Viral Video Chart: NBA Content Takes Off on Web
What People Watched the Week of May 18, 2009
NEW YORK (Ad Age.com) -- It's NBA-playoffs time -- and the Viral Video Chart is reflecting that. Last week's big debut, the "Most Valuable Puppets" campaign Wieden & Kennedy created for Nike, tops the chart this week, and the NBA's "Where Amazing Happens" campaign, from Goodby, Silverstein & Partners, makes its debut at No. 3.
Vodafone's "Make the Most of Now" spot, which dominated the charts the past two weeks, drops, just barely, into the No. 2 spot. Still, its 1 million-plus views for the second week in a row is impressive.
The rest of the chart is largely composed of more-mature campaigns -- T-Mobile "Dance" and Samsung's "Extreme Sheep," which both have exhibited remarkable staying power -- and campaigns marking their return to the chart, including ones from Head, Durex and Kia.
| Last Week | Brand | Campaign | Agency | Current Week Views* | % Change in Views** | Watch the Spot | |
|---|---|---|---|---|---|---|---|
| 1 | 2 | Nike Basketball | Most Valuable Puppets | Wieden & Kennedy | 1,133,327 | +40% |  |
| 2 | 1 | Vodafone | Make the Most of Now | Ogilvy & Mather | 1,001,737 | -31% |  |
| 3 | New | NBA | Where Amazing Happens | Goodby, Silverstein & Partners | 882,068 | New to Chart |  |
| 4 | 4 | T-Mobile | T-Mobile Dance | Saatchi & Saatchi, MediaCom | 361,659 | -20% |  |
| 5 | 9 | Cadbury | Eyebrow Dance | Fallon | 284,014 | 0% |  |
| 6 | Back on Chart | Kia | Kia Soul: Hamsters | David & Goliath, KMA | 256,223 | Back on chart |  |
| 7 | 5 | T-Mobile | Sing-a-long in Trafalgar Square | Saatchi & Saatchi, MediaCom | 218,522 | -44% |  |
| 8 | Back on Chart | Durex | Get It On | Fitzgerald & Co., SuperFad | 205,787 | Back on Chart |  |
| 9 | 10 | Samsung | Extreme Sheep LED Art | The Viral Factory | 187,013 | -21% |  |
| 10 | Back on Chart | Head | Novak Djokovic Scores On and Off | Aimaq Rapp Stolle, Feed Company, The 7th Chamber | 175,930 | Back on Chart |  |
|
Source: Visible Measures
*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach™ basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations. Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns or public service announcements. View-count results are incremental by week. **Indicates percent change in views compared with the same period the week before. To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly. |
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We have a video contest that people could enter too that is very positive and fun for families and their friends and your video could go viral also.
You could win $20,000 in cash prizes.
John Tesh's NBA Roundball Rock Rap Dribble Dance Video Contest
Click here for more details: http://tinyurl.com/RoundballRockContest
and watch the video of John Tesh rapping the rules, it's good for a laugh.
http://www.youtube.com/watch?v=D5RevMgLscg
Here is John's facebook id: http://facebook.com/JohnTesh
Best,
Gaston
http://www.Ultimate-Resell-Rights.com