Advertising Age Data Center
EXECUTIVE PAY AT AGENCIES IN 2004
BASE SALARY PLUS BONUSAvg. total payAvg. base salaryAvg. bonusBonus as % of pay% without bonus*
CEO$201,000$172,000$29,00016.956.5
Creative director$133,000$122,000$11,0008.541.3
Chief financial officer$99,000$92,000$7,0007.854.8
Chief technology officer$68,000$66,000$2,0002.861.4
Assoc. creative director$95,000$91,000$4,0003.743.1
Art director$58,000$56,000$2,0003.841.8
Copywriter$61,000$59,000$2,0003.151.1
Media director$90,000$86,000$4,0004.545.5
Media planner$40,000$39,000$1,0003.050.7
Management supervisor$106,000$99,000$7,0007.341.9
Lead account planner$92,000$87,000$5,0006.245.1
Account planner$63,000$61,000$2,0003.447.4
Account executive$49,000$47,000$2,0004.545.0

Notes: Average total pay is the median base salary plus mean bonus. *Percentage of agencies indicating no bonus for that position in 2004.

AVERAGE BASE SALARY BY REGION IN 2004
EastMidwestSouthWest
CEO$200,000$153,000$179,000$161,000
Creative director$189,000$103,000$114,000$117,000
Chief financial officer$110,000$88,000$85,000$100,000
Chief technology officer$93,000$57,000$54,000$95,000
Assoc. creative director$111,000$78,000$88,000$96,000
Art director$63,000$49,000$55,000$60,000
Copywriter$73,000$53,000$55,000$61,000
Media director$99,000$58,000$75,000$102,000
Media planner$40,000$37,000$39,000$46,000
Management supervisor$105,000$93,000$97,000$97,000
Lead account planner$98,000$77,000$78,000$106,000
Account planner$66,000$58,000$61,000$60,000
Account executive$44,000$46,000$50,000$48,000

AVERAGE BASE SALARY BY AGENCY SIZE 2004
less than $3.6$3.6 -$7$7.1 - $15$15 - $45
CEO$124,000$173,000$233,000$325,000
Creative director$89,000$118,000$120,000$158,000
Chief financial officer$71,000$98,000$102,000$225,000
Chief technology officer$53,000$67,000$68,000$137,000
Assoc. creative director$73,000$89,000$85,000$113,000
Art director$48,000$57,000$58,000$58,000
Copywriter$55,000$57,000$55,000$55,000
Media director$53,000$78,000$110,000$97,000
Media planner$37,000$44,000$42,000$39,000
Management supervisor$86,000$94,000$104,000$116,000
Lead account planner$75,000$71,000$93,000$113,000
Account planner$53,000$51,000$71,000$50,000
Account executive$48,000$49,000$49,000$49,000

Source: Survey by Advertising Age and Irwin Broh & Associates.