Advertising Age Data Center
Ad Spending by Media: Full Year 2005 vs. Full Year 2004 (1)
Media Full Year   2005 (Millions) Full Year 2004 (Millions) % Change
Newspapers $25,091 $24,814 1.1
Network TV 22,455 22,523 -0.3
Consumer magazine 21,688 20,167 7.5
Cable TV networks 15,874 14,249 11.4
Spot TV (2) 15,529 17,159 -9.5
Internet (3) 8,323 7,343 13.3
Local radio (4) 7,365 7,273 1.3
B-to-B magazines 4,471 4,365 2.4
Sydicated TV 4,223 3,931 7.4
Spanish language media (5) 4,219 3,976 6.1
Outdoor 3,529 3,213 9.8
National newspaper 3,467 3,304 4.9
National spot radio 2,604 2,617 -0.5
Sunday magazine 1,620 1,497 8.2
FSI's (6) 1,442 1,392 3.6
Network radio 1,010 1,028 -1.7
Local magazines 386 318 21.3
Total (7) 143,293 139,169 3.0
Source: TNS Media Intelligence 1. Figures are based on the TNS Media Intelligence Stradegy multimedia ad expenditure database across all TNS MI measured media, including: Network TV; Spot TV; Cable TV (44 networks); Syndication TV; Hispanic Network TV; Consumer Magazines (203 publications);,Sunday Magazines (5 publications); Local Magazines (26 publications); Hispanic Magazines (24 publications); Business-to-Business Magazines (428 publications); Local Newspapers (143 publications); National Newspapers (3 publications); Hispanic Newspapers (52 publications); Network Radio; Spot Radio; Local Radio; Internet; and Outdoor. Figures do not contain public service announcement (PSA) data. 2. Spot TV figures do not include Hispanic Spot TV data. 3. Internet figures do not include paid search advertising. 4. Local Radio includes expenditures for 33 markets in the U.S provided by Miller Kaplan. 5. Spanish Language Media includes expenditures from Hispanic Network and Cable TV (Univision, Telemundo, Telefutura and Galavision); Hispanic Spot TV; Hispanic Magazines; and Hispanic Newspapers. 6. FSI data represents distribution costs only. 7. The sum of the individual media may differ from the total due to rounding.