Advertising Age Data Center
TOP MAGAZINES BY CATEGORY
Ranked by total ad pages in 2005
RANKCATEGORY/TOP MAGAZINE BY AD PAGESAD PAGES%CHGTOTAL REVENUEAD REVENUECIRCULATION REVENUEMAGAZINE COUNT
Consumer magazine categories
1 Women's (49) 40,619.13 5.2 6,281,946 4,800,342 1,481,604 35
InStyle 3,503.08 4.0 455,373 391,093 64,280
2 Home service & home (24) 21,705.67 4.7 3,406,096 2,576,536 829,560 25
Better Homes and Gardens 2,133.18 3.7 971,498 800,007 171,491
3 Newsweeklies (36A) 17,717.07 -5.1 5,224,376 3,327,202 1,897,174 8
People 3,852.98 6.4 1,374,161 850,408 523,753
4 Business & finance (8) 17,440.36 -7.5 1,925,949 1,584,476 341,473 12
Forbes 3,359.36 -2.9 381,588 323,315 58,273
5 General editorial (22) 17,275.63 3.5 4,093,554 3,003,114 1,090,440 19
The New York Times Magazine 3,783.70 9.1 373,778 373,778 0
6 Men's (30) 15,100.70 -2.2 1,956,462 1,438,005 518,457 17
GQ 1,666.60 2.0 188,551 164,971 23,580
7 Sports (45) 14,909.31 -2.2 1,310,805 1,017,720 293,085 15
Transworld Skateboarding 1,894.16 -9.7 39,844 35,810 4,034
8 Metropolitan/regional/state 11,050.39 9.6 305,547 265,105 40,442 7
Time Out New York 2,917.51 3.0 54,529 47,317 7,212
9 Automotive (3) 8,432.16 -4.0 884,898 748,630 136,268 9
Car and Driver 1,239.37 3.6 248,722 221,572 27,150
10 Boating & yachting 8,055.84 0.7 242,142 224,372 17,770 5
Power & Motoryacht 2,424.10 2.8 64,186 63,294 892
11 Brides, bridal 7,937.01 -2.6 432,436 399,654 32,782 4
Bridal Guide 2,735.74 -2.2 103,267 97,379 5,888
12 Airline inflight/train enroute 7,069.88 20.0 243,822 243,822 0 6
American Way 1,533.92 17.9 42,323 42,323 0
13 Fashion, beauty & grooming (18B) 7,047.80 10.1 866,629 716,146 150,483 4
Vogue 2,958.23 -1.8 392,793 345,472 47,321
14 Parenthood (38B) 6,171.19 5.3 768,495 648,092 120,403 7
Parenting 1,533.50 4.5 228,057 198,379 29,678
15 Travel (46) 6,118.42 -2.3 737,505 478,513 258,992 6
Travel & Leisure 1,628.48 -4.2 187,611 144,189 43,422
Business magazine categories
1 Computer/internet (special class)* 21,121.85 -5.4 1,053,004 954,701 98,303 14
InformationWeek 2,240.54 -12.0 116,298 116,298 0
2 Mutli-specialty & primary care (H21) 7,388.60 -6.6 69,683 54,930 14,753 2
New England Journal of Medicine 4,768.80 -7.0 43,905 29,946 13,959
3 Electronic engineering (40) 6,380.13 -4.8 142,174 142,174 0 3
EE Times 2,792.20 -3.4 76,038 76,038 0
4 Business (20) 5,065.75 -0.9 312,879 184,511 128,368 5
The Economist 2,155.33 -1.9 153,084 72,468 80,616
5 Travel, retail (149B) 4,607.46 -6.9 136,754 136,667 87 2
Travel Agent 2,623.00 -4.1 89,870 89,870 0
6 Product design engineering 3,803.70 0.3 51,277 51,049 228 2
Machine Design 2,113.00 7.5 24,755 24,527 228
7 Educational 3,458.39 20.5 43,567 36,884 6,683 1
The Chronicle of Higher Education 3,458.39 20.5 43,567 36,884 6,683
8 Medical & surgical 3,443.40 -6.1 39,041 33,182 5,859 1
JAMA 3,443.40 -6.1 39,041 33,182 5,859
9 Clothing & furnishing goods (women's) (32) 3,330.00 1.5 72,617 67,499 5,118 1
Women's Wear Daily 3,330.00 1.5 72,617 67,499 5,118
10 Travel, business conventions & meetings (149A) 2,964.08 -12.5 95,664 95,650 14 2
Meetings & Conventions 1,829.08 -1.5 60,643 60,643 0
Notes: Dollars are in thousands. Results include only magazines in the Top 300. All revenue is gross and considered AA estimates. *Magazines are categorized according to their primary SRDS classification, except titles focused on computers/internet which have been combined by Ad Age. Magazines in this combined class are in SRDS business classes 32C and 20 and consumer class 10A.