Lever's CMO Throws Down the Social-Media Gauntlet
Clift Chides Marketers for Not Recognizing Their Brands Are Not Their Own
BATAVIA, Ohio (AdAge.com) -- Brands aren't simply brands anymore. They are the center of a maelstrom of social and political dialogue made possible by digital media, said Unilever Chief Marketing Officer Simon Clift, who warned that marketers who do not recognize that -- and adapt their marketing -- are in grave peril.
'Analog Dollars to Digital Dimes' a False Comparison?
A Time Inc. Honcho Wants Online Advertising Reimagined
NEW YORK (AdAge.com) -- The commonly used maxim that comparing print and digital ad revenue is a matter of analog dollars and digital dimes is really a false one. That's according to Vivek Shah, president of digital publishing for Time Inc.'s Business and Finance Network. Speaking at Ad Age's Digital Conference, Mr. Shah pointed out that many in the industry ignore the "time spent" factor, which skews every other aspect of the comparison between print and online content consumption. And that critically affects the pricing of online advertising.
Presentations From the 2009 Ad Age Digital Conference
Check Out Speaker Videos and Slides
Over two days, more than 40 speakers came, inspired and left. But not before we got a hold of some of their presentations. Here are the videos and slides from several of the speakers at the 2009 Ad Age Digital Conference.
Why Turner Entertainment Dumped Third-Party Ad Networks
Digital Ad Sales Senior VP Cites 'Expensive Decision'
NEW YORK (AdAge.com) -- One way to spice up an Ad Age Digital Conference panel is to pair an ad-network mogul with a media company sales exec who has dumped his online ad networks. The the clash between Turner Sports & Entertainment Senior VP Walker Jacobs and 24/7 Real Media Chairman David Moore provided further insights into one of the more contentious aspects of the online advertising business. Ad Age's two-day conference took place in New York's Metropolitan Pavilion.
Photos From the 2009 Ad Age Digital Conference
Scenes From the Stage and Around the Event
The Ad Age Digital Conference on April 7-8 drew a who's who of digital executives to discuss how social tools, two-way communication, 3-D interactive experiences and targeted TV are changing the way marketers talk to consumers.
Does IPTV Threaten the Cable Subscription Model?
Verizon CMO John Stratton Acknowledges It Could
NEW YORK (AdAge.com) -- Internet-protocol TV sites such as Hulu, iTunes, Amazon Video and TV.com are rapidly evolving into a game-changing force for the TV industry. Even before the recession forced growing numbers of consumers to cancel their cable TV subscriptions and explore online alternatives, this new trend was clear. At Ad Age's Digital Conference, Verizon Chief Marketing Officer John Stratton was asked if this exploding new world of IPTV wasn't a serious threat to traditional subscription TV.
The Secret to Obama's Success: Mixing Old Media With New
What Marketers Can Take Away from Integration Used in Presidential Campaign
NEW YORK (AdAge.com) -- Joe Rospars, the man behind President Barack Obama's new-media effort during his election, said the campaign didn't win because it used the latest technology. Rather, its secret was a holistic approach -- one easily copied by regular marketers -- that integrated digital tools into the overall strategy.
What Orangutans Taught Simon Clift About Social Media
CMO Says Unilever Is Still Trying to Shake Mind-set of One-Way Communications
NEW YORK (AdAge.com) -- Unilever is only starting to understand social media, but it's already learned plenty about its capability to make and break brands -- sometimes the hard way, said Chief Marketing Officer Simon Clift at the Advertising Age Digital Conference.
How Embracing Digital Can Change Corporate Culture
A Host of Web Strategies Can Enhance Communication With Consumers and Employees Alike
NEW YORK (AdAge.com) -- Three marketers discussed the ways in which technology has changed their companies from both an internal and external standpoint at Ad Age's Digital Conference in New York.
Verizon Promises Targeted Advertising By End of Year
CMO Stratton Says Fios Is Working to Merge TV With Web
NEW YORK (AdAge.com) -- Targeted, web-like TV advertising has been long-promised, but will Verizon's FiOS, a relative latecomer to the party, be the first to deliver it?
Agencies Need to Think More Facebook, Twitter, Less TV
Venture Capitalist Fred Wilson Tells Marketers They Should Not Buy Media but 'Earn' It
NEW YORK (AdAge.com) -- Union Square Ventures partner Fred Wilson has seen the future, and it's in "earned," not paid, media, which has big implications for marketers, agencies and, of course, the media itself. Follow updates from the conference on Twitter, hashtag #aadigi.
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