Samsung's Sheep Sit in Top Spot on Viral Chart
What People Watched the Week of March 23, 2009
NEW YORK (Ad Age.com) -- Samsung's "Extreme Sheep LED Art" overpowered the competition for the second week in a row, nabbing the top spot on the Ad Age Viral Video Chart, compiled using data from Visible Measures. The spot -- in which LED-light-wearing sheep are herded at night to resemble a game of pong, the Mona Lisa and fireworks -- snared almost 2.9 million views, up 28% from the week before and almost 2 million more than the No. 2 campaign, T-Mobile's "Dance." New on this week's chart are Geico's version of "Numa Numa" and Ray-Ban's latest from Cutwater.
| Last Week | Brand | Campaign | Agency | Current Week Views* | % Change in Views** | Watch the Spot | |
|---|---|---|---|---|---|---|---|
| 1 | 1 | Samsung | Extreme Sheep LED Art | The Viral Factory | 2,866,364 | +39% |  |
| 2 | 2 | T-Mobile | T-Mobile Dance | Saatchi & Saatchi, MediaCom | 876,946 | -15% |  |
| 3 | 4 | Cadbury | Eyebrow Dance | Fallon | 636,418 | +27% |  |
| 4 | New | Geico | It's the Gecko/ Numa Numa | The Martin Agency, Horizon Media | 442,653 | New |  |
| 5 | 5 | McDonald's | Talking Filet-O-Fish | Arnold | 378,488 | -2% |  |
| 6 | 9 | E-Trade | E-Trade Baby | Grey, New York | 323,100 | +17% |  |
| 7 | New | Ray-Ban | Never Hide | Cutwater | 304,970 | New |  |
| 8 | 8 | Durex | Get It On | Fitzgerald & Co., SuperFad | 235,290 | -18% |  |
| 9 | Back on chart | Denny's | Nannerpuss | Goodby, Silverstein & Partners | 178,359 | -3% |  |
| 10 | 6 | Vodafone | Lewis Hamilton and the RC Office Grand Prix | Outsider | 171,123 | -49% |  |
|
Source: Visible Measures
*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach™ basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations. Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns or public service announcements. View-count results are incremental by week. **Indicates percent change in views compared with the same period the week before. To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly. |
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We have a video contest that people could enter too that is very positive and fun for families and their friends and your video could go viral also.
You could win $20,000 in cash prizes.
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Click here for more details: http://tinyurl.com/RoundballRockContest
and watch the video of John Tesh rapping the rules, it's good for a laugh.
http://www.youtube.com/watch?v=D5RevMgLscg
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