Advertising Age Data Center
EMPLOYMENT: MARKETING CONSULTING FIRMS
U.S. jobs in thousands
Year Annual average January February March April May June July August September October November December
1997 64.8 60.7 61.5 62.2 63.0 63.6 64.8 65.9 66.5 66.6 67.1 67.5 68.6
1998 71.2 68.9 69.8 70.5 70.4 71.0 71.3 72.2 71.9 72.1 72.3 72.4 71.9
1999 74.7 71.6 72.2 72.8 73.0 73.4 74.5 75.5 75.9 76.3 76.6 76.8 77.8
2000 82.0 77.1 77.6 78.2 79.0 80.2 82.3 82.7 83.6 84.2 85.5 86.4 87.3
2001 88.3 87.0 88.1 88.7 88.8 88.4 88.9 89.2 89.2 87.8 87.7 88.0 87.5
2002 89.7 87.0 87.5 86.8 85.8 87.0 87.5 89.8 92.1 93.7 94.2 91.7 93.2
2003 94.7 90.4 90.6 91.5 92.3 92.9 93.4 93.7 95.2 93.3 98.5 101.7 102.5
2004 107.2 100.3 101.7 103.2 106.1 105.6 109.6 109.6 110.4 109.6 109.6 109.5 111.1
2005 117.9 109.6 112.7 115.1 114.0 116.5 117.1 119.3 121.5 121.8 122.7 122.0 122.9
2006 129.3 122.1 124.3 125.8 126.4 127.8 129.5 132.3 131.5 130.3 131.8 133.9 135.9
Marketing consulting jobs as percent of employment in ad industry (agencies, marketing services, media)
Year Annual average January February March April May June July August September October November December
1997 4.2% 4.0% 4.0% 4.0% 4.1% 4.1% 4.1% 4.2% 4.2% 4.3% 4.3% 4.3% 4.3%
1998 4.4% 4.4% 4.4% 4.4% 4.4% 4.4% 4.4% 4.5% 4.4% 4.5% 4.5% 4.4% 4.4%
1999 4.5% 4.4% 4.4% 4.5% 4.5% 4.5% 4.5% 4.5% 4.6% 4.6% 4.6% 4.5% 4.6%
2000 4.7% 4.5% 4.5% 4.6% 4.6% 4.7% 4.7% 4.7% 4.8% 4.8% 4.9% 4.9% 5.0%
2001 5.2% 5.0% 5.1% 5.1% 5.2% 5.2% 5.2% 5.2% 5.3% 5.2% 5.3% 5.3% 5.3%
2002 5.6% 5.4% 5.4% 5.4% 5.4% 5.5% 5.5% 5.6% 5.8% 5.9% 5.9% 5.8% 5.9%
2003 6.1% 5.8% 5.8% 5.9% 5.9% 6.0% 6.0% 6.1% 6.2% 6.0% 6.4% 6.5% 6.6%
2004 6.9% 6.6% 6.6% 6.7% 6.9% 6.8% 7.0% 7.0% 7.1% 7.1% 7.0% 7.0% 7.1%
2005 7.5% 7.1% 7.2% 7.4% 7.3% 7.4% 7.4% 7.5% 7.6% 7.7% 7.7% 7.6% 7.7%
2006 8.1% 7.8% 7.8% 7.9% 7.9% 8.0% 8.0% 8.2% 8.1% 8.1% 8.2% 8.3% 8.4%
Source: Bureau of Labor Statistics