Advertising Age Data Center
PAID CIRCULATION IN CONSUMER MAGAZINES
For six months ended December 31, 2006
Second Half 2006 versus 2005
RankMagazine2006**2005% chg
1 AARP The Magazine 23,434,052 22,791,245 2.8
2 Reader's Digest 10,094,281 10,094,602 -0.0
3 Better Homes And Gardens 7,638,912 7,607,694 0.4
4 National Geographic 5,071,134 5,376,750 -5.7
5 Good Housekeeping 4,741,353 4,637,726 2.2
6 Ladies' Home Journal 4,169,444 4,112,010 1.4
7 Time 4,066,545 4,026,891 1.0
8 Woman's Day 4,027,113 4,086,381 -1.5
9 Family Circle 3,953,651 4,294,841 -7.9
10 People 3,750,548 3,691,167 1.6
11 AAA Westways 3,735,510 3,676,453 1.6
12 Prevention 3,346,530 3,345,214 0.0
13 TV Guide 3,281,316 7,349,619 -55.4
14 Sports Illustrated 3,204,699 3,238,101 -1.0
15 Newsweek 3,118,432 3,117,562 0.0
16 Playboy 3,001,723 3,005,753 -0.1
17 Cosmopolitan 2,947,220 3,007,349 -2.0
18 NEA Today* 2,871,654 2,560,581 12.1
19 Via Magazine 2,826,638 2,745,095 3.0
20 Southern Living 2,824,105 2,736,389 3.2
21 AAA Going Places 2,540,873 2,476,832 2.6
22 American Legion Magazine 2,519,021 2,525,838 -0.3
23 Maxim 2,501,175 2,503,218 -0.1
24 AAA Living 2,433,553 2,395,611 1.6
25 Redbook 2,408,206 2,429,127 -0.9
26 O, The Oprah Magazine 2,382,917 2,403,917 -0.9
27 Guideposts 2,362,700 2,628,767 -10.1
28 Glamour 2,301,687 2,403,013 -4.2
29 Game Informer Magazine 2,286,270 1,832,966 24.7
30 Parents 2,068,333 2,050,920 0.8
31 U.S. News & World Report 2,036,261 2,034,848 0.1
32 Seventeen 2,034,856 2,031,466 0.2
33 ESPN The Magazine 2,034,694 1,894,193 7.4
34 Smithsonian 2,028,001 2,047,582 -1.0
35 Martha Stewart Living 2,000,036 1,972,337 1.4
36 Real Simple 1,959,990 1,862,069 5.3
37 Money 1,928,541 1,993,890 -3.3
38 Parenting 1,900,763 1,933,929 -1.7
39 FamilyFun 1,851,507 1,800,584 2.8
40 Men's Health 1,804,921 1,775,503 1.7
41 Entertainment Weekly 1,776,932 1,760,815 0.9
42 InStyle 1,760,542 1,772,568 -0.7
43 Us Weekly 1,751,709 1,662,003 5.4
44 Cooking Light 1,716,636 1,720,168 -0.2
45 Shape 1,700,232 1,643,636 3.4
46 Country Living 1,651,057 1,741,462 -5.2
47 Golf Digest 1,645,165 1,600,655 2.8
48 Fitness 1,553,545 1,488,657 4.4
49 Teen People*** 1,546,108 1,500,119 3.1
50 Star Magazine 1,542,218 1,430,373 7.8
51 Woman's World 1,514,630 1,547,809 -2.1
52 Self 1,488,868 1,420,543 4.8
53 Sunset 1,483,199 1,457,745 1.7
54 Home & Away 1,475,583 1,574,027 -6.3
55 First For Women 1,473,953 1,437,020 2.6
56 Rolling Stone 1,462,095 1,302,600 12.2
57 Cosmo Girl! 1,443,482 1,371,108 5.3
58 Golf Magazine 1,410,863 1,416,047 -0.4
59 Ebony 1,405,823 1,457,340 -3.5
60 Field & Stream 1,394,357 1,543,678 -9.7
61 Health 1,356,227 1,360,786 -0.3
62 Bon Appetit 1,353,049 1,326,198 2.0
63 National Geographic Kids* 1,351,301 1,322,433 2.2
64 Popular Science 1,340,052 1,482,612 -9.6
65 American Rifleman 1,339,358 1,362,112 -1.7
66 Realtor Magazine* 1,333,249 1,213,927 9.8
67 Car and Driver 1,304,239 1,357,956 -4.0
68 Vogue 1,282,589 1,301,468 -1.5
69 Country Home 1,272,745 1,307,303 -2.6
70 In Touch Weekly 1,268,579 1,178,015 7.7
71 Weight Watchers 1,259,398 1,262,621 -0.3
72 Stuff 1,247,825 1,310,900 -4.8
73 Vanity Fair 1,239,850 1,208,644 2.6
74 Popular Mechanics 1,219,086 1,210,090 0.7
75 More 1,188,932 1,120,313 6.1
76 Family Handyman 1,184,847 1,154,969 2.6
77 Lucky 1,161,278 1,094,876 6.1
78 National Enquirer 1,149,106 1,159,245 -0.9
79 Remedy/RemedyMD 1,148,966 NA NA
80 Allure 1,131,262 1,071,700 5.6
81 Boys' Life 1,122,116 1,130,526 -0.7
82 Motor Trend 1,107,784 1,108,501 -0.1
83 Essence 1,075,622 1,054,981 2.0
84 The New Yorker 1,067,202 1,051,919 1.5
85 Elle 1,060,634 1,077,786 -1.6
86 National Geographic International 1,024,416 1,054,218 -2.8
87 Scouting 1,010,677 1,018,370 -0.8
88 Teen Vogue 1,005,437 1,293,227 -22.3
89 GQ 1,005,303 854,155 17.7
90 Home 1,002,585 1,002,391 0.0
91 Every Day With Rachael Ray 994,567 NA NA
92 Gourmet 987,918 984,813 0.3
93 Traditional Home 983,664 981,752 0.2
94 Travel + Leisure 967,215 957,849 1.0
95 Marie Claire 962,025 970,617 -0.9
96 Food & Wine 961,416 914,268 5.2
97 This Old House 959,130 964,601 -0.6
98 Midwest Living 948,035 954,614 -0.7
99 Nickelodeon Magazine* 946,683 1,060,602 -10.7
100 Cottage Living 927,489 807,093 14.9
101 Forbes 926,833 927,202 -0.0
102 Everyday Food 925,576 898,931 3.0
103 House & Garden 922,373 922,482 -0.0
104 Businessweek 921,334 988,068 -6.8
105 American Hunter 916,430 971,441 -5.7
106 Jet 901,587 941,530 -4.2
107 House Beautiful 884,400 861,704 2.6
108 Vibe 858,469 836,611 2.6
109 PC World 855,891 853,952 0.2
110 Fortune 849,488 846,811 0.3
111 Outdoor Life 840,541 948,410 -11.4
112 Working Mother 834,575 850,487 -1.9
113 Kiplinger's Personal Finance 832,658 812,053 2.5
114 Architectural Digest 832,422 813,495 2.3
115 Sports Illustrated Kids* 818,687 778,577 5.2
116 Handy 813,499 810,376 0.4
117 SmartMoney 808,491 809,024 -0.1
118 Conde Nast Traveler 798,294 782,551 2.0
119 American Legion Auxiliary National News 759,733 767,788 -1.0
120 Ok! Weekly 757,538 NA NA
121 Life & Style Weekly 752,926 600,068 25.5
122 Fast Company 750,178 736,458 1.9
123 Blender 744,263 693,230 7.4
124 Child 740,534 908,481 -18.5
125 National Geographic Traveler 734,858 736,643 -0.2
126 Harper's Bazaar 726,012 722,359 0.5
127 PC Magazine 723,031 716,466 0.9
128 Men's Fitness 719,862 658,648 9.3
129 AAA Texas Journey 717,842 694,663 3.3
130 North American Hunter 717,277 674,085 6.4
131 Jane 713,581 700,546 1.9
132 Discover 711,209 846,712 -16.0
133 Men's Journal 710,478 682,502 4.1
134 Esquire 709,151 708,774 0.1
135 Road & Track 707,045 760,020 -7.0
136 Sporting News Magazine 705,723 715,767 -1.4
137 Arthritis Today 702,817 681,437 3.1
138 Hot Rod Magazine 699,928 706,507 -0.9
139 Inc. 695,559 698,468 -0.4
140 Sierra 673,040 704,035 -4.4
141 Taste for Life 668,450 601,410 11.1
142 Success 667,136 NA NA
143 Outside 664,380 657,725 1.0
144 Wired 656,453 603,259 8.8
145 Cooking with Paula Deen 655,980 NA NA
146 Women's Health 648,981 327,004 98.5
147 Economist 639,206 569,336 12.3
148 Runner's World 638,951 603,873 5.8
149 Nick Jr. Family Magazine 638,679 572,970 11.5
150 Travel & Leisure Golf 637,944 355,222 79.6
151 Coastal Living 636,304 636,515 -0.0
152 Arthur Frommer's Budget Travel 620,043 558,432 11.0
153 Business 2.0 615,177 633,772 -2.9
154 Metropolitan Home 612,570 618,438 -0.9
155 Tennis Magazine 612,403 720,790 -15.0
156 Entrepreneur 611,141 606,966 0.7
157 Sporting News Football Group 596,942 604,244 -1.2
158 Scientific American 593,364 580,071 2.3
159 At Home With Century 21* 586,982 593,686 -1.1
160 Gardening How-To 581,575 566,759 2.6
161 Carolina Country 565,752 551,973 2.5
162 Automobile Magazine 555,313 557,655 -0.4
163 Electronic Gaming Monthly 554,600 667,101 -16.9
164 Domino 552,078 NA NA
165 National Geographic Adventure 550,815 522,091 5.5
166 Better Homes & Gardens Wood 550,250 539,304 2.0
167 Western/Puget Sound Journey 548,579 532,938 2.9
168 Game & Fish Magazine 548,133 559,927 -2.1
169 Ducks Unlimited 546,066 549,585 -0.6
170 Reader's Digest Large Print For Easier Reading 543,441 567,414 -4.2
171 Bassmaster 531,644 536,988 -1.0
172 J-14 520,569 500,033 4.1
173 Experience Life 516,261 350,005 47.5
174 Golf for Women 514,956 486,421 5.9
175 Kentucky Living 511,097 515,715 -0.9
176 Soap Opera Digest 507,561 494,745 2.6
177 Elle Decor 507,137 508,343 -0.2
178 Yankee 505,943 512,870 -1.4
179 Rotarian 492,668 496,047 -0.7
180 Premiere 492,498 502,442 -2.0
181 Globe 487,123 482,728 0.9
182 People en Espaņol 486,099 469,110 3.6
183 PGA Tour Partners 482,858 467,550 3.3
184 Lindy's Football Annuals 474,481 481,133 -1.4
185 Diabetes Forecast 465,317 473,353 -1.7
186 W 460,156 469,958 -2.1
187 Town & Country 459,736 456,455 0.7
188 Veranda 458,892 439,937 4.3
189 Guns & Ammo 456,943 451,470 1.2
190 Details 455,374 426,239 6.8
191 Ski Magazine 455,180 451,995 0.7
192 Spin 451,594 540,901 -16.5
193 Country Weekly 449,818 421,964 6.6
194 Lion 446,560 459,072 -2.7
195 Week 443,952 366,758 21.0
196 Muscle & Fitness 442,424 451,553 -2.0
197 AAA Northern New England Journey 435,334 415,521 4.8
198 New York 430,183 435,949 -1.3
199 BestLife 424,771 333,720 27.3
200 Body & Soul 422,501 291,681 44.9
Notes: Top paid circulation data for magazines are six-month averages for the period ending December 31, 2006 (compared with the same period in 2005). Source: Audit Bureau of Circulations, unless marked * which are from BPA Worldwide. North American circulation only. Both companies audit non-paid circulation, not shown. Newspaper-distributed magazines omitted include: American Profile, audited by BPA, had average paid circulation of 8,162,141 for six months ending Dec. 31, 2006; Relish, also audited by BPA, had average paid circulation of 7,199,254 for the same period; and Parade, audited by ABC, had average paid circulation of 30,416,712 for the period ending March 31, 2006. Other newspaper-distributed magazines, usually delivered with weekend editions, are accounted for in the most recent ranking of newspaper circulation. **2006 includes total verified and paid subscriptions. Subscription verification was not performed by ABC in 2005. ***Teen People folded in September 2006.