Advertising Age Data Center
TOP MAGAZINES BY CATEGORY
RANKED BY 2004 AD PAGES
Consumer magazine categories
RANK 2004CATEGORY/TOP MAGAZINE BY AD PAGESAD PAGES 2004% CHGTOTAL GROSS REVEUEAD REVENUECIRCULATION REVENUEMAGAZINE COUNT
1 Women's (C049) 39,316.60 3.9 $5,853 $4,319 $1,535 35
InStyle 3,368.93 10.6 421 358 64
2 Home service & home (C024) 19,977.33 -1.9 3,103 2,267 837 24
Better Homes & Gardens 2,057.83 -2.8 888 715 173
3 Business & finance (C008) 19,155.27 7.8 2,062 1,647 414 13
Forbes 3,469.95 11.3 382 324 58
4 Newsweeklies (C036A) 18,678.70 4.3 5,478 3,496 1,982 8
People 3,622.82 -2.2 1,271 769 502
5 General editorial (C022) 16,332.35 5.1 3,578 2,571 1,008 18
The New York Times Magazine 3,467.89 3.1 309 309 0
6 Men's (C030) 16,080.02 10.7 1,902 1,374 528 18
GQ 1,634.37 1.3 166 145 21
7 Sports (C045) 15,199.78 1.1 1,244 959 285 15
Transworld Skateboarding 2,046.13 -18.0 41 36 5
8 Automotive (C003) 8,178.04 1.1 757 623 134 8
AutoWeek 1,237.28 3.7 57 42 15
9 Boating & yachting (C006) 8,002.04 3.5 226 207 18 5
Power & Motoryacht 2,358.91 4.9 58 57 1
10 Brides, bridal (C007) 7,315.33 -10.8 393 363 30 3
Bridal Guide 2,797.74 -10.6 101 94 7
11 Fashion, beauty & grooming (C018B) 6,399.51 10.8 723 626 97 3
Vogue 3,011.11 1.8 362 316 46
12 Travel (C046) 6,264.09 3.7 713 456 257 6
Travel & Leisure 1,700.72 3.1 183 139 44
13 Music (C033) 6,080.54 -1.0 545 424 121 6
Rolling Stone 1,752.40 7.3 242 199 42
14 Metropolitan/regional/state (C030A) 6,020.36 6.2 198 170 27 5
Texas Monthly 1,972.89 8.7 70 63 7
15 Parenthood (C038b) 5,855.08 -1.1 703 580 123 7
Parenting 1,467.72 12.2 214 183 31
Business magazine categories
RANK 2004CATEGORY/TOP MAGAZINE BY AD PAGESAD PAGES 2004% CHGTOTAL GROSS REVEUEAD REVENUECIRCULATION REVENUEMAGAZINE COUNT
1 Computer/internet (special class) (E001) 22,303.77 -0.2 $1,113 $1,003 $109 14
InformationWeek 2,546.70 0.8 127 127 0
2 Mutli-specialty & primary care (H021) 8,094.00 16.6 83 55 28 2
New England Journal of Medicine 5,126.00 19.9 58 31 27
3 Electronic engineering (T040) 6,702.80 -0.4 144 144 0 3
EE Times 2,890.70 -5.1 75 75 0
4 Business (T020) 5,113.45 -2.4 295 177 118 5
The Economist 2,198.09 2.6 136 65 71
5 Travel, retail (T149B) 5,099.50 -9.2 128 128 0 2
Travel Agent 2,887.00 -8.4 80 80 0
6 Product design engineering (T120) 3,986.21 0.8 54 54 0 2
Design News 2,020.41 7.8 29 29 0
7 Radio, TV & video (T122) 3,721.20 -6.8 77 76 1 3
Multichannel News 1,575.30 7.0 25 24 1
8 Medical & surgical (H006) 3,589.00 4.9 40 34 6 1
JAMA 3,589.00 4.9 40 34 6
9 Travel, business conventions & meetings (T149A) 3,386.10 -3.6 95 95 0 2
Meetings & Conventions 1,857.70 -1.0 58 58 0
10 Clothing & furnishing goods (women's) (T032) 3,282.00 1.4 47 42 5 1
Women's Wear Daily 3,282.00 1.4 47 42 5
Notes: Dollars are in millions. Results include only magazines in the Top 300. All revenue is gross and considered AA estimates. *Magazines are categorized according to their primary SRDS classification, except titles focused on computers/Internet which have been combined by Ad Age. Magazines in this combined class are in SRDS business classes 32C and 20 and consumer class 10A.