2013 U.S. ad spending and rank. Click plus signs to explore database. Click each division name to see brands, agencies and people (updated in June 2014).
|U.S. AD SPENDING ($ in thousands)|
|By media||2013||2012||% chg|
|Cable TV networks||203,554||149,473||36.2|
|Spanish-language network TV||14,794||13,270||11.5|
|National spot radio||29,191||25,242||15.6|
|Internet (display only)||28,372||33,048||-14.1|
|Media spending by brand||2013||2012||% chg|
|20th Century Fox||391,059||301,147||29.9|
|Fox Searchlight Pictures||51,176||53,846||-5.0|
|DVDs and videos||44,230||50,695||-12.8|
|SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2013 and comparable prior year)|
|21st Century Fox (Nasdaq: FOX)|
|Geographic sales||2013||2012||% chg|
|Rest of world||4,021||3,123||28.8|
|Division sales||2013||2012||% chg|
|Cable Network Programming||10,881||9,324||16.7|
|Direct Broadcast Satellite TV||4,439||3,740||18.7|
|Other, corporate and eliminations||-1,147||-1,179||NA|
Advertising Age's DataCenter produced Marketer Trees 2014 in June 2014 as an online database application detailing ad spending, brands, agency assignments and executives for the nation's 100 largest advertisers.
Research editors Catherine Wolf and Shawna Lent coordinated collection of data on brands, agency assignments and executives. Research assistants: Kim Bauer, Jake Guidry, Will Judd, Jacquelyn Thayer.
To find rankings of marketers by medium, selected market share data and other industry analysis, see the 100 Leading National Advertisers 2014 report. For more on how this list was compiled, see Methodology.
For more information on agencies, see Agency Report 2014 and Agency Family Trees 2014.
Send your ideas to improve the Marketer Trees. Update us on agency assignments and executives. Report database errors. Email: DataCenter@AdAge.com
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