Advertising Age Data Center
EMPLOYEE PAY AT AGENCIES IN 2005
Base salary plus bonus
PositionAverage total payAverage base salaryAverage bonusBonus % of base pay% without bonus
CEO$212,000 177,000$35,000 20 50
CFO113,000 101,00012,000 12 44
CMO159,000 143,00016,000 11 48
Chief Tech. Officer79,000 76,0003,000 4 45
Creative Director143,000 130,00013,000 10 38
Assoc. Creative Director101,000 96,0005,000 5 43
Art Director57,000 55,0002,000 3 48
Copywriter60,000 58,0002,000 3 49
Media Director96,000 91,0005,000 5 49
Media Planner46,000 44,0002,000 4 48
Mgmt. Supervisor107,000 98,0009,000 9 39
Lead Acct. Planner96,000 90,0006,000 7 44
Account Planner64,000 61,0003,000 5 42
Account Executive51,000 49,0002,000 4 46
Notes: Average total pay is the median base salary plus mean bonus. *Percentage of agencies indicating no bonus for that position in 2005.