Geico's Gecko Gains on Samsung's Sheep in Viral-Video Views
What People Watched the Week of March 30, 2009
NEW YORK (Ad Age.com) -- Samsung's LED-lit sheep ran away with the top spot on last week's Viral Video Chart -- and this week they maintain their No. 1 position. But views of the glowing choreographed beasts dropped 42% since last week while Geico's Numa Numa interpretation grew 218%, vaulting it from the no. 4 to no. 2 spot. New to the chart, which uses data compiled by Visible Measures, is a little tease from Axe called "The Fixers."
| Last Week | Brand | Campaign | Agency | Current Week Views* | % Change in Views** | Watch the Spot | |
|---|---|---|---|---|---|---|---|
| 1 | 1 | Samsung | Extreme Sheep LED Art | The Viral Factory | 1,662,892 | -42% |  |
| 2 | 4 | Geico | It's the Gecko/ Numa Numa | The Martin Agency, Horizon Media | 1,409,322 | +218% |  |
| 3 | 2 | T-Mobile | T-Mobile Dance | Saatchi & Saatchi, MediaCom | 730,405 | -17% |  |
| 4 | 3 | Cadbury | Eyebrow Dance | Fallon | 473,843 | -26% |  |
| 5 | 8 | Durex | Get It On | Fitzgerald & Co., SuperFad | 319,363 | +36% |  |
| 6 | 5 | McDonald's | Talking Filet-O-Fish | Arnold | 233,923 | -38% |  |
| 7 | 6 | E-Trade | E-Trade Baby | Grey, New York | 232,862 | -28% |  |
| 8 | New | Axe | The Fixers | Mekanism | 224,427 | New to chart |  |
| 9 | 9 | Denny's | Nannerpuss | Goodby, Silverstein & Partners | 166,395 | -7% |  |
| 10 | 7 | Ray-Ban | Never Hide | Cutwater | 137,666 | -55% |  |
|
Source: Visible Measures
*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach™ basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations. Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns or public service announcements. View-count results are incremental by week. **Indicates percent change in views compared with the same period the week before. To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly. |
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We have a video contest that people could enter too that is very positive and fun for families and their friends and your video could go viral also.
You could win $20,000 in cash prizes.
John Tesh's Roundball Rock Rap Dribble Dance Video Contest
Click here for more details: http://tinyurl.com/RoundballRockContest
and watch the video of John Tesh rapping the rules, it's good for a laugh.
http://www.youtube.com/watch?v=D5RevMgLscg
Here is John's facebook id: http://facebook.com/JohnTesh