7
26 NEA Today* 2,527,663 0.4
27 Glamour 2,361,637 5.2
28 Redbook 2,360,218 -0.5
29 AAA Going Places 2,315,719 3.8
30 Seventeen 2,150,952 -10.7
31 Parents 2,056,352 -1.5
32 Smithsonian 2,048,142 0.9
33 YM 2,028,550 -9.2
34 Parenting 2,026,460 -1.5
35 U.S. News & World Report 2,022,383 0.1
36 Texas Co-op Power* 1,981,726 108.2
37 Money 1,967,420 0.2
38 Martha Stewart Living 1,920,327 -18.9
39 Entertainment Weekly 1,830,769 6.1
40 ESPN The Magazine 1,790,078 5.8
41 In Style 1,780,427 4.8
42 FamilyFun 1,736,719 4.7
43 Country Living 1,734,017 1.2
44 Ebony 1,732,117 -3.7
45 Real Simple 1,721,071 25.1
46 Men's Health 1,718,319 1.3
47 Cooking Light 1,661,386 2.7
48 Game Informer Magazine 1,647,350 36.1
49 Shape 1,617,604 -1.1
50 Endless Vacation 1,613,425 3.8
51 First for Women 1,598,116 13.8
52 Fitness 1,593,893 15.2
53 VFW Magazine 1,587,412 -2.9
54 Golf Digest 1,577,291 0.7
55 Woman's World 1,546,403 -4.9
56 Health 1,519,577 9.4
57 Teen People 1,512,308 -4.7
58 Field & Stream 1,511,796 -1.3
59 Popular Science 1,467,566 -0.4
60 National Enquirer 1,459,162 -12.8
61 Sunset 1,455,407 1.8
62 Golf Magazine 1,417,818 0.2
63 American Rifleman 1,386,781 -2.2
64 Cosmo Girl! 1,365,735 6.7
65 Car and Driver 1,363,911 -1.0
66 Self 1,360,805 1.0
67 Us Weekly 1,351,163 17.4
68 Boys' Life 1,317,718 -4.8
69 Bon Appetit 1,292,109 -0.8
70 Vogue 1,275,359 8.6
71 Rolling Stone 1,265,220 0.0
72 Country Home 1,259,912 3.8
73 Diabetes Focus* 1,256,663 2.3
74 Disney Adventures* 1,252,305 -4.6
75 Stuff 1,248,700 3.0
76 Popular Mechanics 1,240,763 1.5
77 National Geographic Kids* 1,217,482 18.2
78 FHM 1,203,436 9.1
79 Vanity Fair 1,181,296 5.1
80 Star 1,180,040 -6.3
81 Weight Watchers 1,152,251 9.8
82 Family Handyman 1,132,819 -2.8
83 Motor Trend 1,132,546 -11.3
84 Essence 1,055,984 -1.1
85 Kiplinger's Personal Finance 1,051,300 2.7
86 Nickelodeon Magazine* 1,050,871 -0.2
87 Elle 1,042,636 2.8
88 Scouting 1,037,974 -1.9
89 National Geographic International 1,037,184 NA
90 Allure 1,031,407 3.2
91 American Hunter 1,027,240 -5.2
92 Michigan Living 1,026,777 -2.6
93 Home 1,013,085 0.3
94 PC World 1,009,657 -8.5
95 New Yorker 1,003,205 4.7
96 Realtor Magazine* 989,175 12.0
97 BusinessWeek 980,064 -1.1
98 Travel & Leisure 976,402 0.5
99 This Old House 975,810 1.2
100 Gourmet 975,216 -1.0
101 Lucky 970,672 16.3
102 More 961,347 12.7
103 Traditional Home 957,046 3.5
104 Marie Claire 956,303 7.9
105 Outdoor Life 950,879 0.2
106 Food & Wine 943,710 -2.1
107 Forbes 925,297 0.3
108 Child 923,458 -1.2
109 Fortune** 918,739 5.4
110 Midwest Living 911,866 5.8
111 Jet 900,545 -1.3
112 House & Garden 890,244 -2.2
113 Discover 879,678 -4.2
114 House Beautiful 861,651 0.9
115 Vibe 851,224 2.4
116 Smart Money 824,327 1.6
117 Architectural Digest 816,879 0.5
118 GQ-Gentlemen's Quarterly 814,804 6.6
119 Working Mother 806,703 5.4
120 Handy, Handyman Club of America Magazine 792,142 3.2
121 Conde Nast Traveler 779,081 1.6
122 Sports Illustrated For Kids* 767,757 0.9
123 Conde Nast Bridal Group 765,484 -1.1
124 Road & Track 761,226 1.3
125 In Touch Weekly 750,709 77.4
126 Harper's Bazaar 742,732 2.4
127 Coastal Living 741,776 30.1
128 Jane 733,035 9.7
129 Fast Company 731,991 -0.9
130 Organic Style 729,190 22.9
131 Traveler 719,815 -1.2
132 Esquire 717,113 -1.0
133 Sporting News 707,677 0.2
134 Tennis Magazine 703,498 -1.7
135 Sierra 701,925 -2.7
136 North American Hunter 687,121 -0.1
137 Scientific American 683,970 2.1
138 Inc. 671,840 -2.1
139 Men's Journal 671,062 2.7
140 Athlon Football 666,418 -12.5
141 Hot Rod 664,283 -6.4
142 Arthritis Today 659,371 0.0
143 Outside 657,485 -0.8
144 AAA Texas Journey 655,413 6.0
145 Men's Fitness 650,991 3.2
146 Vim & Vigor 625,373 -31.3
147 Metropolitan Home 615,230 1.1
148 Business 2.0 610,008 10.2
149 Reader's Digest Large Print 606,759 1.1
150 Wired 592,399 9.7
151 National Wildlife 590,522 -1.8
152 J-14 582,893 0.9
153 Better Homes and Gardens Wood 579,985 4.2
154 Game & Fish Magazine 579,944 2.4
155 Runner's World 578,487 8.5
156 Mary Engelbreit's Home Companion 571,784 -6.7
157 Ducks Unlimited 570,767 -2.7
158 Automobile Magazine 566,073 -11.2
159 Spin 553,967 5.0
160 Entrepreneur 550,920 -1.8
161 Nick Jr. Family Magazine 549,508 -9.2
162 Disney Magazine* 549,078 -21.9
163 Soap Opera Digest 548,004 -13.8
164 Boat U.S. Magazine 542,979 2.9
165 Blender 542,787 15.5
166 Bassmaster 542,304 -4.9
167 Gardening How-To 524,827 1.7
168 Carolina Country 521,441 8.4
169 Elle Decor 515,661 0.8
170 Shape Presents Fit Pregnancy 512,063 -0.2
171 Washington/Puget Sound Journey 511,241 0.2
172 Black Enterprise 508,614 5.3
173 America's 1st Freedom 507,567 -13.5
174 Elle Girl 506,501 26.0
175 Globe 505,231 -8.0
176 Premiere 504,157 -5.6
177 Kentucky Living 502,701 0.5
178 Rotarian 500,046 -0.3
179 Tennessee Magazine 483,218 1.7
180 Golf for Women 482,660 -0.5
181 Muscle & Fitness 478,708 13.8
182 Lion 473,051 -2.0
183 AAA Midwest Traveler 472,705 2.2
184 Country Weekly 469,833 26.1
185 W 464,532 -0.7
186 PGA Tour Partners 463,968 12.5
187 Town & Country 462,744 1.0
188 Economist** 460,894 7.3
189 Ski Magazine 459,872 -0.1
190 Budget Living* 459,065 NA
191 Popular Photography & Imaging 457,132 0.2
192 Guns & Ammo 454,442 -3.4
193 Atlantic Monthly 447,731 -13.9
194 People En Espanol 447,079 9.7
195 New York 431,847 -2.3
196 National Geographic Adventure 429,884 6.5
197 Southern Accents 421,526 5.0
198 Veranda 419,630 4.8
199 Delicious Living 414,207 -0.6
200 Details 412,638 -1.3
Notes: Top paid circulation data for magazines are six-month averages for the period ending June 30, 2004 (compared with the same period in 2003). Source: Audit Bureau of Circulations, unless marked * which are from BPA International. ** Indicates North American circulation only. Both companies audit non-paid circulation, not shown. Two newspaper-distributed magazines are omitted: American Profile, audited by BPA, had average paid circulation of 5,944,992 for the period ending June 30, and Parade, audited by ABC, had average paid circulation of 34,692,428 for the period ending Sept. 30, 2003. Other newspaper-distributed magazines, usually delivered with weekend editions, are accounted for in the most recent ranking of newspaper circulation (AA, May 10).