2010 U.S. ad spending and rank. Click plus signs to explore database. Click each division name to see brands, agencies and people.
|U.S. AD SPENDING ($ in thousands)|
|By media||2010||2009||% chg|
|FSI (freestanding inserts)||NA||7||NA|
|Cable TV networks||197,223||199,136||-1.0|
|Spanish-language network TV||16,222||15,405||5.3|
|National spot radio||101,378||72,949||39.0|
|Internet (display only)||165,135||108,456||52.3|
|Media spending by megabrand||2010||2009||% chg|
|Universal Studios movies||460,586||446,098||3.2|
|Focus Features movies||53,642||100,182||-46.5|
|E! Entertainment TV||20,897||27,921||-25.2|
|SALES & EARNINGS ($ in millions)|
|Comcast Corp. (Nasdaq: CMCSA)|
|Division sales||2010||2009||% chg|
|Corporate & other||883||739||19.5|
ABOUT MARKETER TREES 2011
Advertising Age's DataCenter updated Marketer Trees 2011 in November and December 2011 as an online database application detailing ad spending, brands, agency assignments and executives for the nation's top 100 advertisers.
Collection of data on brands, agency assignments and executives was coordinated by Research Editor Keri Lynch.
To find rankings of marketers by medium, selected market share data and other industry analysis, see the 100 Leading National Advertisers 2011 report. For more on how this list was compiled, see Methodology.
For more information on agencies, see Agency Report 2011. and Agency Family Trees 2011.
Send your ideas to improve the Marketer Trees. Update us on agency assignments and executives. Report database errors. E-mail: DataCenter@AdAge.com
This document (published December 19, 2011), and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (Copyright 2011) and is for your personal, non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group.