Digital holdings of selected major U.S. media firms
U.S. unique visitors: Not available*
| U.S. media company rank ('08) | 7 |
|---|---|
| Worldwide revenue ('09) | $15.44B |
| U.S. estimated media revenue ('08) | $12.97B |
| *Because of changes in its research methodology, ComScore Media Metrix was not able to provide a unique-visitors total for NBC Universal's various businesses. Revenue in $ billion. Comcast Corp. in December 2009 struck a deal to buy a 51% stake in NBC Universal. This came shortly after General Electric Co., 80% owner of NBCU, agreed to buy Vivendi's 20% stake in NBCU, giving GE 100% ownership. After the sale to Comcast, GE would be left with a 49% stake in NBCU. |
Worldwide digital properties of the top seven agency companies
Headquarters: Suresnes, France. Website: havas.com
| Agency company worldwide revenue rank ('08) | 7 |
|---|---|
| Worldwide revenue ('09) | $2.01B |
Data on digital marketing, media, agencies and more
$23.6 billion will be spent online by marketers this year
| U.S. online advertising forecast by format | |||||||
| Format | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 |
| Search | $10,546 | $10,782 | $11,422 | $12,172 | $13,641 | $14,694 | $15,810 |
| Banner ads | 4,877 | 4,765 | 4,923 | 5,090 | 5,411 | 5,630 | 5,800 |
| Classifieds | 3,174 | 2,215 | 2,030 | 1,915 | 1,981 | 2,077 | 2,176 |
| Lead generation | 1,683 | 1,521 | 1,628 | 1,739 | 1,868 | 1,984 | 2,108 |
| Rich media | 1,642 | 1,476 | 1,558 | 1,688 | 1,868 | 2,046 | 2,142 |
| Video | 734 | 1,029 | 1,440 | 1,966 | 2,858 | 3,844 | 5,202 |
| Sponsorships | 387 | 313 | 316 | 328 | 351 | 372 | 388 |
| 405 | 268 | 283 | 302 | 323 | 353 | 374 | |
| Total | 23,448 | 22,370 | 23,600 | 25,200 | 28,300 | 31,000 | 34,000 |
| Source: eMarketer (www.emarketer.com). Dollars in millions. EMarketer benchmarks its U.S. online advertising spending projections against the Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) data, for which the last full year measured was 2008; online ad data includes categories as defined by IAB/PwC benchmark—banner ads (static display), search ads (including paid listings, contextual text links and paid inclusion), rich media, video (including in-stream, in-banner, in-text), classified ads, sponsorships, lead generation (referrals) and e-mail (embedded ads only); excludes mobile ad spending. | |||||||
| Internet spending as percent of U.S. marketing spending | |||||||
| Format | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 |
| Display | 1.6% | 2.0% | 2.4% | 2.8% | 3.1% | 3.4% | 3.6% |
| Internet video/rich media | 0.7 | 0.7 | 1.1 | 1.5 | 1.9 | 2.2 | 2.5 |
| Classified | 1.2 | 1.5 | 1.8 | 2.2 | 2.4 | 2.6 | 2.7 |
| Paid search | 2.8 | 3.6 | 4.6 | 6.4 | 7.8 | 8.9 | 10.0 |
| Internet radio | 0.0 | 0.0 | 0.1 | 0.2 | 0.2 | 0.2 | 0.2 |
| Podcast | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Social media | 0.1 | 0.2 | 0.2 | 0.4 | 0.5 | 0.6 | 0.8 |
| Mobile | 0.0 | 0.1 | 0.1 | 0.3 | 0.4 | 0.5 | 0.7 |
| Total internet | 6.4 | 8.2 | 10.5 | 13.7 | 16.2 | 18.4 | 20.6 |
| Major media dollars | $173.43 | $177.65 | $170.22 | $148.32 | $144.41 | $146.65 | $150.88 |
| Source: ZenithOptimedia (www.zenithoptimedia.com), Ad Age DataCenter analysis of data from ZenithOptimedia's Advertising Expenditure Forecasts (December 2009). Dollars in billions. | |||||||
| Top 10 internet display advertisers | |||
| Rank | Marketer | 2009 | % chg |
| 1 | Scottrade | $756 | 26.6 |
| 2 | TD Ameritrade Holding Corp. | 384 | 37.8 |
| 3 | Sprint Nextel Corp. | 319 | 435.6 |
| 4 | E-Trade Financial Corp. | 285 | 37.7 |
| 5 | Verizon Communications | 243 | 69.9 |
| 6 | General Motors Co. | 209 | 11.9 |
| 7 | Experian Group | 204 | 34.8 |
| 8 | AT&T | 142 | 99.0 |
| 9 | Ford Motor Co. | 136 | 135.2 |
| 10 | Bank of America Corp. | 131 | -41.2 |
| Source: Kantar Media (www.kantarmedia.com). Dollars in millions. Figures exclude search and broadband video. Percent change computed vs. 2008, not shown. | |||
About Digital Family Trees 2010
Ad Age's DataCenter created this database of Digital Family Trees and Digital Market Facts in conjunction with two pullout posters in Ad Age's Feb. 22, 2010, Digital Issue.
Click to see PDFs of those two posters: Digital Family Trees 2010 and Digital Market Facts 2010.
Email customerservice@AdAge.com to order copies of the Feb. 22, 2010, print issue including the two posters.
Send your ideas to improve the database. Update us on digital holdings. Report database errors. E-mail: DataCenter@AdAge.com
This database is an expanded version of content from the two posters.
Ad Age asked media and agency companies to confirm listings and descriptions of digital properties for the Digital Family Trees. Companies may have digital assets not shown. Lists are not comprehensive. Companies are shown alphabetically. Numbers are rounded.
Media section shows a selection of 10 major diversified media firms and digital-centric media firms. U.S. media revenue figures are Ad Age DataCenter estimates. Worldwide revenue for AOL, Google and Yahoo includes traffic acquisition costs; estimated U.S. media revenue for those firms excludes traffic acquisition costs.
Sources: companies; Ad Age DataCenter; ComScore Media Metrix.
