Advertising Age Data Center
WHAT TO EXPECT FOR 2006
Advertising agency salaries and projected raises
PositionAverage base salary in 2005Sample (%) error rangeMen avg. base in 2005Women avg. base in 2005Projected raises for 2006 (%)Agencies not giving raises (%)
CEO$177,000 ±6.9$184,000 $158,000 6%39%
CFO$101,000 ±9.4$117,000 $75,000 531
CMO*$143,000 ±14.3$155,000 $128,000 532
Chief Tech. Officer$76,000 ±12.7$79,000 $58,000 55
Creative Director$130,000 ±5.8$133,000 $115,000 622
Assoc. Creative Director$96,000 ±6.5$95,000 $99,000 58
Art Director$55,000 ±3.9$57,000 $52,000 511
Copywriter$58,000 ±5.5$59,000 $56,000 511
Media Director$91,000 ±7.2$95,000 $87,000 423
Media Planner$44,000 ±5.2$44,000 $43,000 417
Mgmt. Supervisor$98,000 ±4.5$102,000 $96,000 510
Lead Acct. Planner$90,000 ±7.8$97,000 $81,000 524
Account Planner$61,000 ±8.8$57,000 $63,000 50
Account Executive$49,000 ±3.1$55,000 $47,000 515
Notes: Sample error range is based on “Average base salary in 2005” and is the percentage to achieve 95% confidence level given the sample size for that post. Data universe: 4,184 employees at 172 agencies. Smallest agencies (<$3.6 million in revenue) were 52% of responses, those $3.6 million-$7.5 million were 22%, $7.6 million-$15 million were 18%, and >$15.1 million were 8%. CEOs are majority owners of 71% of shops. Midwest agencies were 33% of responses; other regions claimed 21% to 23%. Agencies may collapse levels such as group, deputy and senior into a title, and if necessary, match titles by function. *CMO was added this year; 47 agencies reported CMOs. Source: Survey by Advertising Age and Irwin Broh & Associates.