Advertising Age Data Center
TOP 300 MAGAZINES
Ranked by total advertising and circulation revenue in 2003
RANK 03RANK 02MAGAZINEPARENT COMPANY, SUBSIDIARYTOTAL GROSS REVENUEPAID CIRCULATION 2003PAID CIRCULATION 2002% CHGAD PAGES 2003AD PAGES 2002% CHG
11PeopleTime Warner, Time Inc.$1,235,072 3,603,1153,632,804-0.83,705.313,698.350.2
22Sports IllustratedTime Warner, Time Inc.$936,187 3,210,0403,245,940-1.12,338.102,498.78-6.4
34TimeTime Warner, Time Inc.$920,831 4,112,3114,109,9620.12,368.202,350.560.8
43TV GuideGemstar-TV Guide International$916,628 9,009,5719,061,639-0.62,453.882,457.94-0.2
55Better Homes & GardensMeredith Corp.$836,336 7,606,8207,607,8320.02,116.811,910.7110.8
66ParadeAdvance Publications, Parade Publications$617,166 34,286,72835,488,375-3.4694.61672.103.3
78NewsweekThe Washington Post Co.$597,933 3,122,4073,125,151-0.12,088.041,979.105.5
87Reader's DigestReader's Digest Association$563,745 11,044,69411,944,898-7.5931.19979.66-4.9
99Good HousekeepingHearst Corp., Magazine Division$519,952 4,755,8934,690,5081.41,687.731,527.7610.5
1013Woman's DayLagardere, Hachette Filipacchi Media U.S.$440,073 4,279,3754,239,9300.91,671.771,502.5011.3
1111CosmopolitanHearst Corp., Magazine Division$432,873 2,918,0623,021,720-3.41,784.251,854.38-3.8
1212Family CircleBertelsmann, Gruner & Jahr USA Publishing$429,859 4,641,6564,601,7080.91,464.041,330.1610.1
1310BusinessWeekMcGraw-Hill Cos.$402,248 991,757987,3690.43,034.653,333.13-9.0
1414USA WeekendGannett Co.$380,245 21,631,25023,600,000-8.3630.99631.36-0.1
1517InStyleTime Warner, Time Inc.$355,863 1,652,9061,670,792-1.13,045.653,030.540.5
1618Entertainment WeeklyTime Warner, Time Inc.$352,141 1,791,8071,646,8228.81,929.451,864.013.5
1721Ladies' Home JournalMeredith Corp.$351,616 4,102,3734,101,4140.01,510.831,215.5024.3
1815FortuneTime Warner, Time Inc.$343,855 887,935867,7812.33,054.143,331.42-8.3
1927VogueAdvance Publications, Conde Nast Publications$329,483 1,260,0261,257,7870.22,958.122,889.962.4
2016ForbesForbes Inc.$327,373 920,752925,994-0.63,124.673,504.60-10.8
2120U.S. News & World ReportMortimer Zuckerman Publications$300,470 2,022,3832,032,286-0.51,448.901,415.002.4
2222National GeographicNational Geographic Society$290,410 6,602,6506,657,424-0.8436.19394.2410.6
2323Southern LivingTime Warner, Time Inc./Southern Progress Corp.$271,535 2,608,6322,563,7571.81,522.531,491.052.1
2428GlamourAdvance Publications, Conde Nast Publications$268,326 2,328,8462,304,1511.11,542.781,540.500.1
2525O, The Oprah MagazineHearst Corp., Magazine Division$267,792 2,652,5222,261,57017.31,445.541,426.131.4
2630The New York Times Magazine The New York Times Co.$264,802 1,676,8851,672,9650.23,363.203,314.221.5
2731ESPN The MagazineWalt Disney Co., ESPN Inc.$264,108 1,759,6971,550,13813.51,550.641,458.706.3
2824MaximDennis Publishing$259,778 2,504,9322,512,090-0.31,124.391,223.70-8.1
2940Vanity FairAdvance Publications, Conde Nast Publications$253,474 1,182,8311,131,1444.62,079.001,968.435.6
3042Us WeeklyWenner Media/Walt Disney Co.$240,801 1,308,7721,101,05918.91,283.991,069.3020.1
3138The New YorkerAdvance Publications, Conde Nast Publications$239,732 987,285938,6005.22,280.312,231.532.2
3226The National EnquirerAmerican Media$239,136 1,541,6181,775,317-13.2968.271,004.49-3.6
3319Martha Stewart LivingMartha Stewart Living Omnimedia$238,719 2,364,9202,359,3280.21,233.681,887.14-34.6
3437Star MagazineAmerican Media$225,983 1,206,9841,385,323-12.9823.33825.52-0.3
3532MoneyTime Warner, Time Inc.$225,295 2,028,2191,992,4381.8990.91919.187.8
3633Rolling StoneWenner Media$215,133 1,288,3241,272,7391.21,633.211,530.356.7
3734ParentsBertelsmann, Gruner & Jahr USA Publishing$214,933 2,072,8672,091,782-0.91,571.951,448.268.5
3829PC MagazineZiff Davis Media$202,943 916,7101,107,333-17.21,969.942,054.45-4.1
3941RedbookHearst Corp., Magazine Division$202,869 2,392,4272,394,184-0.11,446.671,262.7914.6
4039Golf MagazineTime Warner, Time Inc./Time4 Media$190,343 1,410,7831,410,0010.11,367.081,359.100.6
4144ParentingTime Warner, Time Inc./Parenting Group$188,246 2,040,0922,136,283-4.51,308.001,150.4513.7
4247Car & DriverLagardere, Hachette Filipacchi Media U.S.$188,163 1,369,2861,387,113-1.31,169.271,096.606.6
4336PlayboyPlayboy Enterprises International$183,078 3,045,2443,213,638-5.2569.01583.72-2.5
4452ElleLagardere, Hachette Filipacchi Media U.S.$182,325 1,030,5551,000,6383.01,656.181,534.357.9
4543PreventionRodale$180,529 3,273,0763,150,0173.91,018.35990.922.8
4676Bride's MagazineAdvance Publications, Fairchild Publications$179,629 371,445385,291-3.62,956.502,805.445.4
4749Golf DigestAdvance Publications, Golf Digest Cos.$177,504 1,572,8031,564,4750.51,512.081,429.385.8
4845Country LivingHearst Corp., Magazine Division$173,798 1,739,7691,758,891-1.11,175.461,121.054.9
4957AARP The MagazineAARP$171,675 22,052,32817,183,76828.3251.03268.08-6.4
5054Travel & LeisureAmerican Express Publishing Corp.$169,613 965,977962,7700.31,648.821,508.659.3
5161Architectural DigestAdvance Publications, Conde Nast Publications$169,049 812,892832,196-2.31,696.471,716.23-1.2
5259Country HomeMeredith Corp.$162,868 1,247,5631,104,55912.9961.82864.3911.3
5355Motor TrendPrimedia, Consumer Magazines Group$160,836 1,263,0301,283,260-1.61,088.82919.2918.4
5450Men's HealthRodale$159,164 1,675,3631,695,554-1.2973.06874.8311.2
5546YMBertelsmann, Gruner & Jahr USA Publishing$157,691 2,183,9882,206,067-1.0964.871,017.37-5.2
5635SeventeenHearst Corp., Magazine Division$157,350 2,335,2322,459,135-5.01,072.021,342.03-20.1
5748Endless VacationCendant, Resort Condominiums International$156,501 1,596,8981,558,8342.4439.74346.3627.0
5856ShapeAmerican Media, Weider Publications$156,002 1,640,8711,643,816-0.21,113.70989.0912.6
5953Marie ClaireHearst Corp./Comary$152,891 940,777943,100-0.21,569.811,626.80-3.5
6062GQAdvance Publications, Conde Nast Publications$150,267 788,851803,652-1.81,612.861,753.07-8.0
6169SelfAdvance Publications, Conde Nast Publications$144,760 1,314,2701,332,782-1.41,156.921,146.510.9
6265WAdvance Publications, Fairchild Publications$138,979 470,727464,1691.41,965.111,858.485.7
63102Real SimpleTime Warner, Time Inc.$138,668 1,500,2461,140,50031.51,229.80878.6240.0
6451Woman's WorldBauer Publishing Co.$137,486 1,538,0301,612,099-4.6351.25337.004.2
6564Cooking LightTime Warner, Time Inc./Southern Progress Corp.$137,281 1,615,0231,574,1942.61,387.411,257.8210.3
6689New YorkNew York Magazine Holdings$134,741 453,704453,0870.11,560.281,668.86-6.5
6794Popular PhotographyLagardere, Hachette Filipacchi Media U.S.$134,537 1,302,0491,322,577-1.61,174.571,131.703.8
6875Bon AppetitAdvance Publications, Conde Nast Publications$133,907 395,612337,49117.22,116.882,428.52-12.8
6991Modern BrideAdvance Publications, Fairchild Publications$131,335 1,103,6991,101,0560.21,259.621,268.79-0.7
7074PC WorldInternational Data Group$130,408 1,431,1571,253,39214.2962.84988.47-2.6
7171FitnessBertelsmann, Gruner & Jahr USA Publishing$129,513 437,181432,8511.02,457.442,512.36-2.2
7292AllureAdvance Publications, Conde Nast Publications$126,211 1,014,384949,6696.81,288.571,194.707.9
7393Conde Nast TravelerAdvance Publications, Conde Nast Publications$124,143 776,106771,4810.61,424.991,371.033.9
7463SunsetTime Warner, Time Inc./Southern Progress Corp.$123,632 1,425,0201,476,930-3.51,065.021,066.63-0.2
7573InformationWeekUnited Business Media, CMP Media$121,399 00NA2,648.202,746.20-3.6
7668SmithsonianSmithsonian Institution$121,137 2,030,6472,045,430-0.7558.49607.98-8.1
7783Road & TrackLagardere, Hachette Filipacchi Media U.S.$120,620 758,615784,978-3.41,225.691,190.223.0
7899GourmetAdvance Publications, Conde Nast Publications$116,809 968,326958,9741.01,264.991,241.121.9
7966The EconomistThe Economist Group$116,698 436,803408,2907.02,142.502,307.75-7.2
8080Town & CountryHearst Corp., Magazine Division$116,685 461,291431,1227.01,598.031,619.15-1.3
8185VibeMiller Publishing Group, Vibe/Spin Ventures$116,281 834,984818,1692.11,266.781,175.017.8
8284Popular MechanicsHearst Corp., Magazine Division$114,157 1,238,9651,220,2051.5890.75821.158.5
8395Traditional HomeMeredith Corp.$111,872 938,901852,12110.2918.20772.6518.8
8479Food & WineAmerican Express Publishing Corp.$108,716 944,651951,751-0.71,310.861,226.156.9
8587EssenceEssence Communications Partners$108,643 1,071,2531,061,6810.91,389.071,178.3517.9
8677EbonyJohnson Publishing Co.$107,879 1,663,9571,841,715-9.71,181.221,107.406.7
8772Teen PeopleTime Warner, Time Inc.$107,511 1,571,2721,603,138-2.0955.891,004.72-4.9
88136LuckyAdvance Publications, Conde Nast Publications$107,297 917,598818,25012.11,478.001,012.7045.9
8978Consumer ReportsConsumers Union of U.S.$106,758 4,012,8073,942,1301.80.000.00NA
9070House BeautifulHearst Corp., Magazine Division$106,738 854,627873,879-2.2940.401,039.56-9.5
9167Harper's BazaarHearst Corp., Magazine Division$105,944 730,665742,079-1.51,160.901,436.15-19.2
9282HealthTime Warner, Time Inc./Southern Progress Corp.$105,347 1,387,8701,358,3252.21,037.26975.936.3
93129Bridal GuideRFP$104,665 215,976220,066-1.93,128.052,315.6635.1
9488FamilyFunWalt Disney Co., Buena Vista Magazines$102,321 1,663,8221,534,8498.4710.51719.21-1.2
95100The Sporting NewsVulcan Ventures$96,974 711,430617,44715.2791.86741.436.8
96104Popular ScienceTime Warner, Time Inc./Time4 Media$95,784 1,463,5651,485,911-1.5748.49630.2818.8
9758Travel AgentAdvanstar Communications$94,663 00NA3,150.244,236.29-25.6
9886Barron'sDow Jones & Co., Magazine Group$93,679 295,706290,9551.61,434.821,608.24-10.8
99103Field & StreamTime Warner, Time Inc./Time4 Media$93,614 1,529,5651,544,039-0.9667.42614.388.6
100101FHMEmap, Emap Metro$93,582 1,107,9401,061,1224.4854.49839.231.8
101105EsquireHearst Corp., Magazine Division$92,397 718,898740,204-2.9982.68892.1710.1
10298eWeekZiff Davis Media$91,560 9001,115-19.31,485.501,518.37-2.2
103132EntrepreneurEntrepreneur Media$90,452 558,462547,4212.01,352.111,332.251.5
104107StuffDennis Publishing$89,693 1,312,2701,130,46616.1745.46756.54-1.5
10581NetworkWorldInternational Data Group$88,043 5480NA2,093.112,337.87-10.5
10690American BabyMeredith Corp.$87,879 159,139189,913-16.2648.20685.87-5.5
107115House & GardenAdvance Publications, Conde Nast Publications$84,023 907,191860,9985.4866.951,003.25-13.6
10896Inc.Bertelsmann, Gruner & Jahr USA Publishing$83,646 685,781680,7190.7810.59868.87-6.7
109110HomeLagardere, Hachette Filipacchi Media U.S.$83,394 1,008,0151,027,945-1.9739.59681.708.5
110122CosmoGirlHearst Corp., Magazine Division$81,766 1,238,3251,069,90415.7701.24683.392.6
11160Soap Opera DigestPrimedia, Consumer Magazines Group$81,487 564,677935,849-39.71,009.451,369.04-26.3
112123ChildBertelsmann, Gruner & Jahr USA Publishing$81,060 939,186936,9700.2995.21814.7022.2
113131Midwest LivingMeredith Corp.$78,993 858,836831,1103.3913.79729.0325.3
114108EE TimesUnited Business Media, CMP Media$78,494 00NA3,045.033,503.42-13.1
115106Automobile MagazinePrimedia, Consumer Magazines Group$78,019 635,723644,281-1.3846.96851.86-0.6
116112This Old HouseTime Warner, Time Inc./Time4 Media$77,754 971,596940,6283.3909.83896.131.5
11797Muscle & FitnessAmerican Media, Weider Publications$75,538 435,223410,4306.01,417.501,775.11-20.1
118133American ProfilePublishing Group of America$75,289 5,275,1813,692,91642.8475.42459.113.6
119111Taste of HomeReader's Digest Association, Reiman Publications$73,575 4,040,6224,029,6100.30.000.00NA
120109GlobeAmerican Media$73,526 532,383631,705-15.7366.00380.00-3.7
121113OutsideMariah Media$72,794 658,098645,9331.9867.51878.72-1.3
122149MoreMeredith Corp.$72,613 896,415798,62612.2748.63562.2133.2
123130Elle DecorLagardere, Hachette Filipacchi Media U.S.$72,448 513,266473,2228.51,079.071,021.885.6
124154GuidepostsGuideposts$72,429 3,119,8362,656,62217.4341.54118.50188.2
125137CRNUnited Business Media, CMP Media$72,387 1860NA2,675.332,386.6912.1
126120SmartMoneyHearst Corp./Dow Jones$69,830 823,429808,7521.8768.69747.552.8
127118First For WomenBauer Publishing Co.$68,643 1,448,5151,395,7813.8562.82573.00-1.8
128125Family HandymanReader's Digest Assn., Home Service Publications$67,800 1,140,9971,156,914-1.4606.47590.112.8
129114JetJohnson Publishing Co.$66,317 857,034921,458-7.01,046.941,047.000.0
130121Highlights for ChildrenHighlights for Children$65,208 2,200,0002,200,0000.00.000.00NA
131116Kiplinger's Personal Finance MagazineKiplinger Washington Editors$64,795 1,028,2751,024,8680.3523.72597.93-12.4
132119Fast CompanyBertelsmann, Gruner & Jahr USA Publishing$64,299 745,634734,4491.5755.95805.27-6.1
133117Men's JournalWenner Media$64,129 660,678602,0929.7888.13921.51-3.6
134169WiredAdvance Publications, Conde Nast Publications$62,961 547,069531,4912.91,013.58839.0020.8
135127InfoWorldInternational Data Group, InfoWorld Media Group$62,380 00NA1,579.831,757.12-10.1
136145JaneAdvance Publications, Fairchild Publications$61,463 722,506678,9796.4875.84843.903.8
137152New England Journal of MedicineMassachusetts Medical Society$59,899 188,748208,898-9.64,900.004,904.50-0.1
138147Metropolitan HomeLagardere, Hachette Filipacchi Media U.S.$58,416 604,247613,613-1.5720.17616.2716.9
139138BabyTalkTime Warner, Time Inc./Parenting Group$57,463 00NA481.42480.140.3
140141The SourceSource Publications$56,959 500,253487,4252.61,172.921,187.90-1.3
141241YachtingTime Warner, Time Inc./Time4 Media$56,305 133,498137,444-2.92,096.192,135.70-1.8
142134Meetings & ConventionsBoston Ventures, Northstar Travel Media$55,004 00NA1,875.752,055.24-8.7
143126PenthouseGeneral Media$54,842 478,042530,091-9.8382.91481.44-20.5
144160Hot RodPrimedia, Enthusiast Group$54,411 695,759709,257-1.9561.62649.05-13.5
145124Travel WeeklyBoston Ventures, Northstar Travel Media$54,272 14,60034,106-57.22,465.792,922.35-15.6
146135Men's FitnessAmerican Media, Weider Publications$54,260 607,347677,147-10.3731.82810.37-9.7
147140Business 2.0Time Warner, Time Inc.$54,248 587,986567,0753.7696.88691.700.7
148232Power & MotoryachtPrimedia, Enthusiast Group$52,806 32,48532,807-1.02,248.072,306.20-2.5
149143TravelhostTravelhost$52,236 00NA1,420.271,379.193.0
150144Network ComputingUnited Business Media, CMP Media$51,158 00NA1,500.501,515.00-1.0
151192DetailsAdvance Publications, Fairchild Publications$51,002 413,550414,649-0.31,019.18831.3122.6
152171SkiTime Warner, Time Inc./Time4 Media$49,025 458,745455,7930.6948.32868.579.2
153199Automotive NewsCrain Communications$48,904 79,60180,614-1.32,032.001,889.097.6
154163Nation's Restaurant NewsLebhar-Friedman Publications$48,892 73,92674,810-1.22,707.852,488.568.8
155165ComputerworldInternational Data Group$48,376 10,88618,887-42.41,497.931,463.252.4
156150Black EnterpriseEarl G. Graves Publishing Co.$48,147 480,234467,9002.6970.57987.05-1.7
157158NickelodeonViacom International$47,762 1,064,8551,020,9814.3412.47408.401.0
158153DeparturesAmerican Express Publishing Corp.$47,225 49166643.9786.80871.88-9.8
159159Sports Illustrated For KidsTime Warner, Time Inc.$47,127 726,347748,206-2.9357.00353.191.1
160183Outdoor LifeTime Warner, Time Inc./Time4 Media$47,047 925,7071,021,595-9.4541.36436.4124.0
161146Quick CookingReader's Digest Association, Reiman Publications$46,393 2,538,7352,908,306-12.70.000.00NA
162239Los Angeles Times MagazineTribune Co.$46,258 1,379,2581,376,9320.2681.57594.9114.6
163179Runner's WorldRodale$45,607 542,058530,5112.2515.57458.0112.6
164128Computer ShopperCNET Networks$45,595 501,183504,286-0.61,392.501,553.41-10.4
165156BoatingLagardere, Hachette Filipacchi Media U.S.$45,420 198,157206,574-4.11,167.911,248.31-6.4
166170Advertising AgeCrain Communications$45,343 61,12364,018-4.51,281.011,293.41-1.0
167148Sound & VisionLagardere, Hachette Filipacchi Media U.S.$45,075 401,435452,012-11.2600.57644.01-6.7
168142DiscoverWalt Disney Co., Buena Vista Magazines$44,977 899,5101,048,079-14.2281.71273.533.0
169167Scientific AmericanScientific American Inc.$44,942 687,908688,850-0.1305.08291.924.5
170151Harvard Business ReviewHarvard Bus. School Publishing Corp.$44,719 240,238248,042-3.1407.60455.41-10.5
171202Transworld SkateboardingTime Warner, Time Inc./Time4 Media$44,630 130,602154,132-15.32,496.382,884.59-13.5
172188CIOInternational Data Group, CXO Media$44,618 00NA1,560.711,390.5012.2
173162SpinMiller Publishing Group, Vibe/Spin Ventures$43,840 560,531537,0964.4660.53769.07-14.1
174181The Atlantic MonthlyAtlantic Media$43,336 494,067529,834-6.8639.50531.9920.2
175204National Geographic TravelerNational Geographic Society$43,169 724,119721,3490.4549.92454.2821.1
176176Fortune Small BusinessAmer. Expr. Publishing/Time Warner, Time Inc.$43,101 00NA514.96469.569.7
177166Tennis MagazineMiller Publishing Group, Miller Sports Group$43,076 702,340714,316-1.7453.41475.97-4.7
178186CFOCFO Publishing Corp.$42,795 00NA579.92540.007.4
179200Southern AccentsTime Warner, Time Inc./Southern Progress Corp.$42,445 439,192401,2619.5629.98694.15-9.2
180174MacworldInternational Data Group, Mac Publishing$42,009 256,932366,849-30.0802.79770.504.2
181175T&L GolfAmerican Express Publishing Corp.$42,005 406,692454,673-10.6535.44526.041.8
182157Cycle WorldLagardere, Hachette Filipacchi Media U.S.$41,870 336,283326,5103.0917.941,041.18-11.8
183178Wine SpectatorM. Shanken Communications$41,411 368,768354,1184.1975.00950.002.6
184182Country WeeklyAmerican Media, CMMG$40,818 436,287402,0508.5733.50720.701.8
185139ScienceAmerican Assn. for the Advancement of Science$40,644 128,618139,077-7.53,045.703,304.68-7.8
186177Successful MeetingsVNU $39,863 00NA1,635.991,639.88-0.2
187184Furniture TodayReed Elsevier, Reed Business Information$39,837 15,26515,725-2.92,451.922,355.464.1
188155Electronic Gaming MonthlyZiff Davis Media$39,716 570,309530,0677.61,218.661,387.65-12.2
189240VerandaHearst Corp., Magazine Division$39,674 412,039402,3282.4700.42644.908.6
190161The Chronicle of Higher EducationThe Chronicle of Higher Education$39,570 85,91486,662-0.93,169.003,699.00-14.3
191271Official Xbox MagazineFuture Network USA$39,537 403,222293,17237.5597.83612.50-2.4
192237MediZine Healthy LivingMediZine, Inc.$39,143 3,503,2803,479,1050.7284.90208.0137.0
193215WoodMeredith Corp.$38,561 555,497559,405-0.7376.87372.251.2
194185Interior DesignReed Elsevier, Reed Business Information$38,474 56,57259,388-4.72,245.642,236.250.4
195203ENRMcGraw-Hill Cos.$38,199 73,48874,596-1.52,068.781,928.677.3
196172GameProInternational Data Group, IDG Entertainment$38,141 509,943517,993-1.6906.581,056.83-14.2
197208Coastal LivingTime Warner, Time Inc./Southern Progress Corp.$38,005 565,483516,8689.4750.49674.8211.2
198197Aviation Week & Space TechnologyMcGraw-Hill Cos.$37,744 101,764105,512-3.61,499.901,406.406.6
199196People en EspanolTime Warner, Time Inc.$37,577 425,127413,5452.8771.72669.2415.3
200222Working MotherWorking Mother Media$37,148 784,475763,1362.8559.04414.4134.9
201274Weight WatchersWeight Watchers Twenty First Corp.$36,796 1,098,275803,87636.6379.38287.2732.1
202180JAMAAmerican Medical Association$36,789 199,623207,030-3.63,422.003,371.001.5
203205VARBusinessUnited Business Media, CMP Media$36,629 00NA1,463.081,292.5813.2
204214Sky (Delta Air Lines)Pace Communications$35,459 00NA741.94671.3410.5
205187Successful FarmingMeredith Corp.$35,244 397,468442,402-10.2603.83585.773.1
206189American RiflemanNational Rifle Assn. of America$35,222 1,390,1511,458,652-4.7484.67438.2510.6
207173EDNReed Elsevier, Reed Business Information$35,216 00NA2,055.412,403.91-14.5
208168Official U.S. Playstation MagazineZiff Davis Media$35,003 301,024293,5372.6696.16891.27-21.9
209209Chicago Tribune MagazineTribune Co.$34,730 1,002,1661,012,240-1.0965.00965.000.0
210194Birds & BloomsReader's Digest Association, Reiman Publications$34,393 1,902,5111,861,4312.20.000.00NA
211211SkiingTime Warner, Time Inc./Time4 Media$34,345 408,372408,2980.0659.57637.353.5
212201Architectural RecordMcGraw-Hill Cos.$34,197 111,311110,0171.21,738.001,645.215.6
213267AutoWeekCrain Communications$34,120 353,029352,0110.31,193.341,154.383.4
214217Robb ReportCurtCo Media Labs$33,142 108,118106,5691.51,249.081,146.289.0
215224SN-Supermarket NewsAdvance Publications, Fairchild Publications$32,574 36,67439,966-8.21,534.591,232.6224.5
216218Texas MonthlyEmmis Communications$32,567 300,153303,089-1.01,815.151,482.2022.5
217NABlenderDennis Publishing$32,553 536,9060NA672.77500.9134.3
218NASalt Water SportsmanTime Warner, Time Inc./Time4 Media$32,172 169,716167,1281.51,105.091,023.847.9
219198Disney AdventuresWalt Disney Co., Buena Vista Magazines$32,034 1,230,2161,236,336-0.5321.76287.8411.8
220230PC GamerFuture Network USA$31,819 307,691321,703-4.41,099.96937.0817.4
221195PremiereLagardere, Hachette Filipacchi Media U.S.$31,725 514,119607,140-15.3440.52412.816.7
222227Variety (weekly)Reed Elsevier, Reed Business Information$31,698 35,19735,904-2.01,644.461,525.177.8
223207Petersen's 4-Wheel & Off RoadPrimedia, Enthusiast Group$31,334 405,404426,233-4.91,094.861,156.60-5.3
224190Soap Opera WeeklyPrimedia, Consumer Magazines Group$31,260 239,108265,383-9.9443.11439.330.9
225264Arthur Frommer's Budget TravelThe Washington Post Co.$31,252 529,638502,0615.5712.81527.6935.1
226231Boys' LifeBoy Scouts of America$30,704 1,182,6231,237,157-4.4144.87135.946.6
227265Nick Jr.Viacom International$29,735 540,248490,54910.1357.89299.0119.7
228249Fine HomebuildingTaunton Press$29,496 308,468308,0050.2562.43521.767.8
229229Hemispheres (United Airlines)Pace Communications$29,312 00NA595.61606.87-1.9
230NAChicagoTribune Co.$29,116 186,638181,6162.81,267.921,213.364.5
231210Golf WorldAdvance Publications, Golf Digest Cos.$28,779 156,576152,0433.0917.701,268.20-27.6
232273AdweekVNU, VNU Business Media$28,528 26,85628,380-5.41,135.751,121.001.3
233212ABA JournalAmerican Bar Association$28,484 273,947300,138-8.7352.75373.42-5.5
234234Video StoreAdvanstar Communications$28,465 34319.71,185.041,125.245.3
235228American WayAMR Corp., American Airlines Publishing$28,439 00NA1,107.591,132.41-2.2
236NAMotorBoatingTime Warner, Time Inc./Time4 Media$28,366 132,494136,585-3.01,068.851,228.78-13.0
237223Design NewsReed Elsevier, Reed Business Information$28,173 9101,096-17.01,918.001,879.242.1
238236BassmasterWalt Disney Co., ESPN Inc.$27,950 555,169565,170-1.8472.17419.8312.5
239261YankeeYankee Publishing$27,882 502,086508,587-1.3560.06496.0912.9
240NABicyclingRodale$27,731 404,913286,09041.5465.21420.6610.6
241216Electronic DesignPenton Media$27,373 00NA1,626.161,840.47-11.6
242226FlyingLagardere, Hachette Filipacchi Media U.S.$27,290 303,387303,2180.1760.73778.33-2.3
243213Chemical & Engineering NewsAmerican Chemical Society, Centcom$27,078 129,629127,8831.41,485.001,680.00-11.6
244206National ExaminerAmerican Media$26,680 234,000280,000-16.4366.00380.00-3.7
245225American HunterNational Rifle Assn. of America$26,366 1,056,5691,098,957-3.9440.79463.10-4.8
246268Organic StyleRodale$25,939 614,846514,95119.4289.47254.4113.8
247NANational Geographic KidsNational Geographic Society$25,749 1,048,830769,93836.2114.0018.00533.3
248NAGolf for WomenAdvance Publications, Golf Digest Cos.$25,552 488,580403,56421.1459.49383.2419.9
249262Fit PregnancyAmerican Media, Weider Publications$25,317 506,374505,3430.2696.89536.7529.8
250277Transworld SnowboardingTime Warner, Time Inc./Time4 Media$25,272 112,000106,9364.71,357.231,377.32-1.5
251221FlexAmerican Media, Weider Publications$24,995 144,106150,412-4.21,894.002,288.85-17.3
252275PSM: 100% Independent PlayStation 2 MagazineFuture Network USA$24,991 401,890423,542-5.1712.41756.58-5.8
253250BackpackerRodale$24,880 300,897298,3760.8470.41451.654.2
254263National Geographic AdventureNational Geographic Society$24,858 401,644376,0436.8497.81532.00-6.4
255219Machine DesignPenton Media$24,846 2,7872,31820.22,130.002,140.73-0.5
256238Light & TastyReader's Digest Association, Reiman Publications$24,790 1,346,4161,344,9320.10.000.00NA
257244Cigar AficionadoM. Shanken Communications$24,566 257,155251,0192.4925.00900.002.8
258235Video BusinessReed Elsevier, Reed Business Information$24,370 00NA1,334.911,437.85-7.2
259245Federal Computer Week101 Communications, FCW Media Group $24,145 00NA1,418.001,345.005.4
260NALatinaLatina Media Ventures$24,089 308,439254,83321.0883.32680.4129.8
261243Journal of AccountancyAmerican Institute of CPAs$23,940 371,102372,631-0.4501.75561.19-10.6
262283BuilderHanley-Wood, Builder Group$23,809 90,44193,189-2.92,483.622,200.1212.9
263246Cruising WorldWorld Publications$23,711 155,336156,272-0.61,105.581,184.39-6.7
264255American Family PhysicianAmerican Academy of Family Physicians$23,640 7,6367,735-1.32,668.072,612.292.1
265242Country WomanReader's Digest Association, Reiman Publications$23,633 1,295,5551,332,405-2.80.000.00NA
266NAMotorcyclistPrimedia, Enthusiast Group$23,353 246,117241,4241.9928.09894.573.7
267286Southwest Airlines SpiritAMR Corp., American Airlines Publishing$23,311 00NA1,045.41951.439.9
268NATeen VogueAdvance Publications, Conde Nast Publications$23,259 535,0870NA468.420.00NA
269260American Legion MagazineAmerican Legion$23,071 2,589,2992,636,038-1.8351.75357.00-1.5
270233Progressive FarmerTime Warner, Time Inc./Southern Progress Corp.$22,880 277,257262,3435.7713.29857.23-16.8
271NANursing 2004Wolters Kluwer, Lippincott Williams & Wilkins$22,780 249,735256,098-2.5708.000.00NA
272253VFW MagazineGLM Communications$22,366 1,710,5501,735,061-1.4275.00275.000.0
273252Guns & AmmoPrimedia, Enthusiast Group$22,207 452,473496,648-8.9543.36414.1931.2
274NAReader's Digest SeleccionesReader's Digest Association$21,888 331,239280,63018.0482.33386.5924.8
275258North American HunterNorth American Media Group$21,785 668,848635,7195.2541.15593.21-8.8
276256Dirt RiderPrimedia, Enthusiast Group$21,656 182,520182,4210.11,493.641,553.18-3.8
277251Four WheelerPrimedia, Enthusiast Group$21,491 293,242310,077-5.4912.131,016.33-10.3
278270SaveurWorld Publications$21,335 376,403378,707-0.6288.77306.33-5.7
279292Crain's Chicago BusinessCrain Communications$21,133 42,76943,316-1.31,252.001,106.0013.2
280298US Airways Attache MagazinePace Communications$21,118 00NA598.97585.912.2
281287EasyridersPaisano Publications$20,989 255,877222,38015.1549.42523.694.9
282NABudget LivingBudget Living$20,953 424,2010NA361.450.00NA
283247Chemical WeekAccess Intelligence$20,813 12,32914,055-12.31,101.191,381.71-20.3
284282HANDYNorth American Media Group$20,790 779,320745,5904.5252.31248.491.5
285285Farm JournalFarm Journal Media$20,782 85,43497,945-12.8540.00569.14-5.1
286NALos Angeles MagazineEmmis Communications$20,748 153,284158,097-3.01,346.401,083.0024.3
287280HFNAdvance Publications, Fairchild Publications$20,723 6,3396,374-0.51,316.731,220.027.9
288289Windows IT ProPenton Technology Media$20,595 97,226101,087-3.8797.58833.71-4.3
289276CountryReader's Digest Association, Reiman Publications$20,386 1,128,4471,113,6681.30.000.00NA
290NAScholastic Parent & ChildScholastic Inc.$20,315 1,303,9581,303,9580.0277.67259.776.9
291NARemedyMediZine, Inc.$20,010 300,000300,0000.0234.23160.9145.6
292266Diabetes ForecastAmerican Diabetes Assn.$19,998 414,010414,597-0.1678.31666.351.8
293281Pillsbury Classic CookbooksGeneral Mills$19,752 470,000470,0000.00.000.00NA
294278Crain's New York BusinessCrain Communications$19,658 40,90642,420-3.6980.001,040.00-5.8
295293Mary Engelbreit's Home CompanionHome Companion Publishing Group$19,542 612,859600,4242.1204.00189.007.9
296279Restaurants & InstitutionsReed Elsevier, Reed Business Information$19,423 00NA1,296.661,409.36-8.0
297257Government Computer NewsThe Washington Post Co.$19,158 00NA994.501,080.15-7.9
298284Weekly World NewsAmerican Media$18,857 167,000197,000-15.2289.20300.00-3.6
299269Computer Gaming WorldZiff Davis Media$18,829 270,014265,1551.8741.33681.268.8
300272BillboardVNU$18,508 22,07631,164-29.21,150.001,181.00-2.6

Notes: Gross revenue, in thousands of dollars, considered Advertising Age estimates. Ad page and circulation data by magazine, and methodology determining gross revenue are available at AdAge.com QwikFIND aap96d. Paid circulation column encapsulates varied forms of magazine subs, including controlled circulation (NA), association memberships, and airline and distributed newspaper numbers. Sources: TNS Media Intelligence/CMR, Publishers Information Bureau, Audit Bureau of Circulations, BPA International, VNU's Perq/HCI, MIN, SRDS and others. Publishers may have restated data.