2007 U.S. ad spending and rank. Click the plus signs to explore the database.
|U.S. AD SPENDING ($ in thousands)|
|By media||2007||2006||% chg|
|FSI (freestanding inserts)||5,138||4,143||24.0|
|Cable TV networks||38,034||65,916||-42.3|
|Spanish-language network TV||24,602||47,784||-48.5|
|National spot radio||113||213||-47.1|
|Internet (display only)||30,102||21,598||39.4|
|Media spending by megabrand||2007||2006||% chg|
|Coke, Diet Coke||294,592||334,034||-11.8|
|SALES & EARNINGS ($ in millions)|
|Division sales||2007||2006||% chg|
|US cola (AA construct)||7,836||7,029||11.5|
The Ad Age DataCenter compiled the 100 Leading National Advertisers by starting with the 300 largest national advertisers based on measured U.S. media spending. Ad Age pared that to 100 after adding in estimated unmeasured spending.
ABOUT MARKETER TREES 2008 UPDATE
Advertising Age's DataCenter produced Marketer Trees 2008 in June 2008 as an online database application detailing ad spending, brands, agency assignments and executives for the nation's top 100 advertisers. In this update, released Dec. 29, 2008, Ad Age updated all of the database's executive and agency-assignment listings based on research done in November and December 2008.
Here's an Index to the 100 LNA report. See Methodology for more information about the report.
For more information on agencies, see Agency Family Trees 2008.
Send your ideas to improve the Marketer Trees. Update us on agency assignments and executives. Report database errors. E-mail: DataCenter@AdAge.com
This document (published Dec. 29, 2008), and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2008) and is for your personal, non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group.