DataCenter

Top 100 marketers by worldwide measured-media spending in 2011. Click Global 100 to see ranking.

Coca-Cola Co. [This record free to all users]

Worldwide measured media spending $2.91 billion

6


  • Measured media spending in millions of U.S. dollars
    By region20112010% chg
    Africa68.264.06.6
    Asia and Pacific978.8711.437.6
    Europe984.2891.710.4
    Latin America284.9244.316.6
    Middle East178.9122.046.7
    Canada21.519.012.8
      Subtotal media outside the U.S.2,516.42,052.522.6
      U.S. media spending390.0418.5-6.8
      Worldwide$2,906.4$2,471.017.6

    Headquarters
    Atlanta

    Notes
    U.S. measured media from Kantar Media.

    Coca-Cola Co. ranked No. 66 in 2011 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Coca-Cola Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2012.

    http://coca-cola.com

Abbott Laboratories

Adidas

Aldi Group

American Express Co.

Anheuser-Busch InBev

Apple

AstraZeneca

Bayer

BMW

Boehringer Ingelheim

Burger King Holdings

Campbell Soup Co.

Canon

Carrefour

Chanel

Citigroup

Clorox Co.

Colgate-Palmolive Co.

Comcast Corp.

Coty

Daimler

Danone Groupe

Deutsche Telekom (including T-Mobile)

Diageo

Doctor's Associates (Subway)

Eli Lilly & Co.

Estee Lauder Cos.

Ferrero

Fiat (including Chrysler Group)

Ford Motor Co.

France Telecom

Fuji Heavy Industries

General Mills

General Motors Co.

GlaxoSmithKline

Google

Hasbro

Heineken

Henkel

Hewlett-Packard Co.

Honda Motor Co.

HSBC Holdings

Hyundai Motor Co.

ING Group

Ingka Holdings (Ikea)

Johnson & Johnson

Kao Corp.

Kellogg Co.

Kia Motors Corp.

Kimberly-Clark Corp.

Kraft Foods Inc.

L'Oreal

LG Group

LVMH Moet Hennessy Louis Vuitton

Mars Inc.

Mattel

Maxingvest (Beiersdorf, Tchibo)

Mazda Motor Corp.

McDonald's Corp.

Merck & Co.

Microsoft Corp.

Mitsubishi Motors Corp.

Nestle

News Corp.

Nikon Corp.

Nintendo Co.

Nissan Motor Co.

Nokia Corp.

Novartis

Panasonic Corp.

PepsiCo

Pernod Ricard

Pfizer

PPR (Gucci, Yves Saint Laurent, Puma)

Procter & Gamble Co.

PSA Peugeot Citroen

Reckitt Benckiser

Renault

Royal Ahold

SABMiller (including MillerCoors)

Samsung Electronics Co.

Sanofi

SC Johnson

Shiseido Co.

Sony Corp.

Suzuki Motor Co.

Tata Motors

Telefonica

Time Warner

Toyota Motor Corp.

Unilever

Viacom

Vivendi

Vodafone

Volkswagen

Walmart Stores

Walt Disney Co.

Yum Brands

Zhejiang Geely Holding Group Co. (Volvo)

CLICK THE PLUS SIGN TO EXPAND. Top 10 marketers by country in 2011 (U.S. dollars in millions) in more than 90 countries and regions. Sources are listed under the country name.

Hong Kong [This record free to all users]

Nielsen Co. on admanGo data

  • Measured media spending20112010% chg
    Procter & Gamble Co.84.972.117.7
    Hutchison Whampoa65.556.116.6
    L'Oreal61.342.145.7
    Gov't of the Hong Kong S.A.R.46.637.225.3
    GlaxoSmithKline39.131.324.8
    Estee Lauder Cos.34.227.325.4
    HSBC Holdings31.632.6-2.9
    McDonald's Corp.26.824.210.5
    Samsung Electronics Co.24.312.693.3
    Citigroup24.020.020.1

    Figures are in millions of U.S. dollars, discounted by AA. Data from Nielsen Co. on admanGo data.

    http://www.nielsen.com/us/en/campaigns/nielsen-global-adview-global-advertising.html

Algeria

Argentina

Armenia

Australia

Azerbaijan

Bahrain

Belarus

Belgium

Bosnia and Herzegovina

Brazil

Bulgaria

Canada

Chile

China

Colombia

Costa Rica

Cyprus

Czech Republic

Denmark

Ecuador

Egypt

Estonia

Finland

France

Georgia

Germany

Ghana

Greece

Guatemala

Honduras

Hungary

India

Indonesia

Ireland

Israel

Italy

Japan

Jordan

Kazakhstan

Kenya

Kuwait

Latvia

Lebanon

Lithuania

Macedonia

Malaysia

Mexico

Moldova

Morocco

Mozambique

Nepal

Netherlands

New Zealand

Nicaragua

Nigeria

Norway

Oman

Pakistan

Pan Arab

Panama

Paraguay

Peru

Philippines

Poland

Portugal

Puerto Rico

Qatar

Romania

Russia

Saudi Arabia

Serbia

Singapore

Slovak Republic

Slovenia

South Africa

South Korea

Spain

Sri Lanka

Sweden

Switzerland

Syria

Taiwan

Tanzania

Thailand

Tunisia

Turkey

U.S.

Uganda

Ukraine

United Arab Emirates

United Kingdom

Uruguay

Venezuela

Vietnam

Yemen

Zambia

Totals by region and category for the 100, plus ZenithOptimedia's worldwide major media spending estimates

U.S. versus BRIC [Data free to all users]

Facts on key emerging markets

  • Market2012 ad spending in billions2012 ad spending rankingAd growth forecast 2013 vs. 2012Ad growth 2012 vs. 2011Ad growth 2012 vs. 20002012 ad dollars per personShare of 2012 worldwide ad spendingShare of 2000 worldwide ad spendingShare of 2012 worldwide population
    U.S.$160.813.5%4.3%2.7%$51232.3%40.8%4.5%
    Brazil18.668.810.4215.1933.71.52.8
    Russia9.71113.613.71,132.2682.00.22.0
    India6.1157.35.7409.251.20.317.2
    China36.2310.212.0488.9277.31.619.1
    Worldwide497.3NA4.13.329.771100.0100.0100.0
    Source: Ad Age DataCenter analysis. Nation and worldwide ad spending from ZenithOptimedia (Advertising Expenditure Forecasts, December 2012). Population data from U.S. Census Bureau. More info: www.zenithoptimedia.com; census.gov.

Global 100: Regional Spending

Global 100: Top Five Categories

World's 25 largest ad markets in 2012

Media-measurement companies by country

Links to media monitoring companies [Data free to all users]

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