2012 U.S. ad spending and rank. Click plus signs to explore database. Click each division name to see brands, agencies and people (updated in June 2013).
U.S. advertising spending $1.19 billion
29| U.S. AD SPENDING ($ in thousands) | |||
| By media | 2012 | 2011 | % chg |
| Magazine | $29,674 | $38,243 | -22.4 |
| Sunday magazine | 172 | 806 | -78.6 |
| B-to-B magazine | 7,458 | 9,223 | -19.1 |
| Local magazine | 53 | 74 | -28.5 |
| Spanish-language magazine | 198 | NA | NA |
| Newspaper | 53,861 | 51,366 | 4.9 |
| National newspaper | 22,199 | 98,355 | -77.4 |
| Spanish-language newspaper | 359 | 304 | 18.2 |
| FSI (freestanding inserts) | 1,275 | 8,938 | -85.7 |
| Network TV | 175,129 | 170,621 | 2.6 |
| Spot TV | 10,794 | 16,611 | -35.0 |
| Syndicated TV | 10,805 | 12,738 | -15.2 |
| Cable TV networks | 127,969 | 173,400 | -26.2 |
| Spanish-language network TV | 11,579 | 19,649 | -41.1 |
| Network radio | 2,969 | 3,460 | -14.2 |
| National spot radio | 25,201 | 32,506 | -22.5 |
| Local radio | 39,377 | 46,187 | -14.7 |
| Outdoor | 33,623 | 37,337 | -9.9 |
| Internet (display only) | 30,869 | 69,974 | -55.9 |
| Measured media | 583,565 | 789,793 | -26.1 |
| Unmeasured spending | 605,066 | 578,532 | 4.6 |
| Total | 1,188,632 | 1,368,326 | -13.1 |
| Media spending by megabrand | 2012 | 2011 | % chg |
| Twentieth Century Fox Film | 302,451 | 309,096 | -2.1 |
| Fox | 162,590 | 158,602 | 2.5 |
| Fox Searchlight Pictures | 53,693 | 60,001 | -10.5 |
| DVDs and videos | 51,379 | 68,738 | -25.3 |
| FX | 24,093 | 23,422 | 2.9 |
| National Geographic Channel | 21,210 | 10,451 | 103.0 |
| TV stations | 10,320 | 12,239 | -15.7 |
| SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2012 and comparable prior year) | |||
| 21st Century Fox (Nasdaq: FOX) | |||
| Worldwide | 2012 | 2011 | % chg |
| Sales | $25,052 | $24,310 | 3.1 |
| Geographic sales | 2012 | 2011 | % chg |
| U.S. | 14,800 | 14,400 | 2.8 |
| Rest of world | 10,252 | 9,910 | 3.5 |
| Division sales | 2012 | 2011 | % chg |
| Cable Network Programming | 9,132 | 8,037 | 13.6 |
| Filmed Entertainment | 7,302 | 6,899 | 5.8 |
| Television | 4,734 | 4,778 | -0.9 |
| Direct Broadcast Satellite Television | 3,672 | 3,761 | -2.4 |
| Other/reconciliation | 212 | 835 | -74.6 |
