Advertising Age Data Center
U.S. AD SPENDING BY MEDIA
FOR THE FIRST QUARTER OF 2006 (1)
MEDIAQ1 2006Q1 2005%CHG
Network TV $6,523.0 $5,806.1 12.3
Newspaper 5,550.1 5,907.8 -6.1
Consumer magazine 4,829.1 4,560.0 5.9
Spot TV 2 3,898.4 3,665.0 6.4
Cable TV networks 3,588.0 3,510.1 2.2
Internet 3 2,313.9 1,938.6 19.4
Local radio 4 1,581.0 1,599.2 -1.1
B-to-B magazines 1,052.7 1,071.6 -1.8
Spanish language media 5 1,051.7 921.3 14.2
Syndication (national) 1,048.6 987.6 6.2
National newspapers 855.0 801.4 6.7
Outdoor 848.8 764.0 11.1
national spot radio 538.1 539.4 -0.2
FSIs 6 475.3 401.1 18.5
Sunday magazines 438.5 398.3 10.1
Network radio 216.9 224.8 -3.5
Local magazines 110.3 99.3 11.1
Total 7 34,919.5 33,195.5 5.2
Notes:Dollars are in millions. 1. Source: TNS Media Intelligence measured media, including: Network TV; Spot TV; Cable TV (44 networks); Syndication TV; Hispanic Network TV; Consumer Magazines (219 publications);Sunday Magazines (6 publications); Local Magazines (27 publications); Hispanic Magazines (29 publications); Business-to-Business Magazines (435 publications); Local Newspapers (144 publications); National Newspapers (3 publications); Hispanic Newspapers (54 publications); Network Radio; Spot Radio; Local Radio; Internet; and Outdoor. Figures do not include public service announcement (PSA) data. 2. Spot TV figures do not include Hispanic Spot TV data. 3. Internet figures do not include paid search advertising. 4. Local Radio includes expenditures for 34 markets in the U.S. 5. Spanish Language Media includes expenditures from Hispanic Network and Cable TV (Univision, Telemundo, Telefutura and Galavision); Hispanic Spot TV; Hispanic Magazines; and Hispanic Newspapers. 6. FSI data represents distribution costs only. 7. The sum of the individual media may differ from the total due to rounding.