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Rollerskating Babies, Painted Bodies Rack up Viral Views

What People Watched the Week of June 29

by Abbey Klaassen
Published: July 09, 2009

NEW YORK (AdAge.com) -- With a whopping almost 4 million views -- that's a record single-week view count for the Viral Video Chart -- Air New Zealand returns to the chart with its "Nothing to Hide" campaign. According to the firm that compiles the chart, much of the growth was fueled by this unusual take on the typical airline safety video.

Meanwhile, Evian called on the oldest trick in the book -- babies -- to notch the No. 2 spot. They're on roller skates, jumping over bodies and doing rail slides, the overarching idea being that Evian makes you more youthful.

Microsoft's "Browse Better" campaign for Internet Explorer made its debut in the No. 3 spot. The video shown here was pulled, according to The Seattle Times, but not before it created a stir, helping to fuel the campaign's views. (As a reminder, for the Ad Age Viral Video Chart, Visible Measures reports total campaign viral views, not individual video views.)

	Last Week	Brand	Campaign	Agency	Current Week Views*	% Change in Views**
1	Back on Chart	Air New Zealand	Nothing to Hide	.99 Auckland	3,978,561	Back on Chart
2	New	Evian	Live Young	BETC Euro RSCG	1,845,389	New
3	New	Microsoft	Browse Better	Bradley and Montgomery	831,989	New
4	2	Microsoft Xbox	Project Natal	World Famous	682,744	+44%
5	4	DC Shoes	Ken Block's Gymkhana Two Project	Mad Media	522,652	+35%
6	1	Nike Basketball	Most Valuable Puppets	Wieden & Kennedy	431,317	-50%
7	6	Carl's Jr.	How to Eat a Burger (Portobello Mushroom Six Dollar Burger)	Initiative, Mendelsohn Zien	359,107	+20%
8	8	Cadbury	Eyebrow Dance	Fallon	336,476	+17%
9	Back on Chart	Vodafone	Make the Most of Now	Ogilvy & Mather	317,534	Back on Chart
10	5	T-Mobile	T-Mobile Dance	Saatchi & Saatchi, MediaCom	201,371	-38%
Source: Visible Measures The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach™ basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations. Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week. *Indicates percent change in views compared with the same period the week before. To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.

1 Comment

By JoelleX | Los Angeles, CA July 11, 2009 06:39:21 am:

The video is really cute and funny. Since a new viral video campaign has hit the internet, people have been looking for videos of babies on skates. The idea of actual babies on skates is kind of frightening to parents, but they're all computer animated, so rest easy – it's just an advertising campaign from Evian water, and the Evian water babies are becoming popular. The roller skating babies dance to Rapper's Delight, and some other songs in other commercials – even if the dancing baby thing has gotten completely maudlin by now. Still, fast cash won't make it go away, although the original did along with Ally McBeal. Someone definitely does not need cash loans with the success of the babies on skates videos.

http://personalmoneystore.com/moneyblog/2009/07/09/babies-on-skates-evian-roller/

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