2012 U.S. ad spending and rank. Click plus signs to explore database. Click each division name to see brands, agencies and people (updated in June 2013).
U.S. advertising spending $1.19 billion
29U.S. AD SPENDING ($ in thousands) | |||
By media | 2012 | 2011 | % chg |
Magazine | $29,674 | $38,243 | -22.4 |
Sunday magazine | 172 | 806 | -78.6 |
B-to-B magazine | 7,458 | 9,223 | -19.1 |
Local magazine | 53 | 74 | -28.5 |
Spanish-language magazine | 198 | NA | NA |
Newspaper | 53,861 | 51,366 | 4.9 |
National newspaper | 22,199 | 98,355 | -77.4 |
Spanish-language newspaper | 359 | 304 | 18.2 |
FSI (freestanding inserts) | 1,275 | 8,938 | -85.7 |
Network TV | 175,129 | 170,621 | 2.6 |
Spot TV | 10,794 | 16,611 | -35.0 |
Syndicated TV | 10,805 | 12,738 | -15.2 |
Cable TV networks | 127,969 | 173,400 | -26.2 |
Spanish-language network TV | 11,579 | 19,649 | -41.1 |
Network radio | 2,969 | 3,460 | -14.2 |
National spot radio | 25,201 | 32,506 | -22.5 |
Local radio | 39,377 | 46,187 | -14.7 |
Outdoor | 33,623 | 37,337 | -9.9 |
Internet (display only) | 30,869 | 69,974 | -55.9 |
Measured media | 583,565 | 789,793 | -26.1 |
Unmeasured spending | 605,066 | 578,532 | 4.6 |
Total | 1,188,632 | 1,368,326 | -13.1 |
Media spending by megabrand | 2012 | 2011 | % chg |
Twentieth Century Fox Film | 302,451 | 309,096 | -2.1 |
Fox | 162,590 | 158,602 | 2.5 |
Fox Searchlight Pictures | 53,693 | 60,001 | -10.5 |
DVDs and videos | 51,379 | 68,738 | -25.3 |
FX | 24,093 | 23,422 | 2.9 |
National Geographic Channel | 21,210 | 10,451 | 103.0 |
TV stations | 10,320 | 12,239 | -15.7 |
SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2012 and comparable prior year) | |||
21st Century Fox (Nasdaq: FOX) | |||
Worldwide | 2012 | 2011 | % chg |
Sales | $25,052 | $24,310 | 3.1 |
Geographic sales | 2012 | 2011 | % chg |
U.S. | 14,800 | 14,400 | 2.8 |
Rest of world | 10,252 | 9,910 | 3.5 |
Division sales | 2012 | 2011 | % chg |
Cable Network Programming | 9,132 | 8,037 | 13.6 |
Filmed Entertainment | 7,302 | 6,899 | 5.8 |
Television | 4,734 | 4,778 | -0.9 |
Direct Broadcast Satellite Television | 3,672 | 3,761 | -2.4 |
Other/reconciliation | 212 | 835 | -74.6 |