Advertising Age Data Center
Q11 2009 Measured Ad Spending
Source: TNS Media Intelligence
MEDIA SECTORJAN-MARCH 2009 ($ in millions)JAN-MARCH 2008 ($ in millions)% CHG
TELEVISION MEDIA $14,835.7 $16,437.9 -9.7%
• Network TV 5,852.4 6,107.6 -4.2
• Cable TV 4,137.4 4,250.9 -2.7
• Spot TV 2 2,798.4 3,861.4 -27.5
• Syndication - National 1,099.5 1,097.5 0.2
• Spanish Language TV 948.0 1,120.6 -15.4
MAGAZINE MEDIA 3 $5,313.5 $6,684.3 -20.5%
• Consumer Magazines 4,169.9 5,163.3 -19.2
• B-to-B Magazines 684.4 918.5 -25.5
• Sunday Magazines 372.8 488.7 -23.7
• Local Magazines 61.4 82.2 -25.3
• Spanish Language Magazines 25.1 31.5 -20.5
NEWSPAPER MEDIA 4 $4,449.5 $5,974.2 -25.5%
• Newspapers (Local) 3,848.2 5,140.5 -25.1
• National Newspapers 543.2 759.6 -28.5
• Spanish Language Newspapers 58.1 74.1 -21.6
INTERNET (display ads only) $2,686.2 $2,482.8 8.2%
RADIO MEDIA $1,600.7 $2,168.6 -26.2%
• Local Radio 5 1,058.1 1,445.2 -26.8
• National Spot Radio 333.3 487.7 -31.7
• Network Radio 209.3 235.7 -11.2
OUTDOOR $783.1 $917.5 -14.6%
FSIs 6 $514.7 $515.8 -0.2%
TOTAL $30,183.4 $35,181.2 -14.2%
Source: TNS Media Intelligence
1. Figures are based on the TNS Media Intelligence Stradegy™ multimedia ad expenditure database across all TNS MI measured media, including: Network TV; Spot TV (135 DMAs); Cable TV (67networks); Syndication TV; Hispanic Network TV (4 networks); Consumer Magazines (226 publications); Sunday Magazines (7 publications); Local Magazines (24 publications); Hispanic Magazines (19 publications); Business-to-Business Magazines (362 publications); Local Newspapers (148 publications); National Newspapers (3 publications); Hispanic Newspapers (48 publications); Network Radio (5 networks); Spot Radio; Local Radio (32 markets); Internet; and Outdoor. Figures do not include public service announcement (PSA) data.
2. Spot TV figures do not include Hispanic Spot TV data.
3. Magazine media includes Publishers Information Bureau (PIB) data and reflect print editions of publications.
4. Newspaper media figures reflect print editions of the publications.
5. Local Radio includes expenditures for 32 markets in the U.S.
6. FSI data represents distribution costs only.