2011 U.S. ad spending and rank. Click plus signs to explore database. Click each division name to see brands, agencies and people (updated in December 2012).
Comcast Corp. [This record free to all users]
U.S. advertising spending $2.47 billion
4| U.S. AD SPENDING ($ in thousands) | |||
| By media | 2011 | 2010 | % chg |
| Magazine | $94,768 | $93,170 | 1.7 |
| Sunday magazine | 4,737 | 870 | 444.4 |
| B-to-B magazine | 14,731 | 13,755 | 7.1 |
| Local magazine | 230 | 502 | -54.2 |
| Spanish-language magazine | 312 | 75 | 314.2 |
| Newspaper | 99,830 | 108,720 | -8.2 |
| National newspaper | 21,602 | 23,247 | -7.1 |
| Spanish-language newspaper | 2,073 | 1,546 | 34.1 |
| FSI (freestanding inserts) | 2 | NA | NA |
| Network TV | 241,726 | 220,735 | 9.5 |
| Spot TV | 302,585 | 269,613 | 12.2 |
| Syndicated TV | 47,481 | 35,140 | 35.1 |
| Cable TV networks | 219,719 | 203,938 | 7.7 |
| Spanish-language network TV | 23,283 | 16,326 | 42.6 |
| Network radio | 3,977 | 4,939 | -19.5 |
| National spot radio | 111,596 | 101,649 | 9.8 |
| Local radio | 117,973 | 106,920 | 10.3 |
| Outdoor | 66,888 | 54,066 | 23.7 |
| Internet (display only) | 211,052 | 146,799 | 43.8 |
| Measured media | 1,584,564 | 1,402,012 | 13.0 |
| Unmeasured spending | 880,808 | 754,200 | 16.8 |
| Total | 2,465,372 | 2,156,213 | 14.3 |
| Media spending by megabrand | 2011 | 2010 | % chg |
| Comcast (Universal) movies | 585,913 | 492,193 | 19.0 |
| Xfinity | 348,360 | 227,170 | 53.3 |
| Comcast | 193,609 | 257,029 | -24.7 |
| NBC | 152,073 | 139,482 | 9.0 |
| Comcast (NBCU) videos | 49,895 | 58,088 | -14.1 |
| USA Network | 48,616 | 34,007 | 43.0 |
| Universal Hotels & Resorts | 40,680 | 39,737 | 2.4 |
| MSNBC | 23,365 | 26,766 | -12.7 |
| Universal Studios | 19,239 | 19,444 | -1.0 |
| E! Entertainment TV | 17,931 | 20,917 | -14.3 |
| Telemundo | 14,381 | 7,761 | 85.3 |
| Golf Channel | 13,112 | 10,883 | 20.5 |
| Syfy Channel | 10,789 | 9,689 | 11.4 |
| Style Network | 10,114 | 10,757 | -6.0 |
| SALES & EARNINGS ($ in millions) | |||
| Comcast Corp. (Nasdaq: CMCSA) | |||
| Worldwide | 2011 | 2010 | % chg |
| Sales | $55,852 | $37,937 | 47.2 |
| Earnings | 4,160 | 3,635 | 14.4 |
| Division sales | 2011 | 2010 | % chg |
| Cable Communications | 37,226 | 35,363 | 5.3 |
| NBC Universal Cable Networks | 8,496 | 7,679 | 10.6 |
| Broadcast Television | 6,399 | 6,888 | -7.1 |
| Filmed Entertainment | 4,592 | 4,576 | 0.3 |
| Theme Parks | 1,989 | 1,600 | 24.3 |
| NBCU Headquarters, Other and Eliminations | -352 | -369 | NA |
| Corporate, Other and Eliminations | -689 | -683 | NA |
Abbott Laboratories
Allstate Corp.
Amazon
American Express Co.
Anheuser-Busch InBev
Apollo Group (University of Phoenix)
Apple
AstraZeneca
AT&T
Bank of America Corp.
Bayer
Berkshire Hathaway
Best Buy Co.
Boehringer Ingelheim
Bristol-Myers Squibb Co.
Campbell Soup Co.
Capital One Financial Corp.
Citigroup
Clorox Co.
Coca-Cola Co.
Coty
Daimler
Dell
Deutsche Telekom
Diageo
DirecTV
Discover Financial Services
Dish Network Corp.
Doctor's Associates (Subway)
Dr Pepper Snapple Group
eBay
Eli Lilly & Co.
Estee Lauder Cos.
Expedia
Fiat (Chrysler Group)
Ford Motor Co.
Gap Inc.
General Mills
General Motors Co.
GlaxoSmithKline
Hershey Co.
Hewlett-Packard Co.
Home Depot
Honda Motor Co.
Hyundai Motor Co.
IBM Corp.
J.C. Penney Co.
Johnson & Johnson
JPMorgan Chase & Co.
Kellogg Co.
Kia Motors Corp.
Kimberly-Clark Corp.
Kohl's Corp.
Kraft Foods Group (spinoff of Kraft Foods Inc.)
Kraft Foods Inc. (now Mondelez International)
Kroger Co.
L'Oreal
Limited Brands
Lowe's Cos.
LVMH Moet Hennessy Louis Vuitton
Macy's
Mars Inc.
Mattel
McDonald's Corp.
Merck & Co.
Microsoft Corp.
Nestle
News Corp.
Nike
Nissan Motor Co.
Novartis
PepsiCo
Pfizer
Procter & Gamble Co.
Progressive Corp.
Reckitt Benckiser
SABMiller (MillerCoors)
Safeway
Samsung Electronics Co.
Sanofi
Sears Holdings Corp.
Sony Corp.
Sprint Nextel Corp.
State Farm Mutual Auto Insurance Co.
Target Corp.
Time Warner
Time Warner Cable
Toyota Motor Corp.
U.S. Government
Unilever
Verizon Communications
Viacom
Visa
Volkswagen
Walgreen Co.
Walmart Stores
Walt Disney Co.
Wells Fargo & Co.
Yum Brands
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