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Global Marketers 2014

Top 100 marketers by worldwide measured-media spending in 2013. Click Global 100 to see ranking.

Coca-Cola Co. [This record free to all users]

Worldwide measured media spending $2.90 billion

8


  • Measured media spending in millions of U.S. dollars
    By region20132012% chg
    Africa50.871.0-28.5
    Asia and Pacific1,034.81,044.0-0.9
    Europe848.8812.94.4
    Latin America289.5248.816.4
    Middle East339.3322.85.1
    Canada15.616.8-6.9
      Subtotal media outside the U.S.2,578.82,516.32.5
      U.S. media spending319.8369.3-13.4
      Worldwide$2,898.5$2,885.70.4

    Headquarters
    Atlanta

    Notes
    For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

    Coca-Cola Co. ranked No. 75 in 2013 U.S. ad spending in Ad Age's 100 Leading National Advertisers report. Click on Coca-Cola Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2014.

    http://coca-cola.com

21st Century Fox

Abbott Laboratories

Aldi

American Express Co.

Anheuser-Busch InBev

Apple

Astellas Pharma

Bayer

BMW

Boehringer Ingelheim

Burger King Worldwide

Campbell Soup Co.

Canon

Carrefour

Chanel

Church & Dwight

Citigroup

Clorox Co.

Colgate-Palmolive Co.

Comcast Corp.

Coty

Daimler

Danone Groupe

Deutsche Telekom (T-Mobile)

Diageo

Doctor's Associates (Subway)

Eli Lilly & Co.

Estee Lauder Cos.

Expedia

Ferrero

Fiat Chrysler Automobiles

Ford Motor Co.

Fuji Heavy Industries (Subaru)

General Mills

General Motors Co.

GlaxoSmithKline

Google

Hasbro

Heineken

Henkel

Hershey Co.

Hewlett-Packard Co.

Honda Motor Co.

Hutchison Whampoa

Hyundai Motor Co.

Ingka Holdings (Ikea)

Johnson & Johnson

Kao Corp.

Kellogg Co.

Kering

Kia Motors Corp.

Kimberly-Clark Corp.

Kirin Holdings

L'Oreal

LG Group

LVMH Moet Hennessy Louis Vuitton

Mars Inc.

Mattel

Maxingvest

Mazda Motor Corp.

McDonald's Corp.

Merck & Co.

Microsoft Corp.

Mitsubishi Motors Corp.

Mondelez International

Nestle

Nintendo Co.

Nissan Motor Co.

Novartis

Orange

Panasonic Corp.

PepsiCo

Pfizer

Procter & Gamble Co.

PSA Peugeot Citroen

RB (Reckitt Benckiser Group)

Red Bull

Renault

SABMiller (including MillerCoors)

Samsung Electronics Co.

Sanofi

SC Johnson

Shiseido Co.

Sony Corp.

Suntory Holdings (Beam Suntory)

Suzuki Motor Co.

Tata Group

Telefonica

Time Warner

Toyota Motor Corp.

Unilever

Viacom

Vivendi

Vodafone

Volkswagen

Walmart Stores

Walt Disney Co.

Yum Brands

Zhejiang Geely Holding Group Co.

Top 10 marketers by country in 2013 (U.S. dollars in millions) in more than 90 countries and markets. Sources are listed under the country name. Click the plus sign to expand.

Hungary [This record free to all users]

Kantar Media Hungary

  • Measured media spending20132012% chg
    RB (Reckitt Benckiser Group)122.675.562.3
    Unilever80.773.79.5
    Deutsche Telekom (T-Mobile)74.957.430.3
    Procter & Gamble Co.70.492.5-23.9
    Henkel60.247.227.7
    Aldi58.920.2191.8
    Teva57.657.8-0.3
    Danone Groupe52.160.5-14.0
    Sanofi50.348.14.5
    Bayer47.764.4-25.9

    Figures are in millions of U.S. dollars. Data from Kantar Media Hungary.

    http://www.kantarmedia.hu

Algeria

Argentina

Australia

Azerbaijan

Bahrain

Belarus

Belgium

Bosnia and Herzegovina

Brazil

Bulgaria

Canada

Chile

China

Colombia

Costa Rica

Croatia

Cyprus

Czech Republic

Denmark

Ecuador

Egypt

Estonia

Finland

France

Georgia

Germany

Ghana

Guatemala

Honduras

Hong Kong

India

Indonesia

Ireland

Israel

Italy

Ivory Coast

Japan

Jordan

Kazakhstan

Kenya

Kuwait

Latvia

Lebanon

Lithuania

Macedonia

Malaysia

Mexico

Moldova

Morocco

Mozambique

Nepal

Netherlands

New Zealand

Nicaragua

Nigeria

Norway

Oman

Pakistan

Pan Arab

Panama

Paraguay

Peru

Philippines

Poland

Portugal

Puerto Rico

Qatar

Romania

Russia

Saudi Arabia

Senegal

Serbia

Singapore

Slovak Republic

Slovenia

South Africa

South Korea

Spain

Sri Lanka

Sweden

Switzerland

Taiwan

Tanzania

Thailand

Tunisia

Turkey

U.S.

Uganda

Ukraine

United Arab Emirates

United Kingdom

Uruguay

Venezuela

Vietnam

Yemen

Zambia

Media-measurement companies by country

Links to sources (click to expand)

By country