Advertising Age Data Center
TOP CONSUMER TITLES
BY AD PAGES
RANKMAGAZINEAD PAGES 2004% CHG
1 People 3,622.82 -2.2
2 Forbes 3,469.95 11.3
3 The New York Times Magazine 3,467.89 3.1
4 Fortune 3,404.81 11.5
5 InStyle 3,368.93 10.6
6 BusinessWeek 3,163.53 4.2
7 Vogue 3,011.11 1.8
8 Bridal Guide 2,797.74 -10.6
9 New York 2,651.98 7.9
10 Time 2,612.48 10.3
BY AD PAGE GROWTH
RANKMAGAZINEAD PAGES 2004% CHG
1 Teen Vogue 782.63 67.1
2 Scientific American 443.63 45.4
3 Easyriders 753.97 37.2
4 Harper's Bazaar 1,521.14 31.0
5 Nick Jr. 468.08 30.8
6 ElleGirl 512.90 29.1
7 Saveur 371.97 28.8
8 Us Weekly 1,638.21 27.6
9 Premiere 560.11 27.1
10 Out Magazine 802.48 26.1
BY AD REVENUE
RANKMAGAZINEAD REVENUE 2004% CHG
1 People 768,986 2.4
2 Sports Illustrated 726,352 13.0
3 Better Homes & Gardens 715,335 7.8
4 Time 700,069 16.3
5 Parade 616,087 -0.2
6 Newsweek 510,956 14.7
7 Good Housekeeping 434,581 4.5
8 USA Weekend 416,271 9.5
9 TV Guide 377,571 0.6
10 BusinessWeek 365,562 8.5
BY AD REVENUE GROWTH
RANKMAGAZINEAD REVENUE 2004% CHG
1 Teen Vogue 35,597 106.0
2 The Week 10,946 66.3
3 National Geographic Kids 10,623 65.0
4 ElleGirl 19,091 63.2
5 Real Simple 164,357 61.9
6 Us Weekly 144,342 58.9
7 Game Informer 22,990 57.8
8 Blender 34,483 51.2
9 Scientific American 25,484 48.7
10 Metropolitan Home 65,786 43.2
TOP BUSINESS TITLES
BY AD PAGES
RANKMAGAZINEAD PAGES 2004% CHG
1 New England Journal of Medicine 5,126.00 19.9
2 JAMA 3,589.00 4.9
3 Science 3,027.00 -0.6
4 American Family Physician 2,968.00 11.2
5 EE Times 2,890.70 -5.1
6 Travel Agent 2,887.00 -8.4
7 The Chronicle of Higher Education 2,869.00 -9.5
8 Nation's Restaurant News 2,594.50 -4.4
9 Furniture Today 2,350.30 -4.1
10 Interior Design 2,274.00 1.3
BY AD PAGE GROWTH
RANKMAGAZINEAD PAGES 2004% CHG
1 Pensions & Investments 599.30 29.7
2 New England Journal of Medicine 5,126.00 19.9
3 Electronic Design 1,842.60 13.3
4 SN-Supermarket News 1,711.10 11.5
5 American Family Physician 2,968.00 11.2
6 Harvard Business Review 447.46 9.8
7 Design News 2,020.41 7.8
8 Multichannel News 1,575.30 7.0
9 Builder 2,082.00 6.4
10 Advertising Age 1,362.10 6.3
BY AD REVENUE
RANKMAGAZINEAD REVENUE 2004% CHG
1 Travel Agent 80,427 -15.0
2 EE Times 74,886 -4.6
3 The Economist 65,117 19.2
4 Meetings & Conventions 58,166 5.7
5 Travel Weekly 47,392 -12.1
6 CFO 47,199 10.2
7 Nation's Restaurant News 45,359 0.6
8 Advertising Age 42,669 17.9
9 CIO 38,177 -14.4
10 Interior Design 38,137 8.7
BY AD REVENUE GROWTH
RANKMAGAZINEAD REVENUE 2004% CHG
1 Pensions & Investments 18,689 27.8
2 Electronic Design 33,678 23.0
3 The Economist 65,117 19.2
4 SN-Supermarket News 31,078 18.8
5 New England Journal of Medicine 30,651 18.2
6 Advertising Age 42,669 17.9
7 Variety (weekly) 25,952 16.6
8 Home Media Retailing 31,717 11.4
9 ABA Journal 9,468 10.9
10 Crain's Chicago Business 18,792 10.5
TOP TECH TITLES
BY AD PAGES
RANKMAGAZINEAD PAGES 2004% CHG
1 InformationWeek 2,546.70 0.8
2 CRN 2,306.80 -13.8
3 NetworkWorld 2,072.30 -1.0
4 PC Magazine 1,998.37 1.4
5 eWeek 1,635.00 10.1
6 InfoWorld 1,541.00 -2.5
7 Federal Computer Week 1,511.70 38.3
8 Computerworld 1,495.00 -0.2
9 Network Computing 1,438.70 -4.1
10 VARBusiness 1,346.80 -7.9
BY AD PAGE GROWTH
RANKMAGAZINEAD PAGES 2004% CHG
1 Federal Computer Week 1,511.70 38.3
2 Wired 1,170.50 15.5
3 eWeek 1,635.00 10.1
4 PC Magazine 1,998.37 1.4
5 InformationWeek 2,546.70 0.8
6 Computerworld 1,495.00 -0.2
7 NetworkWorld 2,072.30 -1.0
8 InfoWorld 1,541.00 -2.5
9 PC World 1,228.20 -2.5
10 Network Computing 1,438.70 -4.1
BY AD REVENUE
RANKMAGAZINEAD REVENUE 2004% CHG
1 PC Magazine 173,263 6.8
2 InformationWeek 126,785 4.4
3 eWeek 101,360 10.9
4 NetworkWorld 93,628 6.4
5 PC World 92,545 -3.8
6 InfoWorld 64,699 3.7
7 CRN 63,744 -11.9
8 Wired 60,534 27.5
9 Network Computing 51,152 -0.0
10 Computerworld 50,121 6.0
BY AD REVENUE GROWTH
RANKMAGAZINEAD REVENUE 2004% CHG
1 Federal Computer Week 33,253 37.7
2 Wired 60,534 27.5
3 eWeek 101,360 10.9
4 PC Magazine 173,263 6.8
5 NetworkWorld 93,628 6.4
6 Computerworld 50,121 6.0
7 InformationWeek 126,785 4.4
8 InfoWorld 64,699 3.7
9 Network Computing 51,152 -0.0
10 PC World 92,545 -3.8
Notes: Dollars are in thousands. Several magazines appearing in the top 10 charts above had the following frequency changes from 2003 to 2004: Teen Vogue, from 6 to 10 issues; ElleGirl from 6 to 8; and InfoWorld from 49 to 52. Methodology: The Top 300 are ranked by gross revenue, the sum of gross advertising and gross circulation dollars. Ad Age prepared a worksheet on each magazine that included circulation data from Audit Bureau of Circulations, BPA Worldwide and SRDS and advertising data from Publishers Information Bureau via TNS Media Intelligence, Perq/HCI and MIN. On the ad side, if a magazine was monitored, the page count and revenue were used. For non-monitored magazines, gross ad revenue represented ad pages x the one-time black and white rate. On the subscriber side, the gross represented total paid subs x the sub price, and on the newsstand side, the single-copy circulation x the newsstand price x the magazine frequency. Publishers reviewed the worksheets and were allowed to make changes.