Advertising Age Data Center
TOP 300 MAGAZINES
Ranked by total advertising and circulation gross revenue in 2004
RANK TOTAL GROSS REVENUEGROSS AD REVENUEAD PAGESGROSS CIRCULATION REVENUEPAID CIRCULATION
20042003MAGAZINEPARENT COMPANY, SUBSIDIARY20042003% CHG20042003% CHG20042003% CHG20042003% CHG20042003% CHG
Gross revenue, in thousands, considered AA estimates. *Life started up in October 2004; **Cargo was founded in early 2004; ***Builder does not include $3.6 million in '04 revenue credited to a supplement it spun off in 2004. Sources: TNS Media Intelligence, Publishers Information Bureau, Audit Bureau of Circulations, BPA Worldwide, Perq/HCI, MIN, SRDS and others.
1 1 People Time Warner, Time Inc. $1,271,057 $1,235,072 2.9 $768,986 $751,027 2.4 3,622.82 3,705.31 -2.2 $502,071 $484,045 3.7 3,652,022 3,603,115 1.4
2 2 Sports Illustrated Time Warner, Time Inc. 1,031,824 935,900 10.2 726,352 642,753 13.0 2,528.18 2,338.10 8.1 305,472 293,147 4.2 3,324,631 3,210,040 3.6
3 3 Time Time Warner, Time Inc. 1,018,100 923,448 10.2 700,069 601,701 16.3 2,612.48 2,368.19 10.3 318,031 321,747 -1.2 4,034,061 4,112,311 -1.9
4 4 TV Guide Gemstar-TV Guide International 917,598 916,628 0.1 377,571 375,489 0.6 2,276.72 2,453.88 -7.2 540,027 541,139 -0.2 9,015,544 9,009,571 0.1
5 5 Better Homes & Gardens Meredith Corp. 887,960 836,336 6.2 715,335 663,391 7.8 2,057.83 2,116.81 -2.8 172,625 172,945 -0.2 7,626,088 7,606,820 0.3
6 7 Newsweek The Washington Post Co. 662,386 597,934 10.8 510,956 445,426 14.7 2,230.66 2,088.04 6.8 151,430 152,508 -0.7 3,125,971 3,122,407 0.1
7 6 Parade Advance Publications, Parade Publications 616,087 617,166 -0.2 616,087 617,166 -0.2 683.52 694.62 -1.6 0 0 NA 32,665,789 34,692,428 -5.8
8 8 Reader's Digest Reader's Digest Association 556,291 563,655 -1.3 270,174 250,239 8.0 1,019.86 931.19 9.5 286,117 313,416 -8.7 10,081,577 11,044,694 -8.7
9 9 Good Housekeeping Hearst Corp., Magazine Division 543,611 519,952 4.6 434,581 415,695 4.5 1,671.82 1,687.73 -0.9 109,030 104,257 4.6 4,639,941 4,755,893 -2.4
10 11 Cosmopolitan Hearst Corp., Magazine Division 472,819 432,873 9.2 347,404 310,371 11.9 1,868.58 1,784.25 4.7 125,415 122,502 2.4 2,982,508 2,918,062 2.2
11 10 Woman's Day Lagardere, Hachette Filipacchi Media U.S. 449,756 440,073 2.2 350,406 335,713 4.4 1,619.95 1,671.77 -3.1 99,350 104,360 -4.8 4,209,130 4,279,375 -1.6
12 13 BusinessWeek McGraw-Hill Cos. 430,038 402,249 6.9 365,562 336,787 8.5 3,163.53 3,034.65 4.2 64,476 65,462 -1.5 985,516 991,757 -0.6
13 15 InStyle Time Warner, Time Inc. 421,053 355,863 18.3 357,519 292,947 22.0 3,368.93 3,045.65 10.6 63,534 62,916 1.0 1,728,522 1,652,906 4.6
14 14 USA Weekend Gannett Co. 416,271 380,245 9.5 416,271 380,245 9.5 695.55 630.99 10.2 0 0 NA 22,711,021 23,711,486 -4.2
15 12 Family Circle Meredith Corp. 395,517 429,859 -8.0 298,432 318,108 -6.2 1,371.59 1,464.03 -6.3 97,085 111,751 -13.1 4,147,657 4,641,656 -10.6
16 18 Fortune Time Warner, Time Inc. 383,501 343,855 11.5 327,352 283,064 15.6 3,404.81 3,054.14 11.5 56,149 60,791 -7.6 874,284 887,935 -1.5
17 20 Forbes Forbes Inc. 382,465 327,373 16.8 324,358 269,568 20.3 3,469.95 3,116.56 11.3 58,107 57,805 0.5 924,518 920,752 0.4
18 16 Entertainment Weekly Time Warner, Time Inc. 372,556 351,831 5.9 253,399 232,962 8.8 1,998.22 1,929.76 3.5 119,157 118,869 0.2 1,791,163 1,791,808 -0.0
19 17 Ladies' Home Journal Meredith Corp. 365,442 351,616 3.9 291,761 278,005 4.9 1,451.22 1,510.82 -3.9 73,681 73,611 0.1 4,120,087 4,102,373 0.4
20 19 Vogue Advance Publications, Conde Nast Publications 361,965 330,981 9.4 315,865 284,654 11.0 3,011.11 2,958.12 1.8 46,100 46,327 -0.5 1,261,886 1,260,026 0.1
21 21 U.S. News & World Report Mortimer Zuckerman Publications 343,200 300,470 14.2 245,112 202,243 21.2 1,691.18 1,448.90 16.7 98,088 98,227 -0.1 2,014,422 2,024,770 -0.5
22 30 Us Weekly Wenner Media/Walt Disney Co. 324,874 240,802 34.9 144,342 90,815 58.9 1,638.21 1,283.99 27.6 180,532 149,987 20.4 1,475,010 1,308,772 12.7
23 26 The New York Times Magazine The New York Times Co. 308,724 264,803 16.6 308,724 264,803 16.6 3,467.89 3,363.27 3.1 0 0 NA 1,680,582 1,677,003 0.2
24 24 Glamour Advance Publications, Conde Nast Publications 303,685 268,326 13.2 236,855 206,005 15.0 1,649.30 1,542.78 6.9 66,830 62,321 7.2 2,397,508 2,328,846 2.9
25 27 ESPN The Magazine Walt Disney Co., ESPN Inc. 302,170 264,108 14.4 252,113 214,176 17.7 1,657.38 1,550.64 6.9 50,057 49,932 0.3 1,792,359 1,759,697 1.9
26 29 Vanity Fair Advance Publications, Conde Nast Publications 293,906 253,474 16.0 256,977 212,078 21.2 2,273.07 2,079.00 9.3 36,929 41,396 -10.8 1,118,847 1,182,831 -5.4
27 25 O, The Oprah Magazine Hearst Corp., Magazine Division 293,852 267,792 9.7 207,167 180,838 14.6 1,590.93 1,445.54 10.1 86,685 86,954 -0.3 2,650,464 2,652,522 -0.1
28 23 Southern Living Time Warner, Time Inc./Southern Progress Corp. 281,382 271,535 3.6 176,294 171,222 3.0 1,404.63 1,522.53 -7.7 105,088 100,313 4.8 2,730,437 2,608,632 4.7
29 22 National Geographic National Geographic Society 273,725 290,410 -5.7 99,075 78,370 26.4 520.69 436.18 19.4 174,650 212,040 -17.6 5,475,135 6,602,650 -17.1
30 31 The New Yorker Advance Publications, Conde Nast Publications 260,233 239,732 8.6 200,855 182,254 10.2 2,288.12 2,280.31 0.3 59,378 57,478 3.3 1,018,962 987,285 3.2
31 28 Maxim Dennis Publishing 256,994 259,778 -1.1 186,589 184,467 1.2 1,064.70 1,124.39 -5.3 70,405 75,311 -6.5 2,517,126 2,504,932 0.5
32 34 Star Magazine American Media 250,896 225,984 11.0 69,220 57,555 20.3 742.40 823.33 -9.8 181,676 168,429 7.9 1,300,076 1,206,984 7.7
33 35 Money Time Warner, Time Inc. 242,850 225,295 7.8 165,278 143,227 15.4 1,090.38 990.91 10.0 77,572 82,068 -5.5 1,924,414 2,028,219 -5.1
34 32 The National Enquirer American Media 242,404 239,136 1.4 63,489 68,265 -7.0 889.81 968.27 -8.1 178,915 170,871 4.7 1,473,815 1,541,618 -4.4
35 36 Rolling Stone Wenner Media 241,559 215,133 12.3 199,393 176,866 12.7 1,752.40 1,633.21 7.3 42,166 38,267 10.2 1,268,999 1,288,324 -1.5
36 40 Golf Magazine Time Warner, Time Inc./Time4 Media 217,956 190,343 14.5 187,173 159,373 17.4 1,458.43 1,367.08 6.7 30,783 30,970 -0.6 1,417,683 1,410,783 0.5
37 44 Elle Lagardere, Hachette Filipacchi Media U.S. 217,387 182,326 19.2 183,019 150,103 21.9 1,867.26 1,656.18 12.7 34,368 32,223 6.7 1,078,520 1,030,555 4.7
38 42 Car & Driver Lagardere, Hachette Filipacchi Media U.S. 215,344 188,163 14.4 187,791 154,378 21.6 1,195.86 1,169.27 2.3 27,553 33,785 -18.4 1,363,311 1,369,286 -0.4
39 38 PC Magazine Ziff Davis Media 214,771 202,943 5.8 173,263 162,281 6.8 1,998.37 1,969.94 1.4 41,508 40,662 2.1 926,276 916,710 1.0
40 41 Parenting Time Warner, Time Inc./Parenting Group 213,821 188,246 13.6 182,596 156,821 16.4 1,467.72 1,308.31 12.2 31,225 31,425 -0.6 2,028,950 2,040,092 -0.5
41 37 Parents Meredith Corp. 213,779 214,933 -0.5 180,299 179,608 0.4 1,466.77 1,571.95 -6.7 33,480 35,325 -5.2 1,989,512 2,072,867 -4.0
42 62 Real Simple Time Warner, Time Inc. 208,428 138,668 50.3 164,357 101,513 61.9 1,512.69 1,229.80 23.0 44,071 37,155 18.6 1,809,792 1,500,246 20.6
43 45 Prevention Rodale 206,873 180,529 14.6 129,423 103,865 24.6 1,181.45 1,018.36 16.0 77,450 76,664 1.0 3,309,110 3,273,076 1.1
44 43 Playboy Playboy Enterprises International 206,036 183,078 12.5 103,280 80,769 27.9 684.81 569.01 20.4 102,756 102,309 0.4 3,051,344 3,045,244 0.2
45 39 Redbook Hearst Corp., Magazine Division 200,895 202,868 -1.0 149,741 160,089 -6.5 1,278.19 1,446.67 -11.6 51,154 42,779 19.6 2,407,985 2,392,427 0.7
46 49 AARP The Magazine AARP 200,405 173,569 15.5 125,748 100,796 24.8 282.62 251.03 12.6 74,657 72,773 2.6 22,617,093 22,052,328 2.6
47 47 Golf Digest Advance Publications, Golf Digest Cos. 196,442 177,504 10.7 149,669 130,916 14.3 1,557.18 1,512.08 3.0 46,773 46,588 0.4 1,577,757 1,572,803 0.3
48 57 Shape American Media, Weider AMI 188,199 156,002 20.6 143,284 110,427 29.8 1,381.87 1,113.69 24.1 44,915 45,575 -1.4 1,618,516 1,640,871 -1.4
49 48 Country Living Hearst Corp., Magazine Division 187,023 173,798 7.6 140,058 126,459 10.8 1,179.90 1,175.46 0.4 46,965 47,339 -0.8 1,728,962 1,739,769 -0.6
50 54 Men's Health Rodale 184,507 159,164 15.9 136,034 110,420 23.2 1,109.31 973.06 14.0 48,473 48,744 -0.6 1,666,245 1,675,363 -0.5
51 51 Architectural Digest Advance Publications, Conde Nast Publications 183,624 169,049 8.6 147,179 132,475 11.1 1,714.80 1,696.47 1.1 36,445 36,574 -0.4 816,844 812,892 0.5
52 52 Country Home Meredith Corp. 183,291 162,868 12.5 151,734 130,662 16.1 956.62 961.82 -0.5 31,557 32,206 -2.0 1,270,819 1,247,563 1.9
53 50 Travel & Leisure American Express Publishing Corp. 183,236 169,614 8.0 139,357 125,836 10.7 1,700.72 1,648.82 3.1 43,879 43,778 0.2 968,115 965,977 0.2
54 56 Endless Vacation Cendant, Resort Condominiums International 175,494 156,501 12.1 24,563 22,362 9.8 436.95 439.74 -0.6 150,931 134,139 12.5 1,695,852 1,596,898 6.2
55 59 GQ Advance Publications, Conde Nast Publications 166,193 150,267 10.6 144,861 131,118 10.5 1,634.37 1,612.86 1.3 21,332 19,149 11.4 815,877 788,851 3.4
56 65 New York New York Magazine Holdings 163,559 134,741 21.4 135,977 106,683 27.5 2,651.98 2,457.44 7.9 27,582 28,058 -1.7 432,094 437,181 -1.2
57 53 Motor Trend Primedia, Consumer Magazines Group 162,024 160,836 0.7 137,612 133,806 2.8 1,148.47 1,088.82 5.5 24,412 27,030 -9.7 1,122,931 1,263,030 -11.1
58 46 Bride's Magazine Advance Publications, Fairchild Publications 159,297 179,629 -11.3 147,154 168,152 -12.5 2,473.01 2,956.50 -16.4 12,143 11,477 5.8 390,481 371,445 5.1
59 60 Self Advance Publications, Conde Nast Publications 157,291 144,760 8.7 124,408 114,804 8.4 1,158.82 1,156.92 0.2 32,883 29,956 9.8 1,359,811 1,314,270 3.5
60 58 Marie Claire Hearst Corp./Comary 155,813 152,891 1.9 125,127 121,264 3.2 1,481.08 1,569.81 -5.7 30,686 31,627 -3.0 941,148 940,777 0.0
61 63 Cooking Light Time Warner, Time Inc./Southern Progress Corp. 155,385 137,281 13.2 112,067 94,705 18.3 1,472.03 1,387.41 6.1 43,318 42,576 1.7 1,680,573 1,615,023 4.1
62 69 Fitness Meredith Corp. 152,638 129,514 17.9 116,396 94,684 22.9 1,002.39 962.84 4.1 36,242 34,830 4.1 1,488,849 1,431,157 4.0
63 61 W Advance Publications, Fairchild Publications 151,984 138,979 9.4 137,064 123,587 10.9 2,015.00 1,965.11 2.5 14,920 15,392 -3.1 461,987 470,727 -1.9
64 87 Lucky Advance Publications, Conde Nast Publications 147,690 107,297 37.6 126,188 88,360 42.8 1,777.79 1,478.00 20.3 21,502 18,937 13.5 1,036,495 917,598 13.0
65 73 Conde Nast Traveler Advance Publications, Conde Nast Publications 144,096 124,143 16.1 127,509 107,633 18.5 1,586.82 1,424.99 11.4 16,587 16,510 0.5 777,231 776,106 0.1
66 67 Bon Appetit Advance Publications, Conde Nast Publications 143,455 133,907 7.1 107,542 98,607 9.1 1,150.45 1,174.57 -2.1 35,913 35,300 1.7 1,344,109 1,302,049 3.2
67 90 Harper's Bazaar Hearst Corp., Magazine Division 143,185 105,944 35.2 127,122 89,511 42.0 1,521.14 1,160.90 31.0 16,063 16,433 -2.3 715,032 730,665 -2.1
68 79 Town & Country Hearst Corp., Magazine Division 142,969 116,686 22.5 128,767 102,611 25.5 1,867.77 1,598.03 16.9 14,202 14,075 0.9 464,415 461,291 0.7
69 64 Popular Photography Lagardere, Hachette Filipacchi Media U.S. 142,438 134,748 5.7 131,993 124,525 6.0 1,550.17 1,560.28 -0.6 10,445 10,223 2.2 458,025 453,621 1.0
70 66 Woman's World Bauer Publishing Co. 142,385 134,741 5.7 18,347 17,250 6.4 355.80 351.25 1.3 124,038 117,491 5.6 1,622,084 1,538,030 5.5
71 70 Allure Advance Publications, Conde Nast Publications 140,257 126,211 11.1 117,567 104,092 12.9 1,380.74 1,288.57 7.2 22,690 22,119 2.6 1,016,324 1,014,384 0.2
72 78 The Economist The Economist Group 136,447 116,698 16.9 65,117 54,628 19.2 2,198.09 2,142.50 2.6 71,330 62,070 14.9 504,590 436,803 15.5
73 77 Gourmet Advance Publications, Conde Nast Publications 135,409 116,809 15.9 113,447 94,750 19.7 1,364.12 1,264.99 7.8 21,962 22,059 -0.4 968,135 968,326 -0.0
74 33 Martha Stewart Living Martha Stewart Living Omnimedia 135,324 238,719 -43.3 71,692 161,517 -55.6 658.82 1,233.68 -46.6 63,632 77,202 -17.6 1,894,134 2,364,920 -19.9
75 76 Road & Track Lagardere, Hachette Filipacchi Media U.S. 135,307 120,620 12.2 115,089 100,752 14.2 1,236.67 1,225.69 0.9 20,218 19,868 1.8 768,127 758,615 1.3
76 55 Seventeen Hearst Corp., Magazine Division 133,198 157,350 -15.3 93,902 111,976 -16.1 950.78 1,072.02 -11.3 39,296 45,374 -13.4 2,108,292 2,335,232 -9.7
77 68 Modern Bride Advance Publications, Fairchild Publications 132,496 131,335 0.9 121,202 119,813 1.2 2,044.58 2,116.88 -3.4 11,294 11,522 -2.0 378,881 395,612 -4.2
78 75 Smithsonian Smithsonian Institution 128,877 121,137 6.4 63,308 56,022 13.0 584.65 558.49 4.7 65,569 65,115 0.7 2,044,856 2,030,647 0.7
79 72 Sunset Time Warner, Time Inc./Southern Progress Corp. 127,496 124,308 2.6 88,468 86,455 2.3 1,034.76 1,065.02 -2.8 39,028 37,853 3.1 1,457,429 1,425,020 2.3
80 82 Traditional Home Meredith Corp. 126,848 111,872 13.4 100,281 86,666 15.7 919.13 918.19 0.1 26,567 25,206 5.4 993,001 938,901 5.8
81 74 InformationWeek United Business Media, CMP Media 126,785 121,399 4.4 126,785 121,399 4.4 2,546.70 2,526.87 0.8 0 0 NA 0 0 NA
82 81 Popular Mechanics Hearst Corp., Magazine Division 123,228 114,157 7.9 90,890 81,721 11.2 902.06 890.75 1.3 32,338 32,436 -0.3 1,232,224 1,238,965 -0.5
83 84 Essence Time Warner, Time Inc. 123,031 108,643 13.2 94,210 81,446 15.7 1,494.17 1,389.07 7.6 28,821 27,197 6.0 1,063,645 1,071,253 -0.7
84 NA In Touch Weekly Bauer Publishing Co. 121,464 0 NA 20,274 0 NA 471.50 0.00 NA 101,190 0 NA 1,019,887 569,294 79.1
85 83 Food & Wine American Express Publishing Corp. 120,534 108,717 10.9 85,180 74,722 14.0 1,385.00 1,310.86 5.7 35,354 33,995 4.0 927,118 944,651 -1.9
86 80 Vibe Miller Publishing Group, Vibe/Spin Ventures 119,013 116,281 2.3 101,278 101,781 -0.5 1,174.74 1,266.78 -7.3 17,735 14,500 22.3 860,418 834,984 3.0
87 71 PC World International Data Group 118,989 125,474 -5.2 92,545 96,212 -3.8 1,228.20 1,259.62 -2.5 26,444 29,262 -9.6 1,006,480 1,103,699 -8.8
88 95 Popular Science Time Warner, Time Inc./Time4 Media 115,052 95,784 20.1 82,351 62,750 31.2 872.62 748.49 16.6 32,701 33,034 -1.0 1,469,181 1,463,565 0.4
89 99 FHM Emap, Emap Metro 114,479 93,582 22.3 78,758 64,118 22.8 910.56 854.49 6.6 35,721 29,464 21.2 1,235,894 1,107,940 11.5
90 89 House Beautiful Hearst Corp., Magazine Division 110,246 106,739 3.3 90,130 86,778 3.9 869.51 940.40 -7.5 20,116 19,961 0.8 869,824 854,627 1.8
91 88 Consumer Reports Consumers Union of U.S. 109,838 106,758 2.9 0 0 NA 0.00 0.00 NA 109,838 106,758 2.9 4,090,000 4,012,807 1.9
92 100 Esquire Hearst Corp., Magazine Division 109,730 92,397 18.8 95,738 78,614 21.8 1,095.18 982.68 11.4 13,992 13,783 1.5 712,683 718,898 -0.9
93 91 Health Time Warner, Time Inc./Southern Progress Corp. 108,852 105,347 3.3 79,133 76,048 4.1 1,018.59 1,037.76 -1.8 29,719 29,299 1.4 1,421,855 1,387,870 2.4
94 98 Field & Stream Time Warner, Time Inc./Time4 Media 106,655 93,614 13.9 75,203 62,224 20.9 732.89 667.42 9.8 31,452 31,390 0.2 1,524,897 1,529,565 -0.3
95 118 American Profile Publishing Group of America 106,079 75,289 40.9 106,079 75,289 40.9 517.54 475.42 8.9 0 0 NA 6,485,443 5,275,181 22.9
96 94 The Sporting News Vulcan Ventures 104,437 96,974 7.7 43,873 39,027 12.4 853.35 791.86 7.8 60,564 57,947 4.5 703,157 711,430 -1.2
97 105 American Baby Meredith Corp. 103,088 87,879 17.3 101,555 85,656 18.6 714.06 648.20 10.2 1,533 2,223 -31.0 121,212 159,139 -23.8
98 93 FamilyFun Walt Disney Co., Buena Vista Magazines 102,922 102,322 0.6 76,447 76,871 -0.6 642.73 710.51 -9.5 26,475 25,451 4.0 1,739,121 1,663,822 4.5
99 97 Barron's Dow Jones & Co., Magazine Group 102,254 93,679 9.2 54,525 47,958 13.7 1,555.68 1,434.82 8.4 47,729 45,721 4.4 300,040 295,706 1.5
100 101 eWeek Ziff Davis Media 101,505 91,560 10.9 101,360 91,384 10.9 1,635.00 1,485.50 10.1 145 176 -17.6 744 900 -17.3
101 92 Bridal Guide RFP 100,850 104,666 -3.6 94,287 97,614 -3.4 2,797.74 3,128.05 -10.6 6,563 7,052 -6.9 202,158 215,976 -6.4
102 85 Ebony Johnson Publishing Co. 98,108 107,879 -9.1 67,253 68,323 -1.6 1,135.33 1,181.22 -3.9 30,855 39,556 -22.0 1,630,248 1,663,957 -2.0
103 86 Teen People Time Warner, Time Inc. 97,737 107,511 -9.1 66,639 76,246 -12.6 863.83 955.89 -9.6 31,098 31,265 -0.5 1,560,480 1,571,272 -0.7
104 102 Entrepreneur Entrepreneur Media 97,253 90,452 7.5 84,216 77,653 8.5 1,333.54 1,352.11 -1.4 13,037 12,799 1.9 570,869 558,462 2.2
105 107 Inc. Mansueto Ventures 96,173 83,646 15.0 83,259 70,089 18.8 927.82 810.59 14.5 12,914 13,557 -4.7 646,659 685,781 -5.7
106 113 Midwest Living Meredith Corp. 93,691 78,993 18.6 75,173 61,571 22.1 923.17 913.78 1.0 18,518 17,422 6.3 913,827 858,836 6.4
107 104 NetworkWorld International Data Group 93,628 88,043 6.3 93,628 87,972 6.4 2,072.30 2,093.11 -1.0 0 71 -100.0 0 548 -100.0
108 103 Stuff Dennis Publishing 93,544 89,693 4.3 65,919 57,442 14.8 733.86 745.46 -1.6 27,625 32,251 -14.3 1,312,588 1,312,270 0.0
109 109 CosmoGirl Hearst Corp., Magazine Division 92,958 81,766 13.7 66,210 57,328 15.5 746.23 701.24 6.4 26,748 24,438 9.5 1,380,320 1,238,325 11.5
110 121 More Meredith Corp. 92,885 72,613 27.9 69,970 52,353 33.7 840.86 748.63 12.3 22,915 20,260 13.1 1,024,166 896,415 14.3
111 108 Home Lagardere, Hachette Filipacchi Media U.S. 92,407 83,394 10.8 67,679 58,402 15.9 765.63 739.59 3.5 24,728 24,992 -1.1 1,002,402 1,008,015 -0.6
112 106 House & Garden Advance Publications, Conde Nast Publications 92,357 84,023 9.9 72,099 64,031 12.6 830.65 866.95 -4.2 20,258 19,992 1.3 918,570 907,191 1.3
113 111 Child Meredith Corp. 84,872 81,061 4.7 74,389 68,535 8.5 1,022.68 995.21 2.8 10,483 12,526 -16.3 790,339 939,186 -15.8
114 117 Muscle & Fitness American Media, Weider AMI 84,162 75,538 11.4 62,840 53,532 17.4 1,559.12 1,417.50 10.0 21,322 22,006 -3.1 431,658 435,223 -0.8
115 122 Elle Decor Lagardere, Hachette Filipacchi Media U.S. 83,899 72,447 15.8 68,678 56,775 21.0 1,113.89 1,079.07 3.2 15,221 15,672 -2.9 500,780 513,266 -2.4
116 116 This Old House Time Warner, Time Inc./Time4 Media 82,716 77,754 6.4 61,530 56,331 9.2 928.31 909.83 2.0 21,186 21,423 -1.1 963,101 971,596 -0.9
117 137 Metropolitan Home Lagardere, Hachette Filipacchi Media U.S. 80,859 58,416 38.4 65,786 45,935 43.2 861.50 720.17 19.6 15,073 12,481 20.8 600,622 604,247 -0.6
118 96 Travel Agent Advanstar Communications 80,427 94,663 -15.0 80,427 94,663 -15.0 2,887.00 3,150.24 -8.4 0 0 NA 0 0 NA
119 120 Outside Mariah Media 80,177 72,794 10.1 66,192 59,071 12.1 931.78 867.51 7.4 13,985 13,723 1.9 659,346 658,098 0.2
120 119 Taste of Home Reader's Digest Association, Reiman Media Group 77,379 73,575 5.2 0 0 NA 0.00 0.00 NA 77,379 73,575 5.2 3,841,036 4,040,622 -4.9
121 133 Wired Advance Publications, Conde Nast Publications 77,135 62,961 22.5 60,534 47,465 27.5 1,170.50 1,013.58 15.5 16,601 15,496 7.1 585,721 547,069 7.1
122 132 Men's Journal Wenner Media 76,564 64,129 19.4 60,913 48,999 24.3 900.44 888.12 1.4 15,651 15,130 3.4 664,359 660,678 0.6
123 112 Globe American Media 74,962 79,200 -5.4 11,211 16,083 -30.3 532.35 728.41 -26.9 63,751 63,117 1.0 520,214 532,383 -2.3
124 114 EE Times United Business Media, CMP Media 74,886 78,494 -4.6 74,886 78,494 -4.6 2,890.70 3,045.03 -5.1 0 0 NA 0 0 NA
125 110 Soap Opera Digest Primedia, Consumer Magazines Group 74,486 81,487 -8.6 18,660 19,537 -4.5 980.49 1,009.45 -2.9 55,826 61,950 -9.9 500,712 564,677 -11.3
126 127 Family Handyman Reader's Digest Association, Home Service Publications 74,365 67,800 9.7 49,679 43,203 15.0 641.68 606.47 5.8 24,686 24,597 0.4 1,146,459 1,140,997 0.5
127 125 SmartMoney Hearst Corp./Dow Jones 74,098 69,830 6.1 53,367 49,077 8.7 783.37 768.69 1.9 20,731 20,753 -0.1 815,360 823,429 -1.0
128 115 Automobile Magazine Primedia, Consumer Magazines Group 73,850 78,019 -5.3 60,560 63,493 -4.6 852.64 846.96 0.7 13,290 14,526 -8.5 567,663 635,723 -10.7
129 126 First For Women Bauer Publishing Co. 72,369 68,643 5.4 24,509 22,783 7.6 576.55 562.82 2.4 47,860 45,860 4.4 1,513,414 1,448,515 4.5
130 128 Jet Johnson Publishing Co. 70,194 66,317 5.8 30,963 29,484 5.0 1,064.68 1,046.94 1.7 39,231 36,833 6.5 954,259 857,034 11.3
131 134 Texas Monthly Emmis Communications 69,978 62,631 11.7 63,353 55,176 14.8 1,972.89 1,815.15 8.7 6,625 7,455 -11.1 301,418 300,153 0.4
132 130 Kiplinger's Personal Finance Magazine Kiplinger Washington Editors 68,038 64,795 5.0 44,178 39,602 11.6 619.37 523.72 18.3 23,860 25,193 -5.3 972,270 1,028,275 -5.4
133 141 Yachting Time Warner, Time Inc./Time4 Media 66,054 56,305 17.3 63,039 53,309 18.3 2,318.78 2,096.19 10.6 3,015 2,996 0.6 132,626 133,498 -0.7
134 123 Guideposts Guideposts 65,869 72,429 -9.1 29,146 25,648 13.6 301.00 341.54 -11.9 36,723 46,781 -21.5 3,043,546 2,627,804 15.8
135 129 Highlights for Children Highlights for Children 65,208 65,208 0.0 0 0 NA 0.00 0.00 NA 65,208 65,208 0.0 2,200,000 2,200,000 0.0
136 135 InfoWorld International Data Group, InfoWorld Media Group 64,699 62,380 3.7 64,699 62,380 3.7 1,541.00 1,579.83 -2.5 0 0 NA 0 0 NA
137 175 Game Informer Sunrise Publications 64,410 43,574 47.8 22,990 14,571 57.8 620.00 531.00 16.8 41,420 29,003 42.8 2,045,912 1,425,683 43.5
138 124 CRN United Business Media, CMP Media 63,744 72,387 -11.9 63,744 72,346 -11.9 2,306.80 2,675.33 -13.8 0 41 -100.0 0 186 -100.0
139 146 Business 2.0 Time Warner, Time Inc. 63,500 54,248 17.1 46,308 36,225 27.8 863.02 696.88 23.8 17,192 18,023 -4.6 564,330 587,986 -4.0
140 136 Jane Advance Publications, Fairchild Publications 63,339 61,463 3.1 46,558 45,716 1.8 814.67 875.84 -7.0 16,781 15,747 6.6 740,043 722,506 2.4
141 144 Hot Rod Primedia, Enthusiast Group 61,977 54,411 13.9 46,669 39,617 17.8 612.88 561.62 9.1 15,308 14,794 3.5 682,425 695,759 -1.9
142 145 Men's Fitness American Media, Weider AMI 61,268 54,344 12.7 45,672 38,461 18.7 840.87 731.81 14.9 15,596 15,883 -1.8 616,830 607,347 1.6
143 138 BabyTalk Time Warner, Time Inc./Parenting Group 61,068 57,988 5.3 61,068 57,988 5.3 498.42 481.92 3.4 0 0 NA 0 0 NA
144 151 Details Advance Publications, Fairchild Publications 60,549 51,002 18.7 53,131 43,401 22.4 1,159.75 1,019.18 13.8 7,418 7,601 -2.4 408,844 413,550 -1.1
145 162 Runner's World Rodale 59,829 45,607 31.2 43,942 30,691 43.2 589.60 515.57 14.4 15,887 14,916 6.5 586,822 542,058 8.3
146 147 Power & Motoryacht Primedia, Enthusiast Group 58,338 52,806 10.5 57,445 51,872 10.7 2,358.91 2,248.07 4.9 893 934 -4.4 32,278 32,485 -0.6
147 142 Meetings & Conventions Boston Ventures, Northstar Travel Media 58,166 55,004 5.7 58,166 55,004 5.7 1,857.70 1,875.75 -1.0 0 0 NA 0 0 NA
148 149 New England Journal of Medicine Massachusetts Medical Society 57,961 52,163 11.1 30,651 25,927 18.2 5,126.00 4,275.00 19.9 27,310 26,236 4.1 183,291 188,748 -2.9
149 180 AutoWeek Crain Communications 57,102 42,851 33.3 42,369 31,554 34.3 1,237.28 1,193.34 3.7 14,733 11,297 30.4 365,185 353,029 3.4
150 154 Black Enterprise Earl G. Graves Publishing Co. 56,227 48,147 16.8 44,172 36,878 19.8 1,112.49 970.57 14.6 12,055 11,269 7.0 508,489 480,234 5.9
151 131 Fast Company Mansueto Ventures 55,086 64,299 -14.3 37,393 45,925 -18.6 594.78 755.95 -21.3 17,693 18,374 -3.7 713,253 745,634 -4.3
152 158 Departures American Express Publishing Corp. 54,352 47,225 15.1 54,352 47,225 15.1 876.58 786.80 11.4 0 0 NA 0 491 -100.0
153 176 Fortune Small Business American Express Publishing/Time Warner, Time Inc. 54,047 43,446 24.4 48,751 43,101 13.1 556.92 514.96 8.1 5,296 345 1435.1 530,144 34,498 1436.7
154 152 Ski Time Warner, Time Inc./Time4 Media 53,315 49,025 8.8 46,186 41,814 10.5 957.87 948.32 1.0 7,129 7,211 -1.1 455,396 457,245 -0.4
155 148 Travelhost Travelhost 52,736 52,236 1.0 52,736 52,236 1.0 1,433.86 1,420.27 1.0 0 0 NA 0 0 NA
156 139 The Source Source Publications 52,286 56,959 -8.2 34,402 37,865 -9.1 1,040.62 1,172.92 -11.3 17,884 19,094 -6.3 453,736 500,253 -9.3
157 159 Outdoor Life Time Warner, Time Inc./Time4 Media 52,200 47,047 11.0 32,872 28,019 17.3 578.52 541.36 6.9 19,328 19,028 1.6 936,795 925,707 1.2
158 165 Advertising Age Crain Communications 51,537 45,343 13.7 42,669 36,180 17.9 1,362.10 1,281.01 6.3 8,868 9,163 -3.2 59,118 61,123 -3.3
159 150 Network Computing United Business Media, CMP Media 51,152 51,158 -0.0 51,152 51,158 -0.0 1,438.70 1,500.50 -4.1 0 0 NA 0 0 NA
160 153 Computerworld International Data Group 51,117 48,377 5.7 50,121 47,288 6.0 1,495.00 1,497.93 -0.2 996 1,089 -8.5 7,483 10,886 -31.3
161 161 Los Angeles Times Magazine Tribune Co. 50,191 46,258 8.5 50,191 46,258 8.5 741.76 681.57 8.8 0 0 NA 1,253,849 1,392,672 -10.0
162 192 Coastal Living Time Warner, Time Inc./Southern Progress Corp. 50,040 39,792 25.8 35,768 27,886 28.3 878.20 750.49 17.0 14,272 11,906 19.9 663,767 565,483 17.4
163 164 Boating Lagardere, Hachette Filipacchi Media U.S. 49,286 45,420 8.5 42,977 39,094 9.9 1,218.33 1,167.91 4.3 6,309 6,326 -0.3 201,076 198,157 1.5
164 157 Nickelodeon Viacom International 49,071 47,762 2.7 26,676 24,977 6.8 422.52 412.47 2.4 22,395 22,785 -1.7 1,042,037 1,064,855 -2.1
165 189 Scientific American Scientific American Inc. 48,684 40,457 20.3 25,484 17,136 48.7 443.63 305.08 45.4 23,200 23,321 -0.5 589,232 584,816 0.8
166 155 Nation's Restaurant News Lebhar-Friedman Publications 48,283 48,027 0.5 45,359 45,074 0.6 2,594.50 2,714.95 -4.4 2,924 2,953 -1.0 73,196 73,926 -1.0
167 179 Tennis Magazine Miller Publishing Group, Miller Sports Group 48,101 43,076 11.7 35,073 30,139 16.4 477.75 453.41 5.4 13,028 12,937 0.7 706,952 702,340 0.7
168 143 Travel Weekly Boston Ventures, Northstar Travel Media 47,994 54,415 -11.8 47,392 53,892 -12.1 2,212.50 2,465.79 -10.3 602 523 15.1 6,079 20,126 -69.8
169 181 CFO CFO Publishing Corp. 47,199 42,835 10.2 47,199 42,835 10.2 606.50 580.42 4.5 0 0 NA 0 0 NA
170 174 Women's Wear Daily Advance Publications, Fairchild Publications 46,905 43,735 7.2 42,276 39,262 7.7 3,282.00 3,237.00 1.4 4,629 4,473 3.5 43,392 41,719 4.0
171 168 Harvard Business Review Harvard Bus. School Publishing Corp. 46,725 44,719 4.5 16,601 15,063 10.2 447.46 407.60 9.8 30,124 29,656 1.6 240,176 240,238 -0.0
172 185 Cycle World Lagardere, Hachette Filipacchi Media U.S. 46,281 41,870 10.5 37,036 32,590 13.6 939.39 917.94 2.3 9,245 9,280 -0.4 334,473 336,283 -0.5
173 167 Discover Walt Disney Co., Buena Vista Magazines 46,066 44,977 2.4 16,381 14,594 12.2 307.29 281.71 9.1 29,685 30,383 -2.3 873,457 899,510 -2.9
174 182 Southern Accents Time Warner, Time Inc./Southern Progress Corp. 45,985 42,445 8.3 32,752 29,459 11.2 677.36 629.98 7.5 13,233 12,986 1.9 422,306 439,192 -3.8
175 169 Automotive News Crain Communications 45,969 44,697 2.8 35,136 33,899 3.6 2,196.00 2,221.00 -1.1 10,833 10,798 0.3 79,631 79,601 0.0
176 270 Teen Vogue Advance Publications, Conde Nast Publications 45,723 23,259 96.6 35,597 17,276 106.0 782.63 468.42 67.1 10,126 5,983 69.2 598,706 550,354 8.8
177 201 People en Espanol Time Warner, Time Inc. 45,355 37,577 20.7 34,975 29,306 19.3 844.29 771.72 9.4 10,380 8,271 25.5 454,265 425,127 6.9
178 160 Quick Cooking Reader's Digest Association, Reiman Media Group 44,986 46,393 -3.0 0 0 NA 0.00 0.00 NA 44,986 46,393 -3.0 2,227,654 2,538,735 -12.3
179 186 Wine Spectator M. Shanken Communications 44,851 41,411 8.3 26,234 22,986 14.1 1,050.00 975.00 7.7 18,617 18,425 1.0 374,789 368,768 1.6
180 172 Science American Assn. for the Advancement of Science 44,787 44,170 1.4 24,416 24,567 -0.6 3,027.00 3,045.70 -0.6 20,371 19,603 3.9 125,289 128,618 -2.6
181 156 Sports Illustrated For Kids Time Warner, Time Inc. 44,480 47,766 -6.9 18,616 23,641 -21.3 268.68 357.00 -24.7 25,864 24,125 7.2 801,889 742,840 7.9
182 173 Spin Miller Publishing Group, Vibe/Spin Ventures 44,302 43,840 1.1 33,850 34,785 -2.7 605.13 660.53 -8.4 10,452 9,055 15.4 571,398 560,531 1.9
183 194 Veranda Hearst Corp., Magazine Division 44,076 39,674 11.1 32,568 28,340 14.9 750.73 700.42 7.2 11,508 11,334 1.5 423,566 412,039 2.8
184 177 The Atlantic Monthly Atlantic Media 44,003 43,336 1.5 26,369 31,727 -16.9 743.20 639.50 16.2 17,634 11,609 51.9 424,797 494,067 -14.0
185 188 Country Weekly American Media, CMMG 43,738 40,818 7.2 20,404 15,354 32.9 762.51 733.50 4.0 23,334 25,464 -8.4 432,893 436,287 -0.8
186 217 Blender Dennis Publishing 43,704 32,553 34.3 34,483 22,799 51.2 745.14 672.77 10.8 9,221 9,754 -5.5 534,800 536,906 -0.4
187 203 Weight Watchers Weight Watchers Twenty First Corp. 43,275 36,796 17.6 24,520 18,713 31.0 460.69 379.38 21.4 18,755 18,083 3.7 1,136,423 1,098,275 3.5
188 197 Interior Design Reed Elsevier, Reed Business Information 42,928 38,474 11.6 38,137 35,083 8.7 2,274.00 2,245.64 1.3 4,791 3,391 41.3 67,622 56,572 19.5
189 166 Sound & Vision Lagardere, Hachette Filipacchi Media U.S. 42,657 45,075 -5.4 32,493 34,839 -6.7 559.64 600.57 -6.8 10,164 10,236 -0.7 401,274 401,435 -0.0
190 184 Travel & Leisure Golf American Express Publishing Corp. 42,583 42,005 1.4 32,940 31,025 6.2 529.36 535.44 -1.1 9,643 10,980 -12.2 357,146 406,692 -12.2
191 163 Computer Shopper CNET Networks 42,383 45,595 -7.0 28,932 30,774 -6.0 1,309.50 1,392.50 -6.0 13,451 14,821 -9.2 464,497 501,183 -7.3
192 170 Transworld Skateboarding Time Warner, Time Inc./Time4 Media 41,242 44,630 -7.6 35,906 39,643 -9.4 2,046.13 2,496.38 -18.0 5,336 4,987 7.0 140,048 130,602 7.2
193 206 Sky (Delta Air Lines) Pace Communications 41,196 35,459 16.2 41,196 35,459 16.2 824.11 741.94 11.1 0 0 NA 0 0 NA
194 178 National Geographic Traveler National Geographic Society 40,849 43,169 -5.4 26,616 29,327 -9.2 466.22 549.92 -15.2 14,233 13,842 2.8 732,961 724,119 1.2
195 187 Official Xbox Magazine Future Network USA 40,248 41,089 -2.0 12,541 11,425 9.8 580.80 597.83 -2.8 27,707 29,664 -6.6 401,134 403,222 -0.5
196 204 JAMA American Medical Association 40,204 36,789 9.3 34,000 30,800 10.4 3,589.00 3,422.00 4.9 6,204 5,989 3.6 206,791 199,623 3.6
197 202 Working Mother Working Mother Media 40,064 37,368 7.2 29,510 27,142 8.7 554.08 559.04 -0.9 10,554 10,226 3.2 809,596 784,475 3.2
198 140 Penthouse General Media 39,983 56,529 -29.3 10,913 19,689 -44.6 336.24 382.91 -12.2 29,070 36,840 -21.1 382,019 478,042 -20.1
199 221 Premiere Lagardere, Hachette Filipacchi Media U.S. 39,937 31,797 25.6 29,079 21,466 35.5 560.11 440.52 27.1 10,858 10,331 5.1 505,461 514,119 -1.7
200 228 Nick Jr. Viacom International 39,788 29,735 33.8 30,079 21,024 43.1 468.08 357.89 30.8 9,709 8,711 11.5 534,340 540,248 -1.1
201 191 Furniture Today Reed Elsevier, Reed Business Information 39,503 39,837 -0.8 37,140 37,395 -0.7 2,350.30 2,451.92 -4.1 2,363 2,442 -3.2 14,769 15,265 -3.2
202 183 Macworld International Data Group, Mac Publishing 39,061 42,009 -7.0 28,796 30,839 -6.6 703.20 802.79 -12.4 10,265 11,170 -8.1 242,666 256,932 -5.6
203 215 Robb Report CurtCo Media Labs 38,345 33,143 15.7 29,770 24,512 21.5 1,437.25 1,249.08 15.1 8,575 8,631 -0.6 108,010 108,118 -0.1
204 171 CIO International Data Group, CXO Media 38,177 44,618 -14.4 38,177 44,618 -14.4 1,341.00 1,605.46 -16.5 0 0 NA 0 0 NA
205 211 Chicago Tribune Magazine Tribune Co. 38,047 34,730 9.6 38,047 34,730 9.6 996.00 965.00 3.2 0 0 NA 953,814 1,002,166 -4.8
206 216 SN-Supermarket News Advance Publications, Fairchild Publications 37,264 32,574 14.4 31,078 26,156 18.8 1,711.10 1,534.59 11.5 6,186 6,418 -3.6 35,349 36,674 -3.6
207 190 Successful Meetings VNU 37,202 39,863 -6.7 37,202 39,863 -6.7 1,528.40 1,635.99 -6.6 0 0 NA 0 0 NA
208 212 Birds & Blooms Reader's Digest Association, Reiman Media Group 36,986 34,393 7.5 0 0 NA 0.00 0.00 NA 36,986 34,393 7.5 1,846,109 1,902,511 -3.0
209 230 Hemispheres (United Airlines) Pace Communications 36,926 29,312 26.0 36,926 29,312 26.0 744.29 595.61 25.0 0 0 NA 0 0 NA
210 195 The Chronicle of Higher Education Chronicle of Higher Education, The 36,920 39,570 -6.7 30,000 32,482 -7.6 2,869.00 3,169.00 -9.5 6,920 7,088 -2.4 83,826 85,914 -2.4
211 198 ENR McGraw-Hill Cos. 36,420 38,200 -4.7 30,586 32,174 -4.9 1,984.60 2,068.78 -4.1 5,834 6,026 -3.2 71,142 73,488 -3.2
212 200 Aviation Week & Space Technology McGraw-Hill Cos. 36,142 37,744 -4.2 26,616 27,771 -4.2 1,379.00 1,499.90 -8.1 9,526 9,973 -4.5 97,204 101,764 -4.5
213 209 EDN Reed Elsevier, Reed Business Information 35,736 35,216 1.5 35,736 35,216 1.5 1,969.50 2,055.41 -4.2 0 0 NA 0 0 NA
214 233 Golf World Advance Publications, Golf Digest Cos. 35,447 28,779 23.2 26,767 20,329 31.7 1,128.31 917.70 22.9 8,680 8,450 2.7 160,836 156,576 2.7
215 213 Skiing Time Warner, Time Inc./Time4 Media 35,301 34,345 2.8 28,962 27,981 3.5 642.32 659.57 -2.6 6,339 6,364 -0.4 409,398 408,372 0.3
216 196 MediZine's Healthy Living MediZine, Inc. 34,993 39,141 -10.6 33,031 37,181 -11.2 238.64 284.90 -16.2 1,962 1,960 0.1 3,503,528 3,500,000 0.1
217 199 GamePro International Data Group, IDG Entertainment 34,958 38,193 -8.5 18,775 19,621 -4.3 755.30 908.92 -16.9 16,183 18,572 -12.9 428,126 509,943 -16.0
218 222 Variety (weekly) Reed Elsevier, Reed Business Information 34,794 31,698 9.8 25,952 22,261 16.6 1,724.70 1,644.46 4.9 8,842 9,437 -6.3 30,800 35,197 -12.5
219 214 Architectural Record McGraw-Hill Cos. 34,666 34,197 1.4 27,210 26,376 3.2 1,732.00 1,738.00 -0.3 7,456 7,821 -4.7 112,837 111,311 1.4
220 205 VARBusiness United Business Media, CMP Media 34,511 36,629 -5.8 34,511 36,629 -5.8 1,346.80 1,463.08 -7.9 0 0 NA 0 0 NA
221 219 Salt Water Sportsman Time Warner, Time Inc./Time4 Media 34,219 32,172 6.4 29,365 27,493 6.8 1,113.62 1,105.09 0.8 4,854 4,679 3.7 176,094 169,716 3.8
222 248 National Geographic Kids National Geographic Society 34,164 25,800 32.4 10,623 6,437 65.0 142.31 117.56 21.1 23,541 19,363 21.6 1,269,789 1,048,830 21.1
223 236 American Way AMR Corp., American Airlines Publishing 34,021 28,439 19.6 34,021 28,439 19.6 1,300.56 1,107.59 17.4 0 0 NA 0 0 NA
224 208 American Rifleman National Rifle Assn. of America 33,816 35,222 -4.0 14,215 14,370 -1.1 479.42 484.67 -1.1 19,601 20,852 -6.0 1,306,704 1,390,151 -6.0
225 262 Latina Latina Media Ventures 33,807 24,089 40.3 24,851 17,765 39.9 938.60 883.32 6.3 8,956 6,324 41.6 353,721 308,439 14.7
226 243 Electronic Design Penton Media 33,678 27,373 23.0 33,678 27,373 23.0 1,842.60 1,626.16 13.3 0 0 NA 0 0 NA
227 226 Arthur Frommer's Budget Travel The Washington Post Co., Newsweek Budget Travel 33,531 31,252 7.3 24,164 22,343 8.2 709.26 712.81 -0.5 9,367 8,909 5.1 561,463 529,638 6.0
228 259 Federal Computer Week Joe Mansueto, FCW Media Group 33,271 24,169 37.7 33,253 24,145 37.7 1,511.70 1,093.16 38.3 18 24 -25.0 181 254 -28.7
229 220 Disney Adventures Walt Disney Co., Buena Vista Magazines 33,013 32,035 3.1 16,136 14,569 10.8 245.77 231.76 6.0 16,877 17,466 -3.4 1,214,955 1,230,216 -1.2
230 268 Remedy MediZine, Inc. 31,958 23,610 35.4 28,358 20,010 41.7 292.61 234.23 24.9 3,600 3,600 0.0 300,000 300,000 0.0
231 193 Electronic Gaming Monthly Ziff Davis Media 31,740 39,748 -20.1 15,927 20,982 -24.1 929.70 1,220.50 -23.8 15,813 18,766 -15.7 540,847 570,309 -5.2
232 NA Life* Time Warner, Time Inc. 31,735 0 NA 31,735 0 NA 99.50 0.00 NA 0 0 NA 0 0 NA
233 235 Home Media Retailing Questex Media Group 31,717 28,469 11.4 31,717 28,465 11.4 1,211.00 1,185.20 2.2 0 4 -100.0 29 34 -14.7
234 207 Successful Farming Meredith Corp. 31,506 35,244 -10.6 26,206 28,904 -9.3 584.44 603.83 -3.2 5,300 6,340 -16.4 353,305 397,468 -11.1
235 229 Fine Homebuilding Taunton Press 30,764 29,496 4.3 15,971 15,100 5.8 542.40 562.43 -3.6 14,793 14,396 2.8 316,011 308,468 2.4
236 227 Boys' Life Boy Scouts of America 30,336 30,704 -1.2 5,917 5,159 14.7 141.80 144.87 -2.1 24,419 25,545 -4.4 1,130,493 1,182,623 -4.4
237 NA Cargo** Advance Publications, Conde Nast Publications 30,235 0 NA 25,195 0 NA 642.06 0.00 NA 5,040 0 NA 300,000 0 NA
238 224 Wood Meredith Corp. 30,069 31,458 -4.4 13,213 14,392 -8.2 329.55 376.90 -12.6 16,856 17,066 -1.2 554,727 555,497 -0.1
239 225 Petersen's 4-Wheel & Off Road Primedia, Enthusiast Group 30,025 31,334 -4.2 20,099 21,265 -5.5 1,004.44 1,094.86 -8.3 9,926 10,069 -1.4 401,038 405,404 -1.1
240 242 Bicycling Rodale 30,010 27,731 8.2 18,318 16,352 12.0 420.69 465.21 -9.6 11,692 11,379 2.8 411,634 404,913 1.7
241 245 Chemical & Engineering News American Chemical Society, Centcom 29,576 27,032 9.4 21,140 19,661 7.5 1,510.00 1,485.00 1.7 8,436 7,371 14.4 125,908 127,079 -0.9
242 254 Southwest Airlines Spirit AMR Corp., American Airlines Publishing 29,445 24,868 18.4 29,445 24,868 18.4 1,128.09 1,045.41 7.9 0 0 NA 0 0 NA
243 223 Soap Opera Weekly Primedia, Consumer Magazines Group 29,432 31,544 -6.7 1,708 1,895 -9.9 436.26 442.11 -1.3 27,724 29,649 -6.5 225,134 241,875 -6.9
244 241 Yankee Yankee Publishing 29,234 27,883 4.8 16,518 15,308 7.9 552.92 560.06 -1.3 12,716 12,575 1.1 507,488 502,086 1.1
245 237 MotorBoating Time Warner, Time Inc./Time4 Media 29,164 28,367 2.8 25,772 25,373 1.6 1,013.17 1,068.85 -5.2 3,392 2,994 13.3 153,701 132,494 16.0
246 239 Design News Reed Elsevier, Reed Business Information 29,127 28,173 3.4 29,011 28,058 3.4 2,020.41 1,873.40 7.8 116 115 0.9 924 910 1.5
247 249 Golf for Women Advance Publications, Golf Digest Cos. 28,972 25,552 13.4 20,499 17,069 20.1 500.32 459.49 8.9 8,473 8,483 -0.1 486,410 488,580 -0.4
248 232 ABA Journal American Bar Association 28,694 29,087 -1.4 9,468 8,541 10.9 337.76 352.75 -4.2 19,226 20,546 -6.4 256,341 273,947 -6.4
249 290 The Week Dennis Publishing 28,385 20,116 41.1 10,946 6,582 66.3 523.00 417.00 25.4 17,439 13,534 28.9 231,627 178,498 29.8
250 210 Official U.S. Playstation Magazine Ziff Davis Media 28,312 35,020 -19.2 8,422 12,014 -29.9 589.70 697.50 -15.5 19,890 23,006 -13.5 262,038 301,024 -13.0
251 NA ElleGirl Lagardere, Hachette Filipacchi Media U.S. 27,975 17,451 60.3 19,091 11,696 63.2 512.90 397.43 29.1 8,884 5,755 54.4 509,758 408,614 24.8
252 246 National Examiner American Media 27,969 26,680 4.8 3,257 3,257 0.0 366.00 366.00 0.0 24,712 23,423 5.5 227,000 234,000 -3.0
253 218 PC Gamer Future Network USA 27,610 32,280 -14.5 13,646 16,374 -16.7 901.00 1,099.96 -18.1 13,964 15,906 -12.2 305,290 307,691 -0.8
254 240 Bassmaster Walt Disney Co., ESPN Inc. 27,148 27,954 -2.9 16,795 16,696 0.6 446.49 472.17 -5.4 10,353 11,258 -8.0 536,744 555,169 -3.3
255 238 Adweek VNU, VNU Business Media 26,892 28,246 -4.8 23,154 24,511 -5.5 1,036.40 1,135.75 -8.7 3,738 3,735 0.1 25,019 24,962 0.2
256 263 Journal of Accountancy American Institute of CPAs 26,778 23,940 11.9 10,039 9,489 5.8 520.40 501.75 3.7 16,739 14,451 15.8 367,561 371,102 -1.0
257 284 Budget Living Budget Living 26,673 20,953 27.3 16,419 12,330 33.2 416.89 361.45 15.3 10,254 8,623 18.9 505,651 424,201 19.2
258 247 American Hunter National Rifle Assn. of America 26,560 26,366 0.7 12,045 10,517 14.5 504.82 440.79 14.5 14,515 15,849 -8.4 967,678 1,056,569 -8.4
259 261 Backpacker Rodale 26,389 24,131 9.4 17,024 15,565 9.4 475.04 470.41 1.0 9,365 8,566 9.3 302,112 300,897 0.4
260 231 Chicago Tribune Co. 26,352 29,116 -9.5 22,077 24,755 -10.8 1,322.79 1,267.92 4.3 4,275 4,361 -2.0 180,928 186,638 -3.1
261 255 National Geographic Adventure National Geographic Society 26,141 24,858 5.2 18,869 19,076 -1.1 444.79 497.81 -10.7 7,272 5,782 25.8 427,594 401,644 6.5
262 282 US Airways Attache Magazine Pace Communications 26,088 21,118 23.5 26,088 21,118 23.5 694.19 598.97 15.9 0 0 NA 0 0 NA
263 251 Fit Pregnancy American Media, Weider AMI 25,897 25,317 2.3 17,746 17,064 4.0 514.30 696.89 -26.2 8,151 8,253 -1.2 502,025 506,374 -0.9
264 275 Selecciones Reader's Digest Association 25,878 22,060 17.3 15,473 12,556 23.2 521.80 482.33 8.2 10,405 9,504 9.5 362,446 331,239 9.4
265 244 Flying Lagardere, Hachette Filipacchi Media U.S. 25,447 27,290 -6.8 17,577 18,721 -6.1 756.79 760.73 -0.5 7,870 8,569 -8.2 275,310 303,387 -9.3
266 266 American Family Physician American Academy of Family Physicians 25,346 23,640 7.2 24,477 22,815 7.3 2,968.00 2,668.07 11.2 869 825 5.3 7,495 7,636 -1.8
267 256 Machine Design Penton Media 25,217 24,846 1.5 24,962 24,567 1.6 1,965.80 2,080.01 -5.5 255 279 -8.6 2,546 2,787 -8.6
268 280 Saveur World Publications 25,153 21,335 17.9 12,991 9,505 36.7 371.97 288.77 28.8 12,162 11,830 2.8 385,780 376,403 2.5
269 258 Cigar Aficionado M. Shanken Communications 24,869 24,566 1.2 19,461 18,949 2.7 950.00 925.00 2.7 5,408 5,617 -3.7 248,772 257,155 -3.3
270 253 Flex American Media, Weider AMI 24,744 24,995 -1.0 17,616 16,653 5.8 2,046.00 1,894.00 8.0 7,128 8,342 -14.6 123,554 144,106 -14.3
271 260 Multichannel News Reed Elsevier, Reed Business Information 24,704 24,153 2.3 23,624 22,992 2.7 1,575.30 1,471.90 7.0 1,080 1,161 -7.0 7,245 7,790 -7.0
272 277 North American Hunter North American Media Group 24,578 21,785 12.8 12,089 9,746 24.0 648.54 541.15 19.8 12,489 12,039 3.7 693,820 668,848 3.7
273 252 Transworld Snowboarding Time Warner, Time Inc./Time4 Media 24,557 25,272 -2.8 21,929 22,401 -2.1 1,333.67 1,357.23 -1.7 2,628 2,871 -8.5 112,018 112,000 0.0
274 272 Technology Review Massachusetts Institute of Technology 24,082 22,687 6.1 12,917 11,365 13.7 298.98 273.09 9.5 11,165 11,322 -1.4 323,264 327,562 -1.3
275 276 Golfweek Turnstile Publishing Co. 24,002 21,801 10.1 15,772 13,117 20.2 1,047.42 997.14 5.0 8,230 8,684 -5.2 117,195 123,877 -5.4
276 257 Light & Tasty Reader's Digest Association, Reiman Media Group 23,743 24,790 -4.2 0 0 NA 0.00 0.00 NA 23,743 24,790 -4.2 1,170,718 1,346,416 -13.0
277 NA Everyday Food Martha Stewart Living Omnimedia 23,641 0 NA 8,084 0 NA 303.00 0.00 NA 15,557 0 NA 764,428 446,322 71.3
278 269 Motorcyclist Primedia, Enthusiast Group 23,319 23,353 -0.1 16,942 16,604 2.0 901.96 928.09 -2.8 6,377 6,749 -5.5 242,503 246,117 -1.5
279 267 Country Woman Reader's Digest Association, Reiman Media Group 23,307 23,633 -1.4 0 0 NA 0.00 0.00 NA 23,307 23,633 -1.4 1,157,151 1,295,555 -10.7
280 265 Cruising World World Publications 22,971 23,711 -3.1 18,098 18,939 -4.4 1,092.85 1,150.80 -5.0 4,873 4,772 2.1 158,301 155,336 1.9
281 281 Crain's Chicago Business Crain Communications 22,862 21,133 8.2 18,792 17,002 10.5 1,329.00 1,252.00 6.2 4,070 4,131 -1.5 42,223 42,769 -1.3
282 271 American Legion Magazine American Legion 22,320 23,071 -3.3 14,631 15,303 -4.4 336.31 351.75 -4.4 7,689 7,768 -1.0 2,562,946 2,589,299 -1.0
283 289 Scholastic Parent & Child Scholastic Inc. 22,298 20,315 9.8 18,677 17,875 4.5 272.80 277.67 -1.8 3,621 2,440 48.4 1,220,312 1,225,623 -0.4
284 274 Guns & Ammo Primedia, Enthusiast Group 22,194 22,225 -0.1 11,544 10,043 14.9 614.02 544.36 12.8 10,650 12,182 -12.6 454,074 452,473 0.4
285 273 VFW Magazine GLM Communications 22,185 22,366 -0.8 5,180 5,260 -1.5 265.00 275.00 -3.6 17,005 17,106 -0.6 1,700,471 1,710,550 -0.6
286 285 Handy North American Media Group 21,969 20,790 5.7 7,752 6,762 14.6 267.81 252.31 6.1 14,217 14,028 1.3 789,826 779,320 1.3
287 286 Los Angeles Magazine Emmis Communications 21,760 20,748 4.9 18,254 17,187 6.2 1,430.00 1,346.40 6.2 3,506 3,561 -1.5 151,812 153,284 -1.0
288 278 Dirt Rider Primedia, Enthusiast Group 21,702 21,656 0.2 17,125 18,351 -6.7 1,393.89 1,493.64 -6.7 4,577 3,305 38.5 171,129 182,520 -6.2
289 283 Easyriders Paisano Publications 21,662 20,989 3.2 4,740 4,541 4.4 753.97 549.42 37.2 16,922 16,448 2.9 275,132 255,877 7.5
290 288 Country Reader's Digest Association, Reiman Media Group 21,643 20,386 6.2 0 0 NA 0.00 0.00 NA 21,643 20,386 6.2 1,080,304 1,128,447 -4.3
291 287 HFN Advance Publications, Fairchild Publications 21,292 20,723 2.7 20,853 20,286 2.8 1,275.90 1,316.73 -3.1 439 437 0.5 6,362 6,339 0.4
292 279 Four Wheeler Primedia, Enthusiast Group 21,285 21,491 -1.0 13,218 13,155 0.5 889.80 912.13 -2.4 8,067 8,336 -3.2 296,454 293,242 1.1
293 250 PSM: 100% Independent PlayStation 2 Magazine Future Network USA 20,766 25,465 -18.5 10,352 13,868 -25.4 509.50 714.42 -28.7 10,414 11,597 -10.2 400,565 401,890 -0.3
294 NA Pensions & Investments Crain Communications 20,751 16,740 24.0 18,689 14,628 27.8 599.30 462.10 29.7 2,062 2,112 -2.4 9,162 9,380 -2.3
295 NA Reminisce Reader's Digest Association, Reiman Media Group 20,449 18,453 10.8 0 0 NA 0.00 0.00 NA 20,449 18,453 10.8 1,021,788 1,023,453 -0.2
296 234 Video Business Reed Elsevier, Reed Business Information 20,282 28,660 -29.2 20,282 28,660 -29.2 934.90 1,334.91 -30.0 0 0 NA 0 0 NA
297 292 J-14 Bauer Publishing Co. 20,111 18,521 8.6 3,827 3,083 24.1 185.33 156.75 18.2 16,284 15,438 5.5 615,695 588,351 4.6
298 264 Builder*** Hanley-Wood, Builder Group 20,086 23,809 -15.6 19,072 21,100 -9.6 2,082.00 1,956.00 6.4 1,014 2,709 -62.6 94,968 87,685 8.3
299 291 Crain's New York Business Crain Communications 19,850 19,200 3.4 18,150 17,350 4.6 988.00 980.00 0.8 1,700 1,850 -8.1 34,417 40,906 -15.9
300 NA Out Magazine LPI Media 19,787 15,876 24.6 16,253 12,468 30.4 802.48 636.57 26.1 3,534 3,408 3.7 117,136 113,161 3.5
Gross revenue, in thousands, considered AA estimates. *Life started up in October 2004; **Cargo was founded in early 2004; ***Builder does not include $3.6 million in '04 revenue credited to a supplement it spun off in 2004. Sources: TNS Media Intelligence, Publishers Information Bureau, Audit Bureau of Circulations, BPA Worldwide, Perq/HCI, MIN, SRDS and others. Methodology: The Top 300 are ranked by gross revenue, the sum of gross advertising and gross circulation dollars. Ad Age prepared a worksheet on each magazine that included circulation data from Audit Bureau of Circulations, BPA Worldwide and SRDS and advertising data from Publishers Information Bureau via TNS Media Intelligence, Perq/HCI and MIN. On the ad side, if a magazine was monitored, the page count and revenue were used. For non-monitored magazines, gross ad revenue represented ad pages x the one-time black and white rate. On the subscriber side, the gross represented total paid subs x the sub price, and on the newsstand side, the single-copy circulation x the newsstand price x the magazine frequency. Publishers reviewed the worksheets and were allowed to make changes.