Advertising Age Data Center
PAID CIRCULATION IN CONSUMER MAGAZINES
For six months ended June 30, 2006
First Half 2006
RankMagazine20062005% chg
1 AARP The Magazine 23,067,712 22,559,956 2.3
2 Reader's Digest 10,094,286 10,128,943 -0.3
3 Better Homes and Gardens 7,615,179 7,634,170 -0.2
4 National Geographic 5,073,822 5,431,117 -6.6
5 Good Housekeeping 4,609,209 4,606,800 0.1
6 Ladies' Home Journal 4,103,480 4,132,910 -0.7
7 Time 4,099,582 4,050,589 1.2
8 Family Circle 4,054,870 4,298,117 -5.7
9 Woman's Day 4,002,870 4,015,392 -0.3
10 People 3,823,604 3,779,640 1.2
11 AAA Westways 3,731,611 3,675,663 1.5
12 TV Guide 3,718,175 9,073,543 -59.0
13 MediZine* 3,505,965 3,505,990 -0.0
14 Prevention 3,302,350 3,331,686 -0.9
15 Sports Illustrated 3,212,410 3,339,229 -3.8
16 Newsweek 3,142,281 3,200,413 -1.8
17 Playboy 3,031,182 3,114,998 -2.7
18 Cosmopolitan 2,908,861 2,932,554 -0.8
19 Southern Living 2,820,979 2,754,937 2.4
20 Via Magazine 2,790,115 2,736,604 2.0
21 NEA Today* 2,591,212 2,560,581 1.2
22 Maxim 2,579,116 2,531,681 1.9
23 American Legion Magazine 2,531,506 2,531,867 0.0
24 AAA Going Places 2,515,154 2,424,248 3.7
25 AAA Living 2,390,073 1,939,989 23.2
26 Redbook 2,370,705 2,396,636 -1.1
27 Guideposts 2,369,501 2,652,174 -10.7
28 O, The Oprah Magazine 2,336,426 2,622,718 -10.9
29 Glamour 2,248,961 2,340,958 -3.9
30 AAA World 2,106,675 2,135,652 -1.4
31 Parents 2,098,421 2,047,279 2.5
32 Smithsonian 2,044,287 2,049,062 -0.2
33 U.S. News & World Report 2,034,408 2,021,485 0.6
34 Seventeen 2,013,357 2,037,457 -1.2
35 Martha Stewart Living 2,003,132 1,928,627 3.9
36 ESPN The Magazine 2,000,748 1,858,079 7.7
37 Game Informer 1,994,488 2,036,751 -2.1
38 Money 1,968,093 1,942,531 1.3
39 Real Simple 1,937,598 1,947,004 -0.5
40 Parenting 1,888,585 2,018,995 -6.5
41 FamilyFun 1,866,970 1,762,318 5.9
42 Men's Health 1,856,161 1,773,612 4.7
43 Entertainment Weekly 1,820,855 1,852,376 -1.7
44 Us Weekly 1,794,861 1,674,267 7.2
45 In Style 1,777,283 1,793,902 -0.9
46 Cooking Light 1,742,901 1,746,201 -0.2
47 Endless Vacation 1,720,971 1,712,564 0.5
48 Shape 1,710,589 1,659,845 3.1
49 Country Living 1,660,330 1,706,017 -2.7
50 Golf Digest 1,616,062 1,564,885 3.3
51 VFW Magazine 1,570,954 1,586,774 -1.0
52 Fitness 1,550,973 1,523,346 1.8
53 Woman's World 1,545,233 1,602,619 -3.6
54 Field & Stream 1,533,606 1,531,225 0.2
55 Star Magazine 1,514,003 1,427,161 6.1
56 Home & Away 1,511,091 2,028,855 -25.5
57 Diabetes Focus* 1,506,695 1,252,598 20.3
58 Self 1,490,019 1,400,408 6.4
59 Sunset 1,481,115 1,459,510 1.5
60 First For Women 1,475,975 1,489,373 -0.9
61 Ebony 1,451,850 1,514,899 -4.2
62 Rolling Stone 1,432,816 1,315,634 8.9
63 CosmoGirl 1,403,409 1,395,827 0.5
64 Golf Magazine 1,384,590 1,425,980 -2.9
65 Health 1,365,111 1,375,538 -0.8
66 National Geographic Kids* 1,353,034 1,322,433 2.3
67 Popular Science 1,351,242 1,468,878 -8.0
68 Bon Appetit 1,348,260 1,324,752 1.8
69 American Rifleman 1,343,492 1,387,828 -3.2
70 Stuff 1,323,200 1,356,636 -2.5
71 Boys' Life 1,318,992 1,311,022 0.6
72 Weight Watchers 1,316,979 1,248,647 5.5
73 Car and Driver 1,311,018 1,350,336 -2.9
74 Vogue 1,293,185 1,219,164 6.1
75 Realtor Magazine* 1,271,604 1,213,927 4.8
76 Country Home 1,256,215 1,265,174 -0.7
77 FHM 1,250,275 1,292,233 -3.2
78 Popular Mechanics 1,222,026 1,222,014 0.0
79 Vanity Fair 1,215,920 1,136,824 7.0
80 In Touch Weekly 1,189,936 1,123,455 5.9
81 Disney Adventures* 1,180,849 1,187,416 -0.6
82 Family Handyman 1,169,016 1,146,571 2.0
83 More 1,155,627 1,051,049 9.9
84 Allure 1,125,961 1,048,497 7.4
85 Motor Trend 1,121,540 1,131,105 -0.8
86 National Enquirer 1,119,068 1,319,176 -15.2
87 Essence 1,104,854 1,066,245 3.6
88 Lucky 1,067,204 1,037,939 2.8
89 Texas Co-op Power* 1,065,546 1,044,843 2.0
90 New Yorker 1,062,310 1,054,167 0.8
91 Elle 1,054,854 1,031,108 2.3
92 National Geographic International 1,024,484 1,055,441 -2.9
93 Scouting 1,003,300 1,022,562 -1.9
94 Gourmet 994,951 977,629 1.8
95 Travel & Leisure 985,627 978,501 0.7
96 Home 984,931 1,029,695 -4.3
97 Traditional Home 977,072 976,032 0.1
98 Teen Vogue 972,555 1,527,990 -36.4
99 This Old House 970,396 972,605 -0.2
100 Marie Claire 955,222 951,183 0.4
101 Food & Wine 947,738 928,784 2.0
102 Outdoor Life 945,316 950,484 -0.5
103 American Hunter 942,158 1,006,193 -6.4
104 Everyday Food 941,037 803,071 17.2
105 Midwest Living 937,020 941,161 -0.4
106 Jet 936,025 977,584 -4.3
107 Nickelodeon Magazine* 934,524 1,060,602 -11.9
108 BusinessWeek 930,722 985,030 -5.5
109 Forbes 925,800 925,959 0.0
110 Cottage Living 919,128 762,209 20.6
111 House & Garden 913,075 920,154 -0.8
112 House Beautiful 871,664 855,527 1.9
113 Kiplinger's Personal Finance 866,774 790,068 9.7
114 PC World 865,683 880,844 -1.7
115 Vibe 857,132 862,933 -0.7
116 Fortune 852,818 857,309 -0.5
117 GQ 852,510 824,334 3.4
118 Handy 838,202 800,207 4.7
119 Working Mother 831,498 801,261 3.8
120 Every Day with Rachael Ray 826,597 0 0.0
121 Architectural Digest 823,940 834,886 -1.3
122 Sports Illustrated Kids* 820,309 778,577 5.4
123 SmartMoney 818,811 817,746 0.1
124 Conde Nast Traveler 787,947 783,762 0.5
125 Child 764,197 890,471 -14.2
126 Fast Company 759,271 752,329 0.9
127 Harper's Bazaar 733,096 716,340 2.3
128 PC Magazine 728,021 731,002 -0.4
129 Blender 727,781 636,256 14.4
130 Road & Track 720,644 731,036 -1.4
131 National Geographic Traveler 715,111 728,851 -1.9
132 Esquire 711,851 712,503 -0.1
133 Hot Rod Magazine 711,783 689,095 3.3
134 AAA Texas Journey 711,462 678,571 4.8
135 Discover 711,439 859,225 -17.2
136 Sporting News Magazine 706,964 713,158 -0.9
137 Jane 706,561 700,159 0.9
138 Life & Style Weekly 704,990 471,792 49.4
139 Inc. 703,088 673,859 4.3
140 Men's Journal 703,047 675,452 4.1
141 North American Hunter 691,343 696,539 -0.7
142 Arthritis Today 686,405 659,584 4.1
143 Sierra 680,454 742,083 -8.3
144 National Wildlife 676,753 636,918 6.3
145 Men's Fitness 666,061 650,017 2.5
146 Tennis Magazine 651,148 700,035 -7.0
147 Outside 650,972 656,932 -0.9
148 Nick Jr. Family 641,991 566,855 13.3
149 Coastal Living 639,941 642,109 -0.3
150 Boat U.S. Magazine 638,437 576,976 10.7
151 Travel & Leisure Golf 637,363 303,310 110.1
152 Runner's World 635,566 608,519 4.4
153 Business 2.0 632,757 612,920 3.2
154 FSB - Fortune Small Business* 631,802 600,733 5.2
155 Wired 623,787 611,283 2.0
156 Taste for Life 617,481 0 0.0
157 Metropolitan Home 609,304 596,990 2.1
158 Arthur Frommer's Budget Travel 607,456 550,203 10.4
159 Entrepreneur 601,309 594,648 1.1
160 Economist 600,727 523,057 14.8
161 Ducks Unlimited 594,449 532,085 11.7
162 Electronic Gaming Monthly 594,393 549,165 8.2
163 Gardening How-To 584,727 550,364 6.2
164 Scientific American 575,629 582,768 -1.2
165 Game & Fish 563,201 570,050 -1.2
166 Carolina Country 562,594 541,880 3.8
167 Automobile Magazine 562,053 551,091 2.0
168 Reader's Digest Large Print 554,685 567,063 -2.2
169 Wood 544,843 555,033 -1.8
170 National Geographic Adventure 542,170 506,835 7.0
171 Western/Puget Sound Journey 540,059 525,307 2.8
172 Bassmaster 534,538 549,724 -2.8
173 Soap Opera Digest 527,925 496,358 6.4
174 Mary Engelbreit's Home Companion 525,821 525,197 0.1
175 Women's Health 518,516 0 0.0
176 Experience Life 517,120 309,938 66.8
177 Yankee 512,648 508,518 0.8
178 Elle Decor 512,597 505,548 1.4
179 Premiere 509,940 508,016 0.4
180 Tennessee Magazine 503,473 494,660 1.8
181 Spin 501,260 569,010 -11.9
182 Rotarian 494,503 497,265 -0.6
183 People en Espanol 486,949 462,099 5.4
184 PGA Tour Partners 486,782 456,023 6.7
185 Golf for Women 483,681 491,001 -1.5
186 Globe 473,697 528,149 -10.3
187 W 472,148 460,778 2.5
188 Diabetes Forecast 471,825 461,958 2.1
189 Town & Country 462,271 463,627 -0.3
190 Ski Magazine 456,704 458,591 -0.4
191 Guns & Ammo 455,769 457,101 -0.3
192 Lion 451,281 467,335 -3.4
193 J-14 450,226 559,594 -19.5
194 Veranda 447,074 430,881 3.8
195 Muscle & Fitness 443,745 437,695 1.4
196 Country Weekly 443,405 446,129 -0.6
197 AAA Northern New England Journey 441,545 425,247 3.8
198 The Week 439,401 351,960 24.8
199 Kids Fun Stuff To Do Together 435,275 365,279 19.2
200 New York 435,113 427,825 1.7
Notes: Top paid circulation data for magazines are six-month averages for the period ending June 30, 2006 (compared with the same period in 2005). Source: Audit Bureau of Circulations, unless marked * which are from BPA Worldwide. North American circulation only. Both companies audit non-paid circulation, not shown.