U.S. AD SPENDING ($ in thousands)
By media	2009	2008	% chg
Magazine	$127,364	$122,664	3.8
Sunday magazine	421	12,142	-96.5
B-to-B magazine	3,699	5,253	-29.6
Local magazine	192	233	-17.4
Spanish-language magazine	343	1,395	-75.4
Newspaper	11,003	13,098	-16.0
National newspaper	8,790	8,352	5.2
Spanish-language newspaper	44	100	-55.5
Network TV	131,800	94,586	39.3
Spot TV	88,905	130,471	-31.9
Syndicated TV	52,982	48,854	8.5
Cable TV networks	225,084	209,411	7.5
Spanish-language network TV	4,090	10,913	-62.5
Network radio	21,641	13,000	66.5
National spot radio	41,034	65,977	-37.8
Local radio	46,144	56,892	-18.9
Outdoor	31,513	29,030	8.6
Internet (display only)	12,465	14,906	-16.4
Measured media	807,512	837,275	-3.6
Unmeasured spending	346,077	348,812	-0.8
Total	1,153,589	1,186,086	-2.7
Media spending by megabrand	2009	2008	% chg
Geico	612,490	618,704	-1.0
Dairy Queen	65,011	67,557	-3.8
Fruit of the Loom	26,867	42,695	-37.1
Benjamin Moore	12,663	10,987	15.2
SALES & EARNINGS ($ in millions)
Berkshire Hathaway (NYSE: BRK.B)
Worldwide	2009	2008	% chg
Sales	$112,493	$107,786	4.4
Earnings	8,055	4,994	61.3
Geographic sales	2009	2008	% chg
Worldwide	112,493	107,786	4.4
Division sales	2009	2008	% chg
McLane Co.	31,207	29,852	4.5
Insurance Group	31,107	30,284	2.7
Other businesses	21,380	25,666	-16.7
MidAmerican	11,443	13,971	-18.1
Marmon	5,067	5,529	-8.4
Finance & Financial products	4,587	4,947	-7.3
Shaw Industries	4,011	5,052	-20.6
Reconsiliation	1,688	-7,515	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Berkshire Hathaway/1440 Kiewit Plaza, Omaha, Neb. 68154/Phone: (402) 346-1400.

Website
http://www.berkshirehathaway.com


Fast facts
Berkshire Hathaway is a conglomerate assembled by renowned investor Warren Buffett.

Berkshire's biggest sources of revenue in 2009 were insurance (led by Geico) and McLane Co., a grocery and food-service distribution company.

Consumer-brand businesses include Shaw Industries (carpet); Benjamin Moore (paint); H.H. Brown Shoe Group, Fruit of the Loom, Russell, Vanity Fair, Garan and Justin Brands (apparel); Ben Bridge Jeweler, Borsheims, Helzberg Diamond Shops, Jordan’s Furniture, Nebraska Furniture Mart, See's, Star Furniture and R.C. Willey (retail); and International Dairy Queen (fast food).

Berkshire in November 2009 agreed to buy Burlington Northern Sante Fe Corp., a railroad based in Fort Worth, Texas, in a deal valued at $44 billion (including $10 billion of the railroad's outstanding debt). This was Berkshire's largest-ever acquisition. The deal closed on Feb. 12, 2010. Berkshire said in its 10-K for the year ended December 2009: "Berkshire’s operating businesses are managed on an unusually decentralized basis. There are essentially no centralized or integrated business functions (such as sales, marketing, purchasing, legal or human resources) and there is minimal involvement by Berkshire’s corporate headquarters in the day-to-day business activities of the operating businesses. Berkshire’s corporate office management participates in and is ultimately responsible for significant capital allocation decisions, investment activities and the selection of the chief executive to head each of the operating businesses."

Berkshire in March 2008 paid $4.5 billion for a 60% interest in the Pritzker family's Marmon Holdings, an industrial group that operated 130 manufacturing and service businesses across 11 diverse business sectors. Berkshire raised its stake in second-quarter 2008 to 63.6%. Under the terms of the purchase agreement, Berkshire will buy the remaining minority interests in Marmon between 2011 and 2014 for a price to be based on earnings of Marmon.

Mars, the candy and food company, in October 2008 bought Wm. Wrigley Jr. Co., the gum marketer, for $23 billion. Mars received financial backing from Berkshire Hathaway. Berkshire's investment consisted of $4.4 billion of subordinated Wrigley notes due in 2018 and $2.1 billion of preferred Wrigley stock. (Berkshire also owns chocolate retailer and direct-marketer See's.)

Amid the fall 2008 global financial crisis, Berkshire made a $5 billion investment in Goldman Sachs Group on Oct. 1, 2008, and a $3 billion investment in General Electric Co. on Oct. 16, 2008.

Berkshire in April 2007 bought VF Corp.'s women's intimate apparel (Vanity Fair, Lily of France, Vassarette, Bestform, Curvation and licensed Ilusion brands) for $350 million cash.

In August 2006, Berkshire bought Russell Corp., a marketer of athletic apparel and sporting goods, for about $600 million.

The company in February 2006 bought Business Wire, a distributor of press releases and regulatory filings.

In August 2005, Berkshire bought Forest River, a manufacturer of recreational vehicles and trailers. One of Forest River's motor home models pays homage to the owner; it's called the Berkshire.

http://www.berkshirehathaway.com