Advertising Age Data Center
Magazine ad page leaders
For Jan.-June 2010
Advertising Pages Advertising Dollars
RankMagazine20102009% CHG20102009% CHG
1 People 1,768.68 1,527.57 15.8 502,405,318 422,899,427 18.8
2 Bride's 1,417.97 1,234.63 14.8 114,943,080 97,644,331 17.7
3 New York Magazine 1,167.51 1,074.23 8.7 90,819,567 78,203,390 16.1
4 Flex 1,148.50 1,453.63 -21.0 16,679,249 20,007,826 -16.6
5 InStyle 1,104.03 1,000.87 10.3 161,840,747 141,324,366 14.5
6 Time Out New York 985.05 891.31 10.5 18,030,553 16,347,250 10.3
7 Vogue 984.97 916.37 7.5 146,117,763 133,694,067 9.3
8 New York Times Magazine 961.03 914.31 5.1 112,519,989 109,283,208 3.0
9 Elle 939.85 889.34 5.7 125,274,510 115,474,459 8.5
10 Economist 936.65 958.77 -2.3 57,004,434 55,505,928 2.7
11 Bridal Guide 840.48 866.79 -3.0 35,500,889 35,606,412 -0.3
12 Us Weekly 824.85 827.33 -0.3 160,960,184 150,098,595 7.2
13 Better Homes & Gardens 823.92 771.15 6.8 400,929,004 361,348,319 11.0
14 Family Circle 817.70 790.18 3.5 213,742,767 200,352,468 6.7
15 Muscle & Fitness 800.71 1,131.39 -29.2 43,261,337 57,748,220 -25.1
16 Forbes 792.20 911.43 -13.1 108,846,919 118,615,166 -8.2
17 Harper's Bazaar 753.15 645.78 16.6 87,388,389 73,305,493 19.2
18 Good Housekeeping 748.76 658.71 13.7 262,336,661 232,453,757 12.9
19 Sports Illustrated 741.90 724.83 2.4 273,013,625 257,404,761 6.1
20 Real Simple 736.76 561.94 31.1 124,369,996 92,490,300 34.5
21 Woman's Day 730.72 730.20 0.1 197,450,328 192,378,146 2.6
22 Texas Monthly 712.37 738.68 -3.6 27,102,003 28,726,143 -5.7
23 Cosmopolitan 703.47 633.61 11.0 179,186,086 156,658,285 14.4
24 Star 698.80 558.83 25.0 91,625,657 84,978,186 7.8
25 Glamour 690.60 688.33 0.3 135,826,983 131,965,539 2.9
26 American Way 668.14 653.62 2.2 21,176,335 20,905,614 1.3
27 Southwest Airlines Spirit 657.19 528.93 24.2 25,883,221 20,878,698 24.0
28 Parents 645.57 610.69 5.7 110,712,289 101,287,860 9.3
29 Redbook 645.27 649.12 -0.6 101,784,135 98,051,742 3.8
30 O, The Oprah Magazine 644.86 623.31 3.5 98,495,029 95,944,364 2.7
31 Fortune 635.46 702.18 -9.5 80,515,664 84,666,719 -4.9
32 Shape Magazine 632.00 699.38 -9.6 105,429,859 111,199,304 -5.2
33 Barron's 619.48 529.41 17.0 28,586,215 23,208,705 23.2
34 Golf World 618.78 639.88 -3.3 23,448,695 23,157,078 1.3
35 Time 617.04 614.87 0.4 183,304,011 173,354,813 5.7
36 Martha Stewart Weddings 615.03 417.71 47.2 23,770,628 15,342,256 54.9
37 Vanity Fair 610.67 543.89 12.3 99,643,615 85,640,971 16.4
38 Robb Report 594.59 540.69 10.0 19,349,291 19,966,779 -3.1
39 Essence 589.10 537.41 9.6 54,428,436 47,026,254 15.7
40 Marie Claire 585.57 479.70 22.1 71,419,647 56,862,058 25.6
41 Cooking Light 581.16 487.01 19.3 66,650,403 53,094,441 25.5
42 Yachting 576.37 660.27 -12.7 20,851,614 22,943,355 -9.1
43 Bloomberg Business Week 575.46 590.49 -2.5 76,712,497 77,827,127 -1.4
44 Espn Magazine 565.19 447.23 26.4 125,570,911 96,513,535 30.1
45 OK Weekly 560.06 429.43 30.4 45,007,310 36,637,850 22.8
46 Allure 537.38 501.68 7.1 70,086,548 63,818,650 9.8
47 Lucky 519.03 506.72 2.4 58,783,506 56,018,838 4.9
48 Travel+Leisure 514.24 582.06 -11.7 58,433,234 62,732,238 -6.9
49 Fitness 513.51 408.76 25.6 74,442,588 57,231,078 30.1
50 New Yorker 507.71 480.42 5.7 70,871,803 61,857,165 14.6
51 Entertainment Weekly 502.53 412.01 22.0 84,917,079 68,072,543 24.7
52 GQ 500.06 454.21 10.1 71,063,766 61,941,210 14.7
53 Martha Stewart Living 496.51 450.72 10.2 79,774,838 72,171,008 10.5
54 Self 489.63 528.21 -7.3 80,616,683 84,536,942 -4.6
55 Southern Living 486.36 496.32 -2.0 89,202,208 88,137,644 1.2
56 Golf Digest 480.40 527.71 -9.0 67,945,437 71,698,337 -5.2
57 Ladies' Home Journal 475.42 584.36 -18.6 123,686,916 147,753,385 -16.3
58 Elle Decor 474.16 410.34 15.6 36,553,176 33,173,980 10.2
59 All You 463.33 439.99 5.3 14,632,774 12,295,896 19.0
60 Transworld Skateboarding 463.30 638.82 -27.5 10,231,001 14,043,504 -27.1
61 In Touch Weekly 456.68 393.42 16.1 52,463,218 42,340,092 23.9
62 Conde Nast Traveler 452.71 467.56 -3.2 53,392,614 53,602,978 -0.4
63 Health 449.56 442.66 1.6 47,060,076 43,952,212 7.1
64 Newsweek 440.77 487.35 -9.6 78,138,019 114,730,899 -31.9
65 Transworld Motocross 440.49 492.88 -10.6 4,895,696 6,187,935 -20.9
66 Entrepreneur 439.12 459.66 -4.5 37,914,272 40,143,241 -5.6
67 Prevention 433.17 415.89 4.2 60,513,478 61,334,984 -1.3
68 Golf Magazine 428.40 431.52 -0.7 76,179,590 73,130,399 4.2
69 Soap Opera Digest 421.37 370.04 13.9 9,770,127 8,213,268 19.0
70 W 419.61 491.63 -14.6 38,097,207 43,419,261 -12.3
71 More 415.22 428.90 -3.2 62,545,019 62,830,009 -0.5
72 Power & Motoryacht 412.46 476.39 -13.4 11,891,385 13,963,320 -14.8
73 National Enquirer 410.66 414.50 -0.9 22,687,419 25,253,414 -10.2
74 Town & Country 409.25 429.64 -4.7 36,476,076 36,421,236 0.2
75 Food & Wine 405.68 438.41 -7.5 36,189,000 36,945,428 -2.0
76 Architectural Digest 404.40 412.45 -2.0 47,265,873 46,494,880 1.7
77 People Style Watch 398.27 249.40 59.7 27,866,157 16,499,432 68.9
78 Cruising World 395.93 424.85 -6.8 12,363,497 12,940,537 -4.5
79 Country Weekly 389.81 334.10 16.7 3,048,395 4,908,266 -37.9
80 Car and Driver 388.59 374.28 3.8 74,258,699 78,146,618 -5.0
81 Popular Mechanics 386.37 305.07 26.6 51,326,456 41,579,502 23.4
82 Rolling Stone 385.54 385.52 0.0 68,394,815 65,233,772 4.8
83 Popular Photography 383.99 412.59 -6.9 22,805,940 35,566,270 -35.9
84 Road & Track 378.37 361.33 4.7 42,641,380 44,177,921 -3.5
85 Transworld Surf 372.29 426.21 -12.7 4,091,195 4,678,413 -12.6
86 Parenting Early Years 370.91 329.72 12.5 49,165,895 42,409,752 15.9
87 US Airways Magazine 367.91 404.21 -9.0 10,496,010 11,430,463 -8.2
88 Esquire 364.21 315.45 15.5 44,507,171 37,403,387 19.0
89 Men's Health 364.17 348.40 4.5 65,847,950 59,966,402 9.8
90 Reader's Digest 358.14 433.68 -17.4 74,533,637 121,203,331 -38.5
91 Autoweek 356.36 348.96 2.1 12,733,047 12,469,802 2.1
92 Teen Vogue 354.59 306.59 15.7 40,434,885 34,101,910 18.6
93 Seventeen 350.14 319.63 9.5 46,058,383 41,429,479 11.2
94 Every Day with Rachael Ray 347.94 323.06 7.7 50,202,325 44,777,875 12.1
95 Food Network Magazine 347.25 63.72 445.0 19,488,251 1,445,467 1,248.2
96 Motor Trend 344.16 351.60 -2.1 58,994,402 58,390,129 1.0
97 Sunset 343.89 362.19 -5.1 39,130,126 40,255,844 -2.8
98 Country Living 337.58 450.44 -25.1 52,732,627 67,707,040 -22.1
99 Transworld Snowboarding 337.17 412.32 -18.2 6,819,490 8,349,108 -18.3
100 Men's Journal 336.28 379.54 -11.4 33,784,431 36,274,976 -6.9
101 Parenting School Years 326.33 285.79 14.2 16,532,148 12,661,255 30.6
102 Wired 325.90 271.67 20.0 31,863,749 24,440,545 30.4
103 Men's Fitness 322.41 359.86 -10.4 23,527,059 29,540,681 -20.4
104 Dwell 321.75 331.36 -2.9 12,781,236 12,818,593 -0.3
105 Details 319.96 340.18 -5.9 22,116,192 23,104,751 -4.3
106 House Beautiful 319.73 279.74 14.3 44,554,390 37,991,740 17.3
107 Black Enterprise 319.04 317.20 0.6 14,707,208 14,773,483 -0.4
108 Parade 318.88 276.36 15.4 316,413,145 277,983,925 13.8
109 Scholastic Parent & Child 318.66 285.29 11.7 34,026,639 29,743,808 14.4
110 Outside Magazine 314.00 333.80 -5.9 31,760,501 33,404,786 -4.9
111 Traditional Home 312.12 293.45 6.4 50,429,561 46,065,368 9.5
112 Family Fun 310.15 314.29 -1.3 55,247,052 52,602,811 5.0
113 The Week 306.67 277.92 10.3 19,509,133 16,688,422 16.9
114 Runners World 304.30 292.78 3.9 37,494,288 33,728,304 11.2
115 Usa Weekend 295.18 273.75 7.8 212,384,566 197,200,344 7.7
116 Cycle World 290.46 345.78 -16.0 14,722,692 16,996,639 -13.4
117 Bon Appetit 288.97 280.00 3.2 41,600,303 36,578,952 13.7
118 Midwest Living 288.01 311.55 -7.6 38,386,337 40,033,279 -4.1
119 Inc. 287.22 262.46 9.4 22,238,837 19,824,016 12.2
120 TV Guide 283.45 363.50 -22.0 40,907,777 71,678,626 -42.9
121 People en Espanol 278.20 275.78 0.9 19,157,772 18,209,137 5.2
122 American Profile 276.60 208.69 32.5 122,869,161 92,146,300 33.3
123 First for Women 275.14 270.64 1.7 19,173,674 19,949,750 -3.9
124 Latina 274.64 231.99 18.4 13,030,744 10,934,241 19.2
125 Money 273.86 233.66 17.2 56,426,838 46,170,699 22.2
126 Out 273.73 227.51 20.3 9,123,100 7,885,576 15.7
127 Women's Health 272.63 311.34 -12.4 44,736,365 43,956,393 1.8
128 Fit Pregnancy 268.13 265.38 1.0 15,961,753 15,013,982 6.3
129 Marlin 266.39 264.82 0.6 3,630,720 3,435,534 5.7
130 Weight Watchers 262.96 276.87 -5.0 19,068,926 19,573,895 -2.6
131 Bicycling 260.74 277.98 -6.2 17,192,646 16,973,279 1.3
132 Popular Science 259.28 239.74 8.2 33,401,453 30,381,586 9.9
133 Body + Soul 258.53 258.90 -0.1 12,912,911 12,433,498 3.9
134 Boating 258.47 249.10 3.8 10,310,051 10,859,308 -5.1
135 Family Handyman 258.12 238.14 8.4 28,404,258 25,626,878 10.8
136 Maxim 255.66 249.32 2.5 66,588,585 62,722,048 6.2
137 Coastal Living 255.19 336.06 -24.1 16,814,065 19,466,105 -13.6
138 Automobile Magazine 253.04 244.17 3.6 25,805,758 24,022,340 7.4
139 Life & Style Weekly 242.51 172.69 40.4 14,145,235 8,796,098 60.8
140 American Baby 235.31 235.46 -0.1 46,589,466 45,621,470 2.1
141 Ebony 233.50 315.58 -26.0 14,373,283 18,865,511 -23.8
142 Hot Rod 232.38 256.72 -9.5 24,738,053 26,479,977 -6.6
143 Sport Fishing 225.66 225.08 0.3 6,414,743 6,114,153 4.9
144 Working Mother 225.58 233.96 -3.6 16,386,869 16,404,347 -0.1
145 Atlantic The 222.75 182.96 21.7 14,269,086 11,216,775 27.2
146 Wakeboarding 222.48 377.98 -41.1 2,167,971 3,580,339 -39.4
147 Arthur Frommer's Budget Travel 220.40 254.13 -13.3 12,475,982 13,990,100 -10.8
148 This Old House 219.65 219.19 0.2 20,282,917 19,185,826 5.7
149 Saveur 219.50 193.61 13.4 9,813,456 8,327,762 17.8
150 Bassmaster 219.25 198.11 10.7 8,854,288 7,507,273 17.9
151 Salt Water Sportsman 218.99 229.41 -4.5 8,156,043 8,044,184 1.4
152 Veranda 218.59 262.08 -16.6 13,319,681 15,038,754 -11.4
153 Flying 217.99 260.26 -16.2 5,437,565 6,453,183 -15.7
154 Guideposts 215.49 228.86 -5.8 16,551,731 16,821,792 -1.6
155 Baby Talk 214.73 191.34 12.2 34,769,403 30,203,731 15.1
156 Fast Company 210.68 171.28 23.0 17,466,557 13,465,411 29.7
157 Los Angeles Times Mag 206.57 192.33 7.4 6,248,167 9,015,396 -30.7
158 Smartmoney 206.45 192.13 7.5 18,974,438 17,148,573 10.6
159 National Geographic Traveler 205.83 177.31 16.1 16,007,709 13,348,265 19.9
160 Jet 204.60 292.97 -30.2 6,428,551 9,037,402 -28.9
161 Field & Stream 200.31 195.49 2.5 26,382,699 29,183,440 -9.6
162 Everyday Food 189.46 188.70 0.4 12,027,878 11,833,949 1.6
163 Sailing World 183.65 196.60 -6.6 2,748,871 2,855,501 -3.7
164 Departures 181.25 214.26 -15.4 15,399,078 18,096,789 -14.9
165 Playboy 180.22 150.49 19.8 18,656,733 24,546,972 -24.0
166 Woman's World 177.95 178.11 -0.1 15,594,299 16,785,005 -7.1
167 Harvard Business Review 175.17 168.83 3.8 7,337,635 7,144,563 2.7
168 Natural Health 173.23 228.65 -24.2 7,871,522 10,182,260 -22.7
169 Motorboating 171.17 197.91 -13.5 6,420,884 6,649,356 -3.4
170 Smithsonian 169.56 185.27 -8.5 25,956,197 27,029,600 -4.0
171 Spin 166.70 220.07 -24.3 9,485,104 12,693,803 -25.3
172 Tennis 165.52 189.70 -12.7 8,852,350 9,930,390 -10.9
173 Destination Weddings & Honeymoons 159.98 104.49 53.1 2,693,067 1,749,436 53.9
174 Sport Diver 159.94 227.29 -29.6 4,472,122 6,848,384 -34.7
175 Outdoor Life 158.27 157.81 0.3 12,165,839 12,177,536 -0.1
176 Sporting News 156.26 137.46 13.7 8,941,213 9,110,782 -1.9
177 Diabetes Forecast 155.87 182.61 -14.6 3,942,012 4,468,061 -11.8
178 Kiplinger's Personal Finance 152.45 140.34 8.6 11,685,892 10,616,095 10.1
179 National Geographic 149.84 156.31 -4.1 34,640,872 35,076,640 -1.2
180 Audubon 144.69 144.12 0.4 6,273,140 6,249,394 0.4
181 Scientific American 138.30 108.79 27.1 9,462,279 8,446,633 12.0
182 Spectrum 132.96 147.54 -9.9 2,838,730 3,145,369 -9.7
183 Caribbean Travel & Life 131.87 213.93 -38.4 2,973,766 4,671,662 -36.3
184 Sound & Vision 128.96 151.85 -15.1 4,917,844 7,448,057 -34.0
185 ExecutiveTravel Skyguide 123.70 104.04 18.9 3,320,727 3,428,560 -3.1
186 Islands 121.63 149.87 -18.8 3,716,389 4,690,824 -20.8
187 Ride Bmx 120.41 202.49 -40.5 1,183,918 1,994,323 -40.6
188 Organic Gardening 119.74 137.80 -13.1 2,895,213 3,034,311 -4.6
189 Siempre Mujer 109.37 91.96 18.9 5,607,370 4,553,784 23.1
190 Ski 104.00 124.95 -16.8 4,667,967 5,268,015 -11.4
191 AARP the Magazine 103.19 103.25 -0.1 65,800,774 63,240,065 4.0
192 Nexos 99.61 90.40 10.2 2,302,840 2,091,285 10.1
193 Spa 98.82 120.32 -17.9 1,091,548 1,297,494 -15.9
194 Discover 95.04 126.30 -24.8 5,661,965 7,278,822 -22.2
195 Scuba Diving 94.39 67.19 40.5 1,268,508 1,104,864 14.8
196 Relish 93.06 73.88 26.0 70,116,921 54,563,718 28.5
197 Reader's Digest Large Print Edition for Easier Reading 90.69 88.21 2.8 5,162,301 5,399,421 -4.4
198 American Photo 88.71 131.67 -32.6 2,859,702 6,335,026 -54.9
199 Saturday Evening Post 82.54 74.03 11.5 1,584,560 1,029,167 54.0
200 Celebrated Living 80.00 83.00 -3.6 1,809,360 1,877,211 -3.6
Source: Publishers Information Bureau