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Viral Video Chart: Roller Babies' Reign Ends, Microsoft in Top Spot

What People Watched the Week of Aug. 10

by Abbey Klaassen
Published: August 20, 2009

NEW YORK (AdAge.com) -- What's more popular than "Roller Babies"? The world's largest Slip 'n Slide. Microsoft's "Megawoosh" campaign has successfully displaced Evian at the top of the Viral Video Chart, with almost 2.3 million views. Other newcomers include the "Acrobuttocks" campaign, a spoof on Levi's "Guys Backflip Into Jeans" and Ray-Ban's "Guy Catches Glasses With Face" virals, in which people catch laptops between their butt cheeks; an Avril Lavigne-starring perfume promotion (celebrity still sells); and "Bikini Cinema," a campaign for 1690 Swimwear.

About the last campaign, perhaps Matt Cutler, VP at Visible Measures, said it best: "It's a little painful to watch, but it's hard to argue with the creative 'purity' here ... no gimmicks, no artifice, no subtlety. The comment stream is pretty much what you expect -- and far from on message -- and I can't help but wonder how this connects with the target audience (presumably women who can wear their bikinis)."

	Last Week	Brand	Campaign	Agency	Current Week Views*	% Change in Views**	Watch the Spot
1	3	Microsoft	Megawoosh (Make It Possible)	MRM Worldwide, Germany	2,262,234	+163%
2	1	Evian	Live Young	BETC Euro RSCG	1,858,907	-30%
3	New	MSI	Acrobuttocks	N/A	1,229,131	New
4	6	Shake Weight	Get a Shake Weight Now	N/A	457,478	-2%
5	4	Microsoft Xbox	Project Natal	World Famous	441,090	-11%
6	7	DC	Ken Block's Gymkhana Two Project	Mad Media	394,809	+6%
7	2	Nike SB	Today Was a Good Day	Wieden & Kennedy	380,008	-75%
8	New	Avril Lavigne Perfume	Black Star	SelectNY	223,912	New
9	9	Cadbury	Eyebrow Dance	Fallon	201,243	-10%
10	New	1690 Swimwear	Bikini Cinema	N/A	196,940	New
Source: Visible Measures *The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach™ basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations. Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week. **Indicates percent change in views compared with the same period the week before. To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.

1 Comment

  By portiansky | MELVILLE, NY August 20, 2009 01:47:19 pm:

Well the silliness is not about to abate any tme soon. Wonderful special effects but other than the excellent X Box 360 spot, I don't see clear product enhancing sales promoting messaging. But I admit I may download the Eyebrow Dance ring tone.

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