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Digital Family Trees 2010

THE DIGITAL WORLD: MEDIA, AGENCIES AND TOP LINE INDUSTRY DATA

Ad Age DataCenter subscribers can click on the "+" sign to see expanded data. The first record can be viewed for free. To subscribe, go to AdAge.com/subscribe/

Click tabs below to change categories. Click the plus sign to expand a black box. Click division, media and agency names for descriptions and links.

ē See About Digital Family Trees 2010, below.
ē This database was created Feb. 22, 2010.
Questions? Comments? Updates? Contact us

Digital holdings of selected major U.S. media firms

NBC Universal

U.S. unique visitors: Not available*

  • U.S. media company rank ('08)7
    Worldwide revenue ('09)$15.44B
    U.S. estimated media revenue ('08)$12.97B
    *Because of changes in its research methodology, ComScore Media Metrix was not able to provide a unique-visitors total for NBC Universal's various businesses. Revenue in $ billion.

    Comcast Corp. in December 2009 struck a deal to buy a 51% stake in NBC Universal. This came shortly after General Electric Co., 80% owner of NBCU, agreed to buy Vivendi's 20% stake in NBCU, giving GE 100% ownership. After the sale to Comcast, GE would be left with a 49% stake in NBCU.

    http://www.nbcuni.com

AOL

CBS Corp.

Comcast Corp.

Google

Microsoft Corp.

News Corp.

Time Warner

Walt Disney Co.

Yahoo

Data on digital marketing, media, agencies and more

Internet ad spending

$23.6 billion will be spent online by marketers this year

  • U.S. online advertising forecast by format
    Format2008200920102011201220132014
    Search $10,546 $10,782 $11,422 $12,172 $13,641 $14,694 $15,810
    Banner ads 4,877 4,765 4,923 5,090 5,411 5,630 5,800
    Classifieds 3,174 2,215 2,030 1,915 1,981 2,077 2,176
    Lead generation 1,683 1,521 1,628 1,739 1,868 1,984 2,108
    Rich media 1,642 1,476 1,558 1,688 1,868 2,046 2,142
    Video 734 1,029 1,440 1,966 2,858 3,844 5,202
    Sponsorships 387 313 316 328 351 372 388
    E-mail 405 268 283 302 323 353 374
    Total 23,448 22,370 23,600 25,200 28,300 31,000 34,000
    Source: eMarketer (www.emarketer.com). Dollars in millions. EMarketer benchmarks its U.S. online advertising spending projections against the Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) data, for which the last full year measured was 2008; online ad data includes categories as defined by IAB/PwC benchmarkóbanner ads (static display), search ads (including paid listings, contextual text links and paid inclusion), rich media, video (including in-stream, in-banner, in-text), classified ads, sponsorships, lead generation (referrals) and e-mail (embedded ads only); excludes mobile ad spending.


    Internet spending as percent of U.S. marketing spending
    Format2006200720082009201020112012
    Display 1.6% 2.0% 2.4% 2.8% 3.1% 3.4% 3.6%
    Internet video/rich media 0.7 0.7 1.1 1.5 1.9 2.2 2.5
    Classified 1.2 1.5 1.8 2.2 2.4 2.6 2.7
    Paid search 2.8 3.6 4.6 6.4 7.8 8.9 10.0
    Internet radio 0.0 0.0 0.1 0.2 0.2 0.2 0.2
    Podcast 0.0 0.0 0.0 0.0 0.0 0.0 0.0
    Social media 0.1 0.2 0.2 0.4 0.5 0.6 0.8
    Mobile 0.0 0.1 0.1 0.3 0.4 0.5 0.7
    Total internet 6.4 8.2 10.5 13.7 16.2 18.4 20.6
    Major media dollars $173.43 $177.65 $170.22 $148.32 $144.41 $146.65 $150.88
    Source: ZenithOptimedia (www.zenithoptimedia.com), Ad Age DataCenter analysis of data from ZenithOptimedia's Advertising Expenditure Forecasts (December 2009). Dollars in billions.

    Top 10 internet display advertisers
    RankMarketer2009% chg
    1 Scottrade $756 26.6
    2 TD Ameritrade Holding Corp. 384 37.8
    3 Sprint Nextel Corp. 319 435.6
    4 E-Trade Financial Corp. 285 37.7
    5 Verizon Communications 243 69.9
    6 General Motors Co. 209 11.9
    7 Experian Group 204 34.8
    8 AT&T 142 99.0
    9 Ford Motor Co. 136 135.2
    10 Bank of America Corp. 131 -41.2
    Source: Kantar Media (www.kantarmedia.com). Dollars in millions. Figures exclude search and broadband video. Percent change computed vs. 2008, not shown.

Ad networks and ad agencies

Blogs

Digital media employment

E-mail

Games

Mobile

Penetration

Retail and travel spending

Search

Social networking

Video

About Digital Family Trees 2010
Ad Age's DataCenter created this database of Digital Family Trees and Digital Market Facts in conjunction with two pullout posters in Ad Age's Feb. 22, 2010, Digital Issue.

Click to see PDFs of those two posters: Digital Family Trees 2010 and Digital Market Facts 2010.
Email customerservice@AdAge.com to order copies of the Feb. 22, 2010, print issue including the two posters.

Send your ideas to improve the database. Update us on digital holdings. Report database errors. E-mail: DataCenter@AdAge.com

This database is an expanded version of content from the two posters.

Ad Age asked media and agency companies to confirm listings and descriptions of digital properties for the Digital Family Trees. Companies may have digital assets not shown. Lists are not comprehensive. Companies are shown alphabetically. Numbers are rounded.

Media section shows a selection of 10 major diversified media firms and digital-centric media firms. U.S. media revenue figures are Ad Age DataCenter estimates. Worldwide revenue for AOL, Google and Yahoo includes traffic acquisition costs; estimated U.S. media revenue for those firms excludes traffic acquisition costs.

Sources: companies; Ad Age DataCenter; ComScore Media Metrix.