Advertising Age Data Center
EXECUTIVE PAY BY GENDER IN 2004
By agency size in revenue ($ in millions)
less than $3.6$3.7 - $7.5$7.6 - $15$15.1 - $45
ExecutiveMaleFemaleMaleFemaleMaleFemaleMaleFemale
CEO$133,000$110,000$177,000$163,000*$225,000$317,000*$340,000$225,000*
Creative director$91,000$70,000$120,000$115,000$122,000$100,000$167,000$137,000*
Chief financial officer$77,000$650,000$104,000$77,000$115,000$88,000$250,000*$175,000*
Chief technology officer$52,000$60,000*$63,000$75,000*$72,000$40,000*$138,000*NA
Assoc. creative director$71,000$83,000*$90,000$85,000$88,000$77,000$100,000$213,000
Art director$50,000$45,000$57,000$57,000$63,000$50,000$57,000$60,000
Copywriter$58,000$49,000$57,000$58,000$58,000$50,000$59,000$43,000*
Media director$58,000$52,000$85,000$76,000$129,000$97,000$113,000*$90,000*
Media planner$50,000$36,000$50,000$43,000$43,000$42,000$37,000$40,000
Management supervisor$89,000$82,000$112,000$79,000$109,000$99,000$156,000$111,000
Lead account planner$100,000$72,000$71,000$70,000$97,000$89,000$90,000$122,000
Account planner$57,000$50,000$70,000$44,000$75,000$69,000$30,000*$90,000*
Account executive$52,000$46,000$52,000$48,000$56,000$47,000$55,000$47,000

EXECUTIVE PAY BY GENDER IN 2004
By region**
EastMidwestSouthWest
ExecutiveMaleFemaleMaleFemaleMaleFemaleMaleFemale
CEO$198,000$206,000$160,000$125,000$182,000$167,000$150,000$175,000
Creative director$192,000$183,000$109,000$80,000$116,000$110,000$116,000$119,000*
Chief financial officer$109,000$113,000$94,000$70,000$95,000$70,000$113,000$77,000
Chief technology officer$97,000$70,000*$62,000$45,000*$52,000$70,000*$100,000$90,000*
Assoc. creative director$110,000$111,000$79,000$75,000$91,000$77,000$95,000$125,000*
Art director$63,000$63,000$50,000$48,000$57,000$50,000$64,000$55,000
Copywriter$71,000$75,000$59,000$46,000$56,000$52,000$60,000$65,000
Media director$108,000$94,000$113,000$82,000$93,000$68,000$108,000$90,000
Media planner$42,000$39,000$38,000$37,000$38,000$39,000$43,000$47,000
Management supervisor$122,000$93,000$103,000$88,000$109,000$87,000$103,000$91,000
Lead account planner$94,000$101,000$83,000$75,000$80,000$77,000$113,000$100,000
Account planner$72,000$59,000$67,000$54,000$60,000$63,000$60,000*$60,000*
Account executive$45,000$43,000$49,000$44,000$58,000$47,000$52,000$47,000

Notes: *Sample size of five or less. **Regions: East is Pennsylvania through the Northeast; Midwest is Ohio to the Rocky Mountain states; South is Maryland to New Mexico; West is Rocky Mountain states to the Pacific.