Advertising Age Data Center
MAGAZINE 300 TOTALS FOR 2004
BY MAGAZINE TYPE AND FREQUENCY
TOTAL REVENUE% CHGAD REVENUE% CHGAD PAGES% CHGMAGAZINE COUNT
Top 300 magazines $34,937 8.0 $25,270 10.5 352,000.40 2.8 300
Consumer titles 32,149 8.5 22,891 11.4 251,775.27 3.9 244
Business titles 2,785 2.4 2,379 2.7 100,225.13 0.1 56
Monthlies 18,967 7.8 14,046 11.2 186,921.85 3.2 185
Fortnightlies 1,808 10.9 1,534 13.2 24,009.28 4.8 13
Weeklies 10,309 8.5 7,100 9.3 106,546.30 1.9 63
Note: Dollars are in millions. Results include only magazines in the Top 300. All revenue is gross and considered AA estimates. Monthlies are published 8 to 13 times a year; fortnightlies 22 to 27; weeklies 39 to 60. There are 39 magazines in this report whose frequencies fall outside these parameters.