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Trident's Beyonce Dance Debuts as No. 2 Most-Watched Viral Video

What People Watched the Week of April 27, 2009

by Abbey Klaassen
Published: May 07, 2009

NEW YORK (Ad Age.com) -- A few weeks back we asked whether the threshold for making it onto the Viral Video Chart was getting higher. Well, two weeks later it doesn't appear to be the case. This week saw relatively few shifts in the three mainstays, which have appeared on the chart every week since we launched it: Samsung's "LED Sheep," T-Mobile's "Dance" and Cadbury's "Eyebrow Dance."

According to Visible Measures analysis of its data, all three have had remarkable runs. Over the course of the campaigns, T-Mobile's "Dance" has logged more than 18 million total views, Cadbury nearly 12 million total views and Samsung nearly 10 million total views. Meanwhile, Durex, whose "Get It On" ad graces the chart again this week, has had almost 11 million views.

This week the ranking is home to three new ads: Trident's "100 Single Ladies Dance" makes a strong debut in the No. 2 spot, and the Boston Bruins playoff promotion (akin to last week's Cleveland Cavaliers spot) and Marshall's round out the other marketers bowing on the chart, in the Nos. 9 and 10 spot, respectively.

	Last Week	Brand	Campaign	Agency	Current Week Views*	% Change in Views**
1	1	T-Mobile	T-Mobile Dance	Saatchi & Saatchi, MediaCom	598,827	-2%
2	New	Trident	Beyonce 100 Single Ladies Flash-Dance	Pretty Green, Initials Marketing	373,706	New to Chart
3	3	Cadbury	Eyebrow Dance	Fallon	363,467	-11%
4	2	Samsung	Extreme Sheep LED Art	The Viral Factory	352,699	-23%
5	5	Philips	Carousel	Tribal DDB	338,672	+4%
6	6	Durex	Get It On	Fitzgerald & Co., SuperFad	263,629	+10%
7	7	Burger King	SpongeBob	Crispin Porter & Bogusky	252,952	+10%
8	8	Geico	It's the Gecko/ Numa Numa	The Martin Agency, Horizon Media	201,152	-8%
9	New	Boston Bruins	Never Date Within Your Division	Mullen	187,675	New to chart
10	New	Marshall's	Kelly: The Prequel	Mr Youth	177,746	New to chart
Source: Visible Measures The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach™ basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations. Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns or public service announcements. View-count results are incremental by week. *Indicates percent change in views compared with the same period the week before. To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.

3 Comments

By GuiasLocal | Longwood, FL May 7, 2009 12:08:33 pm:

Guias Local, believes viral marketing is the future of advertising. Itis amazing how such an impact is created, so fast. Advertising has been challenged. How will big advertisers react?

Twitter.com/guiaslocal

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By markbernard | Bridgetown, NS May 7, 2009 01:36:28 pm:

Spontaneous dancing, how original.

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By craigcooper | craigcooper.com, NY May 8, 2009 10:15:58 am:

Wow. What an incredible waste of time.

Insert your logo here at the end. It has nothing to do with Trident whatsoever. The choreography is lame and the edit is dullsville.

And, as markbernard said, "spontaneous dancing, how original."

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