Advertising Age Data Center

TOP CONSUMER TITLES
BY AD PAGES
RANKMAGAZINEAD PAGES 2005% CHG
1 People 3,852.98 6.4
2 The New York Times Magazine 3,783.70 9.1
3 InStyle 3,503.08 4.0
4 Forbes 3,359.36 -2.9
5 Fortune 3,069.80 -9.8
6 New York 3,041.79 14.7
7 Vogue 2,958.23 -1.8
8 BusinessWeek 2,759.44 -12.8
9 Bridal Guide 2,735.74 -2.2
10 Power & Motoryacht 2,424.10 2.8
BY AD PAGE GROWTH
RANKMAGAZINEAD PAGES 2005% CHG
1 In Touch Weekly 652.67 38.4
2 Martha Stewart Living 910.68 38.2
3 Easyriders 1,000.00 32.6
4 Bicycling 550.41 30.8
5 Everyday Food 434.98 30.5
6 Star Magazine 966.03 30.1
7 Southwest Airlines Spirit 1,456.99 29.2
8 Teen Vogue 1,000.36 27.8
9 Dwell 951.22 27.3
10 Los Angeles Magazine 1,786.00 24.9
BY AD REVENUE
RANKMAGAZINEAD REVENUE 2005% CHG
1 People $850,408 10.6
2 Better Homes & Gardens 800,007 11.8
3 Time 631,756 -8.1
4 Parade 626,020 1.6
5 Sports Illustrated 623,539 -13.5
6 Good Housekeeping 477,701 9.8
7 Newsweek 472,145 -6.0
8 USA Weekend 431,439 3.6
9 Woman's Day 408,380 15.8
10 InStyle 391,093 9.8
BY AD REVENUE GROWTH
RANKMAGAZINEAD REVENUE 2005% CHG
1 In Touch Weekly $60,380 197.8
2 Dwell 23,782 125.8
3 Teen Vogue 77,670 118.2
4 Game Informer 58,159 103.1
5 Star Magazine 127,601 84.3
6 Everyday Food 18,322 79.1
7 The Week 17,785 62.5
8 Motorcylist 25,604 51.1
9 Petersen's 4Wheel & Off-Road 29,827 48.4
10 Martha Stewart Living 104,623 45.9

TOP BUSINESS TITLES
BY AD PAGES
RANKMAGAZINEAD PAGES 2005% CHG
1 New England Journal of Medicine 4,768.80 -7.0
2 The Chronicle of Higher Education 3,458.39 20.5
3 JAMA 3,443.40 -6.1
4 Women's Wear Daily 3,330.00 1.5
5 EE Times 2,792.20 -3.4
6 Interior Design 2,779.77 11.0
7 Travel Agent 2,623.00 -4.1
8 American Family Physician 2,619.80 -6.0
9 Nation's Restaurant News 2,549.18 -1.7
10 Furniture Today 2,431.93 3.5
BY AD PAGE GROWTH
RANKMAGAZINEAD PAGES 2005% CHG
1 The Chronicle of Higher Education 3,458.39 20.5
2 Advertising Age 1,527.15 12.1
3 Interior Design 2,779.77 11.0
4 Adweek 1,139.24 9.9
5 Builder 2,178.33 8.7
6 Harvard Business Review 485.09 8.4
7 HFN 1,375.10 7.8
8 Crain's Chicago Business 1,431.00 7.7
9 Machine Design 2,113.00 7.5
10 Journal of Accountancy 554.58 6.6
BY AD REVENUE
RANKMAGAZINEAD REVENUE 2005% CHG
1 Travel Agent $89,870 11.7
2 EE Times 76,038 1.5
3 The Economist 72,468 11.3
4 Women's Wear Daily 67,499 7.6
5 Meetings & Conventions 60,643 4.3
6 Advertising Age 49,676 16.4
7 Automotive News 47,740 4.7
8 Travel Weekly 46,797 -1.3
9 Nation's Restaurant News 46,276 2.0
10 CFO 45,234 -4.2
BY AD REVENUE GROWTH
RANKMAGAZINEAD REVENUE 2005% CHG
1 The Chronicle of Higher Education $36,884 22.9
2 Interior Design 34,475 17.1
3 Advertising Age 49,676 16.4
4 Variety (weekly) 29,770 14.7
5 Builder 38,514 14.6
6 Adweek 26,210 13.2
7 ENR 34,518 12.9
8 Crain's Chicago Business 21,136 12.5
9 Travel Agent 89,870 11.7
10 The Economist 72,468 11.3
TOP TECH TITLES
BY AD PAGES
RANKMAGAZINEAD PAGES 2005% CHG
1 InformationWeek 2240.54 -12.0
2 CRN 2,170.50 -5.9
3 NetworkWorld 1,933.36 -6.7
4 eWeek 1,666.50 1.9
5 Federal Computer Week 1,630.49 6.7
6 PC Magazine 1,612.22 -19.3
7 Computerworld 1,469.00 -1.7
8 Network Computing 1,446.91 0.6
9 InfoWorld 1,432.58 -7.0
10 VARBusiness 1,243.75 -7.7
BY AD PAGE GROWTH
RANKMAGAZINEAD PAGES 2005% CHG
1 Federal Computer Week 1,630.49 6.7
2 Macworld 734.66 4.5
3 eWeek 1,666.50 1.9
4 Network Computing 1,446.91 0.6
5 PC World 1,226.92 -0.1
6 Computerworld 1,469.00 -1.7
7 CRN 2,170.50 -5.9
8 Computer Shopper 1,231.08 -6.0
9 NetworkWorld 1,933.36 -6.7
10 InfoWorld 1,432.58 -7.0
BY AD REVENUE
RANKMAGAZINEAD REVENUE 2005% CHG
1 PC Magazine $129,885 -25.0
2 InformationWeek 116,298 -8.3
3 eWeek 106,962 5.5
4 NetworkWorld 92,901 -0.8
5 PC World 92,666 0.1
6 InfoWorld 65,134 0.7
7 Wired 64,511 6.9
8 CRN 60,722 -4.7
9 Network Computing 53,150 3.9
10 Computerworld 52,226 4.2
BY AD REVENUE GROWTH
RANKMAGAZINEAD REVENUE 2005% CHG
1 Federal Computer Week $30,309 12.6
2 Wired 64,511 6.9
3 eWeek 106,962 5.5
4 Macworld 30,286 5.2
5 Computerworld 52,226 4.2
6 Network Computing 53,150 3.9
7 InfoWorld 65,134 0.7
8 PC World 92,666 0.1
9 NetworkWorld 92,901 -0.8
10 CRN 60,722 -4.7
Notes: Dollars are in thousands. Pages are actual. Methodology: The Top 300 are ranked by gross revenue, the sum of gross advertising and gross circulation dollars. Ad Age prepared a worksheet on each magazine that included circulation data from Audit Bureau of Circulations, BPA Worldwide and SRDS and advertising data from Publishers Information Bureau via TNS Media Intelligence, Perq/HCI and MIN. On the ad side, if a magazine was monitored, the page count and revenue were used. For non-monitored magazines, gross ad revenue represented ad pages x the one-time black and white rate. On the subscriber side, the gross represented total paid subs x the sub price, and on the newsstand side, the single-copy circulation x the newsstand price x the magazine frequency. Publishers reviewed the worksheets and were allowed to make changes. For a magazine to make the Top 10 charts by "growth" (ad pages, ad revenue), frequencies for the two years had to be comparable. Consumer magazines excluded from the growth rankings were the weekly Life, launched in October 2004, and All You and Cottage Living, both introduced in September 2004.