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Who's Not Sick of Sexualized Sandwiches? Viral-Video Viewers

What People Watched the Week of June 22, 2009

by Abbey Klaassen
Published: July 02, 2009

NEW YORK (AdAge.com) -- While Ad Age's Ken Wheaton lamented the multitude of sex-fueled fast-food campaigns last week, apparently the broader viral-video-watching audience is not sick of the schtick. Carl's Jr. snuck onto the Viral Video Chart this week in the No. 10 spot with its video of "The Hills" star Audrina Patridge eating a Teriyaki burger in a gold lame bikini. Carl's Jr. is still on the chart (for the fourth week in a row) for a different campaign: Its "How to Eat a Portobello Mushroom Burger" video, which enlisted a number of YouTube stars, is in the No. 6 spot.

Also new this week is a campaign promoting Mtn Dew's new Game Fuel "World of Warcraft"-themed sodas. Couldn't see that one coming, now, could you?

	Last Week	Brand	Campaign	Agency	Current Week Views*	% Change in Views**
1	1	Nike Basketball	Most Valuable Puppets	Wieden & Kennedy	859,205	-63%
2	2	Microsoft Xbox	Project Natal	World Famous	473,623	-50%
3	8	Alton Towers/Ultimo	Test Drive Bras	In-house	460,840	+23%
4	3	DC Shoes	Ken Block's Gymkhana Two Project	Mad Media	387,763	-38%
5	10	T-Mobile	T-Mobile Dance	Saatchi & Saatchi, MediaCom	325,981	+41%
6	5	Carl's Jr.	How to Eat a Burger (Portobello Mushroom Six Dollar Burger)	Initiative, Mendelsohn Zien	299,926	-52%
7	NEW	Mtn Dew	Choose Your Side	BBDO	296,191	NEW
8	6	Cadbury	Eyebrow Dance	Fallon	287,516	-40%
9	7	NBA	Where Amazing Happens	Goodby, Silverstein & Partners	201,406	-37%
10	NEW	Carl's Jr.	Teriyaki Burger	Initiative, Mendelsohn Zien	182,518	NEW
Source: Visible Measures The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach™ basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations. Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week. *Indicates percent change in views compared with the same period the week before. To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.

1 Comment

By benbrown | Montreal, QC July 2, 2009 12:20:53 pm:

They just asked a very similar question over at Conversational Capital. You can read the post, "Burgers and Booty," here: http://conversationalcapital.com/category/authors_posts/

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