U.S. AD SPENDING ($ in thousands)
By media	2007	2006	% chg
Magazine	$57,819	$62,348	-7.3
B-to-B magazine	1,720	2,417	-28.8
Local magazine	84	13	533.3
Spanish-language magazine	186	63	194.8
Newspaper	2,262	3,271	-30.8
National newspaper	4,289	2,009	113.5
Spanish-language newspaper	398	350	13.9
FSI (freestanding inserts)	5,138	4,143	24.0
Network TV	184,363	200,146	-7.9
Spot TV	3,453	11,661	-70.4
Syndicated TV	4,947	13,150	-62.4
Cable TV networks	38,034	65,916	-42.3
Spanish-language network TV	24,602	47,784	-48.5
Network radio	1,250	2,791	-55.2
National spot radio	113	213	-47.1
Local radio	24,898	31,930	-22.0
Outdoor	27,437	26,697	2.8
Internet (display only)	30,102	21,598	39.4
Measured media	411,093	496,498	-17.2
Unmeasured spending	365,716	258,632	41.4
Total	776,809	755,130	2.9
Media spending by megabrand	2007	2006	% chg
Coke, Diet Coke	294,592	334,034	-11.8
Glaceau	36,207	8,750	313.8
Minute Maid	26,456	21,501	23.0
Simply (juices)	14,588	11,164	30.7
Sprite	12,470	27,108	-54.0
SALES & EARNINGS ($ in millions)
Worldwide	2007	2006	% chg
Sales	$28,857	$24,088	19.8
Earnings	5,981	5,080	17.7
U.S.	2007	2006	% chg
Sales	7,556	6,662	13.4
Division sales	2007	2006	% chg
US cola (AA construct)	7,836	7,029	11.5

Sources: Measured media from TNS Media Intelligence. FSIs from TNS's Marx Promotion Intelligence. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Coca-Cola Co./1 Coca-Cola Plaza, Atlanta, Ga. 30313/Phone: (404) 676-2121.

Fast facts
Coca-Cola Co. bills itself as the world's largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups. Coca-Cola owns or licenses more than 450 brands, including diet and light beverages,waters, enhanced waters, juices and juice drinks, teas and coffees, and energy and sports drinks. In its 10-K for year-end 2007, Coca-Cola said: "Of the approximately 53 billion beverage servings of all types consumed worldwide every day, beverages bearing trademarks owned by or licensed to us account for approximately 1.5 billion."

President-COO Muhtar Kent in December 2007 was named president-CEO effective July 1, 2008; Chairman-CEO E. Neville Isdell was to relinquish the CEO post but remain as chairman till April 2009.

Coca-Cola in July 2007 hired Joseph V. Tripodi as chief marketing and commercial officer. He took over marketing duties formerly handled by Mary Minnick, who left in February 2007 as exec VP-president of marketing, strategy and innovation. Minnick had been in the running for the company's president-COO post but was passed over in December 2006 when the company named Muhtar Kent to that post.

Tripodi joined Coca-Cola from Allstate Insurance Co., where he was senior VP-CMO. Before joining Allstate in November 2003, he was CMO at Bank of New York. He earlier served as CMO for Seagram Spirits & Wine Group (1999-2002) and exec VP-global marketing, products and services for MasterCard International (1989-1998).

Coca-Cola in June 2007 paid $4.1 billion for Energy Brands, also known as Glaceau, the marketer of "enhanced" water brands including Vitaminwater, Fruitwater and Smartwater.

Coca-Cola in first-quarter 2007 bought Fuze Beverage, a U.S.-based marketer of Fuze enhanced juices and teas, and Leao Junior, a Brazilian herbal beverage company.

Coca-Cola in February 2008 bought 40% of premium tea marketer Honest Tea with an option to buy the rest after three years.

Coca-Cola was founded in 1886.

http://www.coca-cola.com