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See About Digital Family Trees 2012, below. This database was created Feb. 27, 2012. Questions? Comments? Updates? Contact us.

Selected digital offerings of diversified U.S. media companies and digital-centric media firms.

Key digital properties of world's eight largest agency companies.

Data on digital marketing, media, agencies and more.

  • A. Ad spending: Marketers will spend $39.5 billion online in 2012

    U.S. online advertising forecast by format

    FORMAT201120122013201420152016
    Search$15.36$19.51$22.86$25.41$27.37$29.11
    Banner ads7.729.2410.5111.5112.1312.71
    Video2.023.124.566.397.829.30
    Classifieds and directories2.502.532.652.802.993.22
    Lead generation1.631.942.282.532.702.85
    Rich media1.581.641.781.901.972.05
    Sponsorships1.091.381.722.112.362.60
    Email0.130.140.140.150.150.16
    Total32.0339.5046.5052.8057.5062.00
    Source: Ad forecasts from eMarketer. Dollars in billions. EMarketer benchmarks its U.S. online advertising spending projections against Interactive Advertising Bureau/PricewaterhouseCoopers data. Search ads include paid listings, contextual text links and paid inclusion. Video includes in-stream, in-banner, in-text. Lead generation includes referrals. Email includes embedded ads only; excludes mobile ad spending.

  • B. Internet ad spending

  • C. Search: 96% are branded Google, Yahoo or Microsoft/Bing

  • D. Worldwide search engine market share

  • E. Connectedness: Going online

  • F. Device ownership: Twelve percent of millennials own a tablet

  • G. Mobile: 41.8% of U.S. cellphone users have a smartphone

  • H. Global handset share

  • I. Smartphone operating systems

  • J. U.S. active mobile internet audience

  • K. Apple apps

  • L. PC and tablet forecast: U.S. consumer device sales

  • M. Retail: 70% of U.S. online users will buy something online in 2012

  • N. Penetration: China will add 56 million internet users in 2012

  • O. Social networks: Facebook claims 845M monthly active users1 worldwide

  • P. Blogs

  • Q. Video: YouTube users streamed 13.8B videos in December

  • R. Top five video games

  • S. Ad networks

  • T. Jobs: U.S. employment at internet media companies and web search portals

About Digital Family Trees 2012
Ad Age DataCenter created this database of Digital Family Trees and Digital Fast Facts in conjunction with two pull-out posters in Ad Age's Feb. 27, 2012, Digital Issue.

Email customerservice@adage.com to order copies of the Feb. 27, 2012, print issue including the two posters.

Send your ideas to improve the database. Report database errors. Update us on digital holdings.
Email: DataCenter@AdAge.com.

This database is an expanded version of content from the Digital Family Trees 2012 and Digital Fast Facts 2012 posters. The database is available to Ad Age DataCenter subscribers. To subscribe, email customerservice@adage.com or go to AdAge.com/subscribe/.

Ad Age asked media and agency companies to confirm listings and descriptions of digital offerings for Digital Family Trees 2012. Lists are not comprehensive. Companies may have digital assets not shown. Numbers are rounded. Companies are shown alphabetically.

The Media Companies section includes 14 diversified media firms and digital-centric media firms. U.S. media revenue figures are Ad Age DataCenter estimates from Ad Age's 100 Leading Media Companies (Oct. 3, 2011).

The Agency Companies section shows information on the world's eight largest agency firms.

Sources for Media Companies and Agency Companies (first two tabs): companies; Ad Age DataCenter; ComScore Media Metrix for unique visitors and average minutes per visitor.

Sources for Digital Fast Facts: see third tab.

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